Hubspot Marketing

NOVEMBER 20, 2023

So, how could artificial intelligence change influencer marketing if the goal is to humanize a brand or organization to boost awareness and profits? It turns out, like all things marketing, AI has the potential to alter influencer marketing significantly. Berrios and Bolus understand these struggles first-hand.

Influencer Marketing 125

Influencer Marketing User-Generated Marketing Marketers 125

Hubspot Marketing

FEBRUARY 16, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. So does that mean influencer marketing is no longer effective? Marketing Snippets The latest marketing news and strategy insights. Not exactly.

Influencer Marketing 127

Influencer Marketing Social Media Marketing Marketing Marketers 127

Hubspot Marketing

JANUARY 22, 2024

But have no fear – here, I've rounded up seven data-backed strategies for nailing Q1, as well as Q1 marketing tips from HubSpot experts. Interested in influencer marketing? Half of marketers plan to increase their influencer marketing investment in 2024. Let's dive in. Start with micro-influencers.

eCommerce 116

eCommerce Marketing Marketers Influencer Marketing 116

Martech

SEPTEMBER 9, 2022

.” That was Steph Cuthbertson, HubSpot’s Chief Product Officer, talking about the old ways of attempting to market to customers in individual and siloed channels and sell to them in ways that B2C behemoths like Amazon have made obsolete. Read next: How app marketplaces are putting marketers in the driver’s seat.

Customer Journey 117

Customer Journey B2C Marketing Marketers 117

Hubspot Marketing

MAY 1, 2024

For example, if you want to become bilingual to position yourself ahead of your competition in the job market, you need to be specific about the language you’ll need to learn. There are over 2,000 languages worldwide, but only one or two will be relevant to your job market.

Management 114

Management Promotion Thought Leadership Education 114

Martech

APRIL 10, 2024

Martech is marketing and CRM is arguably the original martech. He is also host of the “Founder’s Coffee Podcast,” where he interviews fellow software company founders. She also co-hosts the popular YouTube series “HubSpot Hacks.” LinkedIn: Patrick van Deursen ( 25K followers) Fuel for your marketing strategy.

CRM 110

CRM Inbound Marketing CMO Management 110

Hubspot Marketing

FEBRUARY 23, 2021

Now, with the rise of video and podcasts, it's blogging's turn to feel the heat. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? within the same five-year span, podcasts have risen in popularity and surpassed blogs in searches.

User-Generated 144

User-Generated Marketing Marketers SEO 144

Hubspot Marketing

APRIL 25, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. 5 Secrets About Pricing Recently on my podcast Nudge , a guest told me a secret about pricing. " 5 Secrets About Pricing Recently on my podcast Nudge , a guest told me a secret about pricing. "

Price 112

Price Promotion Market Research Product 112

Hubspot Marketing

SEPTEMBER 19, 2022

According to our 2022 Marketing Trends Survey report , 34% of marketers plan to stop leveraging podcasts or other audio content in 2022. It’s likely because of the major roadblocks that marketers still face in the podcast marketing space. Organic Discoverability. Organic Discoverability.

Branding 96

Branding Marketing Marketers Promotion 96

Hubspot Marketing

MAY 16, 2024

HubSpot recognized the value of organic search early, enabling our growth alongside the expanding search landscape. To vet whether organic search is an opportunity for you, you need to understand your Search TAM ( Total Addressable Market ). Organic marketing isn't like paid ads, it's not about direct LTV to CAC.

CMO 95

CMO User-Generated Advertising Advertisers 95

Hubspot Marketing

FEBRUARY 23, 2024

In 2024, marketers have a lot on their minds. Once I have a steady mind, I start by asking myself questions that can help guide my marketing efforts. Once I have a steady mind, I start by asking myself questions that can help guide my marketing efforts. The right marketing questions can help you find these essential answers.

Direct Mail 93

Direct Mail Marketing Marketers Transform 93

Duct Tape Marketing

AUGUST 11, 2021

Where Social Media Fits In Your Marketing Strategy written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Emeric Ernoult. In this episode of the Duct Tape Marketing Podcast , I interview Emeric Ernoult. 7:39] Where does social media fit under the marketing umbrella? [11:36]

Marketing Strategy 101

Marketing Strategy Marketing Marketers Management 101

Martech

FEBRUARY 14, 2023

It is certain that AI’s impact on marketing effectiveness and work will be profound, and the beneficial use cases are only now being unearthed. For marketers looking to make sense of the rapid evolution of AI, we suggest following these experts. He also is the creator of the Marketing AI Conference (MAICON).

Transform 115

Transform Entertainment PR Marketing 115

Hubspot Marketing

NOVEMBER 14, 2022

The creator economy is changing marketing in various ways, and keeping up can be challenging for content marketers unfamiliar with this relatively new landscape. Fortunately, HubSpot invests in creators and keeps a pulse on the latest content creation trends. Lessons Content Marketers Can Learn from HubSpot's Creators.

Content Marketing 94

Content Marketing Marketing Marketers Education 94

Duct Tape Marketing

AUGUST 14, 2021

Growing Your Business Through Referral Marketing written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Raúl Galera. In this episode of the Duct Tape Marketing Podcast , I interview Raúl Galera. Marketing Podcast with Raúl Galera. Like this show? Like this show?

eCommerce 101

eCommerce Marketing Marketers Management 101

Hubspot Marketing

DECEMBER 2, 2022

So, what does that mean for brands, and how can marketers leverage this booming economy? To answer this question, I spoke to a couple of HubSpot's marketing experts and researched the creator economy's size, growth, and the changes we can expect down the line. As of 2022, the creator economy market size is estimated at $104.2

Branding 128

Branding Marketing Marketers Marketing Mix 128

Duct Tape Marketing

SEPTEMBER 30, 2021

How To Create Marketing That Can’t Be Ignored written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Mike Michalowicz. In this episode of the Duct Tape Marketing Podcast , I interview Mike Michalowicz. And those who market differently, win. Different is better.

Marketing 96

Marketing Marketers Management New Markets 96

Duct Tape Marketing

SEPTEMBER 29, 2021

Tapping Into The Power of SMS Marketing written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Aaron Weiche. In this episode of the Duct Tape Marketing Podcast , I interview Aaron Weiche. More About The Duct Tape Marketing Consultant Network: Check it out here.

Marketing 101

Marketing Marketers Communications Digital Marketing 101

Hubspot Marketing

DECEMBER 12, 2023

From weekly stand-ups to spammy emails, chatter about artificial intelligence (AI) has saturated the marketing space over the last year. In my role on the AI Marketing Solutions (AIMS) team at HubSpot, I’ve seen first-hand how integrating AI can directly improve campaign metrics. 7 Essential AI Insights for Marketers in 2024 1.

Transform 103

Transform User-Generated Marketing Marketers 103

Rock Content

APRIL 12, 2024

Marketing is like a living organism, constantly evolving and adapting. And, as marketers, we need to stay on top of best practices and trends. So, let me present you with the top 5 insights from the newest State of Marketing Report. Because AI is on the edge of becoming a marketer’s best friend.

Influencer Marketing 87

Influencer Marketing Marketing Marketers SEO 87

Hubspot Marketing

NOVEMBER 29, 2023

Education marketing is the answer. How do you develop your first education marketing campaign? In this guide, you’ll learn the fundamentals of education marketing. Understand the steps of building an education marketing strategy, as well as get actionable tips. Table of Contents What is education marketing?

Education 96

Education Gen Z eBook Marketing 96

Hubspot Marketing

OCTOBER 31, 2022

In 2022, 51% of B2C marketers plan to increase their marketing budget. Will marketers reinvest in the same strategies or try new trends? To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067 global marketing professionals working in B2B and B2C companies. and i ncreasing revenue (43%).

B2C 145

B2C Market Trends Inbound Marketing Influencer Marketing 145

Duct Tape Marketing

MAY 1, 2023

Key Takeaway: AI prompts can help marketers generate new concepts, research thoroughly, and develop effective marketing strategies for their clients. Also, by focusing on the emotional and personal aspects of the ideal clients, marketers can create targeted campaigns that resonate with their audience. Like this show?

Marketing Strategy 81

Marketing Strategy Marketing Marketers CRM 81

Hubspot Marketing

NOVEMBER 21, 2022

Content creators and the creator economy are becoming more integral to the success of marketing campaigns. Our 2022 State of Inbound Marketing Trends Report found that 88% of brands have a dedicated budget for working with influencers and creators. We also found community will be a top priority for marketing strategy in 2023.

Gen Z 90

Gen Z Millennials Inbound Marketing Entertainment 90

Martech

FEBRUARY 25, 2022

LinkedIn is piloting its own podcast offering, known as the LinkedIn Podcast Network. A few podcasts from the LinkedIn Podcast Network. Podcasts aren’t just for true crime, politics and comedy any more. Podcasts aren’t just for true crime, politics and comedy any more. Image: LinkedIn.

Health 117

Health Digital Marketing Branding Marketing 117

Buffer Marketing

FEBRUARY 14, 2024

Podcasts have an undeniable allure for both their creators and fans. As of 2024, over 5 million podcasts and 70 million episodes are available worldwide. With that many podcasts, you can be sure there’s a podcast for everyone.

Entertainment 102

Entertainment Health Influencer Marketing Education 102

Hubspot Marketing

AUGUST 7, 2023

AI is giving marketers a newer, faster, and easier way to create content. It's a question on every marketer's mind: should I use AI to create content? Imagine thousands of marketers asking ChatGPT the same question and pasting its response into their content. Table of Contents Can AI-generated content impact my search ranking?

Thought Leadership 92

Thought Leadership SEO Marketing Marketers 92

Hubspot Marketing

NOVEMBER 1, 2022

b) receive executive buy-in — which is typically a prerequisite for getting the budget and resources you need to successfully launch any new paid marketing program. There are so many different KPIs any marketer might use to measure success, including sales, web traffic, follower growth, conversion rate, or brand awareness.

Key Performance Indicator 108

Key Performance Indicator Customer Acquisition Marketing Marketers 108

Duct Tape Marketing

JANUARY 13, 2022

Strategies For Building A Successful Self-Employed Life written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jeffrey Shaw. In this episode of the Duct Tape Marketing Podcast , I interview Jeffrey Shaw. More About The Duct Tape Marketing Consultant Network. Check it out at [link].

eCommerce 97

eCommerce Retail Education Branding 97

Duct Tape Marketing

DECEMBER 29, 2021

5 Trends For Small Business Marketing In 2022 written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch. In this episode of the Duct Tape Marketing Podcast , I’m going to do a solo show to start the year off. 10:40] Co-marketing is no longer a big biz play. [12:20]

Marketing 81

Marketing Marketers Market Trends Transform 81

Hubspot Marketing

MAY 16, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Elsewhere in Marketing The latest marketing news and strategy insights.

Advertising 103

Advertising Advertisers Entertainment Marketing 103

Hubspot Marketing

JANUARY 8, 2024

The pandemic birthed a rise in puppies, planting flowers in Animal Crossing , and podcasts — with 1.1m+ shows launched in 2020 alone. But soon, the podcast phenomenon plateaued. New podcasts decreased a year later, and in 2022, fell by 80%. ? Source: NiemanLab Does this mean the podcast train has left the station?

Affiliate Marketing 100

Affiliate Marketing Advertising Advertisers Promotion 100

Duct Tape Marketing

DECEMBER 2, 2021

Scaling Your Business Through Acquisition written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Roland Frazier. In this episode of the Duct Tape Marketing Podcast , I interview Roland Frazier. More About Roland Frazier : Business Lunch Podcast. Get EPIC Challenge. Like this show?

Real Estate 90

Real Estate Education Management Marketing 90

Duct Tape Marketing

MAY 11, 2022

Why Call Tracking Metrics Matter To Your Marketing Efforts written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Todd and Laure Fisher. In this episode of the Duct Tape Marketing Podcast , I interview Todd and Laure Fisher. Take The Marketing Assessment: Marketingassessment.co.

Marketing 84

Marketing Marketers CRM Communications 84

Duct Tape Marketing

MAY 25, 2022

Transforming Marketing With Artificial Intelligence written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Paul Roetzer. In this episode of the Duct Tape Marketing Podcast , I interview Paul Roetzer. 5:18] How will AI impact the marketing profession? [7:21]

Transform 89

Transform Marketing Marketers Non-Profit 89

Duct Tape Marketing

DECEMBER 1, 2021

How To Brand With Purpose written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Ivan Estrada. In this episode of the Duct Tape Marketing Podcast , I interview Ivan Estrada. He is a sought-after public speaker on topics of branding and marketing, personal development, and real estate.

Real Estate 98

Real Estate Branding Finance Education 98

Duct Tape Marketing

JULY 12, 2023

The 7 Deadly Marketing Mistakes written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast , I’m doing a solo show, and I’m gonna talk about 7 martketing mistakes that business owner usually make and I give you some tips on how to avoid them.

Price 63

Price Marketing Marketers Marketing Strategy 63