Martech

JANUARY 27, 2023

Many marketers told me they were busier than ever. 3 directional changes to grow your email program Naturally, every marketer’s goals will be unique. Email during this last holiday shopping season was insane. Successful email marketers believe in the sanctity of permission. We made it to 2023!

Email Marketing 139

Email Marketing Marketing Marketers Law 139

Businesses Grow

APRIL 3, 2023

But I came across a gem — An old list of marketing predictions! In 2009, I made 12 marketing predictions about the future of social media. To set the stage, in 2009, social media marketing was just creeping into the mainstream. The 2009 marketing predictions … and my “grade!” Man-machine interface.

Marketing 134

Marketing Marketers Social Media Marketing Education 134

Hubspot Marketing

AUGUST 8, 2022

When we asked over 200 remote/hybrid workers if they’d consider leaving their job if forced to go back to the office full-time, 54% say they would look elsewhere. Of course, some work simply can’t be done remotely, but the pandemic proved that even those jobs could have more flexibility than we thought.

Health 102

Health Management Marketing Strategy Product 102

Digital Marketer

JANUARY 16, 2023

Why marketing? When it comes to marketing, a lot of entry-level jobs list a bachelor’s degree as a requirement. That doesn’t mean there aren’t alternate ways to get into marketing but having a relevant degree certainly makes your resume more competitive. Marketing skills are in demand in the current jobs market.

Education 76

Education Marketing Marketers Communications 76

Hubspot Marketing

MAY 1, 2024

For example, if you want to become bilingual to position yourself ahead of your competition in the job market, you need to be specific about the language you’ll need to learn. There are over 2,000 languages worldwide, but only one or two will be relevant to your job market.

Management 109

Management Promotion Thought Leadership Education 109

Litmus

APRIL 17, 2020

Email marketers, let’s make customer retention your number one priority. Email is your most powerful marketing channel and one of the best ways to strengthen your bonds with customers—and now, when customer acquisition is slowing down, those relationships are more valuable than ever. Leave on a good note.

Email Marketing 118

Email Marketing Customer Marketing Marketers 118

Buffer Marketing

OCTOBER 24, 2023

Yet here I am, with a (small) content marketing agency, selling services to companies, including series A startups and tech enterprises, and making a six-figure dollar income each year.  I also kept writing, mostly for affiliate marketing agencies, as a side hustle.

Whitepaper 115

Whitepaper Price Affiliate Marketing B2C 115

Martech

JUNE 28, 2023

When responding to questions about AI replacing humans in certain roles, most “experts” claim that AI will replace some jobs but will be a much more valuable tool for augmenting human intelligence and ability. We need not look further than the last wave of intelligent technology — the “Internet of Things” (IoT) to see the impact.

Manufacturing 118

Manufacturing CMO Communications Management 118

Buffer Marketing

FEBRUARY 1, 2024

It’s also an unusually long time among most of my friend group except those who work in more traditional jobs, say in teaching or in government. Sometimes, staying is the hard option I’ve been at Buffer through various job markets, and Buffer’s brand name carries weight. So why have I stayed?

Energy 87

Energy Price Product Branding 87

Hubspot Marketing

FEBRUARY 27, 2024

Table of Contents The Best Cancellation Emails How to Write a Cancellation Email (+Template) The Best Cancellation Emails I’ve dug through my emails and spoken to expert email marketers to find fifteen of the best cancellation emails. Hanna Feltges , Growth Marketer at Niceboard, explained the role of each email to me.

Communications 82

Communications Customer Management Place 82

Hubspot Marketing

NOVEMBER 6, 2023

“Will AI steal my job?” For the last few decades, this question has been on the lips of nearly every working person — from baristas in coffee shops to project managers in decacorn companies. All those ‘What I Learned about Marketing from Game of Thrones’ posts resonate for a reason. As Brian Rhea from JobLens.ai

Law 124

Law Automobile Management Communications 124

Search Engine Land

OCTOBER 12, 2023

Share of search: What it is and why it matters Share of search is an SEO metric developed by expert marketers Les Binet and James Hankins a few years ago. Brand search is hugely important for several reasons, and actively trying to increase it has many benefits. There is an obvious reason for this. Let’s find out why.

SEO 118

SEO PR Branding Price 118

Neil Patel

SEPTEMBER 4, 2020

In other words, if different people or teams in your company aren’t on the same page about everything that’s going on, they might end up doing a worse job. They could also make your marketing less effective. What is Marketing Siloing? Why Are Marketing Silos Detrimental to Your Bottom Line? Why does this matter?

Copywriting 142

Copywriting Marketing Marketers SEO 142

Search Engine Land

OCTOBER 25, 2022

People search a lot about “marketing skills.” This increase leads to the conclusion that more people are looking to enhance their marketing skills. But, one skill remains underrated, despite being included in most online articles and books related to digital marketing skills. Why is curiosity important in marketing?

SEO 95

SEO Marketing Marketers Key Performance Indicator 95

Buffer Marketing

FEBRUARY 23, 2023

For the last six years, we’ve published the State of Remote Work report. One in three remote workers reports staying home too often because they don’t have a reason to leave We always dig into the biggest struggles of remote work alongside the biggest benefits — and the top responses are always shifting.

Communications 131

Communications Promotion 131

Businesses Grow

JULY 10, 2023

Same reason — we already had a social network. The reason for the crash? Threads is the block party for Twitter haters, and there are lots of reasons to hate what has happened there. One pundit said recently that Twitter was like a Chekhov play — everyone says they’re going to leave, but they never do.

Gen Z 122

Gen Z Place Education Branding 122

Hubspot Marketing

FEBRUARY 27, 2019

I remember sitting in one of my career classes in college listening to my professor tell the class how long it can take to find a job. I started applying for my first job six months prior to graduation, and it took me all six months to find one I was excited about accepting. My professor wasn’t kidding. Let’s dive right in.

Education 137

Education Management Communications Promotion 137

Adobe Experience Cloud Blog

JANUARY 15, 2020

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. It’s a massive market size to not be a part of, and definitely, the biggest reason why you should invest in digital marketing. Eighty-seven. Smart small businesses do not make assumptions.

Digital Marketing 174

Digital Marketing Traditional Marketing Social Media Marketing Marketing 174

Search Engine Land

JULY 13, 2023

And for good reason, there are likely to be fewer people clicking through to websites thanks to AI. The shifting perspective of search It’s time we revisit some marketing 101. And remember, we can use informational search to reach people not in the market and try to get their email addresses. SUBSCRIBE See terms.

SEO 97

SEO Thought Leadership PR Branding 97

Buffer Marketing

OCTOBER 5, 2023

It takes the stress out of last-minute scrambles and ensures I'm always ahead of the game." Always leave room for spontaneity and adaptability.” By focusing on long-term relationships rather than one-off projects, Phill ensures that his collaborations add lasting value to his brand. But Phill sees it differently.

Energy 109

Energy Management Branding Product 109

Duct Tape Marketing

MAY 5, 2022

The Role Operations Plays In Marketing written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Sara Nay. In this episode of the Duct Tape Marketing Podcast , I interview Sara Nay. Sara is the COO at Duct Tape Marketing, Co-Founder at Spark Lab Consulting, and host of the Agency Spark Podcast.

Marketing 55

Marketing Marketers Price eBook 55

Hubspot Marketing

JULY 24, 2018

If I could do it all over again, I would have told him face-to-face that I was leaving the team. After all, he invested in my growth as a baseball player, and joining his team was one of the big reasons why I decided to attend my college. We didn’t have the best relationship, but I still felt anxious and guilty about leaving the team.

Management 116

Management Health Product Marketing 116

Litmus

NOVEMBER 24, 2020

Unfortunately, “too many emails” is still the #1 reason people unsubscribe. About 54% of companies expect to send more emails this year than last. Record job losses have also put greater economic strain on both businesses and consumers. So what’s an email marketer to do? Why email volume is reaching new heights.

Shoppers 102

Shoppers Email Marketing Branding Marketing 102

Rock Content

MAY 10, 2024

In 2024 and beyond, user experience will be the star of the show when it comes to successful digital marketing. Social media shopping is one of 2024’s hottest digital marketing trends for good reasons. Last year, 68 percent of consumers said they’d completed at least one purchase via a social shopping interface.

Shoppers 52

Shoppers Gen Z Digital Marketing User-Generated 52

Digital Marketer

MAY 3, 2023

They say employees are a company’s greatest asset , and it’s just as true for marketing agencies as any other business. Why Finding and Keeping Qualified Candidates Is Tough There are many reasons marketing agencies struggle to find qualified candidates and retain them. But here’s the good news—it’s not impossible.

Branding 81

Branding Digital Marketing Promotion Advertising 81

Hootsuite

FEBRUARY 14, 2023

The size of the chatbot market worldwide is expected to hit a whopping $1.25 The top reasons for leaving were employee burnout, dissatisfaction with the job, and poor work-life balance. Smoothing out the customer journey—as mentioned above—helps to eliminate the top reasons for cart abandonment. billion in 2025.

Retail 139

Retail eCommerce Shoppers Customer Journey 139

Martech

NOVEMBER 22, 2022

In my last article , I referenced a recent survey saying more than 60% of B2B marketers described their martech stack as too complex, with one in five saying it’s “more complex than a black hole.” ” The same goes for marketing technology. ” Martech is simply a tool. It is simply a tool.

CMO 122

CMO Product Customer Management 122

Martech

MARCH 21, 2023

As marketers, we need to get more out of our current tech stack, whether through consolidation or more strategic use of existing tools. Why your tech stack ROI is worse than it should be In the last three years, my company has conducted over 500 calls with HubSpot customers about their platform setup, spend and optimization.

User-Generated 91

User-Generated Price Market Research Communications 91

Hubspot Marketing

JUNE 12, 2023

The current AI gold rush might leave many thinking about what AI might look like as it develops. AI has progressed rapidly in the last year, so it makes sense to think that sentient AI is right on the horizon. Right now, AI does what we want. But what if it gets to the point where it only does what it wants? Will it ever?

Communications 114

Communications 114

Hubspot Marketing

DECEMBER 28, 2023

91% of people want to see more video marketing efforts from brands — but knowing where to start can be intimidating. We’re sharing 22 video marketing examples and advertisements from the past two years to help inspire you. You won’t believe a marketing team created some of these. Go grab some popcorn. Heinz: Heinz A.I.

Video Marketing 105

Video Marketing Advertising Advertisers Entertainment 105

Orbit Media Studios

JANUARY 16, 2024

But there is rarely one correct answer in digital marketing. Britt Skrabanek, Superneat Marketing “Meaningless subheads are the kiss of death for your website. We can’t decide on one message, so let’s stop arguing and put all the options into a slideshow …In other words, sliders solve a political problem on marketing teams.

PR 127

PR SEO Place Promotion 127

Martech

DECEMBER 1, 2022

Yelp has done a poor job in the past of communicating their policy on how businesses can ask for reviews. However, a few years back, I emailed Yelp asking explicitly if businesses can ask customers to leave a review on Yelp, and they replied. For the same reason, you can’t offer incentives for users to remove reviews.

User-Generated 114

User-Generated Advertising Advertisers Customer 114

Neil Patel

AUGUST 4, 2021

There’s no doubt about it: a successful video marketing campaign will absolutely transform how your business operates. It’s hardly something you can leap into blindly, and understanding the process behind successful video marketing campaigns will help you avoid costly mistakes in the future. Let’s take a look at the statistics.

Video Marketing 145

Video Marketing Marketing Marketers Education 145

Martech

AUGUST 7, 2023

When a youth sports organization faced a participation crisis, its one-person marketing department deployed martech to create a campaign raising awareness with key audience segments. We believe we can create intentional sports experiences that can change people for life,” said Chris Barnhart, NC Fusion’s marketing director/department.

Transform 96

Transform Health Place Personalized Marketing 96

Businesses Grow

JANUARY 16, 2023

Too short for a blog post, too cool to ignore, here are ten short observations on the marketing world worthy of your attention. I just earned my first revenue from ChatGPT when a new client found me by searching for “top 10 marketing experts.” What happened to voice marketing? Bad marketing?

Entertainment 136

Entertainment Branding SEO Education 136

Duct Tape Marketing

APRIL 28, 2022

3 Steps For Creating The Perfect Recruitment Strategy written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch. And I think these problems can be solved with a marketing solution. 1:29] Why I think it can be solved with a marketing solution. [2:01] Like this show? Duct Tape Transcript.

Customer Journey 70

Customer Journey Price Place Customer 70

Spiralytics

NOVEMBER 14, 2023

Success in the dynamic field of marketing hinges on understanding each generation’s unique characteristics and evolving needs as they gradually populate the market. Today, the spotlight falls on Generation Alpha, the newest addition to the market, with its eldest members stepping into their teenage years.

Gen Z 52

Gen Z Millennials Health Transform 52