Martech

NOVEMBER 21, 2023

As senior marketing leaders, you’re undoubtedly well-acquainted with the challenge of doing more with less. But here are a few secrets that savvy marketing leaders should know to help deliver exceptional results despite resource constraints. Eventually, you have to do less and it’s your job as a leader to figure out what goes.

Key Performance Indicator 108

Key Performance Indicator Copywriting Marketing Marketers 108

Martech

JANUARY 16, 2024

Google Ads customer service has plummeted to an unacceptable all-time low, according to marketers. A ‘brutal’ process Mike Kelley, chief marketing officer at Sylvan Learning, has been working in marketing for almost 20 years. And the scare tactics they use are quite ludicrous.” This project is ongoing.”

Customer 113

Customer Advertising Advertisers Marketing 113

Hubspot Marketing

FEBRUARY 12, 2024

Here’s a confession: If someone asked me how I was able to land two of the most exciting full-time marketing roles in my career, my first instinct would have been to say that I was just “lucky.” When you apply for an open role, this first impression usually happens when you send in your resume over email. Add a relevant subject line.

Marketing 95

Marketing Marketers Management Communications 95

Martech

JUNE 16, 2023

One of the things I enjoy the most about my job is how much I learn from my clients and colleagues. Organizations can realize sustainable growth, and marketing has to play a significant role in that. His post started with these two observations: “Marketing is long on tech and short on people.

Customer Journey 122

Customer Journey Marketing Marketers Customer 122

Martech

FEBRUARY 8, 2024

Part one: The promise The birth of marketing technology brought so much potential to the marketing department. I was a young, freshly minted MBA with a background in computer science, and a two-year stint doing software marketing at IBM. Plus, marketing was getting some extra respect in board meetings.

Marketing 117

Marketing Marketers Manufacturing Performance Marketing 117

Martech

DECEMBER 20, 2023

There are a lot of marketing podcasts out there, so how do you know which ones to listen to? Here are 10 — listed in alphabetical order — that cover everything from content from AI to marketing ethics and more. Dig deeper: Podcasts now a top channel for B2B marketing Ethics in Marketing What does it mean to be ethical in marketing?

Marketing Ethics 106

Marketing Ethics Transform Copywriting CMO 106

Jeff Bullas

DECEMBER 6, 2022

Wouldn’t you like more traffic coming to your website from diverse channels? Using social media to generate traffic seems like a logical choice here: Social media platforms are diverse and can expand your audience by sending clicks. We used to talk about images as something you may want to use in order to improve your results.

New Technology 284

New Technology Marketing Strategy Branding Analytics 284

Businesses Grow

OCTOBER 3, 2022

Today I bring you a few small observations on marketing that are a little too small for a full post. It means something to sign your work. I guess when Apple records and analyzes your activity and uses that data to sell targeted ads, this is personalization. ” Marketing to them will not require a change.

Gen Z 133

Gen Z Marketing Marketers Health 133

Jeff Bullas

FEBRUARY 19, 2023

For the average marketer, who is expected to write high-converting copy every day, it can be a steep learning curve with a lot of guesswork and ambiguity into what works. Yes, you can run split tests for your landing pages, ads, emails, and other marketing collateral. Quite amazing. Get started with Anyword today.

Copywriting 276

Copywriting Whitepaper New Technology Digital Marketing 276

Hubspot Marketing

FEBRUARY 23, 2024

As a full-time freelancer, I’ve sent out hundreds of job inquiry emails. Just because a company you’ve got your eyes on hasn’t advertised a role doesn’t necessarily mean they’re not open to bringing the right person on board. Your job, however, is to grab their attention and show why you’re a good fit for the organization.

Marketing 82

Marketing Marketers Product Marketing Advertising 82

Chief Martec

JUNE 13, 2022

Half of martech and marketing ops professionals received a promotion in the past year. These are good paying jobs: Super interesting work, at the center of marketing innovation, well-paid and often on a track to fast promotion and career growth? Marketing Ops: “Maestros” Orchestrating Marketing.

Marketing 124

Marketing Marketers Promotion User-Generated 124

Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. Marketing budgets In January 2023, many experts shared dire warnings about the economy. However, when they planned their 2024 budgets, most marketing teams expected to do more with less this year. Email ROI generates $36 for every $1 spent.

Marketing Strategy 86

Marketing Strategy Gen Z Transform Email Marketing 86

Digital Marketer

NOVEMBER 17, 2022

Are you looking to build a career in digital marketing ? According to Grab Jobs , digital marketing specialists are among the top in-demand jobs in the US. Which skills do you need to become a successful digital marketing specialist? Organic visibility is the most sought-after marketing channel out there.

Digital Marketing 82

Digital Marketing Marketing Marketers Analytics 82

Jeff Bullas

MARCH 1, 2023

As Moz states, “ Link building is the process of acquiring hyperlinks from other websites to your own. ” By the end of this blog, you will have a clear understanding of the top link-building methods you could leverage to drive your SEO strategy for 2021. Tip: Set your to-do list before starting your outreach.

SEO 323

SEO PR Place Marketing 323

Martech

DECEMBER 12, 2023

” This problem is true for many types of software, but especially in marketing ops for a couple of reasons: There’s “shiny object syndrome,” that constant chase for the latest and greatest tool, leading to a cycle of endless acquisition and inadequate utilization. We’d like to know how it’s been for you.

Marketing 123

Marketing Marketers New Technology Management 123

Martech

DECEMBER 22, 2021

Is it any wonder that we’re also experiencing the Great Resignation, where millions of workers have either walked away from their jobs or got laid off and then didn’t come back when businesses opened up again? 3 ways to prep your career in 2022. 3 ways to prep your career in 2022. Their jobs are no longer everything.

Transform 139

Transform Marketing Marketers Retail 139

Martech

MAY 26, 2023

When inflation is high the cost of living rises and wages, although rising too, never quite keep up. That’s something marketers need to understand. Against this background, consumers and marketers are divided on what responses are appropriate. Are you getting the most from your stack? In your inbox.

Transform 107

Transform Price CMO Marketing 107

Hubspot Marketing

JANUARY 11, 2023

As we collectively enter into yet another year of an uncertain employment landscape, having a stand-out marketing resume will only strengthen your position in the job market. It's ironic, but many marketers have a hard time selling themselves. Qualities of a Great Marketing Resume. Neatly formatted layout.

Management 144

Management Marketing Marketers Inbound Marketing 144

Set Up

MARCH 19, 2024

To celebrate women in the marketing profession and to continue highlighting them throughout Women’s History Month, we asked women marketing leaders to contribute to our Women in Marketing Series detailing their personal triumphs, tribulations, and advice about working in the marketing industry. Otte: I love people!

Transform 105

Transform PR Marketing Marketers 105

AWeber

JUNE 6, 2023

AI is starting to get so spooky-good, 38% of employees expect their job will be automated by the end of this year. In many cases, AI simply means letting technology handle some of your workload. If you’ve ever used an AI voice assistant on your phone, for example—and 97% of people with phones have done this—then you’ve used AI.

Thought Leadership 99

Thought Leadership Marketing Marketers SEO 99

Scoop.it!

APRIL 28, 2022

Digital marketing is a broad and ever-growing industry. Businesses are adapting to this, and digital marketing jobs are everywhere. As a result, digital marketers are in demand. It is one of the best industries to pursue if you’re looking for a graduate job ! What are the career options in digital marketing?

Digital Marketing 75

Digital Marketing Marketing Marketers Finance 75

Neil Patel

DECEMBER 3, 2021

These costs have the potential to be incredibly damaging to marketing agencies. You may have heard about the great resignation, but what is it, and what can you do to stop your digital marketing agency staff from leaving? Workers are quitting jobs in the millions. Unfortunately, it’s a problem likely to get worse.

Digital Marketing 109

Digital Marketing Health Gen Z Marketing 109

Hubspot Marketing

NOVEMBER 13, 2023

I send HubSpot’s Marketing Blog email newsletter daily (a not-so-subtle reminder to subscribe ). So, it’s my job to keep a pulse on the latest email marketing trends. As a marketer, I often stay on top of trends by reading up on marketing news, but when it comes to email, there's a much simpler method — scanning my inbox.

Email Marketing 110

Email Marketing Market Trends Marketing Marketers 110

Martech

FEBRUARY 12, 2024

Prompt: What are the challenges for marketing ops in 2024? She started by looking at what her favorite generative AI tool said about the challenges she and other marketing managers faced. She entered the query: “What are the challenges for marketing operations in 2024? Marketing and sales were two good examples.

Marketing 105

Marketing Marketers Telemarketing Customer Journey 105

Martech

OCTOBER 13, 2022

We recently introduced you to the Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. This is one that’s unique to marketing and you won’t hear this term in other agile frameworks.

Marketing 93

Marketing Marketers Management Customer 93

Search Engine Land

JUNE 30, 2023

And at this point, everyone in the digital marketing industry has heard of imposter syndrome. I surveyed over 150 digital marketers online, and 90% of the responses were positive: “Yes, I have experienced imposter syndrome in my digital marketing career.” Have you ever experienced imposter syndrome in a digital marketing job?

Digital Marketing 97

Digital Marketing SEO Health Energy 97

Search Engine Land

JANUARY 24, 2023

“I’m just gonna come in and do my job. Still doing all my deliverables, but not a day early, not doing anyone else’s job on top of mine, not coming in a minute before 9 a.m. This is quiet quitting. This is quiet quitting. and not staying a minute later than 5 p.m. I don’t care anymore.”

SEO 92

SEO Non-Profit Health Communications 92

Hubspot Marketing

SEPTEMBER 13, 2022

Ever had a job where you clocked in, kept your head down for 8 hours, and clocked out? No staying extra hours to finish out a project or volunteering for tasks beyond your assignment workload. This is what Millennials and Gen Z are calling quiet quitting. What’s quiet quitting? zaidleppelin On quiet quitting.

Gen Z 99

Gen Z Millennials Health Management 99

Search Engine Land

MAY 3, 2024

Google’s local search results have been shifting quite a bit since the start of 2024. How to optimize local pages to win more local traffic All of your service area pages should target your most important keyword patterns, along with any long-tail supporting keywords you want to rank for in those areas (i.e., “[service] in [city]”).

User-Generated 105

User-Generated SEO Price Customer 105

Marketing Insider Group

APRIL 17, 2023

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower.

Gen Z 133

Gen Z Content Marketing Marketing Marketers 133

Unbounce

NOVEMBER 2, 2023

/ AI marketing Unprompted: The ethics of AI in marketing By Garrett Hughes. Episode 7: AI on trial [00:00:00] Pete Housley: Hey, marketers, are robots coming for your jobs? Welcome once again to Unprompted, a podcast about AI marketing and you. Thanks marketers for tuning in.

PR 98

PR Marketing Marketers Non-Profit 98

Martech

DECEMBER 28, 2023

“Experienced McCMO got a new job, AI-AI-O. And in that job, is a CEO, AI-AI-O. Experienced McCMO got a new job, AI-AI-O.” ” I’ve been hearing it a lot lately and so have many marketers I’ve spoken to. What is it about your current strategy/process/execution that’s not meeting her expectations?

CMO 102

CMO Analytics Communications Marketing Strategy 102

Hubspot Marketing

JANUARY 23, 2023

One of the best ways to be successful in your career is to learn from those who've mastered the craft. And when it comes to your marketing strategy, there’s nobody better to learn from than established industry leaders, like SEO wizard Neil Patel. Which Marketing Strategies are Most Effective?

Marketing 84

Marketing Marketers Management Promotion 84

Marketing Insider Group

OCTOBER 21, 2021

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions. Voice-powered Everything.

Digital Marketing 144

Digital Marketing Influencer Marketing Marketing Marketers 144

Buffer Marketing

SEPTEMBER 11, 2023

The reality is that the best LinkedIn users are marketing machines. This is your street credibility and personal brand all rolled into one. I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. The ROI is insane.

Thought Leadership 133

Thought Leadership Transform Communications Branding 133

Martech

DECEMBER 13, 2021

Kim Davis, editorial director of MarTech, discussed updates to the Agile Marketing Manifesto with industry leaders at our MarTech conference. Many of these changes stemmed from developments at a recent virtual gathering of over 80 agile marketers from around the world. Image: Proposed values of agile marketing.

Transform 130

Transform Thought Leadership Marketing Marketers 130

Digital Marketer

SEPTEMBER 18, 2023

That, my friends, is the puzzle we’re facing in today’s marketing world. This can lead to content peppered with misleading or outright false information, damaging your brand’s credibility. Want to get certified in Content Marketing? Click Here For instance, let’s consider the healthcare industry.

Transform 120

Transform User-Generated Marketing Marketers 120