Neil Patel

JUNE 8, 2021

The longer your page takes to load, the more traffic you’ll lose. A few years ago, Google launched its mobile-friendliness update and made page load speed one of its mobile search engine ranking factors. Accelerated Mobile Pages, or AMP. What Are Accelerated Mobile Pages (AMP)? What’s the solution?

Marketing 143

Marketing Marketers Analytics SEO 143

Hubspot Marketing

NOVEMBER 4, 2022

The holiday season is around the corner, so it's time for marketers everywhere to gear up for Black Friday. From optimizing your website to launching outstanding deals and giveaways — there's a lot that marketers need to account for. Best Black Friday Marketing Ideas. Leverage email marketing. Audit product pages.

Marketing Strategy 142

Marketing Strategy Shoppers Marketing Marketers 142

Unbounce

SEPTEMBER 29, 2023

/ Conversion optimization How to use analytics to measure and optimize landing page performance (and why you really should) By Melody Sinclair-Brooks. So what happens when your landing page conversions start missing the mark? TABLE OF CONTENTS What is landing page analysis? Why is landing page analysis important?

Analytics 111

Analytics Transform Digital Marketing Management 111

Search Engine Land

NOVEMBER 14, 2023

A solid search marketing strategy requires a customer experience plan as its core. What truly matters is how that traffic navigates the marketing funnel and converts into valuable customers. The starting point is ensuring that your users land on the right page for their intent. And, often, the answer is “no.” The challenge?

Price 129

Price eCommerce Manufacturing SEO 129

Calvyn Lee Blog

FEBRUARY 7, 2024

to understand how effective different marketing channels are at driving visitors. User Engagement: Analyze bounce rates, session duration, and page views to see which content keeps users engaged and which areas need improvement. Goal Tracking: Measure conversions (e.g., Goal Tracking: Measure conversions (e.g.,

Analytics 130

Analytics SEO Communications Management 130

Hubspot Marketing

MAY 29, 2023

As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it. In this blog post, we'll explore the top types of AI-generated content in marketing. The following are statistics drawn from 1350+ U.S.

Whitepaper 123

Whitepaper eBook User-Generated Marketing 123

Scoop.it!

FEBRUARY 15, 2024

Anyone can argue that small businesses need email marketing more than anyone else. If you think about it, small businesses must be very cautious about the marketing channels they pick because they have limited resources and budgets. That forces them to adopt cost-effective marketing strategies that can generate significant returns.

Email Marketing 94

Email Marketing Manufacturing User-Generated Marketing 94

Hubspot Marketing

DECEMBER 8, 2023

The crown weighs heavily on the head of your marketing leadership when making command decisions about resource allocation. The SEO long game is important, but reserving a budget for search engine marketing (SEM) can also be a smart play, including pay-per-click (PPC) marketing. 96% of Google’s revenue comes from Google Ads.

Gen Z 96

Gen Z User-Generated eCommerce Finance 96

Neil Patel

JANUARY 7, 2022

If visitors land on your site and find it takes too long to load, or images don’t display correctly, they’re likely to choose a competitor. In digital marketing, website performance generally refers to how fast a web page loads and displays content. It might also be called page load time.

Customer loyalty 130

Customer loyalty SEO eCommerce Digital Marketing 130

Search Engine Land

MARCH 6, 2023

Google adds landing page load time to Quality Score In 2008, Google AdWords confirmed a new addition to Quality Score: landing page load time. Google said they did this for two reasons: First, users have the best experience when they don’t have to wait a long time for landing pages to load.

Search Marketers 98

Search Marketers Marketing Marketers SEO 98

Search Engine Land

NOVEMBER 6, 2023

Without proper SEO planning and execution, a platform migration can lead to a significant loss of organic traffic, revenue and market share. Whenever possible, SEOs should join the process early on, leaving ample time and opportunity to: Align with product and engineering. A periodic content inventory review is a good practice.

SEO 130

SEO New Technology Analytics eCommerce 130

Sachs Marketing Group

DECEMBER 11, 2023

Crafting a landing page that drives results is all about clarity and focus. Your landing page should immediately capture attention, communicate the value of your offer, and persuade visitors to take action. In this article, we’re exploring how to design a landing page and sharing a few tips to help you get started.

Transform 81

Transform Health Digital Marketing Copywriting 81

Use Insider

AUGUST 21, 2023

What is peak season marketing? Peak season marketing refers to the strategies used by brands to boost sales. They understand that every marketing strategy worth its salt relies on careful preparation, so it’s important to think strategically and make the necessary adjustments to your website before peak season hits.

Marketing Strategy 52

Marketing Strategy Customer loyalty eBook Retail 52

Search Engine Land

SEPTEMBER 6, 2023

For those in brand marketing or SEO , the answer might be (or should be) Q4 and holiday planning. These are the trends shaping the 2023 season – with best practices for search-optimized content marketing, technical SEO and more. Short-tail keywords come into play for your product landing pages, targeting users in the buying phase.

SEO 142

SEO User-Generated Shoppers Retail 142

Neil Patel

MARCH 20, 2023

You know the phrase by Benjamin Franklin that goes, “Time is money”? Well, a slow average page load time is like losing money. A slow page speed will cost you traffic and sales conversions. Studies show that a page that takes longer than six seconds to load loses about 1 of every 2 visitors.

Shoppers 77

Shoppers Retail Branding SEO 77

Neil Patel

JANUARY 8, 2023

Let’s turn those window shoppers into buyers – and at a high rate. Use conversion rate optimization to get the most of every dollar spent on PPC. But before we get into the details, we want to highlight a few points to get you thinking first: You have 0-8 seconds to make a compelling headline and landing page.

Finance 145

Finance Shipping User-Generated Shoppers 145

Search Engine Land

JUNE 12, 2023

Quality score is a useful metric for PPC marketers looking to gauge how well their ad quality compares to other advertisers. Google states that “a higher quality score means that your ad and landing page are more relevant and useful to someone searching for your keyword, compared to other advertisers.”

Advertising 102

Advertising Advertisers Customer Branding 102

Martech

NOVEMBER 1, 2022

While most people associate first impressions with meeting someone in person, the same phenomenon occurs when someone lands on your website for the first time. Many companies fall short because they don’t spend enough time thinking about the first time someone will experience their website. So, what should you be doing?

Promotion 117

Promotion Branding Customer Product 117

Search Engine Land

NOVEMBER 17, 2023

The role of UGC in SEO So, why should search marketers like us pay attention to user-generated content? This has enabled them to join, lead and create their own conversations alongside contributing to the existing brand conversations on platforms. It shifts from brands telling the story to your audience speaking collectively.

User-Generated 129

User-Generated SEO Education Promotion 129

Search Engine Land

AUGUST 28, 2023

Companies can save time and money by equipping enterprise engineers with the knowledge of common technical SEO issues, streamlining the SEO process, and improving organic search performance. Cookie banner loaded with JS, no other content loaded for Googlebot. Get the daily newsletter search marketers rely on.

SEO 98

SEO Transform Management Search Marketers 98

Search Engine Land

MARCH 16, 2023

Google Strongly Encouraging Webmasters To Adopt Autocomplete On Forms For Mobile 2015: Google said webmasters should implement autocomplete markup to improve mobile user conversions but didn’t say it would be a ranking factor. How Big Will Google’s Mobile-Friendly Update Be? How Many 301s Are Too Many?

Search Marketers 104

Search Marketers Marketing Marketers User-Generated 104

Hubspot Marketing

SEPTEMBER 27, 2023

As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it. In this blog post, we'll explore the top types of AI-generated content in marketing. The following are statistics drawn from 1350+ U.S.

Whitepaper 76

Whitepaper eBook User-Generated Marketing 76

AWeber

APRIL 1, 2024

We've all messed up with email marketing at some point. Some email marketing mistakes are obvious and can undo all the hard work you've poured into your campaign. Knowing what email marketing mistakes to watch out for, can help you avoid them altogether. Buying email lists Avoid this email marketing mistake at all costs.

Email Marketing 70

Email Marketing Marketing Marketers Promotion 70

Lynton Web

DECEMBER 19, 2023

HubSpot , a leader in inbound marketing, sales, and service software, offers a robust chatbot tool integrated within its CRM platform to help. A chatbot is an advanced software application engineered to mimic human conversation through text or voice interactions. It's an integral part of a comprehensive customer engagement strategy.

CRM 105

CRM Transform User-Generated Inbound Marketing 105

Martech

OCTOBER 30, 2023

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. In fact, there is a robust list of elements you need to consider in order to have an effective email marketing infrastructure. We are grateful to Kath Pay and Ryan Phelan for their assistance with this guide.

Email Marketing 130

Email Marketing Marketing Strategy Marketing Marketers 130

Hubspot Marketing

OCTOBER 31, 2022

In fact, 43% of marketing directors, VPs, and C-suite executives reported SEO as one of the most effective strategies their companies currently leverage. Over time, certain metrics can help you identify which areas of your strategy are working — and which aren't. Conversions? Keyword rankings? Let's dive in. But it makes sense.

SEO 96

SEO Branding Marketing Marketers 96

Search Engine Land

MARCH 30, 2023

Built-in events Out of the box, GA4 includes events for several categories that can be automatically collected, including the following as of the time of this article. Page view The page_view event fires whenever a page is loaded or the browser history state changes. Get the daily newsletter search marketers rely on.

Analytics 100

Analytics eCommerce Marketing Marketers 100

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. With the many platforms and apps, it can take time to understand where your audience spends time online. With the many platforms and apps, it can take time to understand where your audience spends time online.

Marketing Strategy 142

Marketing Strategy Whitepaper Key Performance Indicator Analytics 142

Search Engine Land

NOVEMBER 1, 2022

While most people associate first impressions with meeting someone in person, the same phenomenon occurs when someone lands on your website for the first time. Many companies fall short because they don’t spend enough time thinking about the first time someone will experience their website. So, what should you be doing?

Promotion 98

Promotion Branding Customer Product 98

Sachs Marketing Group

SEPTEMBER 4, 2023

Some of the most important SEO tips for ecommerce sites include providing a secure shopping environment, optimizing product pages, using structured data, and improving website speed. Ignoring it could mean missing out on clicks, conversions, and ultimately sales. They’re where the conversion happens.

eCommerce 77

eCommerce SEO Shoppers Price 77

Hubspot Marketing

SEPTEMBER 22, 2022

The easier it is for customers to find your webpage, the better your chances of engaging new visitors and driving new conversions. In practice, however, this means more than having great content — it means taking steps to improve SEO performance so that search engine algorithms will be more likely to return your page as a top result.

SEO 123

SEO Management Place Analytics 123

Adobe Experience Cloud Blog

MAY 31, 2018

When I work with my marketing team, I know we have the same goal: to provide the users of our site with the best experience possible. Here are some fundamental concepts web developers focus on when building web pages , and what they mean for you as a marketer. First Meaningful Paint and Time to Interactive.

Marketing 134

Marketing Marketers Thought Leadership Place 134

Hubspot Marketing

OCTOBER 18, 2023

The coffee shops higher on the list may have better site structure, making it easier for search engine bots to crawl and categorize their pages. An SEO report shows how well your content and your web pages are performing in search engines and how prospective customers might be engaging with your content. Well, that’s all a part of SEO.

SEO 96

SEO Advertising Advertisers User-Generated 96

Vertical Response

JANUARY 8, 2024

In digital marketing, an email contact list is a valuable asset. It’s a direct line of communication to your audience, a tool to nurture relationships and a powerful driver of conversions. Optimize Your Landing Pages Landing pages are crucial for your email list growth. But the rewards are worth it.

eBook 88

eBook SEO Communications Digital Marketing 88

Hubspot Marketing

APRIL 26, 2022

Jargon alone shouldn't stop you from making your site the powerful marketing tool it can be. Accelerated Mobile Pages (AMP) - An open source project by Google to help publishers create webpages and content that are optimize for all devices. Anchor Text - The actual text of a link to a web page. Then, you need an SEO glossary.

SEO 137

SEO Marketing Marketers Advertising 137

Sachs Marketing Group

JULY 17, 2023

Accurate measurement and evaluation are critical for successful content marketing. In order to gain actionable insights and optimize your strategies, it is essential to track various content marketing metrics such as Traffic Sources, Impressions, CTR, Bounce Rate, Content Engagement, Backlinks, Email Opt-in Rates, and Keyword Rankings.

Content Marketing 67

Content Marketing Marketing Marketers Analytics 67

SMA Marketing

NOVEMBER 17, 2022

To reach potential customers, small businesses need to focus some of their marketing effort on local search engine optimization (SEO). SEO Strategies for Marketing Local Businesses. Below we list the top SEO strategies for effective local business marketing. Category Page 1: Commerical Plumbing Services Florida.

Marketing Strategy 52

Marketing Strategy Transform SEO Marketing 52