Rock Content

APRIL 12, 2024

Marketing is like a living organism, constantly evolving and adapting. And, as marketers, we need to stay on top of best practices and trends. So, let me present you with the top 5 insights from the newest State of Marketing Report. Because AI is on the edge of becoming a marketer’s best friend.

Influencer Marketing 98

Influencer Marketing Marketing Marketers SEO 98

Martech

NOVEMBER 30, 2023

AI is putting a lot of professions at risk, but here’s one that may surprise you: the clergy. The UK’s Department for Education’s “The Impact of AI on UK Jobs and Training” report ranked the clergy as the 15th most likely to have their jobs reduced or replaced by AI.

Transform 94

Transform PR User-Generated Industry Insights 94

Martech

MAY 6, 2024

Recently, marketers have been stuck in a bit of a Catch-22. Personalization is at the forefront; it’s an expectation for customers and has become one of the most powerful tools in the marketer’s arsenal. This, in turn, means marketers need to look for new ways to navigate this shift. Consumers are driving the privacy issue.

Customer 92

Customer Analytics Marketing Strategy Branding 92

Search Engine Land

APRIL 25, 2024

The rise of generative AI and large language models (LLMs) has opened the possibility of disrupting Google’s long-standing dominance in the search engine market. What is Perplexity AI? Perplexity describes itself as “your AI-powered Swiss Army Knife for information discovery and curiosity.” and its own model.

User-Generated 101

User-Generated Search Marketers Advertising Advertisers 101

Rock Content

MARCH 22, 2024

Staying on top of B2B marketing trends is essential for any successful brand or company today. As we move further into 2024, certain trends are gaining momentum, changing the way you need to think about your digital marketing strategy. First, you don’t have to throw out your entire current B2B marketing strategy.

Customer loyalty 98

Customer loyalty Marketing Marketers CMO 98

Hubspot Marketing

NOVEMBER 14, 2023

By helping us generate and organize ideas, they can help both individual marketers, or teams who are always brainstorming. You can also use AI Content Writer to generate outlines, headlines, and content ideas in a pinch. Milanote Source Milanote is another online whiteboard that enables you to collaborate with teams.

Price 99

Price User-Generated Marketing Marketers 99

Martech

OCTOBER 6, 2023

Marketing has always been challenged to demonstrate impact on pipeline and revenue — and it hasn’t gotten easier. Success metrics have evolved beyond impressions, opens, and click rates, with privacy changes like Apple iOS 15’s open-blocking feature pushing marketers to rethink impact measurement.

Analytics 133

Analytics Transform Marketing Automation Platform Health 133

Marketing Insider Group

SEPTEMBER 20, 2023

AI has caused a seismic shift in the marketing world over the past several years—and we’re talking about way more than ChatGPT. Today, AI is nearly as intertwined with marketing as traditional technology tools, like CRM systems and email marketing platforms. That’s what we’ll cover in this article.

User-Generated 114

User-Generated Marketing Marketers Advertising 114

Martech

OCTOBER 13, 2023

Marketing technology is progressing at such an accelerated pace that it’s hard to keep up and easy to let the tech do the driving. We now have machine learning and AI driving much of our marketing platforms. Are you safe using AI-generated content ? We can now automate most of our marketing efforts.

Marketing Automation Platform 134

Marketing Automation Platform Marketing Marketers User-Generated 134

Martech

JANUARY 19, 2024

The point of view the professor expressed seemed similar to the current state of AI content generators. We are at the beginning of what will be a long road of generative AI tools producing content. There are now numerous AI content detector tools that can be used to determine if content was created by AI, and if it was plagiarized.

User-Generated 103

User-Generated Law New Technology Management 103

Martech

AUGUST 10, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. Evercopy is a new company/product using AI to generate text and visual marketing content. In your inbox.

User-Generated 92

User-Generated Marketing Marketers Analytics 92

Martech

JUNE 1, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. It’s based on Open AI’s ChatGPT and the company’s own models and data. Get MarTech! In your inbox.

User-Generated 90

User-Generated Marketing Marketers Analytics 90

Unbounce

JUNE 15, 2023

Artificial intelligence (AI) has revolutionized the way we live. From virtual assistants to self-driving cars, AI-powered technology is transforming us into a more efficient species by automating mundane tasks, providing personalized recommendations, and helping us make informed decisions. AI is coming to search. GPT’ to you.”).

SEO 132

SEO Transform User-Generated Marketing 132

Hubspot Marketing

OCTOBER 24, 2023

Machine learning, a subset of AI, is a powerful tool that's rapidly transforming marketing. Around 35% of marketers are using AI to simplify their jobs and automate tedious tasks, according to HubSpot’s latest research. In today‘s post, you’ll learn how machine learning can supercharge your marketing team.

User-Generated 108

User-Generated Price Retail Marketing 108

Litmus

JANUARY 12, 2023

Combined with our own thoughts, here are email marketing design trends we expect to see in 2023 with examples. Artificial Intelligence (AI). Should you leverage email marketing design trends? In 2022, the monthly average of email opens recorded for each month was 1.5 Source: Really Good Emails. Minimalism.

Email Marketing 100

Email Marketing Real Estate User-Generated Marketing 100

Search Engine Land

MARCH 20, 2024

Defining the position-less marketer The position-less marketer, akin to versatile players in sports or music, excels in reshaping traditional marketing roles to drive business outcomes in the digital realm. This dynamic approach emphasizes adaptability and collaboration, fostering agility in marketing strategies.

Traditional Marketing 91

Traditional Marketing Marketing Marketers Copywriting 91

Martech

APRIL 6, 2023

People can’t stop talking about ChatGPT, OpenAI and how AI will fundamentally change the world. Marketers everywhere are obsessing over the newly discovered power of AI. The AI will do it for you immediately and effortlessly. Telemarketing was replaced by SMS marketing. Not anymore.

Thought Leadership 141

Thought Leadership Telemarketing Transform Direct Mail 141

Marketing Insider Group

MAY 30, 2023

Are you tired of spending countless hours manually creating content, following up with leads, and analyzing data for your small business marketing ? Have you thought about using AI for small business marketing to make your life a little easier? Here’s the scoop on AI for small business marketing. You’re not alone.

Marketing 103

Marketing Marketers User-Generated Marketing Automation Platform 103

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. I’ll start with what hasn’t changed and provide an overview of what I consider a strategic approach to AI tool selection. What does your business need to do with AI?

Price 130

Price User-Generated Education eBook 130

Martech

MAY 2, 2024

Why AI failure, of course! We will start with Meta — which has been injecting AI into all its customer-facing surfaces. The “Instagram header … features a side-scrolling list of prompts for interacting with the AI: ‘Imagine rooftop gardens,’ ‘advice for the modern stoic,’ ‘anime reels,’ writes Fast Company’s Scott Nover.

Transform 74

Transform User-Generated Promotion Advertising 74

Martech

MARCH 13, 2024

He knows AI both through his work and working with clients as they deploy it. Q: What do you see happening right now with business and AI? We were working in AI way before this ChatGPT phenomenon, but it has accelerated everything. That will continue to lower the cost, which means we’ll be surprised where AI will be used.

New Technology 81

New Technology Education Management Customer 81

Sprout Social

MARCH 19, 2024

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. What are AI insights?

Transform 109

Transform Manufacturing Pharmaceutical Analytics 109

Martech

NOVEMBER 14, 2023

AI: The shiny object became a genuine business tool Artificial intelligence (AI), and more specifically generative AI for creating copy and images, was the hot discussion topic of the year. AI, in its many forms, has been around longer than that and has been misleadingly marketed for even longer. That’s exciting.

Marketing Plan 126

Marketing Plan Retail Email Marketing User-Generated 126

Martech

MARCH 20, 2024

.” Defining the position-less marketer The position-less marketer, akin to versatile players in sports or music, excels in reshaping traditional marketing roles to drive business outcomes in the digital realm. This dynamic approach emphasizes adaptability and collaboration, fostering agility in marketing strategies.

Traditional Marketing 78

Traditional Marketing Marketing Marketers Copywriting 78

Sachs Marketing Group

DECEMBER 18, 2023

There are some exciting 2024 digital marketing trends on the horizon! In the fast-paced world of digital marketing, staying ahead of the curve is a constant challenge. In the realm of digital marketing , stagnation is not an option. As trends and technologies evolve quickly, businesses must adapt quickly to remain relevant.

Digital Marketing 92

Digital Marketing Market Trends User-Generated Transform 92

Animalz blog

MAY 15, 2023

You and I are at the dawn of a new era in content marketing: the age of generative AI. How much should we rely on AI-generated content? We’ve collected our resources and insights to create a one-stop survival guide for anyone making their way through this AI transition. What are the risks and benefits?

Content Marketing 127

Content Marketing Thought Leadership User-Generated SEO 127

Hubspot Marketing

MAY 8, 2023

In the last six months, economic trend surveys we've conducted revealed that 37% of marketers are reporting budget cuts – likely due to our changing economy. As a marketer, knowing where your leadership team might need to cut can help you prepare to pivot to strategies with less resourcing.

Gen Z 122

Gen Z Millennials Marketing Marketers 122

Marketing Insider Group

APRIL 17, 2023

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower.

Gen Z 133

Gen Z Content Marketing Marketing Marketers 133

Litmus

SEPTEMBER 29, 2023

We’re back with another edition of This Month in Email, your go-to series for all the latest happenings in the world of email marketing! While marketers are most interested in organic social media to reach their target audiences, research shows that consumers prefer to communicate with brands via email. What happened in September?

Email Marketing 80

Email Marketing Shoppers Health Marketing 80

Sprout Social

OCTOBER 9, 2023

When Lisa Cole, Chief Marketing Officer at Cellebrite, stepped into her role last year, these were the questions constantly on her mind. She wanted to illustrate the marketing department’s ability to drive results and improve work-life balance for employees. Enter the impetus for solving both challenges: artificial intelligence (AI).

User-Generated 111

User-Generated Marketing Marketers CMO 111

Rock Content

SEPTEMBER 12, 2023

Market research plays a pivotal role in marketing. Market research helps you find the right customer for your brand in the first place. In 2023, AI has emerged as a must-know research tool for digital-age marketers. Here’s a closer look at what AI market research is all about and how you can make the most of it.

Market Research 97

Market Research Marketing Marketers Traditional Marketing 97

Martech

APRIL 26, 2024

movies are going to become video games and video games are going to become something unimaginably better — Sam Altman (@sama) April 5, 2024 Artificial intelligence (AI) is already blurring the lines between passive viewing and active participation. The rise of AI agents AI agents will play a pivotal role in realizing this vision.

Transform 104

Transform Entertainment User-Generated Education 104

Sprout Social

SEPTEMBER 26, 2023

The emergence of artificial intelligence ( AI) in marketing is no exception. While millions are enthusiastic about embracing AI to achieve greater speed and agility within their organizations, there are others who remain skeptical—pretty common in the early phases of tech adoption cycles. What is the foundational layer?”

User-Generated 106

User-Generated Transform Marketing Marketers 106

Martech

FEBRUARY 22, 2023

Algorithms are at the heart of marketing and martech. Marketers rely on AI systems to provide neutral, reliable data. If it doesn’t, it can misdirect your marketing efforts. That’s one way bias gets into AI. What’s a marketer to do? We like to think of algorithms as sets of rules without bias or intent.

User-Generated 102

User-Generated Marketing Marketers Branding 102

Martech

MARCH 18, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: What is data-driven, targeted marketing? By leveraging data, marketers can optimize their marketing efforts, improve customer engagement, and drive better business outcomes.

Analytics 103

Analytics Email Marketing User-Generated Marketing 103

Hubspot Marketing

JUNE 16, 2023

In fact, 47% of marketers in 2022 say they test different email subject lines to optimize their emails' performance and increase click-through rates. Subject lines that use words like “urgent,” “breaking,” “important,” or “alert” have higher open rates. Offers Here's where the benefit of opening a given email comes in.

Email Marketing 144

Email Marketing eBook Food Communications 144

Search Engine Land

DECEMBER 27, 2023

Google Search Generative Experience The all-new, AI-powered Google Search — officially: Google Search Generative Experience — was announced May 10 after months of speculation and rumors. Google opened access May 25. Initially, SGE failed to cite sources in its answers (like Bard). ” Citations were added later.

SEO 128

SEO User-Generated Gen Z Analytics 128