MarketingOps

APRIL 3, 2025

What if the secret to driving better marketing performance wasnt in your latest campaign strategy, creative content, or ad spend? For marketing operations, the secret might be hiding in plain sight the quality of your Salesforce data. Your marketing campaigns are only as strong as the data fueling them.

CRM

Martech

APRIL 10, 2025

In pursuit of creating the most interesting, creative and drool-worthy marketing content , I’ve become a bit of a software nerd. Content marketers are spoiled from the number of content capabilities, integrations and analytics insights available. Most marketers underestimate the power of Pinterest.

Content Marketing

Hubspot Marketing

JULY 2, 2025

Table of Contents Why Marketers Are Prioritizing Zero-Party Data How to Collect Zero-Party Data Things to Consider During Zero-Party Data Collection Why Marketers Are Prioritizing Zero-Party Data Apple‘s Mail Privacy Protection and GDPR have accelerated the shift to zero-party data. To remove barriers, make some fields optional.

User-Generated

Duct Tape Marketing

JULY 1, 2025

Bold Moves for Future-Ready Marketing: What to Stop Doing Immediately written by John Jantsch read more at Duct Tape Marketing TL;DR The future of marketing belongs to those who have the courage to stop outdated practices. Letting go of what’s holding you back creates space for smarter, more impactful marketing.

Energy

AWeber

MAY 18, 2025

As a general rule, if your open rates are above 20%, youre on par with many successful marketers. What Is a Good Open Rate for Email Marketing? Factors That Influence Good Open Rates Understanding what is a good open rate for email marketing starts with knowing the variables at play. Why it works: Segmentation boosts relevancy.

Non-Profit

Search Engine Land

AUGUST 8, 2024

Economic demands require marketers to do more with less. Marketers can use these AI-assisted features to reach their desired outcome without performing more manual, low-impact activities. You must have ad creative that: Educates: This content should focus on your brand and foster education and awareness. Educational content.

Gen Z

Marketing Insider Group

MARCH 17, 2025

Analyze Bounce Rates A high bounce rate signals one of two thingseither the wrong audience is landing on the page, or something about the content isnt working. If visitors leave within seconds, the content probably isnt keeping them engaged. Thats a good sign content is working. Time on page offers another clue.

Analytics

SocialPilot

FEBRUARY 23, 2025

Reviews arent just opinions – they are the key success factor in the competitive market. Lets begin with What Is Review Marketing? Online review marketing is the strategy of leveraging customer feedback to enhance your brands reputation and attract more customers. Why Is Review Marketing Important? Heres how: 1.

Marketing

Buffer Marketing

AUGUST 12, 2024

First and foremost, this video allowed me to hit the threshold of being monetized on YouTube with ads (meaning I literally get paid to market my business).  If you’re a business owner struggling to incorporate YouTube into your marketing strategy, here are my tips for streamlining the process. 

SEO

Hubspot Marketing

JULY 7, 2025

In an hour, ChatGPT-o3 can make you dozens of high-level marketing graphics — the kinds of campaigns that would take some teams weeks to complete. I tested this out on a recent flight and managed to create an entire 2025 marketing campaign in about an hour. There’s a tangible magic for marketers. Brainstorming. Prompt writing.

User-Generated

Hubspot Marketing

SEPTEMBER 25, 2024

When most people start implementing inbound marketing, they're primarily worried about getting enough new leads in the funnel. Table of Contents What is lead scoring? This process helps sales and marketing teams prioritize leads, respond to them appropriately, and increase the rate at which those leads become customers.

Logistics

Search Engine Land

SEPTEMBER 16, 2024

A broken funnel Sometimes, the issue lies within your marketing ecosystem, especially if you don’t regularly evaluate your tactics’ effectiveness. Market saturation: In some industries, nearly all businesses are now advertising online, increasing competition for the same keywords. Let’s delve deeper into each factor.

User-Generated

Martech

APRIL 22, 2025

The marketing team nods along to promises of omnichannel this and data-driven that. Marketing organizations buy on features but fail on fundamentals. Others struggled to force outdated platforms to do things they weren’t built for. I’ve lived through enough market disruptions to guarantee that.

CMO

Martech

JULY 11, 2025

Start each annotation title with a category prefix: Marketing: Campaigns, emails, PR pushes. Website: Redesigns, new features, significant content changes. Navy : Marketing. Green : Website/content. Marketing campaigns Document start and end dates for big campaigns, like sales events or new ad pushes.

Analytics

Neil Patel

JULY 16, 2025

Minor issues like slow load times, broken links, and outdated plugins pile up fast and quietly chip away at your site’s performance and lead to a bad user experience (UX). That’s a lot of potential leads gone before they even see your content. Update your content management system (CMS), plugins, and SSL certificates regularly.

Shipping

Martech

JULY 10, 2025

This is the desired outcome of effective marketing. Specificity removes that strain by lowering the cognitive lift required to understand your message. You’re early in go-to-market and still validating fit. This only works when marketing and sales are working in sync. Every detail matters.

Product

Sachs Marketing Group

MARCH 4, 2025

As the season of renewal approaches, spring cleaning is not just for your home; it is also the perfect time to refresh your digital marketing efforts. A well-structured digital spring cleaning helps businesses optimize their online presence, improve efficiency, and align marketing strategies with evolving industry trends.

Digital Marketing

Martech

JANUARY 9, 2025

Plus, there’s the issue of outdated medical info still hanging around in some databases. Sci-Hub, a free access/piracy site for scientific research, found only 15% of papers retracted by their publisher were removed from the site. The bad news: LLMs get trained on data taken from the internet, and a lot of that is garbage.

Retail

Backlinko

SEPTEMBER 6, 2024

Many marketers default to Google Analytics because it’s free and popular. But those same marketers report issues like: Steep learning curves Lack of qualitative insights Difficulty translating data into insights Ready to make the switch? Say you want to understand how users interact with specific content assets.

Analytics

Backlinko

JANUARY 23, 2025

With so many players in the market, standing out in search engine results can feel impossible. Step 2: Conduct Keyword Research Google advises creating content for users, not solely to rank for keywords. But if your content isn’t based on keyword research, it won’t rank well or drive SEO traffic and bookings.

SEO

Lusha

AUGUST 10, 2025

Companies leveraging AI and machine learning in their sales processes report an average 25% increase in revenue, with the global AI market projected to reach $244.22 Modern buyers prefer personalized demos, transparent content, and self-service options that support their own research process. billion by 2025.

CRM

Vertical Response

NOVEMBER 29, 2024

Want to leverage AI in your email marketing campaign for better results? Key Takeaways AI transforms email marketing by enhancing personalization, optimizing send times, and automating segmentation for improved engagement and ROI. With AI automating complex decision-making processes, marketers can focus more on strategy and creativity.

Email Marketing

Lynton Web

MAY 8, 2025

It's your most powerful marketing tool, membership generator, and community hub. While we explored comprehensive marketing strategies in our previous article , this second installment focuses on transforming your website into a conversion powerhouse that attracts visitors and converts them into active members and program participants.

Transform

Lusha

AUGUST 10, 2025

Companies leveraging AI and machine learning in their sales processes report an average 25% increase in revenue, with the global AI market projected to reach $244.22 Modern buyers prefer personalized demos, transparent content, and self-service options that support their own research process. billion by 2025.

CRM

Use Insider

NOVEMBER 18, 2024

On the topic of AI, a recent McKinsey report predicts that Generative AI will drive productivity gains that exceed 10% of global marketing spending – which roughly amounts to $460 billion worldwide. We shared our perspectives and real-life experiences on how Generative AI is changing how marketing and CX teams function.

Retail

Martech

FEBRUARY 10, 2025

Your WordPress site might be packed with great content and stunning visuals, but without proper search engine optimization (SEO), it could be hard to find. SEO ensures your site gets noticed, eventually driving traffic to your content and boosting engagement. Features : Real-time SEO advice during content creation.

SEO

Litmus

DECEMBER 2, 2024

You’re ready to schedule an email, but last-minute additions and competing digital marketing priorities keep pushing the date back. How do you structure an email marketing campaign? What makes an email marketing campaign successful? What makes an email marketing campaign successful? Does that sound familiar?

Copywriting

Vertical Response

JUNE 18, 2025

Marketing teams spend countless hours on repetitive tasks that could be automated, from manually importing contacts to scheduling messages across multiple marketing channels. This not only saves time but also ensures that marketing efforts are consistent and targeted throughout the customer journey.

Transform

Customers.ai

NOVEMBER 27, 2024

Personalize Everything : Sync this data with your CRM or dynamic content tools to deliver tailored experiences. Customize the Message : Match the popup content to the visitor’s behavior or location on your site. Include dynamic content like “We thought you’d love these!” location, company size). Quick Win Add the Customers.ai

eCommerce

Lusha

NOVEMBER 11, 2024

B2B lead generation is essential for sales and marketing in any B2B company. Data cleansing and validation : Choose platforms that actively clean and validate their data to remove duplicates, errors, and outdated information. It’s especially useful for businesses with active websites and content marketing strategies.

CRM

SocialPilot

APRIL 29, 2025

Google allows you to report and request the removal of false or inappropriate reviews. Automated Review Management for Multi-Location Businesses Manually managing reviews across multiple locations is outdated, inefficient, and, frankly, a waste of valuable time. Either way, you dont have to just sit back and take the hit.

Management

SocialPilot

APRIL 16, 2025

Side-by-side product comparisons Quarterly reports on market trends G2 Grid for a visual take on market positioning. It has a robust fraud detection & fake review removal system to maintain authenticity. They cater to specific industries like marketing, sales, HR, or IT. Standing out in this market isnt easy.

User-Generated

Exposure Ninja

JULY 11, 2024

If you don’t have a solid foundation to build on, then any content work or off-site SEO you do won’t be as effective. Allowing search engines to accurately interpret and display your content in the search results, meaning more clicks to your site. Is your marketing Underperforming?

SEO

Exposure Ninja

MAY 16, 2025

We’re even seeing a dip in Google’s market share as users shift towards AI search experiences. It just means you need to add a new approach to your marketing strategy: Generative Engine Optimisation (GEO). GEO involves optimising your website and content so that AI platforms can easily understand, surface, and cite.

User-Generated

Use Insider

JANUARY 13, 2025

Thats when you decide to leave behind the limitations of outdated systems. This guide will walk you through the exact steps to migrate from Adobe and show you why more brands are leaving Adobe behind for a platform that makes marketing simpler, smarter, and more impactful. Why are more marketers switching from Adobe to Insider?

User-Generated

Lynton Web

MARCH 4, 2025

This involves understanding customer behavior, optimizing the checkout process, and employing targeted marketing techniques to re-engage potential buyers. Why Traditional Recovery Methods Fall Short While most online retailers are aware of cart abandonment, many rely on outdated or one-size-fits-all recovery methods.

Shoppers

Lusha

NOVEMBER 18, 2024

It’s about: Breaking down barriers between teams Encouraging teamwork Using data-driven insights to grow revenue in a steady and predictable way Understanding Revenue Operations (RevOps) RevOps is a plan that unites the main parts of a business that bring in money: sales, marketing, and customer success.

CRM