Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And it’s technology like marketing automation and machine learning that’s made this possible. So, what are the best B2B marketing tools to add to your arsenal right now?

CRM 111

CRM User-Generated Analytics Marketing 111

Search Engine Land

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Many B2B marketers pay too little attention to the message they are delivering.

Transform 114

Transform Marketing Marketers User-Generated 114

Rock Content

MAY 9, 2024

Google’s Search Generative Experience (SGE) is changing how people interact with search results. As marketing professionals at Rock Content, we’ve been following this shift to understand how it impacts organic traffic and marketing strategies across different industries. What Is Google SGE?

Health 83

Health User-Generated Finance Advertising 83

Buffer Marketing

APRIL 11, 2024

I started my career working in a nonprofit setting, and now I’m a fractional marketing director for nonprofits.   One key difference between nonprofits and startups comes into play when launching a marketing initiative. Yes, people are extremely important in nonprofit marketing.

Energy 107

Energy Marketing Marketers Direct Mail 107

Search Engine Land

APRIL 23, 2024

I am the first generative AI chatbot for search marketers. Prompt: What suggestion do you give me if my website has been removed from google search after core update 2024 (March)? Assess the impact: Determine the extent of the decline in your website’s visibility and rankings. I am trained with Search Engine Land content.

SEO 88

SEO User-Generated Health Analytics 88

Hubspot Marketing

APRIL 14, 2023

ChatGPT is generating a lot of buzz in the marketing industry, and if you're a marketer, you're probably wondering how to use the technology to its full potential. If you're looking for other ways to integrate AI into your marketing workflow, you may be interested in HubSpot's new Content Assistant. What is ChatGPT?

Marketing 143

Marketing Marketers Analytics Influencer Marketing 143

Martech

NOVEMBER 16, 2023

This was seen as a direct challenge to Google’s domination of the search engine market. billion to a number of tech and mobile phone companies so that it would be the default search engine on their web browsers. Siteimprove’s AI Generate is a website content optimizer that provides SEO content suggestions to enhance content.

User-Generated 100

User-Generated Marketing Marketers New Technology 100

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. There’s no better way to optimize your website than to work with digital marketing experts. Why Spend Your Budget on Digital Marketing Services?

Digital Marketing 127

Digital Marketing Whitepaper Copywriting Real Estate 127

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But why is digital marketing so important? If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place!

Digital Marketing 123

Digital Marketing Whitepaper Marketing Marketers 123

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Dig deeper: 15 cutting-edge tools every B2B marketer should know 2.

Transform 101

Transform Marketing Marketers User-Generated 101

Martech

APRIL 22, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Implement lead capture forms on your website, landing pages, and social media channels to collect email addresses. Mobile optimization: Ensure that your emails are mobile-friendly and responsive.

Whitepaper 98

Whitepaper User-Generated Marketing Automation Platform Email Marketing 98

Search Engine Land

DECEMBER 1, 2023

Savvy marketers can capture this traffic spike with targeted SEO strategies. Below are nine ways to optimize your website for the holidays and make the most of this high-traffic period. A bank or financial advisor could talk about budgeting for gifts and create a savings calculator on the website.

SEO 126

SEO PR eCommerce Analytics 126

Marketing Insider Group

MARCH 11, 2024

All customers you get to the bottom of the marketing and sales funnel begin as leads. Your website and social media platforms are geared for clicks that turn prospects from onlookers to potential buyers. These include experience, expertise, authority, and trustworthiness (a.k.a. “E-E-A-T”); Keywords are still important.

User-Generated 106

User-Generated Analytics SEO Branding 106

Hubspot Marketing

JANUARY 5, 2024

As a marketer, I asked myself: What ASO marketing strategy did they use? On top of my own research and experience, I also reached out to ASO experts and took a popular app store optimization tool for a spin. What is ASO Marketing? Diversifying your marketing efforts. Increasing traffic to your website.

Marketing 98

Marketing Marketers Marketing Strategy SEO 98

Search Engine Land

DECEMBER 18, 2023

On-site SEO : The optimization of your content and HTML. Mobile: Does your site provide a solid mobile experience? Speed: Do your webpages load fast on mobile, desktop and beyond? Technology : Is your website search engine-friendly? Think of your website as a filing cabinet.

SEO 133

SEO User-Generated Place Management 133

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Whitepaper 123

Whitepaper Content Marketing Thought Leadership Marketing 123

Search Engine Land

NOVEMBER 6, 2023

Migrating to a new website platform can be a necessary step for businesses looking to scale up or embrace new technologies. However, website migrations come with considerable SEO risks. Without proper SEO planning and execution, a platform migration can lead to a significant loss of organic traffic, revenue and market share.

SEO 115

SEO Analytics New Technology eCommerce 115

Martech

MARCH 26, 2024

There’s a newcomer to the customer experience discussion: designing and delivering an “optichannel” experience. Customers have the option to engage with the company through various touchpoints, such as physical stores, websites, mobile apps, social media platforms, email, telephone and more. What is that?

Customer Journey 98

Customer Journey Customer Analytics Marketing Strategy 98

OnPassive Marketing

AUGUST 6, 2022

This article will give you some quick and easy tricks to start mobile affiliate marketing. This article aims to provide the reader with a starting point if they are interested in making money through affiliate marketing on their mobile device. Create a Mobile Site. What are their needs and wants?

Affiliate Marketing 96

Affiliate Marketing Marketing Marketers Advertising 96

Marketing Insider Group

FEBRUARY 12, 2024

It’s 2024, and if you think website UX isn’t a big deal, think again. Back in the day, website UX was pretty straightforward. Users now expect not just functionality, but an experience that’s as smooth as their morning latte. So, what is your website UX like? And if they don’t get it?

Transform 90

Transform SEO Analytics Customer 90

Marketing Insider Group

APRIL 2, 2024

Imagine your website is a sleek, high-performance sports car. Technical SEO might not have the glamor of flashy ads or the immediate appeal of viral content, but it’s the unsung hero making sure your website is discoverable, accessible, and primed for success. Website Crawling and Indexing Google handles over 3.5

SEO 64

SEO Health Analytics Product 64

illumin

MARCH 5, 2024

Marketers are gearing up for the cookieless mobile era. Here’s a glimpse of how going cookieless is impacting the mobile world. The mobile segment is shifting as well – implementing changes towards more safeguards around personal data. On the other hand, third-party cookies are not created by the website owner.

Advertising 98

Advertising Advertisers Transform Law 98

Search Engine Land

SEPTEMBER 6, 2023

For those in brand marketing or SEO , the answer might be (or should be) Q4 and holiday planning. These are the trends shaping the 2023 season – with best practices for search-optimized content marketing, technical SEO and more. Chatbots have also been integrated natively within ecommerce websites.

SEO 131

SEO User-Generated Shoppers Retail 131

Spiralytics

JANUARY 25, 2023

You create a well-strategized content marketing campaign with some fancy design, and it feels like you are on the right track. So what can you do to generate more traffic via your content marketing campaigns? Today we are going to learn more about one of the most popular one, which is website heatmap. What is a website heatmap?

Content Marketing 145

Content Marketing User-Generated Analytics Marketing 145

Neil Patel

JUNE 8, 2021

When it comes to your website, speed matters. A few years ago, Google launched its mobile-friendliness update and made page load speed one of its mobile search engine ranking factors. Accelerated Mobile Pages, or AMP. What Are Accelerated Mobile Pages (AMP)? What’s the solution? What is AMP? Is it still relevant?

Marketing 143

Marketing Marketers Analytics SEO 143

Search Engine Land

AUGUST 30, 2023

Insufficient audience targeting If you’re new to B2B marketing or used to seeing Meta’s audience sizes of millions of people, you may be surprised to learn that audience size is way too broad for anything on LinkedIn – even if you’re aiming for pure awareness. Get the daily newsletter search marketers rely on.

Advertising 128

Advertising Advertisers User-Generated Branding 128

Search Engine Land

FEBRUARY 15, 2024

Most B2B marketers, regardless of brand or agency experience, have likely faced this scenario: a marketer in charge of budget insists on investing in PPC campaigns despite evident issues that will hinder their effectiveness. Mobile website UX. Dig deeper: 2024 B2B trends: 6 key areas for marketing success 2.

CRM 103

CRM Education Communications Branding 103

Martech

OCTOBER 30, 2023

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. Because email is one of the most complex ways you can communicate with customers and prospects – through different mail clients, different ISPs, mobile and desktop, etc.

Email Marketing 108

Email Marketing Marketing Strategy Marketing Marketers 108

Search Engine Land

MARCH 4, 2024

A/B testing can be a great tool for enhancing website functionality, user experience and conversions. The synergy of A/B testing and SEO A/B testing is the ultimate optimization tool. The synergy of A/B testing and SEO A/B testing is the ultimate optimization tool.

SEO 114

SEO Analytics Management Product 114

Lynton Web

JANUARY 12, 2024

As the landscape of digital marketing expands, email marketing continues to be a tool for direct, personalized communication with prospects and customers. Let's unfold the layers of email marketing, revealing its strategic importance, innovative trends, and varying techniques that elevate business engagement and growth.

Email Marketing 102

Email Marketing Transform User-Generated Marketing 102

Martech

DECEMBER 18, 2023

I am the first generative AI chatbot for marketing technology professionals. Answer Advisory and consulting services play a crucial role in customer experience (CX) transformation programs for several reasons: 1. They can help businesses stay agile and responsive to evolving customer needs and market dynamics.

Transform 95

Transform Customer eCommerce Key Performance Indicator 95

Backlinko

MAY 8, 2024

monthly visitors to the firm’s website, which would cost over $7,000 in Google Ads. Law Firm SEO is the process of driving traffic to your law firm’s website on search engines like Google and Bing. Launching effective campaigns requires knowledge, skill, and experience. For example, Google, “employment lawyer Seattle.”

Law 67

Law SEO PR User-Generated 67

Hubspot Marketing

DECEMBER 8, 2023

The crown weighs heavily on the head of your marketing leadership when making command decisions about resource allocation. The SEO long game is important, but reserving a budget for search engine marketing (SEM) can also be a smart play, including pay-per-click (PPC) marketing. 52% of PPC clicks come from mobile.

Gen Z 93

Gen Z User-Generated eCommerce Finance 93

Use Insider

AUGUST 21, 2023

What is peak season marketing? Peak season marketing refers to the strategies used by brands to boost sales. And this is something digital experience analytics platform, Contentsquare, knows all too well. proving that a small checkout optimization can really make an impact. when load time is over 2 seconds to 43.8%

Marketing Strategy 52

Marketing Strategy Customer loyalty eBook Retail 52

Search Engine Land

NOVEMBER 8, 2023

I am the first generative AI chatbot for search marketers. Answer: Title: The Importance of Local SEO for Small Businesses Introduction: In today’s digital age, local search engine optimization (SEO) has become a crucial aspect of any small business’s online marketing strategy. Here’s something somebody asked me!

SEO 104

SEO User-Generated Education Digital Marketing 104

Hubspot Marketing

APRIL 26, 2022

Do you want to optimize your website but have trouble communicating with the technical folks running it? Jargon alone shouldn't stop you from making your site the powerful marketing tool it can be. On most websites, this text is usually dark blue and underlined, or purple if you’ve visited the link in the past.

SEO 136

SEO Marketing Marketers Advertising 136

Scoop.it!

AUGUST 30, 2022

The e-commerce market entails testing, modifying ad campaigns, and optimizing your pages for conversation. That is not all – there is more to marketing your e-commerce business. What is E-commerce Marketing? E-commerce Digital Marketing Trends and Techniques for Your Business. Optimize for mobile.

Digital Marketing 87

Digital Marketing Marketing Strategy User-Generated Marketing 87