Campaign Monitor

MAY 30, 2025

We’ve tested 18 alternatives that might be a better fit for your email marketing needs. 5 (1000+ reviews) Mailchimp Small businesses All-in-one marketing platform Free plan; paid from $13/month 4.4/5 5 (13000+ reviews) Constant Contact Event marketing Built-in event management $12/month 4.1/5 Let’s go. (TL;DR)

Price

Campaign Monitor

MAY 30, 2025

Ready to discover which email marketing solution might be a better fit for your needs? 5 (1000+ reviews) Mailchimp All-in-one marketing Comprehensive marketing stack with strong AI features Free (paid from $13/month) 4.4/5 5 (13,000+ reviews) Constant Contact Event marketing Built-in event hosting and ticket sales $12/month 4.1/5

Price

Hubspot Marketing

DECEMBER 11, 2023

Even if you aren’t a PPC specialist or you’re new to digital marketing, well-rounded marketers should at least know the fundamentals of paid search marketing. Let’s go over the best online PPC courses every marketer should know about to improve your paid advertising knowledge and gain hands-on experience.

Price

Martech

MAY 24, 2024

B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions. As a result, the most significant differences between B2C marketing and B2B marketing involve the number of people involved in the purchase decision and the length of the sales cycle.

B2C

Customers.ai

DECEMBER 12, 2023

Its user-friendly interface ensures beginners can swiftly set up and customize their digital storefronts while at the same time simplifying inventory management, order processing, and payment transactions. Referral & Influencer Marketing Tools According to Insider Intelligence, brands will spend an estimated $7.14

eCommerce

Hootsuite

MARCH 31, 2020

Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. —A—. Learn more : The Beginner’s Guide to Facebook Analytics. How to Use Twitter Analytics: The Complete Guide for Marketers. Learn more : How to Make Your Own Instagram AR Filters: A Step-by-Step Guide.

User-Generated

Unbounce

OCTOBER 15, 2024

/ Lead generation Lead generation for marketing agencies: 9 actionable strategies By Josh Gallant. 21 min read Marketing agencies need one thing to succeed long-term: Qualified leads. Yes, there’s a lot more to running a successful marketing agency than just leads, but none of it matters if the pipeline is sitting at $0.

Marketing

Hootsuite

OCTOBER 11, 2022

Snapchat Ads Manager is Snapchat’s native dashboard for creating, managing, and reporting on Snap ads and campaigns. The dashboard also includes the Campaign Lab, a testing platform that helps you improve your ads by learning what works best. For now, let’s get started with creating your first Snapchat ad campaign.

Management

Hubspot Marketing

JANUARY 13, 2023

Marketing Qualified Lead (MQL). Marketing qualified leads are contacts who've engaged with your marketing team's efforts but aren't ready to receive a sales call. These lead generators are just a few examples of lead generation strategies you can use to attract potential customers and guide them towards your offers. (We

User-Generated

Duct Tape Marketing

JANUARY 21, 2020

The Beginner’s Guide to Retargeting written by John Jantsch read more at Duct Tape Marketing. That’s where retargeting comes in. If you’ve never tried it before, this simple guide is exactly what you need to get an effective retargeting campaign up and running. How it Works.

Customer Journey

Hootsuite

FEBRUARY 7, 2022

Direct-mail marketers used it to conduct small tests on a fraction of their contact lists before committing to the massive cost of printing and mailing a full campaign. When you make it a regular part of your social media campaign, you can refine your strategies on the fly. A/B testing goes back to the days before the internet.

Direct Mail

Hubspot Marketing

JULY 29, 2018

For those head-scratching moments, we've created the ultimate glossary of social media marketing terms. Clickbait - Clickbait is a term to describe marketing or advertising material that employs a sensationalized headline to attract clicks. Ebook - An ebook is an electronic version of a book. These are typically published in PDF form.

eBook

Rock Content

APRIL 24, 2020

A good email marketing tool is at the core of every successful Digital Marketing strategy. Email marketing software makes creating, sending, and analyzing the data that comes from each of your campaigns a much easier task. So take a look at the list of email marketing tools that will help you with this task!

Email Marketing

Duct Tape Marketing

DECEMBER 20, 2022

The Definitive Guide To Instagram Marketing written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jenn Herman. In this episode of the Duct Tape Marketing Podcast , I interview Jenn Herman. Hello and welcome to another episode of the Duct Tape Marketing Podcast. Like this show?

Marketing

Exposure Ninja

JULY 21, 2022

Getting your website to the top of Google is a challenge that all marketers face. Use this guide to set up your Google Analytics 4 account. If you’re new to events and conversions in Google Analytics, check out our beginners guide to Google Analytics 4 , which goes into events and conversions in more detail.

User-Generated

Exposure Ninja

JUNE 7, 2022

As each of these data sets are pulled from other reports, which we go into more detail about in the next few sections of this guide, we won’t go into as much detail here. Users by first user source, first user medium, first user source platform or first user campaign. We’ll go into more detail about events further down this guide.

Analytics

CXL

MAY 27, 2022

Demand generation is the combination of marketing tactics, strategies, and programs to create awareness and drive interest in your products or services. This includes self-guided interactions (e.g., Ahrefs, for example, provides a free SEO training course for beginners, educating them on the basics to help them rank higher.

Thought Leadership

Moz

JANUARY 16, 2019

Those tiny, one-off tactics are fine for beginners. Looked exactly like the number-one result from Content Marketing Institute: ( image source ) Today’s plagiarism tools can catch the obvious stuff, but these derivatives often slip through the cracks. Posted by bsmarketer Content promotion isn’t tweeting or upvoting.

Promotion

Unbounce

NOVEMBER 7, 2023

When she’s not saving the world from un-fun marketing or researching everything about the science of fun, she’s building her animal rescue, Maison Misha. In this case, the landing page is asking you to download a guide—exactly what you expected to find when you clicked on the ad. Frustrating, right? Why use a WordPress landing page?

Whitepaper

Exposure Ninja

APRIL 26, 2022

This guide talks you through exactly what a sales funnel is, why your website needs one and how you can optimise it. This involves your entire marketing strategy, not just your website, and also covers how to keep existing customers coming back. Retargeted with ads (basket or browser abandonment). The interest stage.

Customer Journey

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. If social media marketing hasn’t been working for you, the problem could be you’re focusing on the wrong channels. Choosing Your Social Networks.

Social Media Marketing

Neil Patel

MARCH 4, 2021

My colleagues recently shared the results of a marketing campaign they conducted using Facebook Messenger bots, which are basically the Facebook version of email marketing. Although I’ve had some great email marketing campaigns, it’s hard to top that result. Why Should You Use Facebook Messenger Bots?

Email Marketing

Neil Patel

AUGUST 5, 2021

Below, you’ll find some of my top Snapchat ad strategies, tips, and resources to help you run successful campaigns. On Instagram, polling stickers in Story Ads increased the number of three-second video views in 9 out of 10 campaigns. It’s a stand-alone webpage created for an advertising or marketing campaign.

Gen Z