Martech

FEBRUARY 19, 2024

Today, B2B marketing teams must tackle the challenge of handling intricate workflows, enhancing communication and fostering efficient collaboration. Traditional project management tools might not fully meet the requirements of B2B marketing teams. That’s where marketing work management solutions step in.

Management 117

Management Communications Marketing Marketers 117

Hubspot Marketing

APRIL 4, 2024

In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 What is Instagram influencer marketing? billion in 2016.

Influencer Marketing 102

Influencer Marketing Branding Gen Z Marketing 102

Martech

MARCH 8, 2024

This is the 6th article in a series about how generative AI is impacting marketing. The proliferation and volatility of digital channels over the last few decades have been forcing marketers to continually evolve their strategies and tactics if they want to remain relevant. 1 barrier to the adoption of AI for marketing.

Transform 99

Transform Education Marketing Marketers 99

OnPassive Marketing

OCTOBER 15, 2022

Understanding the three levels of product in marketing is essential because it will help you evaluate what is most important for your business. It will also help you better understand how these products can influence your company, customer experience, and even pricing. What Are The Three Levels Of Product In Marketing.

Product 83

Product Marketing Mix Price Marketing 83

Martech

DECEMBER 19, 2023

One of the joys of living in a place where the winters tend to be long and dark is the time it allows for reading. We live in a time when we’re surrounded by marketing. We live in a time when we’re surrounded by marketing. Yet there are still new things to be said and new things to learn about marketing.

Transform 111

Transform B2C Whitepaper Marketing 111

Martech

MAY 16, 2023

There’s a big misconception, especially in marketing, that agile is a new practice for the team. Some think that if the team gets trained on agile marketing , they can work differently, with new meetings and tools,and reap the benefits of agility: speed-to-market, customer-centricity and team satisfaction, just to name a few.

Transform 94

Transform Copywriting CMO Marketing 94

Hubspot Marketing

MARCH 28, 2023

In this post, we’ll break down the difference between augmented and virtual reality, their unique marketing applications, and how consumers feel about them. Use Cases for AR and VR AR vs. VR: Which Is More Effective for Marketing What is augmented reality (AR)? For one, AR is a high-quality tool for product marketing.

Entertainment 128

Entertainment Marketing Marketers User-Generated 128

Hubspot Marketing

FEBRUARY 15, 2024

I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. That’s how good marketing works—even the strongest fall. Do I really need it? Not at all. Do I still put it in my shopping cart? Guilty — I admit.

Branding 120

Branding Fashion Gen Z B2C 120

Martech

MAY 25, 2022

There’s nothing virtual about the sea change marketing teams have experienced in the last two years. The fact that marketers are working remotely over digital channels is a very concrete reality calling for new approaches to workflow. Get the daily newsletter digital marketers rely on. Improve visibility and centralize.

Transform 131

Transform Marketing Marketers Management 131

Martech

SEPTEMBER 25, 2023

Everyone was ecstatic about what looked like a banner year — except the marketing manager, who knew the company could have done even better. The CFO still had a modified version of the old saying from John Wanamaker rattling around in her head, “I know that half my marketing is working. Attributing sales to marketing is a challenge.

User-Generated 111

User-Generated Finance Marketing Marketers 111

Search Engine Land

DECEMBER 21, 2023

One of the joys of living in a place where the winters tend to be long and dark is the time it allows for reading. We live in a time when we’re surrounded by marketing. We live in a time when we’re surrounded by marketing. Yet, there are still new things to be said and new things to learn about marketing.

Transform 105

Transform B2C Whitepaper Marketing 105

Unbounce

MAY 4, 2023

And marketers are quickly discovering how these AI-powered tools can help ‘em spin up entertaining blog content, optimize their social ad campaigns, and analyze their email performance. Many of the AI tools available to marketers right now are built using the same generic models—models that weren’t built specifically for marketing use cases.

User-Generated 128

User-Generated Marketing Marketers Copywriting 128

Martech

JUNE 23, 2022

The whole premise of agile marketing is exactly that: To be agile in our delivery of marketing assets, campaigns, educational content and product launches. The traditional annual marketing plan is a waterfall approach that does not support fast experiments. Catch up on the Agile Marketing Navigator series!

Marketing Plan 88

Marketing Plan Outbound Marketing Marketing Marketers 88

Martech

APRIL 12, 2022

The Digital Markets Act (DMA), a regulation the content of which was agreed among European Union officials last month, will most obviously impact tech giants — “gatekeepers,” as they are referred to — like Amazon, Apple, Google, Meta and Microsoft. Get the daily newsletter digital marketers rely on. Downstream effects.

Digital Marketing 89

Digital Marketing Thought Leadership Law Marketing 89

Hubspot Marketing

OCTOBER 29, 2020

I once heard a new business owner define their target market as … wait for it … “everyone”. While it’s nice to believe that everyone would be interested in purchasing your product or service, it’s not wise to define your target market as such. Is it accessible by all members of Marketing and Sales? Let’s dive in.

Food 137

Food Non-Profit Marketing Marketers 137

Hubspot Marketing

DECEMBER 28, 2023

91% of people want to see more video marketing efforts from brands — but knowing where to start can be intimidating. We’re sharing 22 video marketing examples and advertisements from the past two years to help inspire you. You won’t believe a marketing team created some of these. Go grab some popcorn. Heinz: Heinz A.I.

Video Marketing 104

Video Marketing Advertising Advertisers Entertainment 104

Search Engine Land

MAY 2, 2024

billion, up by almost 8% from the previous fiscal period – an indicator that more and more advertisers are adding YouTube ads to their marketing mix. You may also find that YouTube ads reach a different audience than your search ads, a valuable way of expanding your reach and future-proofing your marketing.

Advertising 103

Advertising Advertisers Marketing Mix Place 103

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite. Plus, the three critical components of an effective influencer marketing strategy you need to know.

Influencer Marketing 102

Influencer Marketing Transform Marketing Marketers 102

Hubspot Marketing

AUGUST 25, 2022

If you’re a marketer looking to reach new audiences, partnering with influencers can be a great way to do that. Influencer marketing is an incredibly effective strategy. As a result, influencer marketing has naturally become one of the most popular marketing methods. million by 2025. Influencer Collaboration.

Influencer Marketing 145

Influencer Marketing Marketing Strategy Marketing Marketers 145

Search Engine Land

JANUARY 22, 2024

However, when marketers start using such a methodology, they often start geeking out and hear about the “Holy Grail” of valid results: reaching statistical significance (or stat sig). What usually works : Placing that lead form above the fold on your landing page. Get the daily newsletter search marketers rely on.

Customer Journey 103

Customer Journey PR Marketing Marketers 103

Martech

NOVEMBER 2, 2021

Virtually all marketing activities have gone digital in recent years. Technological upgrades, such as marketing automation, have improved campaign efficiency and effectiveness. Yet many marketers find the increasing complexity offputting. ” More technology options aren’t enough to transform marketing operations teams. .

Transform 123

Transform Marketing Automation Platform Marketing Marketers 123

Hubspot Marketing

FEBRUARY 21, 2018

If only there were a way to organize your answers to all of these questions -- a place where you could enter in estimated costs for all of your line items, and then compare your projected marketing budget to what you actually end up spending. Click here to download your 8 free marketing budget templates. Beware Hidden Costs.

Management 144

Management PR User-Generated Advertising 144

Hubspot Marketing

MAY 24, 2023

ChatGPT has entered the chat, bringing the resurgence of the conversation around artificial intelligence (AI) and marketing. It seemed like AI marketing as a concept had stalled, but in 2023 it’s more popular than ever, leaving everyone wondering, “How can marketers use AI?” Table of Contents What is AI marketing?

User-Generated 86

User-Generated Non-Profit Marketing Marketers 86

Hubspot Marketing

MAY 30, 2022

And then we suddenly find ourselves in the real world, only to realize that numbers do play a pivotal role in what we do — especially in digital marketing. To help those of you looking for a way to sharpen your skills, we've put together a detailed list of ways you can start using Excel to simplify your marketing tasks.

Key Performance Indicator 145

Key Performance Indicator Marketing Marketers SEO 145

Sprout Social

JUNE 27, 2022

Can TikTok for B2B marketing unlock the same potential? We spoke with three B2B marketers who are experimenting with and finding success on TikTok. But first, why you need to try B2B marketing on TikTok. “The thing about B2B marketing on TikTok is that you’re always dealing with the customer behind the business.

Branding 133

Branding B2C Real Estate User-Generated 133

Martech

NOVEMBER 3, 2021

“Year over year we’ve seen marketing analytics at the top of marketing budgets,” said John Hurley, Head of Product Marketing at Amplitude, in his recent MarTech session. Marketers are placing less emphasis on traditional analytics in favor of operations. Why is it going down?”

Analytics 101

Analytics Product CMO Marketing 101

Use Insider

FEBRUARY 16, 2022

Electronics marketing has changed. The pandemic has placed marketers into a precarious position, where in addition to all the regular complexities of marketing, marketers must also balance volatile shifts in consumer supply and demand. Global lockdowns heavily impacted imports of “non-essential” products.

Marketing Strategy 97

Marketing Strategy Shoppers Shipping Health 97

Buffer Marketing

JUNE 28, 2023

Just over a year ago, my role at Buffer shifted, and I became a Growth Marketing Manager working on Buffer’s Growth Marketing team. For Buffer’s Growth Marketing team, running experiments is fundamental to the way we work. To date, I’ve run 25 experiments in our Adwords account. Then the cycle starts again!

Marketing 108

Marketing Marketers User-Generated Marketing Strategy 108

Digital Marketer

APRIL 4, 2022

Running a marketing agency isn’t easy. The challenges you face will have you questioning why you chose to build an agency in the first place, and if it’s time to throw in the towel. And whether you put them in place or not, they’re there. If the market is flat, 10% growth is fine. It’s not even *slightly* hard.

Marketing 82

Marketing Marketers Communications Place 82

Marketing Insider Group

MAY 1, 2023

The AI-fueled transformation of content marketing is both exhilarating and distressing. OpenAI and an avalanche of new content tools and best practices are overwhelming many content marketers. Sometimes you can find the threads of a story (aka a narrative) in the messaging your product marketing team developed.

Content Marketing 102

Content Marketing Transform Finance Marketing 102

Hubspot Marketing

FEBRUARY 23, 2021

Every couple of years, we revisit something and place it on the chopping block. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? However, marketers still consider blogging a top marketing channel. Here's what they said.

User-Generated 143

User-Generated Marketing Marketers SEO 143

Hubspot Marketing

MARCH 18, 2020

Companies are taking note of inbound marketing and revamping their strategy and talent pool to generate higher quality leads at about a 60% lower cost per lead than outbound marketing. Marketing Department Structure. Structuring your marketing team(s) is a huge task. Here's how: Talent. That could be a book!).

Inbound Marketing 116

Inbound Marketing SEO Transform Communications 116

Rock Content

APRIL 28, 2023

Have you ever tried to describe what marketing is and then struggled to give a concrete answer? Marketing covers a vast range of activities and disciplines, making it a challenge to define. We believe marketing is much more. What’s the Main Purpose of Marketing? But ultimately, marketing is about growth.

Outbound Marketing 60

Outbound Marketing Inbound Marketing Price Promotion 60

Martech

MARCH 15, 2024

Marketing, IT, legal, compliance, customer service teams and other parts of the business must work together to navigate the complexities of collecting and managing data flow. These teams cross over various functions, including marketing, IT, data analytics, customer service, legal, compliance and product development.

Law 106

Law Communications Management Analytics 106

Hubspot Marketing

MAY 14, 2019

Like many of the people who work in the industry, digital marketing was born in the 1990s. Needless to say, marketing has evolved at breakneck speed since then, sprouting many more types of marketing. Some are definitely more effective and relevant than others, so read on to learn about the top types of marketing around today.

Stealth Marketing 144

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 144

Marketing Insider Group

JULY 14, 2020

What does marketing even mean right now? The world is in a place of dramatic change. So, what’s the answer to marketing in the age of disruption? Marketing isn’t a function. Disruption isn’t new, just more intense, and that sets the course for rethinking marketing. Quick Takeaways.

Thought Leadership 115

Thought Leadership Marketing Marketers CMO 115

Martech

NOVEMBER 8, 2021

The marketing ecosystem is transforming at a rapid pace. Many marketers have moved their campaigns online to keep up, but connecting the data from many channels requires an optimized digital experience strategy. That’s why so many marketing teams are looking for new ways to collect and act on data.

Entertainment 91

Entertainment Transform Law Analytics 91