Search Engine Land

JANUARY 24, 2023

Google adds price drop appearance rich results to search results 2021: Google automatically calculated the price drop based on changes to structured data over time. Google Search Console’s remove URL report might not work for a short period of time 2018: Google wasupgrading the report. Some free SEO advice for his new blog.

Search Marketers 129

Search Marketers SEO Marketing Marketers 129

Hubspot Marketing

DECEMBER 15, 2023

When you think about search engine optimization (SEO) , one major search engine probably comes to mind: Google. But what about Bing SEO? With its growing popularity, Bing SERPs (Search Engine Results Pages) should be on the radar for marketers crafting their search engine optimization strategy. Should you optimize for Bing?

User-Generated 88

User-Generated SEO Marketing Marketers 88

Search Engine Land

JANUARY 13, 2023

Google Image Search Adds Usage Rights To Search Tools. Wayback Machine Now Has 240 Billion URLs. 2013: Prior to this update, The Wayback Machine provided access to about 150 billion URLs. Welcome AJ Kohn & Ginny Marvin To Search Engine Land, Marketing Land. Market Share. 2014: The feature wasn’t new.

Search Marketers 121

Search Marketers Non-Profit Marketing Marketers 121

Search Engine Land

FEBRUARY 12, 2023

Google backtracks on using (relevant) keywords in your Google My Business description 2020: An update to the help page about adding keywords to improve visibility in local search results was disputed by local SEOs and quickly removed. million URLs and found that 3.4 Google: No comment on possibility of a Feb. billion “core” searches.

Search Marketers 91

Search Marketers SEO Marketing Marketers 91

SocialPilot

JANUARY 26, 2024

In the same context, a well-crafted AI prompt acts as a clear set of instructions to the AI assistant , guiding it to generate content that perfectly aligns with your marketing objectives. I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. Let’s get started!

Transform 77

Transform User-Generated Marketing Marketers 77

Search Engine Land

JANUARY 4, 2023

In 2010, Google sent out notification to its AdWords advertisers that “your location-specific business phone number will display alongside your destination url in ads that appear on high-end mobile devices. 2018: Search marketers weighed in on their experiences since the change took effect. Google AdWords introduces click-to-call ads.

Search Marketers 108

Search Marketers User-Generated SEO Marketing 108

Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And it’s technology like marketing automation and machine learning that’s made this possible. So, what are the best B2B marketing tools to add to your arsenal right now?

CRM 111

CRM User-Generated Analytics Marketing 111

Search Engine Land

MARCH 17, 2023

Yahoo Loses Market Share As Some Firefox Users Return To Google 2015: Google had become increasingly aggressive in trying to lure back users. A Dilbert On Search Engine Keyword Research 2014: There was a fun search marketing-related Dilbert strip on the topic of doing and presenting your keyword research to your boss. billion to $3.7

Search Marketers 75

Search Marketers SEO Marketing Marketers 75

Search Engine Land

JULY 19, 2023

Then these five handy SEO tools and plugins – which are completely free to use – should help: Competitor research: Wayback Machine Data analysis: Copy Selected Links Design and layout: GoFullPage Research and data formatting: Docs Online Viewer Reformat content from an image: OneNote 1. 5 ways to use the Wayback Machine for SEO 2.

SEO 94

SEO Search Marketers Marketing Marketers 94

Digital Marketer

JULY 13, 2023

If so, then SEO should be at the top of your list. This ultimate guide to SEO for ecommerce websites in 2023 will give you insights into how SEO works, what are the best SEO strategies for ecommerce websites, and how to create an effective SEO strategy for ecommerce websites that will help grow your business.

eCommerce 82

eCommerce SEO Price Product 82

Search Engine Land

SEPTEMBER 6, 2023

For those in brand marketing or SEO , the answer might be (or should be) Q4 and holiday planning. Although temperatures continue to linger in the upper half of the thermometer, it’s never too early to begin setting your SEO campaigns up for success amid an ever-crowded holiday shopping field.

SEO 136

SEO User-Generated Shoppers Retail 136

Search Engine Land

AUGUST 30, 2023

In this advanced SEO guide, it’s presumed you have an existing Publisher Center account. The canonical domain has a verified primary URL and syndication partner relationships with additional URLs. Content labels Going back to the More Options section, you will see Add content labels. If not, don’t worry. News showcase.

SEO 141

SEO User-Generated Management Branding 141

Search Engine Land

JANUARY 28, 2023

24: Google Takes Action On More Link Networks In Poland Also on this day Facebook testing brand safety topic exclusions for advertisers 2021: Citing advertisers’ brand safety concerns, Facebook said the feature would allow marketers to choose whether to show their ads alongside potentially sensitive content. million in 2012.

Search Marketers 127

Search Marketers Marketing Marketers Retail 127

Hubspot Marketing

FEBRUARY 24, 2023

List three things you’ve done this year that pertain to search engine optimization (SEO). When it comes to SEO, these techniques are usually the first ones marketers add to their arsenal. There’s another set of tactics that fall under the SEO umbrella. Why is technical SEO important? If so, you’re not alone.

SEO 127

SEO User-Generated Place Product 127

Hubspot Marketing

APRIL 26, 2022

Then, you need an SEO glossary. Jargon alone shouldn't stop you from making your site the powerful marketing tool it can be. 40 SEO Terms You Must Know! . # | A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | W | X |. 40 SEO Terms You Must Know! Add ALT text to images whenever possible.

SEO 136

SEO Marketing Marketers Advertising 136

Rock Content

FEBRUARY 15, 2024

And, as such, social SEO is becoming increasingly important to your brand. While SEO and social media marketing have been treated as separate strategies, the rise in reliance on social media as a source of information means that you need to reexamine how the two can complement each other.

SEO 88

SEO Whitepaper Real Estate User-Generated 88

Search Engine Land

APRIL 18, 2023

For as long as I’ve been in SEO, I’ve envied my paid media colleagues’ agility and performance tracking. SEOs typically have had to exercise patience and a lot of manual building to get actionable performance data. The biggest insights come from connecting SEO properties (channels, pages, etc.) to acquisition.

SEO 98

SEO Analytics PR Branding 98

Search Engine Land

JANUARY 19, 2023

Matt Cutts, The decay and fall of guest blogging for SEO Cutts’ post got hundreds of comments and sparked lots of discussion on social media. He also added “for SEO” to the title of his post. Google Search Console Adds AMP Error Report 2016: The report let you drill down to specific error types and URLs.

Search Marketers 96

Search Marketers SEO Marketing Marketers 96

Marketing Insider Group

MAY 30, 2023

However, for businesses with finite resources and limited marketing experience, it can be difficult to determine the effectiveness of a campaign and make necessary improvements. In this guide, we’ll explore various methods for measuring your small business’s marketing success. Set specific marketing goals.

Direct Mail 115

Direct Mail Finance Marketing Marketers 115

Search Engine Land

JANUARY 5, 2023

Google Webmaster Tools adds ‘unnatural links’ and ‘cloaking’ spam warnings. 2022: Search marketers entering exact match keywords may have seen an alert toward the bottom of their Google Ads interface stating, “Broad match keywords are on. Illegitimate” SEO Sentenced To 37 Months In Federal Prison For Extortion.

Search Marketers 92

Search Marketers Law Marketing Marketers 92

Search Engine Land

FEBRUARY 19, 2023

It was Google Webmaster Trends Analyst John Mueller who confirmed this on Twitter: “It looks like we dropped support for this around the time when we removed it from the help center. Google stops supporting meta news keywords tag In 2018, we learned that Google had quietly dropped support for the news meta keywords tag.

Search Marketers 94

Search Marketers Marketing Marketers User-Generated 94

Search Engine Land

MARCH 9, 2023

Pinterest adds in-app checkout and personalized shopping recommendations 2022: Billed as a “personal shopping concierge, powered by a taste-driven algorithm,” the “Your Shop” feature was a recommendations engine designed to suggest products, brands and creators to users based on their activities and preferences. billion in 2009 from $13.5

Search Marketers 95

Search Marketers User-Generated Marketing Marketers 95

Search Engine Land

APRIL 20, 2023

Currently holding strong at just under a 65% market share, WordPress has been the world’s top CMS platform for many years. It’s SEO-friendly out of the box, and comes with clean code, semantic markup, and a structure that search engines can easily crawl and understand.

SEO 114

SEO User-Generated Real Estate Analytics 114

Hubspot Marketing

JANUARY 5, 2024

As a marketer, I asked myself: What ASO marketing strategy did they use? What is ASO Marketing? ASO Marketing Tactics to Master ASO Marketing in Action (With Technology) Best Practices of ASO Marketing What is ASO Marketing? Diversifying your marketing efforts. I decided to find out.

Marketing 100

Marketing Marketers Marketing Strategy SEO 100

Hubspot Marketing

APRIL 7, 2023

You’ll also get real-life examples and advice from SEO pros. SEO pros optimize their content for SERP features to drive more organic traffic to their website. You’ll also see pieces of advice from top-notch SEO practitioners. In this article, you'll learn how to find SERP feature opportunities. Let’s dive in!

Real Estate 129

Real Estate Price SEO User-Generated 129

Orbit Media Studios

JANUARY 31, 2023

Designing a homepage and writing the copy is one of the great digital marketing challenges and homepage best practices can be a big big help. Here are the few best practices for logo treatment: Not too big Big logos add visual noise without actually enhancing the brand. The company logo We’ll start with the obvious. No need to shout.

Copywriting 139

Copywriting Real Estate User-Generated Analytics 139

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Influencer Marketing 97

Influencer Marketing User-Generated Key Performance Indicator Analytics 97

Sprout Social

SEPTEMBER 22, 2022

YouTube tags are an important part of YouTube SEO. In this comprehensive guide, we’ll show you everything you need to know about YouTube tags, including what youtube tags are and how to add them to your videos. How to add tags to YouTube videos. YouTube tags are keywords that you add to your YouTube videos.

Real Estate 88

Real Estate User-Generated Marketing Marketers 88

Hubspot Marketing

DECEMBER 13, 2023

Enter SEO for Pinterest, an underrated yet effective strategy that empowers consumer brands to connect with customers and boost revenue through social selling. What is Pinterest SEO? Most people associate SEO (search engine optimization) with Google search. 10 Beginner Tips for Pinterest SEO Just getting started?

Gen Z 92

Gen Z SEO Real Estate Millennials 92

Customers.ai

SEPTEMBER 15, 2023

This dilemma has creators, influencers, and marketers alike, constantly asking how they can add a link to an Instagram post. So, we all resorted to Instagram marketing tools , such as LinkTree. However, this trend was only going to last so long. How to add a link to an Instagram post. The problem is simple, really.

User-Generated 98

User-Generated Place Branding SEO 98

Neil Patel

JANUARY 19, 2023

You need to understand how SEO for Shopify works and the best way to implement it. In this Shopify SEO guide, I show why the platform is a good fit, highlight some of its features, and describe some tools to help you get more from your store. Why Should You Invest In SEO For Shopify? Now that should be reason enough.

SEO 85

SEO User-Generated Shoppers Product 85

Search Engine Land

FEBRUARY 16, 2023

In 2004, SEO as a discipline was perceived as some kind of dark art performed behind the scenes. This “SEO voodoo” had minimal effect on a website and nothing to do with the actual business. Today, SEO is about: Content UX Trust And other “new” elements. Marketing Sales. When to start SEO?

SEO 99

SEO PR Key Performance Indicator Communications 99

Search Engine Land

JANUARY 27, 2023

SEO community mourns Hamlet Batista, advocate for automation in SEO and beloved friend 2021: Those who knew him, admired him, learned from him and loved him, were left reeling from the loss. Moz 2014 Industry Survey Results: Google Webmaster Tools Ranked Top SEO Tool 2014: 68.8% Google A “Mystery Buyer” In Colorado?

Search Marketers 121

Search Marketers Real Estate SEO Marketing 121

Rock Content

AUGUST 5, 2023

When it comes to SEO , there’s no such thing as too thorough. Using schema markup on a page gives you a powerful SEO boost on several levels. Inclusion in the Knowledge Graph can lead to lots of valuable SEO opportunities—like the chance to appear in a knowledge panel when a user searches for your brand. videos or articles).

SEO 72

SEO User-Generated Place Marketing Strategy 72

Orbit Media Studios

MARCH 10, 2024

If you move quickly, you have a chance to capture all of these opportunities: Social media reach Networking SEO and rankings Trust and credibility Here is a quick guide for maximizing the value of media coverage, capturing all of those benefits in 20 different ways. You can simply add it to the bottom with a little postscript.

PR 105

PR SEO CMO Energy 105

Buffer Marketing

SEPTEMBER 11, 2023

This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP. The reality is that the best LinkedIn users are marketing machines. These types of endorsements are priceless.

Thought Leadership 129

Thought Leadership Transform Communications Branding 129

Search Engine Land

AUGUST 11, 2023

Competitor and market analysis tools Analyzing the competition is crucial when planning and managing your paid media ads. You also need to keep up with what is happening in the market. Google Trends Google Trends allows you to track the popularity of terms, topics or companies over a given period and location.

Management 94

Management Advertising Advertisers User-Generated 94