Hubspot Marketing

DECEMBER 26, 2022

Traditionally, the marketing field emphasized creative thinking over technical skills. But to build a successful career as a marketer today, you need more than a knack for pitching ideas and coming up with clever copy. Here are several types you may come across in the marketing world. Marketing and Content Creation.

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Copywriting Key Performance Indicator Transform Marketing 144

Martech

MARCH 28, 2024

Is your marketing team tired of hearing about AI? Marketing teams now find themselves surrounded by AI. There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. To some extent, we all are. It’s part of the hype cycle of any new technology.

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Sprout Social

MAY 4, 2023

They’re also an excellent way to find and learn about your target audience in a more concentrated space. Imagine the boost these community-centric Groups give to your LinkedIn marketing. For example, if you enter the query “Microsoft Excel,” you will find “Microsoft Excel Users” under Groups at the top of the search results.

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Unbounce

MAY 4, 2023

And marketers are quickly discovering how these AI-powered tools can help ‘em spin up entertaining blog content, optimize their social ad campaigns, and analyze their email performance. Many of the AI tools available to marketers right now are built using the same generic models—models that weren’t built specifically for marketing use cases.

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Hubspot Marketing

MARCH 19, 2024

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? What challenges are they facing?

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Martech

AUGUST 1, 2022

We understood that this didn’t mean spreadsheets were necessarily critical to the marketing mission. So we decided to dig deeper, asking explicitly “ Are spreadsheets a critical marketing tool? Almost 80% of the marketers that responded to the poll said that spreadsheets were critical to their work. Why we care.

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Martech

JANUARY 23, 2023

Search marketing is a very big deal. Search is a huge component of digital marketing and ecommerce. This article will walk you through the basics of search engine marketing (SEM), the umbrella under which search engine optimization (SEO) and paid search (a.k.a., Table of contents What is search marketing? billion per day.

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Digital Marketer

FEBRUARY 22, 2023

The monster that has awakened Microsoft to invest $10 billion. Does Microsoft truly believe that AI will change the way we consume information and produce it? Or the even bigger question… Will artificial intelligence replace us as humans in the content marketing world? Artificial intelligence, let me rephrase that – CHATGPT3.

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Neil Patel

DECEMBER 7, 2020

But, if you aren’t using pivot tables, you could be missing out on valuable insights about the effectiveness of your SEO, social media, or content marketing campaigns. ” But, are you making the most of your marketing data? If you already have a good grasp of the basics of Excel or Google Sheets, then you have a head start.

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Marketing Insider Group

MAY 31, 2023

But do you know how direct the relationship is between understanding your customers’ needs and maximizing the results of your marketing efforts? This allows you to identify gaps in the customer experience and opportunities for improvement, as well as develop targeted marketing strategies that resonate with your audience.

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Hubspot Marketing

SEPTEMBER 8, 2022

However, it's no surprise that some people get a little intimidated by the prospect of poking around in Microsoft Excel. Types of Charts in Excel. The steps you need to build a chart or graph in Excel are simple, and here’s a quick walkthrough on how to make them. In the video, I used Excel 2021 version 16.49

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Rock Content

MARCH 20, 2023

Now, AI is about to change how you use your favorite Microsoft 365 products, as well. On March 16, 2023, Microsoft announced that they’re developing their very own answer to high-functioning chatbots like OpenAI’s ChatGPT – Microsoft 365 Copilot. What Is Microsoft 365 Copilot? When Will Copilot Be Live for All Users?

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Search Engine Land

MAY 6, 2024

An award winning marketer : Mark has been winning awards for his work since 2015. But there were other moments too, and to paint the full picture of Mark Irvine, it’s useful to look at his bodies of work (of which there are many), what he meant to the digital marketing industry, and selfishly, what he meant to me.

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Hubspot Marketing

AUGUST 2, 2023

Microsoft Excel remains the go-to option for many businesses to perform data calculations and create charts based on the results. The Gantt chart is a useful guide that isn’t naturally available in Excel. Before long, you’ll be able to use Excel like a pro. In Excel, each task gets its own row.

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Search Engine Land

DECEMBER 27, 2023

This followed reports that Microsoft was working to integrate ChatGPT features into Bing Search. Google seemed to rush the Bard announcement (widely considered to be so underwhelming that Google lost $100 million in market value the following day) to Feb. Despite all the advanced notice, marketers still felt unprepared.

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Martech

MAY 18, 2023

Generative AI and large language models are set to change the marketing industry as we know it. To stay competitive, you’ll need to understand the technology and how it will impact our marketing efforts, said Christopher Penn, chief data scientist at TrustInsights.ai, speaking at The MarTech Conference. and GPT-4 LLMs.

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AWeber

MARCH 15, 2023

What is an email marketing calendar? An email marketing calendar is a tool used to plan and schedule your email campaigns. An email marketing calendar can be created using Google Sheets or Excel, a digital calendar, or a specialized email marketing tool. Why do you need an email marketing calendar?

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Email Marketing Energy Marketing Marketers 87

Hubspot Marketing

AUGUST 24, 2022

Many marketers use Microsoft Excel every day, whether it's to create a chart, analyze data, or run a report to present at the next team meeting. Creating reports like these in Excel is time-consuming enough. We’ve put together a list of 43 keyboard shortcuts for Microsoft Excel. So glad you asked.

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Search Engine Land

MARCH 16, 2023

Microsoft More “Ethical” Than Apple, Google, Yahoo, Facebook 2011: That was according to the Ethisphere Institute, which produced an annual list of “world’s most ethical companies.” Now View The Night Sky In Bing Maps 2010: Microsoft’s “WorldWide Telescope” was integrated into the Silverlight version of Bing Maps.

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Hubspot Marketing

SEPTEMBER 18, 2023

As a marketer, you‘ve likely noticed data’s importance in decision-making and strategizing. Data science is integral to the marketing world, but time is money, and the time you spend working with large datasets could go toward performing other tasks, such as content marketing.

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Hubspot Marketing

MARCH 13, 2023

A marketer's job can feel never-ending, especially when you have multiple daily tasks and campaigns to manage independently. Here's a list of bot software you can use to automate parts of the marketing process, so you can spend less time on repetitive tasks and more time running your business.

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Hubspot Marketing

JUNE 21, 2023

Are you tired of wrestling with Excel spreadsheets? Keep reading to learn how to convert an Excel document to a Google Sheet and vice versa. Google Sheets offers very similar functionality to Excel with additional collaboration capabilities. However, Excel has more comprehensive data management capabilities.

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Martech

JUNE 22, 2023

Editor’s note: This is Part 2 of a four-part series on how AI will be infused into marketing automation platforms. Part 1, AI marketing automation: How it works and why marketers should care, is here. And yet, there’s an even more profound movement afoot: The infusion of AI into every marketing technology application.

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Hubspot Marketing

MAY 31, 2023

Excel is one of the most powerful tools you can use to manipulate, format, and analyze large sets of information. But functions like VLookup had certain limitations, so Microsoft recently introduced the XLookup function to Excel. What does XLookup do in Excel? Ultimately, it’s a search tool for your Excel datasets.

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Search Engine Land

FEBRUARY 15, 2023

February 2023 is just halfway through and it’s already been a red-letter month in SEO following dual announcements from Google and Microsoft regarding their new AI-powered search functionality. ” Get the daily newsletter search marketers rely on. While it is a bit early to tell definitively, a few themes have emerged.

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Search Engine Land

JANUARY 24, 2023

And while Google defused this bomb, Bush remained in the top organic position for [miserable failure] on Yahoo and Microsoft Live and in second position at Ask. Survey Says: Search Right Behind Email Marketing In Best-Performing Category 2008: 80% said email marketing performs strongly for their company, with search right behind at 70.6%.

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Search Marketers SEO Marketing Marketers 122

Search Engine Land

SEPTEMBER 8, 2023

While skilled recruiters excel in traditional hiring methods, digital marketers can also contribute to ensuring the recruitment process’s efficiency and effectiveness. Get the daily newsletter search marketers rely on. Keywords and in-market audiences on Google Ads. This is possible with retargeting.

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Search Engine Land

MAY 18, 2023

Generative AI and large language models are set to change the marketing industry as we know it. To stay competitive, you’ll need to understand the technology and how it will impact our marketing efforts, said Christopher Penn, Chief Data Scientist at TrustInsights.ai, who spoke at The MarTech Conference. SUBSCRIBE See terms.

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Hubspot Marketing

JULY 13, 2022

Microsoft Excel lets you do more than simply create spreadsheets — you can also use the software to calculate key functions, such as the relationship between two variables. Not confident in your Excel skills? Not confident in your Excel skills? So how do you calculate the correction coefficient in Excel?

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Search Engine Land

FEBRUARY 21, 2023

Microsoft’s plan to leverage its investment in ChatGPT’s parent company, OpenAI, is moving fast, with ChatGPT already surfacing in the Microsoft Bing interface. Think of it like you would think of Excel. In Excel, macros let you spend more time in analysis rather than writing the formulas manually.

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Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. But what exactly is thought leadership content marketing ?

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Businesses Grow

JANUARY 16, 2023

Too short for a blog post, too cool to ignore, here are ten short observations on the marketing world worthy of your attention. I just earned my first revenue from ChatGPT when a new client found me by searching for “top 10 marketing experts.” Microsoft is investing $10 billion in OpenAI, the parent company of ChatGPT.

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Entertainment Branding SEO Education 136

Hubspot Marketing

AUGUST 9, 2023

Navigating an Excel file can sometimes get confusing. Using drop-down menus in your Excel file lets you keep things more organized, improving your productivity. Thus, whether you’re a business owner, a salesperson, or just need to manage and schedule things using Microsoft Excel , you’ll benefit from knowing about drop-down menus.

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Hubspot Marketing

MAY 16, 2022

As customers are consuming more video content, video marketing has become an integral part of marketing strategies. Created by IBM and Microsoft, Waveform (WAV) is an uncompressed audio format. Why do marketers need codecs? Working with video is becoming a must-have skill rather than nice-to-have for marketers.

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Inbound Marketing Marketing Marketers Video Marketing 85

OnPassive Marketing

NOVEMBER 12, 2022

Bing Ads (formerly Microsoft Advertising) is a tool that allows businesses to advertise on the Bing search engine. Overall, Bing Ads is an excellent option for businesses wanting to reach a different audience or save money on advertising. Integration with other Microsoft products, such as Excel and Power BI. Conclusion.

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Search Engine Land

OCTOBER 26, 2022

In the first part of our SEM career playbook series , we defined the roles you will likely find within the digital marketing industry. Once you have secured a great position, you need a game plan to thrive and excel. This means that everyone in the digital marketing industry is a lifelong learner – or at least they should be!

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Search Engine Land

MARCH 6, 2024

Danny Gavin, founder and chief strategist at Optidge Internet Marketing Agency in Houston, TX, said: “AI should not be used without consideration in ad creation; while AI is beneficial, human input remains crucial.” Dig deeper: Why strong Google Ads creative is THE priority for advertisers Get the daily newsletter search marketers rely on.

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