Martech

FEBRUARY 23, 2022

A new study from Gartner found that consumer opinions about the metaverse are vague and largely uncertain. Marketers should keep this in mind as they look at new ways to engage consumers in virtual spaces. 38% have heard of the metaverse, but aren’t sure what it means. Metaverses and other virtual experiences.

Real Estate 136

Real Estate Retail CMO Marketing 136

Martech

NOVEMBER 29, 2022

Fifty-six percent of media buyers at brands and agencies are investing in metaverse advertising and marketing initiatives or considering it, the IAB reported in their recent 2023 outlook survey. Metaverse goals. Here are the top reasons why marketers are making this investment: Build brand awareness/recognition (52%).

Customer loyalty 107

Customer loyalty eCommerce Advertising Advertisers 107

Neil Patel

DECEMBER 23, 2021

Technology is ever-changing and, because of that, so is marketing. The evolution of the metaverse is just one recent development in the world of technology, but one that will have a huge impact on the human experience as we know it. How can they use the metaverse to their advantage so they aren’t stuck in the dark ages?

Gen Z 145

Gen Z Non-Profit Fashion User-Generated 145

Practical eCommerce - Marketing

MAY 4, 2022

The metaverse, where virtual and physical worlds collide, is booming. In four charts, we analyze the market size, participants, and outlook. The post Charts: Metaverse Market Size, Participants appeared first on Practical Ecommerce.

eCommerce 95

eCommerce Marketing Marketers 95

Martech

SEPTEMBER 7, 2022

The metaverse will be a 13-trillion-dollar opportunity by 2030, according to a recent report by Research and Markets. That’s a huge market attracting enterprise tech companies and investors alike. B2B marketers can no longer dismiss virtual worlds and immersive technology as tactics solely dedicated to consumer campaigns.

Marketing 107

Marketing Marketers Communications Education 107

Martech

OCTOBER 18, 2022

Adidas VP global marketing Erika Wykes-Sneyd at the DPAA Global Summit in New York. Over the last two years, iconic shoe brand Adidas has been establishing a metaverse presence by collaborating with tech partners and creators and also rolling out their own NFT. Build a metaverse-ready team. Image: DPAA. Create a roadmap.

User-Generated 133

User-Generated Global Marketing Branding Marketing Strategy 133

Martech

SEPTEMBER 24, 2022

Consumers engaging with metaverse-style virtual environments are interested in a number of industries and activities. The findings explain some of the live events and tie-ins that brands are launching in the metaverse, on platforms like Decentraland and Roblox. Dig deeper: How brands are joining the metaverse. Get MarTech!

Gen Z 115

Gen Z Millennials Fashion Food 115

Sprout Social

JANUARY 19, 2023

As an emerging technology birthed from science fiction, the future of the metaverse promises some out-of-this world ideas. And successful campaigns across several industries from fashion to real estate have shown how valuable the metaverse can be. But the metaverse isn’t a utopia.

Branding 119

Branding Real Estate User-Generated Communications 119

Sprout Social

DECEMBER 14, 2022

The metaverse is the new internet frontier and popular brands are taking advantage of this evolving technology. Once companies finally understand what the metaverse is , how can they stand out among the many multiverses of metaverses (try saying that two times fast)? Metaverse brand activations: What they look like today.

Real Estate 112

Real Estate Branding Fashion Food 112

Martech

AUGUST 25, 2022

The metaverse destination was built using Fortnite’s Creative toolset with the help of Atlas Creative’s team of game developers. Read next: How the gaming universe is preparing marketers for the metaverse. Metaverse live events. As they say in the metaverse, it’s still early stages. State Farm Park in iHeartLand.

Entertainment 117

Entertainment User-Generated Promotion Branding 117

Hootsuite

FEBRUARY 10, 2022

If you have to ask what, exactly, the metaverse is — don’t feel bad. The metaverse is hardly a brand-new concept, BUT the speed with which it recently began making headlines is impressive. While everyone from celebrities to global brands like Nike have gotten involved, Facebook is responsible for setting the metaverse buzz in motion.

Real Estate 142

Real Estate User-Generated Social Media Marketing Place 142

Martech

SEPTEMBER 26, 2022

Today, Walmart opened new immersive experiences on metaverse platform Roblox. Retailers like Macy’s and Old Navy have gotten their feet wet in the metaverse, reaching a subset of their broad audience who likes to delve in virtual promotions and NFTs. Dig Deeper: How brands are joining the metaverse with virtual experiences.

Retail 100

Retail Shoppers User-Generated Fashion 100

Martech

APRIL 7, 2022

Brands are tip-toeing into immersive VR experiences, also known as the metaverse, through the gaming world. The New York event showed marketers a crash course about the metaverse and how games are part of that. The New York event showed marketers a crash course about the metaverse and how games are part of that.

Gen Z 113

Gen Z Advertising Advertisers Marketing 113

Martech

APRIL 15, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. Good morning, Marketers, and if you’re searching for signs of the metaverse, try dollar signs. Are they metaverse plays? Get the daily newsletter digital marketers rely on.

Digital Marketing 105

Digital Marketing Advertising Advertisers Transform 105

Martech

JUNE 7, 2022

This is by no means Samsung’s first foray into the metaverse. Read next: Acura shows us how to use the metaverse and NFTs. Get the daily newsletter digital marketers rely on. The metaverse and web3 call up images of 3D virtual environments – and there are those, too. What do fans get? Processing.Please wait. Why we care.

User-Generated 108

User-Generated Digital Marketing Promotion Product 108

Search Engine Journal

AUGUST 25, 2021

The metaverse is poised for rapid growth that will open up opportunities for marketers. The post Marketing in the Metaverse: The Future of Search & Social appeared first on Search Engine Journal. Here's what you need to know.

Marketing 140

Marketing Marketers 140

Search Engine Journal

APRIL 13, 2022

In a world where digital & physical meet, metaverses offer an unprecedented opportunity to brands. Got NFTs, Metaverse, and web 3.0 on your marketing radar? The post Marketing In The Metaverse [Podcast] appeared first on Search Engine Journal.

Marketing 98

Marketing Marketers Branding 98

Martech

SEPTEMBER 13, 2022

By connecting multiple metaverse touchpoints to other legacy digital channels like Samsung.com, the brand shows how these emerging experiences can bring younger consumers into traditional fall sales events. Metaverse commerce events. It’s not just about planting a flag in the metaverse. Get MarTech! In your inbox. Why we care.

Place 105

Place Product Branding Customer 105

Hubspot Marketing

SEPTEMBER 21, 2022

The term “ metaverse ” may have been coined back in 1992, but it could hold new and adventurous opportunities for both consumers and even brands that engage with them. The only problem is many of us aren’t too sure what the metaverse actually is. Which of the seemingly infinite metaverses are worth including in your marketing strategy?

Gen Z 125

Gen Z Millennials Branding User-Generated 125

Sprout Social

AUGUST 23, 2022

The metaverse may have the answers. Consumers are steadily grasping the importance of this emerging technology with 39% saying virtual, artificial or extended reality technologies will play a role in their brand interactions over the next year and 67% of marketers expecting to spend at least a quarter of their budget on these tactics.

Food 121

Food Health Transform Place 121

Martech

SEPTEMBER 23, 2022

Samsung’s #RecycleUp fashion show livestreamed from New York in the metaverse. This week, Samsung honors Climate Week NYC with metaverse, as well as in-person, community-building activations. Earlier this month, Samsung launched a metaverse scavenger hunt and NFT drop during a weeklong sales event. Image: Samsung.

Fashion 117

Fashion Branding Event Marketing B2C 117

Martech

MARCH 24, 2022

Will the metaverse go big or go home? Get the daily newsletter digital marketers rely on. So, here’s some stats about the metaverse to consider as you come to your own conclusions. Global metaverse market size was $47.69 Why we care: The metaverse is white hot in marketing circles. billion in 2028.

Gen Z 123

Gen Z Millennials Shoppers Digital Marketing 123

Search Engine Journal

MAY 17, 2022

Ecommerce marketers should pay rapt attention to the evolution and progression of the Metaverse. The post Metaverse Primer For Marketers: How We Got Here & Where We Go Next appeared first on Search Engine Journal. Here's what you need to know with examples from various brands.

eCommerce 112

eCommerce Marketing Marketers Branding 112

Martech

MAY 18, 2022

The oldest and arguably most successful virtual world or metaverse Second Life (SL) had been our first meeting place. Get the daily newsletter digital marketers rely on. He was a regular content contributor to the publication I founded almost 15 years ago, SLentrepreneur, dedicated to “making money in the metaverse.”

Advertising 98

Advertising Advertisers Communications Management 98

Econsultancy

AUGUST 23, 2022

Predictions for the economic potential of the metaverse have ranged from anywhere from $800 billion to $4-5 trillion to $10-30 trillion as investors and businesses speculate about the possibilities offered by what many are calling “the next internet” These ambitious forecasts have attracted many brands to the idea of a presence in the metaverse, (..)

Branding 101

Branding Digital Marketing Marketing Marketers 101

Martech

JANUARY 10, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and here are some cheerful thoughts about the metaverse. You have your metaverse marketing strategy in place, right? It seems such an inviting place.

Health 109

Health Retail Digital Marketing Place 109

Search Engine Journal

NOVEMBER 23, 2021

Learn how brands and marketers can leverage NFTs, the Metaverse, and cryptocurrencies in 2022 and see who's already leading the way! The post A Marketer’s Guide To NFTs And The Metaverse appeared first on Search Engine Journal.

Branding 145

Branding Marketing Marketers 145

Search Engine Journal

MARCH 3, 2022

There's a lot of speculation about the Metaverse. The post Metaverse Marketing Myths, Musts & Mantras #WAGMI appeared first on Search Engine Journal. We bust the myths and share how brands and influencers are using it right now.

Marketing 94

Marketing Marketers Branding 94

Martech

MARCH 22, 2022

Half of marketers in a new MarTech flash survey say they are considering a metaverse activation either this year or some time in the next five years. This survey was conducted in March and included 209 respondents, primarily marketers in the U.S. Responses from marketers were divided evenly into four main quadrants.

Digital Marketing 89

Digital Marketing Branding Marketing Marketers 89

Martech

JUNE 2, 2022

The Chicago Cubs, once renowned as the leading-edge in futility, today announced they are moving into the leading-edge of marketing as the first client of new Web3 marketing platform Valence. The platform will be the basis for metaverse and NFT experiences for Cub fans, bridging the gap between digital and physical. Why we care.

New Technology 93

New Technology Marketing Marketers Digital Marketing 93

Martech

JULY 29, 2022

Under Armour’s Curry Brand sneakers are moving as fast in the metaverse as they do on the court. While NBA three-point king Stephen Curry extended his legacy with a fourth league title (and fourth Finals MVP) this spring, hoops fans took to the metaverse to score special Curry Brand NFTs, called “NF3s.”. Curry Brand NF3 basketball.

Branding 111

Branding Fashion Promotion Price 111

Martech

OCTOBER 6, 2022

It’s the first metaverse activation for the company, which operates 800 Hot Topic and BoxLunch stores, as well as related e-commerce platforms. Dig deeper: What’s hot in the metaverse for consumers? Dig Deeper: What does the metaverse mean to consumers and marketers? Image: Hot Topic. Virtual collection. and Speed Run 4.

Retail 95

Retail Place Branding Customer 95

Martech

APRIL 19, 2022

Younger Gen Z gamers have a particular emotional connection with the online world, and are looking for metaverse experiences in their virtual worlds, according to a study by agency Razorfish and VICE Media Group. Gen Z users are also more open to companies making use of their data than older metaverse denizens.

Gen Z 108

Gen Z Millennials Health Branding 108

Martech

APRIL 21, 2022

DX meets the metaverse. “We With oddity’s digital commerce and marketing knowledge as well as its metaverse-ready set-up, it is the perfect complement to Infosys’ prowess in technological transformation.”. A metaverse pop-up shop has to have the same superior DX because its visitors are digital natives and will expect it.

Transform 109

Transform Retail Digital Marketing Branding 109

Martech

MARCH 10, 2022

Big clients, from a list that includes Pizza Hut, Duracell and Bombay Sapphire, are asking Mehta how to get their brands involved in VR experiences and launch activations on what’s been recently referred to as the metaverse. The Metaverse Foundry. Get the daily newsletter digital marketers rely on. Mehta said. Decentraland.

Branding 97

Branding Fashion Customer Digital Marketing 97

Martech

SEPTEMBER 27, 2021

Fishburne’s take: Mark Zuckerberg recently framed Facebook’s future strategy as helping “bring the metaverse to life.”…Early But marketers often go into new experiences with brand myopia, over-inflating how much people actually want to engage with their brands.

Branding 98

Branding Customer Marketing Marketers 98

Martech

MARCH 11, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and who put your brand in the metaverse? As more virtual environments crop up, it will be up to marketers to assess where their brand fits in. And it’s okay to just be.”

Digital Marketing 101

Digital Marketing Branding Product Management 101