Martech

FEBRUARY 1, 2024

Here’s a simple rule for marketers to improve their presentations: Don’t tell jokes. I worked as a professional comedian for several years (professional meaning people paid me to do it, not that they paid me enough to support myself) in the Greater Boston-Rhode Island area. It tells them they are in capable hands.

Energy 113

Energy Communications Event Marketing Marketing 113

Ann Handley

APRIL 7, 2023

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. What I actually said in the video : “Year-end budgeting” What the robot heard me say : “?? AI tools like ChatGPT remind me of that chaos. But what about more than that?

Energy 246

Energy Price Place Marketing 246

Martech

DECEMBER 19, 2023

Make a fire in the fireplace, pour yourself a drink and open a good book. We live in a time when we’re surrounded by marketing. If you work in marketing, the idea of reading a book about something you do all day and surrounds you every waking moment might sound unappealing. There’s a lesson on market disruption too.

Transform 120

Transform B2C Whitepaper Marketing 120

Buffer Marketing

JANUARY 10, 2024

There is no new idea under the sun, which makes setting yourself apart from the competition quite hard. Although the vision has changed as I gain more clarity on where I’m taking my brand, my perseverance and authenticity have kept me going.  I faced this problem when I became a travel blogger and content creator. 

Marketing 94

Marketing Marketers Branding Social Media Marketing 94

Businesses Grow

MAY 13, 2024

But any time I start talking about students around the world, I always say that the students at Harbour Space are my favorite. And today, I’d like to tell you a personal story about how I learned that this is such an essential quality in the workplace. I get to know quite a few university students around the world.

Energy 101

Energy Education Customer Marketing 101

Martech

FEBRUARY 2, 2024

MarTech.org launched MarTechBot, the first generative AI chatbot for marketing technology professionals in May 2023. A June analysis of the first 600 MarTechBot prompts revealed users chiefly derived value from generative/creative tasks, while also using MarTechBot to help them unravel a variety of marketing dilemmas. Click to expand.

User-Generated 108

User-Generated Marketing Marketers CMO 108

Martech

FEBRUARY 23, 2024

But what does this have to do with email marketing? We’ve covered them extensively on MarTech and worked with our expert contributors to shed light on the impact these restrictions will have on marketers. If you’re an email marketer, you’re essentially on an island with other contestants just like the contestants on “Survivor.”

Email Marketing 105

Email Marketing Marketing Marketers Health 105

Buffer Marketing

MARCH 6, 2024

  I was born and raised in Peru, and even though I attended a bilingual school from the age of five, the idea of taking the plunge of building a business in my non-native language filled me with fear and discomfort. One of them told me that what makes a great coach is the decision to be a great coach.

Product 96

Product Marketing Marketers 96

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. They’re asking themselves questions like: How can I trust this business or build a working relationship if I don’t even know who’s talking to me?

Customer 115

Customer Transform Thought Leadership Law 115

Digital Marketer

JANUARY 8, 2024

The Golden Brick Road Listen up, marketing adventurers! Think of this as your express lane to marketing mastery…the sweet stuff. The GPT Revolution Early 2023 DigitalMarketer dropped Marketer Vision for GPT-4.and and let me tell you, it’s like strapping a jetpack to your marketing strategies.

Transform 98

Transform Marketing Marketers Marketing Strategy 98

Set Up

FEBRUARY 13, 2024

The following are Evan’s favorite ads, in no particular order, with some comments about what works and questions to ask yourself when creating a marketing campaign: Super Bowl Ad #1 - Google Pixel Google’s latest Pixel ad is a great example of how to show off your product’s features while also eliciting an emotional response from the viewer.

Food 72

Food Marketing Marketers Advertising 72

Martech

OCTOBER 13, 2023

Marketing technology is progressing at such an accelerated pace that it’s hard to keep up and easy to let the tech do the driving. We now have machine learning and AI driving much of our marketing platforms. And listening to the most important computer in marketing today — the one between your ears. Distrust but verify.

Marketing Automation Platform 137

Marketing Automation Platform Marketing Marketers User-Generated 137

Martech

JUNE 13, 2023

If I were an email marketer going on vacation for three weeks, what would I do on my first day back in the office? It has been a crazy year for me — and, I suspect, for many of you, too, because brands have rediscovered all the great things email can do. I have also planned for the work waiting for me on my return.

Email Marketing 109

Email Marketing Marketing Marketers Retail 109

Search Engine Land

DECEMBER 21, 2023

Make a fire in the fireplace, pour yourself a drink and open a good book. We live in a time when we’re surrounded by marketing. If you work in marketing, the idea of reading a book about something you do all day and that surrounds you every waking moment might sound unappealing. Yeah, that was fun.

Transform 108

Transform B2C Whitepaper Marketing 108

Hubspot Marketing

MARCH 28, 2023

This feeling is most common in the workplace, but it can manifest itself in just about any part of life. How to Tell If You Have Imposter Syndrome We often overlook the signs of impostor syndrome that come up in our day-to-day lives. You apologize for yourself when you didn't actually do something wrong. Oh God, they’re onto me!

Health 143

Health Management Education Product 143

Martech

MARCH 29, 2024

I’m here to tell you there’s truth in these accusations. By shifting from an output-based approach to marketing to an outcome-based approach, Colt Technology Services realized up to 500% improvements in some of its most critical business measurements. Dig deeper: 3 ways to align marketers to business outcomes 2.

Transform 115

Transform Manufacturing Fashion Promotion 115

Neil Patel

MARCH 26, 2021

What does it take to be a successful marketer? Fractl used IBM’s Watson Personality Insights API from 2019 to pick out the key traits and characteristics of 20 of the world’s most prominent marketing leaders (I even made the list!). To make it as a marketer, excellent presentation skills are pretty much nonnegotiable.

Marketing 131

Marketing Marketers Energy PR 131

Search Engine Land

SEPTEMBER 14, 2023

No matter what you sell, you probably have customers who: Truly care about your company, products or services and content. On the other hand, they are much more likely to bring you even more business – superfans often become walking marketing campaigns for things they like, spreading word of mouth as much as their connections allow them.

Branding 136

Branding Marketing Marketers Communications 136

Set Up

APRIL 18, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. ” WATCH + READ THE RECAP BELOW (SCROLL TO THE END FOR THE FULL INTERVIEW) Q1 | What advice would you share with marketers? . ” And so that kind of irrational self-confidence has helped me help others.”

CMO 69

CMO Thought Leadership Education Performance Marketing 69

Martech

AUGUST 25, 2023

This is where marketing mix modeling comes in. This article explores the growing relevance of marketing mix modeling today, how it differs from attribution modeling and how to harness it effectively within a strategic framework. Marketing mix modeling. A marketing mix model is a large regression model.

Marketing Mix 97

Marketing Mix Analytics Marketing Marketers 97

Search Engine Land

JANUARY 22, 2024

However, when marketers start using such a methodology, they often start geeking out and hear about the “Holy Grail” of valid results: reaching statistical significance (or stat sig). If they all do just about the same, there may be a valid reason. Seriously, try tossing coins and see for yourself.

Customer Journey 106

Customer Journey PR Marketing Marketers 106

Duct Tape Marketing

FEBRUARY 28, 2024

Unlocking Your Leadership Potential: From Hero to Human Leader with Empathy written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Hortense le Gentil, a world-renowned executive leadership coach, speaker, and author.

Transform 70

Transform COS Energy Advertising 70

Marketing Insider Group

APRIL 17, 2023

Few content marketers can develop great material without input from one or more subject matter experts (SMEs). Count me in that group. They can be very picky about how they spend their valuable time. Tell them where you will publish the content, the campaign it supports, and the expected marketing outcomes.

Content Marketing 124

Content Marketing Marketing Marketers Communications 124

Buffer Marketing

FEBRUARY 20, 2024

Most marketing advice you hear today revolves around online media: how to make short, quippy social media posts or write great emails and blog posts that attract clients, for example. Undoubtedly, these forms of marketing are valuable and have their place. So, I just started talking to people about what I had to offer. 

Transform 89

Transform PR Marketing Strategy Communications 89

Duct Tape Marketing

DECEMBER 13, 2023

Will’s unique background combines mysticism, marketing, and making, creating a rich tapestry of insights for navigating the world of creativity. 16:51] Can you talk more about the necessity and normalization of meditation in entrepreneurship? [18:33] 18:33] Can you pick apart what you call the seven directions in the book? [22:52]

Transform 71

Transform Marketing Marketers Health 71

Martech

DECEMBER 22, 2021

So I might be asking a lot from you now, but take a minute to think about where you’ll be this time next year. Everybody has been talking about digital transformation this, fluidity that, agility here, pivoting there, and we’re all just trying to get the next campaign out the door and make our numbers for the year.

Transform 140

Transform Marketing Marketers Retail 140

Hubspot Marketing

FEBRUARY 6, 2024

Short-form videos will remain key to many marketing campaigns this year. In fact, 31% of the 1,400 marketers in our most recent survey say short-form videos yield the highest ROI, and most respondents (26%) say they will invest in short-from videos the most in 2024. And believe me, trust goes a long way. Why, you may ask?

Gen Z 98

Gen Z Entertainment Education Social Media Marketing 98

Search Engine Land

APRIL 17, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Whitepaper 124

Whitepaper Analytics User-Generated Key Performance Indicator 124

Buffer Marketing

JANUARY 10, 2024

There is no new idea under the sun, which makes setting yourself apart from the competition quite hard. Although the vision has changed as I gain more clarity on where I’m taking my brand, my perseverance and authenticity have kept me going.  I faced this problem when I became a travel blogger and content creator. 

Marketing 52

Marketing Marketers Branding Social Media Marketing 52

Martech

APRIL 5, 2023

As marketers, we know what this means. When times get tough, marketing budgets get cut. We also know businesses that keep investing in email marketing are better off when the economy improves. Besides my own recommendations, I also asked five other email experts for their best advice for recession-proof email marketing.

Email Marketing 129

Email Marketing Marketing Marketers CMO 129

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. Words matter.

Whitepaper 113

Whitepaper Analytics User-Generated Key Performance Indicator 113

Businesses Grow

APRIL 22, 2024

Fun fact: The best-selling book I’ve ever published isn’t KNOWN or Marketing Rebellion. When I write a book, it takes everything out of me — mentally and even physically. But after about a day of intense effort, I quit. It was doing an OK job … but it wasn’t me. It sounded just like me!

Social Media Marketing 67

Social Media Marketing Education Branding Marketing 67

Hubspot Marketing

APRIL 4, 2024

While Google keeps us on our toes with all the algorithm updates they keep rollin' out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research. Insights from these actual search terms can help inform your content strategy as well as your larger marketing strategy.

SEO 102

SEO Inbound Marketing Transform Analytics 102

SocialPilot

DECEMBER 6, 2023

One of the best personal branding examples that I see happening everyday is, when one of my room mates asks me if I’ve seen their iPhone or if we have any band-aids. Don’t get me wrong – self-branding isn’t all about just being an external contractor or consultant. Mohammed Ali wasn’t the greatest just because he said he was.

Branding 86

Branding Promotion Analytics Place 86

Buffer Marketing

MARCH 26, 2024

  It’s a frustrating and all-too-common experience for marketers and creators alike. I can’t tell you how many great ideas I’ve binned because I don’t have the footage I need to make it work. How do you motivate yourself to workout? But right now, it works for me. That’s enough.

Health 99

Health Social Media Marketing PR Energy 99

Neil Patel

JANUARY 22, 2021

Marketers have been thinking about, arguing over, and implementing personalization tactics for the last few years. So why in the world would I promote depersonalized marketing? If you’re like most eager marketers, you’re are trying to keep up with personalization. The problem is with how we think about personalization.

Marketing 145

Marketing Marketers Customer Product 145

Search Engine Land

APRIL 8, 2024

Is it solely about achieving results? The SEO service quality checklist Score yourself on a scale of 1-10 on each of the following items and see how your total measures up out of 50. Assurance Assurance is about how knowledgeable your team is and if they can communicate that to the clients. And how can you improve that?

SEO 101

SEO Price Communications Copywriting 101