Search Engine Land

OCTOBER 17, 2023

Unfavorable news articles, critical reviews, embarrassing photos or damaging content can linger persistently in Google Search, casting a shadow over your accomplishments and limiting your potential. Get the daily newsletter search marketers rely on. Be respectful and explain your reasoning for why the content should be removed.

PR 103

PR Energy SEO Search Marketers 103

Marketing Insider Group

DECEMBER 20, 2021

In 2021, 82% of businesses use content marketing as part of their larger marketing strategy, but only about half feel that their efforts are successful. I would venture to guess that this problem is largely due to the fact that brands focus so much on new content that they forget to assess what they’ve already published.

Key Performance Indicator 137

Key Performance Indicator User-Generated Analytics SEO 137

Marketing Insider Group

AUGUST 15, 2023

Google, the world’s leading search engine, currently has over 85% of the search engine market. This means they reward content that resonates with an audience, demonstrates expertise, and adds tangible value to the lives of readers. But how exactly does fresh content impact your SEO ?

SEO 94

SEO Non-Profit User-Generated Content Marketing 94

Trade Press Services Newsletter

MARCH 2, 2023

The same approach to spring cleaning your home also works for your marketing efforts. Six Spring-Cleaning Tasks for Marketers Here are six ways to spring-clean your marketing programs and breathe new life and energy into your marketing endeavors. Email marketing is the go-to channel for many B2B marketers.

Whitepaper 130

Whitepaper Energy Communications Marketing Plan 130

Customers.ai

DECEMBER 11, 2023

Giants like Google, Meta, and Apple have made data privacy their mission, and the outcomes are impacting the very core of advertising and marketing strategies. As we explore these changes, one thing becomes abundantly clear: the job of marketers is getting harder. In some cases, there are actual legal repercussions! No easy feat.

Law 100

Law Marketing Marketers Advertising 100

Search Engine Journal

JULY 22, 2020

Removing old content can do wonders for your SEO. Learn how to weed out outdated content in this guide to content pruning. The post Why & How Content Pruning Helps Your SEO via @Manish_Analyst appeared first on Search Engine Journal.

SEO 136

SEO Content Marketing Marketing Marketers 136

Neil Patel

OCTOBER 7, 2020

Deleting outdated content on your website can’t be good for its health, right? Google cares just as much about the quality of the content you created years ago as it does about that new article you’re about to publish. Reviving old content can boost rankings. So can removing outdated content.

Health 140

Health SEO Analytics Product 140

Search Engine Land

NOVEMBER 21, 2022

As a marketer, SEO or web developer, you know how important it is to keep your WordPress site secure. However, site security is essential for SEO and digital marketing. However, site security is essential for SEO and digital marketing. Get the daily newsletter search marketers rely on. Remove XML-RPC.php.

SEO 125

SEO Management Communications Digital Marketing 125

Search Engine Land

FEBRUARY 23, 2023

Every new year, SEOs, bloggers and publishers are eager to capitalize on “fresh content” ranking boosts by adding new dates to old or existing content. Google’s search advocate John Mueller again reiterated that only significant content changes should lead to a changed date in articles.

SEO 91

SEO User-Generated Place Search Marketers 91

Vertical Response

MAY 1, 2023

Are you a marketer looking for the best way to get your messages out most effectively and efficiently as possible? You may have heard of email marketing spam traps but are unsure what they entail or how to avoid them. These addresses are typically inactive and often appear on old or outdated lists.

Email Marketing 67

Email Marketing Communications Management Marketing 67

AWeber

NOVEMBER 30, 2023

This is an outdated concept. Anything above that is a red flag to mailbox providers that your content is not wanted by your subscribers, so they’ll start placing your email in the dreaded spam folder. your email content must be valuable to them. So if you’re a health coach or someone trying to sell a product - good luck.

Health 102

Health Education Email Marketing Product 102

Hubspot Marketing

OCTOBER 30, 2023

As a social media-obsessed content creator, I am familiar with TikTok. As much as I enjoy TikTok, creating content consistently for the platform can feel overwhelming. TikTok suggests posting content at least 1-4 times per day to boost views and followers. You don't want your content to be outdated or spread misinformation.

Food 115

Food User-Generated Energy Promotion 115

Martech

JUNE 14, 2023

Removing old/expired data : Automatically removes or archives irrelevant or outdated data, keeping the database current and manageable. Purging unsubscribes : Automatically removes contacts who have unsubscribed, respecting user preferences and optimizing resource use. Are you getting the most from your stack?

Transform 89

Transform User-Generated Management Advertising 89

Litmus

JUNE 8, 2021

What this might mean for email marketers. This brings to mind the European Union’s General Data Protection Regulation (GDPR) which gives people the right to remove their personal data, therefore anonymizing it to marketers. Many marketers have already considered the open rate a vanity metric, but we disagree. Accenture).

Email Marketing 145

Email Marketing Marketing Marketers Analytics 145

Search Engine Land

JANUARY 27, 2023

Google Search Console launches new removals tool 2020: The tool temporarily blocked URLs from showing in Google and showed outdated content and content filtered by SafeSearch. Moz 2014 Industry Survey Results: Google Webmaster Tools Ranked Top SEO Tool 2014: 68.8% It impacted slightly over 2% of queries.

Search Marketers 116

Search Marketers Real Estate SEO Marketing 116

Search Engine Land

APRIL 26, 2024

Evaluate the market and gain industry insight Once you’ve analyzed your site, assess the bigger picture. You could segment your data by device, location, user behavior, content type and content quality. You can also compare similar content pieces or groups with competitors to assess your performance relative to theirs.

SEO 100

SEO Communications Place Analytics 100

Customers.ai

DECEMBER 11, 2023

Giants like Google, Meta, and Apple have made data privacy their mission, and the outcomes are impacting the very core of advertising and marketing strategies. As we explore these changes, one thing becomes abundantly clear: the job of marketers is getting harder. In some cases, there are actual legal repercussions! No easy feat.

Law 56

Law Marketing Marketers Advertising 56

Rock Content

MAY 10, 2023

Rock Content’s blog has also been affected, with much of our content losing position or dropping out of search engines altogether. This update pertains to products and content that contain reviews or ratings. ” What is Rock Content doing to recover traffic and keywords after the algorithm update?

SEO 98

SEO Digital Marketing Product Marketing 98

Neil Patel

JANUARY 8, 2021

How do you ensure your YouTube channel is reaching the right audience and helping you achieve your marketing objectives? Roughly 73 percent of US adults have a YouTube account, which means it’s an excellent opportunity for marketers to generate new leads and promote content. By performing a YouTube audit. Let’s get started.

User-Generated 143

User-Generated Key Performance Indicator Shoppers eBook 143

Search Engine Land

DECEMBER 5, 2023

As 2023 draws near a close, marketers have to admit this about Google: they’ve been busy. With that as the backdrop, I’ll review some of Google’s bigger releases in 2023 before adding a plea for a few updates I think could actually help B2B marketing performance going forward. Get the daily newsletter search marketers rely on.

eCommerce 108

eCommerce Advertising Advertisers B2C 108

Hubspot Marketing

JANUARY 3, 2024

While those are important factors, and staying up on best practices is essential, resolving duplicate content issues should be your top priority. And when it comes to duplicate content, the devil is in the details — finding it and fixing the problem it causes on our sites. What is duplicate content? But it should be.

COS 93

COS SEO Health Copywriting 93

Martech

SEPTEMBER 7, 2022

With an average ROI of $42 for every invested dollar , it’s still a star among marketing channels. Many things influence this metric, but at the top of the list is the content you send and who you send it to. Successful email marketers stay on top of their email hygiene and validate their databases regularly.

Email Marketing 112

Email Marketing Branding Performance Marketing Customer 112

Marketing Insider Group

MARCH 30, 2021

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. Product marketing is where sales, marketing, and product development overlap.

Product Marketing 145

Product Marketing Marketing Strategy Product Customer 145

Search Engine Land

NOVEMBER 9, 2023

In the early days, optimizing websites for search engines like AltaVista and Yahoo mainly involved adding keywords to the keyword tag and the content. Get the daily newsletter search marketers rely on. As the internet is a network of networks, we need to harness all the viral and linkable content efficiently.

SEO 114

SEO Health User-Generated Education 114

SMA Marketing

JUNE 9, 2022

An outdated CMS can lead to a ton of technical issues that can make it difficult for your site to rank well on Google. Refreshed Content Strategy. A new site presents a great opportunity to refresh your content. When building a new site, audit your website’s content and identify gaps. Keep reading to learn why.

SEO 52

SEO Education Customer Branding 52

Spiralytics

FEBRUARY 7, 2024

From crafting engaging content, suggesting hashtags, analyzing posts, and several other tasks, it can help you reduce time spent on repetitive tasks. Sounds like a marketer’s dream, right? For example, if you publish a blog on your website, you may use a social media team to disseminate this content across social networks.

Transform 105

Transform Analytics User-Generated Management 105

Rock Content

APRIL 6, 2023

This leaves you with two options: Write more content to keep people coming to your website, or Refresh the content you already have. Developing new content takes time; you can feel a little like a hamster on a wheel, churning out more and more blog posts. What Is a Content Refresh? Google loves new content.

Energy 52

Energy Health SEO Marketing Strategy 52

Hubspot Marketing

APRIL 11, 2023

AI-generated content is a fascinating development, and we’re seeing more and more articles, stories, and images created by AI tools. This is where AI detection comes in, as it's a way for people to uncover when text, images, and even videos are machine-generated, so they can make informed decisions on the content they consume.

Price 91

Price Education Place Entertainment 91

Many Chat

JULY 13, 2022

Instagram Story Highlights allow you to save Stories to your profile page, maximizing the mileage from your content and acting as a point of reference for followers. Businesses can use them to save and curate Instagram Story content, continually presenting them to followers browsing an account’s profile page. Here’s how to use them.

Gen Z 90

Gen Z Customer Fashion User-Generated 90

Neil Patel

MAY 19, 2021

The following triggers often cause Google penalties: keyword stuffing hidden links duplicate content irrelevant keywords bad redirects cloaking spyware, adware, and viruses data issues bad links. Google has always maintained that high-quality, relevant content is prioritized above irrelevant content meant to boost SEO.

SEO 130

SEO User-Generated Analytics Communications 130

Neil Patel

APRIL 19, 2021

Not because content is hard to write (worse case you can just hire a writer or agency ), but due to the fact that no one can guarantee that your blog post gets read or not. Just think about it… you spend all this time writing content, but no one can guarantee that it gets seen, shared, or even linked to. Blogging is a pain.

User-Generated 143

User-Generated SEO Content Marketing Marketing 143

Scoop.it!

JANUARY 19, 2023

Getting to the top of the search results requires you to understand the core principles of SEO: Keyword research and integration Title tags optimization Meta description optimization Link building User experience optimization Content development. And that content won’t rank well because it has no unique information to offer search engines.

Real Estate 91

Real Estate SEO Analytics Promotion 91

Hubspot Marketing

FEBRUARY 24, 2023

When it comes to SEO, these techniques are usually the first ones marketers add to their arsenal. On-Page SEO On-page SEO refers to the content that tells search engines (and readers!) Your content might be the most thorough, useful, and well-written, but unless a search engine can crawl it, very few people will ever see it.

SEO 127

SEO User-Generated Place Product 127

Exposure Ninja

JULY 4, 2023

Struggling with AI marketing? But let’s face it — AI is having a massive impact on the marketing world, and it’s here to stay. In fact, 80% of marketers believe that AI will revolutionise the industry, so you don’t want to be left behind. We mean, are you ready to dive headfirst into the world of AI marketing?

User-Generated 52

User-Generated eBook Marketing Marketers 52

Search Engine Land

JANUARY 27, 2023

That money is much needed in creating a great website with great user experience and helpful content.” ” However, I don’t think spending 100% of your SEO budget on UX and content alone is enough to drive organic search results. Just going after links won’t cut it in most markets either. SUBSCRIBE See terms.

SEO 98

SEO PR Key Performance Indicator Place 98

Content Marketing Institute

JANUARY 7, 2019

? ?. You spent hours (and maybe days) creating that content. How can you put that old content to better use? Reoptimizing your old content has two important benefits: Accumulated backlinks will make benefitting from your reoptimizing efforts – through improved rankings – quicker and easier. Reoptimize it.

User-Generated 100

User-Generated SEO Price Content Marketing 100

Hubspot Marketing

MAY 3, 2021

On the Voice page , for instance, it reads, "We're confidently turning down the volume of competing messages to elevate experience, removing obstacles in the way of people finding exactly what they seek at Starbucks.". "By While some brands might need less of a full makeover, GoDaddy's older image felt outdated and less cohesive.

Health 140

Health Food Branding Retail 140