Martech

MAY 1, 2024

Is your social media strategy keeping pace with the latest industry trends and innovations? Deloitte’s comprehensive “State of Social Media” report reveals that social-first brands are achieving remarkable outcomes – including an average 10.2%

Transform 108

Transform Marketing Marketers Branding 108

Aspiration Marketing

JULY 12, 2023

Recruitment marketing encompasses a range of activities, including employer branding, social media recruiting, candidate experience, and talent attraction initiatives. The objective of recruitment marketing is to make the company an attractive place to work and create a pipeline of talented candidates for future hiring needs.

Marketing 227

Marketing Marketers Place Branding 227

Calvyn Lee Blog

FEBRUARY 20, 2024

Are you wondering how digital marketing, advertising and sales will evolve in 2024? In this comprehensive guide, we will explore the top 5 key digital marketing trends that are poised to dominate the industry next year. Knowing and anticipating future marketing trends is crucial for developing an effective strategy.

Market Trends 130

Market Trends Digital Marketing Transform eBook 130

Jeff Bullas

FEBRUARY 13, 2023

In 2008 I observed people’s online activity with social media and I sensed a game changing technology. We are now in a technology arms race and the battle for awareness and market share. transform digital marketing? AI can help marketers automate tedious tasks, personalize campaigns, and make data-driven decisions.

Digital Marketing 280

Digital Marketing Transform User-Generated Analytics 280

Trade Press Services Newsletter

FEBRUARY 1, 2024

While it’s a hilarious premise for a movie, it’s downright terrifying in real life—especially when it comes to marketing. ” It’s easy to fall into that trap of Groundhog Day marketing, but it often leads to repeatable mistakes, missed opportunities and less-than-optimal results. Get back to basics.

Transform 246

Transform Marketing Marketers Energy 246

Marketing Insider Group

MAY 14, 2024

Effectively marketing a nonprofit event requires more than just hoping it becomes popular through word of mouth. If you have a nonprofit event coming up, whether small or large, explore the following key steps to create a plan for marketing your event. Review past events and the marketing strategies you used.

Event Marketing 90

Event Marketing Marketing Plan Key Performance Indicator Logistics 90

Marketing Insider Group

MAY 7, 2019

You scroll to the social share buttons: Facebook, Twitter, Instagram, Reddit, and more. The post Leveraging Social Media and Social Data for Future Content appeared first on Marketing Insider Group. You click one, write a comment to go along with your post, and hit submit. You’ve […].

Marketing 49

Marketing Marketers Content Marketing 49

Hubspot Marketing

MAY 13, 2024

These are just a few of the six paradoxes Jasper's Head of Enterprise Marketing and Communications, Samyutha Reddy , recently posted on her LinkedIn: I'm willing to bet her thoughts resonate with plenty of marketers. Why is this year so challenging for marketers? Ironically, I think brand marketing needs a rebrand.

Marketing 80

Marketing Marketers B2C Communications 80

Martech

FEBRUARY 13, 2024

Here are some of the results from the game that marketers can take note of for the year ahead, including social media winners and top-performing brands. B2B brands like Salesforce also listen closely to social media.) (B2B brands like Salesforce also listen closely to social media.) Image: Sprinklr.

Transform 129

Transform Entertainment Social Media Marketing Marketing 129

Duct Tape Marketing

FEBRUARY 12, 2014

The Future of Social Media written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing Podcast with Mike Stelzner. What’s next in social media is a topic that seems to create a great deal of angst in marketing circles.

Fashion 75

Fashion Social Media Marketing Promotion Advertising 75

Rock Content

MARCH 22, 2024

Staying on top of B2B marketing trends is essential for any successful brand or company today. As we move further into 2024, certain trends are gaining momentum, changing the way you need to think about your digital marketing strategy. First, you don’t have to throw out your entire current B2B marketing strategy.

Customer loyalty 88

Customer loyalty Marketing Marketers CMO 88

SocialPilot

FEBRUARY 5, 2024

It is not a secret that approximately half of the world’s population uses social media. Among this vast landscape of social media platforms, Twitter stands out prominently. More than 60% of Twitter users follow at least one influencer, higher than any other social media channel.

Influencer Marketing 94

Influencer Marketing Marketing Marketers Entertainment 94

Hubspot Marketing

NOVEMBER 20, 2023

So, how could artificial intelligence change influencer marketing if the goal is to humanize a brand or organization to boost awareness and profits? It turns out, like all things marketing, AI has the potential to alter influencer marketing significantly. Berrios and Bolus understand these struggles first-hand.

Influencer Marketing 121

Influencer Marketing User-Generated Marketing Marketers 121

Duct Tape Marketing

JULY 13, 2016

The Future of Social Media Marketing written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jason Keath. Not long ago I wrote a post titled – Why Social Media Isn’t Working Anymore. Marketing Podcast with Jason Keath.

Social Media Marketing 42

Social Media Marketing Customer loyalty Influencer Marketing Marketing 42

Rock Content

APRIL 22, 2024

What’s the biggest difference between marketing that makes money and marketing that’s just a huge waste of time? “It all comes down to knowing a few simple, but incredibly important marketing analytics and metrics,” says Adam Erhart. What is Digital Marketing? Other experts back up this assertion.

Digital Marketing 88

Digital Marketing Analytics Key Performance Indicator Social Media Marketing 88

Martech

MARCH 22, 2024

As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort — but it requires thinking beyond basic applications. Brandwatch for consumer research on social media and influencer insights.

Transform 100

Transform Content Marketing Marketing Marketers 100

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. Brands with an engaged social media community will win audiences. Social media could be the future of e-commerce.

Social Media Marketing 142

Social Media Marketing Gen Z Global Marketing Millennials 142

Sprout Social

SEPTEMBER 12, 2023

Social media has become deeply ingrained in our daily lives, evolving from a novel tool to connect with friends into a central hub for entertainment, news, community building and discovery. Cementing social’s influence throughout your organization today can future-proof your brand for tomorrow.

Social Media Marketing 117

Social Media Marketing CMO Entertainment Marketing 117

Businesses Grow

APRIL 3, 2023

But I came across a gem — An old list of marketing predictions! In 2009, I made 12 marketing predictions about the future of social media. There wasn’t any timeframe specified … they were just predictions about “the future.”

Marketing 134

Marketing Marketers Social Media Marketing Education 134

Sprout Social

MARCH 12, 2024

The 2024 US presidential election is several months away, but social media is already politically charged. According to Sprout Social Listening data , from January 1 to March 6, 2024 there were almost 7.6 In a typical year, running social media for a brand account is complex.

Social Media Marketing 110

Social Media Marketing Gen Z Health Marketing 110

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. Find more eye-popping stats about social media here !) Your mind is ready. Your body is ready.

Social Media Marketing 122

Social Media Marketing Marketing Marketers Education 122

Hubspot Marketing

DECEMBER 26, 2022

Traditionally, the marketing field emphasized creative thinking over technical skills. But to build a successful career as a marketer today, you need more than a knack for pitching ideas and coming up with clever copy. Here are several types you may come across in the marketing world. Digital Media and Design.

Copywriting 144

Copywriting Key Performance Indicator Transform Marketing 144

Use Insider

MAY 18, 2020

With over a billion active users, TikTok offers a brilliant opportunity for marketers to reach audiences around the globe in a highly creative and playful environment. 25% of TikTok users globally say they have either researched a product or made a purchase after watching related content (Source: Marketer’s Guide to TikTok ).

eCommerce 52

eCommerce Product Branding Customer 52

Martech

JANUARY 19, 2024

Email marketing is ubiquitous in both B2B and B2C marketing today. But email marketing is not without its challenges. The proliferation of marketing emails presents three problems in particular for today’s marketers: It’s getting worse. As a marketing team, you need tools to help. Product recommendations.

User-Generated 130

User-Generated Email Marketing B2C Marketing 130

Martech

SEPTEMBER 26, 2023

Two-thirds of marketers are facing reduced budgets in the second half of the year, according to new research from email management software company Exclaimer. Also, many marketers are out of sync with how customers want to hear from them — focusing on social media instead of email. Get MarTech! In your inbox.

Marketing 113

Marketing Marketers Influencer Marketing Email Marketing 113

Digital Marketer

SEPTEMBER 22, 2023

In a world dominated by video marketing, artificial intelligence (AI) plays a role, in transforming the industry. By improving customer experiences increasing engagement and providing content AI is reshaping video marketing strategies both now and, in the future. of marketers are using AI tools for work.

Video Marketing 102

Video Marketing Transform User-Generated Marketing 102

Sprout Social

MAY 9, 2023

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

Marketing 129

Marketing Marketers Market Trends Manufacturing 129

Hubspot Marketing

MARCH 19, 2024

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? What challenges are they facing?

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Social Media Marketing 128

Social Media Marketing Marketing Marketers Influencer Marketing 128

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. They explain why something “is the way it is” and offer advice to optimize future events. Therefore, companies must collect and analyze data from all sources — digital, social media and audience analytics.

Marketing Strategy 141

Marketing Strategy Whitepaper Key Performance Indicator Analytics 141

Hubspot Marketing

OCTOBER 27, 2023

Everyone wants a personalized and custom experience online, so it’s no wonder that social commerce has taken over the online shopping world. HubSpot ) 41% of consumers have discovered a product on social media in the past three months, up 14% YoY. HubSpot ) 67% of consumers have already bought through social media platforms.

Gen Z 115

Gen Z Millennials eCommerce Social Media Marketing 115

OnPassive Marketing

NOVEMBER 24, 2023

In a world where artificial intelligence (AI) is reshaping the marketing landscape, staying updated with AI advancements is no longer optional but a necessity for marketers. AI tools and technologies are reshaping the way marketing professionals approach their strategies.

User-Generated 97

User-Generated CRM Analytics Marketing 97

Businesses Grow

SEPTEMBER 25, 2023

I spend a lot of time thinking about how marketing has changed over my lifetime … and what’s next. ” Marketing used to be about planning, executing, and measuring. Meme marketing is fast, furious, and here to stay. Meme marketing is fast, furious, and here to stay. At 8:48 p.m. It was magical.

Gen Z 127

Gen Z Transform Marketing Marketers 127

SmartBrief - Marketing

MARCH 17, 2024

Last year was a boon year for influencer marketing and the industry shows no signs of a slowdown. Marketers are expected to spend more than $7 billion in 2024 on influencer marketing, proving its value in helping companies reach new audiences, sway behaviors and generate revenue.

Influencer Marketing 106

Influencer Marketing Health Transform Marketing 106

Businesses Grow

APRIL 29, 2024

Uprising alumni help make newcomers feel welcome at the marketing retreat as soon as they walk through the doors! Just experienced my favorite week of the year — The Uprising — and I thought I would share a few learnings from this exceptional marketing retreat (year five!) The event is co-created.

Transform 67

Transform Marketing Marketers Food 67

Hubspot Marketing

DECEMBER 19, 2023

This year, global social media users swelled to a record-breaking 4.9 Statistics like these suggest that social media stocks may be a great investment opportunity — but what are the best social media stocks to invest in? Social media is big business. What are social media stocks?

User-Generated 92

User-Generated Marketing Marketers Social Media Marketing 92

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite. Plus, the three critical components of an effective influencer marketing strategy you need to know.

Influencer Marketing 103

Influencer Marketing Transform Marketing Marketers 103