Ann Handley

NOVEMBER 18, 2023

Source: Wiley A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox ; you’ll love it. * * * One of the things I love about writing is that you’re never done improving. Except me and parallel parking. Public speaking.

Transform 196

Transform Communications Promotion Customer 196

Martech

FEBRUARY 20, 2024

It’s not much, but it’s enough to make me not want to do it again. Talk about an “oops!” 3 ways to manage and prevent email mistakes Mistakes happen, not because digital marketers are careless or incompetent but because we’re all moving fast. I didn’t think about what I was doing or why.

Email Marketing 113

Email Marketing Direct Mail Marketing Marketers 113

Ann Handley

APRIL 7, 2023

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. What I actually said in the video : “Year-end budgeting” What the robot heard me say : “?? AI tools like ChatGPT remind me of that chaos. But what about more than that?

Energy 246

Energy Price Place Marketing 246

Martech

FEBRUARY 1, 2024

Here’s a simple rule for marketers to improve their presentations: Don’t tell jokes. I worked as a professional comedian for several years (professional meaning people paid me to do it, not that they paid me enough to support myself) in the Greater Boston-Rhode Island area. It tells them they are in capable hands.

Energy 102

Energy Communications Event Marketing Marketing 102

Buffer Marketing

JANUARY 10, 2024

There is no new idea under the sun, which makes setting yourself apart from the competition quite hard. Although the vision has changed as I gain more clarity on where I’m taking my brand, my perseverance and authenticity have kept me going.  I faced this problem when I became a travel blogger and content creator. 

Marketing 94

Marketing Marketers Branding Social Media Marketing 94

Hubspot Marketing

FEBRUARY 23, 2024

If you don’t know how to go about creating a job inquiry email, then keep reading — I’ll tell you all about it. How to Write a Job Inquiry Email What ChatGPT Wrote Me Writing My Own Job Inquiry Email What is a job inquiry email? Did you love their latest marketing push? And that’s scary. Research the company first.

Marketing 82

Marketing Marketers Product Marketing Advertising 82

Businesses Grow

MAY 13, 2024

But any time I start talking about students around the world, I always say that the students at Harbour Space are my favorite. And today, I’d like to tell you a personal story about how I learned that this is such an essential quality in the workplace. I get to know quite a few university students around the world.

Energy 108

Energy Education Customer Marketing 108

Martech

DECEMBER 19, 2023

Make a fire in the fireplace, pour yourself a drink and open a good book. We live in a time when we’re surrounded by marketing. If you work in marketing, the idea of reading a book about something you do all day and surrounds you every waking moment might sound unappealing. There’s a lesson on market disruption too.

Transform 110

Transform B2C Whitepaper Marketing 110

Martech

FEBRUARY 2, 2024

MarTech.org launched MarTechBot, the first generative AI chatbot for marketing technology professionals in May 2023. A June analysis of the first 600 MarTechBot prompts revealed users chiefly derived value from generative/creative tasks, while also using MarTechBot to help them unravel a variety of marketing dilemmas. Click to expand.

User-Generated 99

User-Generated Marketing Marketers CMO 99

Hubspot Marketing

MARCH 11, 2024

I've never been more nervous about writing a job application email than when applying for my first marketing internship. I felt like everyone could tell I had no experience and was utterly desperate for that to change. She raved about the workplace culture and the learning experience, so I sought out your internship program.”

Marketing 85

Marketing Marketers Communications Digital Marketing 85

Buffer Marketing

MARCH 6, 2024

  I was born and raised in Peru, and even though I attended a bilingual school from the age of five, the idea of taking the plunge of building a business in my non-native language filled me with fear and discomfort. One of them told me that what makes a great coach is the decision to be a great coach.

Product 97

Product Marketing Marketers 97

Digital Marketer

JANUARY 8, 2024

The Golden Brick Road Listen up, marketing adventurers! Think of this as your express lane to marketing mastery…the sweet stuff. The GPT Revolution Early 2023 DigitalMarketer dropped Marketer Vision for GPT-4.and and let me tell you, it’s like strapping a jetpack to your marketing strategies.

Transform 98

Transform Marketing Marketers Marketing Strategy 98

Hubspot Marketing

JUNE 23, 2023

Email marketing remains crucial to most marketing campaigns. However, not every marketer knows how to write a marketing email that will boost conversions and audience retention. If your marketing emails aren't well-written, your subscribers will stop opening and start deleting your messages.

Copywriting 140

Copywriting Email Marketing Entertainment Marketing 140

Martech

FEBRUARY 23, 2024

But what does this have to do with email marketing? We’ve covered them extensively on MarTech and worked with our expert contributors to shed light on the impact these restrictions will have on marketers. If you’re an email marketer, you’re essentially on an island with other contestants just like the contestants on “Survivor.”

Email Marketing 95

Email Marketing Marketing Marketers Health 95

Set Up

FEBRUARY 13, 2024

The following are Evan’s favorite ads, in no particular order, with some comments about what works and questions to ask yourself when creating a marketing campaign: Super Bowl Ad #1 - Google Pixel Google’s latest Pixel ad is a great example of how to show off your product’s features while also eliciting an emotional response from the viewer.

Food 72

Food Marketing Marketers Advertising 72

Hubspot Marketing

MARCH 28, 2023

This feeling is most common in the workplace, but it can manifest itself in just about any part of life. How to Tell If You Have Imposter Syndrome We often overlook the signs of impostor syndrome that come up in our day-to-day lives. You apologize for yourself when you didn't actually do something wrong. Oh God, they’re onto me!

Health 143

Health Management Education Product 143

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. They’re asking themselves questions like: How can I trust this business or build a working relationship if I don’t even know who’s talking to me?

Customer 105

Customer Transform Thought Leadership Law 105

Martech

OCTOBER 13, 2023

Marketing technology is progressing at such an accelerated pace that it’s hard to keep up and easy to let the tech do the driving. We now have machine learning and AI driving much of our marketing platforms. And listening to the most important computer in marketing today — the one between your ears. Distrust but verify.

Marketing Automation Platform 133

Marketing Automation Platform Marketing Marketers User-Generated 133

Neil Patel

MARCH 26, 2021

What does it take to be a successful marketer? Fractl used IBM’s Watson Personality Insights API from 2019 to pick out the key traits and characteristics of 20 of the world’s most prominent marketing leaders (I even made the list!). To make it as a marketer, excellent presentation skills are pretty much nonnegotiable.

Marketing 131

Marketing Marketers Energy PR 131

Search Engine Land

DECEMBER 21, 2023

Make a fire in the fireplace, pour yourself a drink and open a good book. We live in a time when we’re surrounded by marketing. If you work in marketing, the idea of reading a book about something you do all day and that surrounds you every waking moment might sound unappealing. Yeah, that was fun.

Transform 105

Transform B2C Whitepaper Marketing 105

Martech

JUNE 13, 2023

If I were an email marketer going on vacation for three weeks, what would I do on my first day back in the office? It has been a crazy year for me — and, I suspect, for many of you, too, because brands have rediscovered all the great things email can do. I have also planned for the work waiting for me on my return.

Email Marketing 100

Email Marketing Marketing Marketers Retail 100

Search Engine Land

SEPTEMBER 14, 2023

No matter what you sell, you probably have customers who: Truly care about your company, products or services and content. On the other hand, they are much more likely to bring you even more business – superfans often become walking marketing campaigns for things they like, spreading word of mouth as much as their connections allow them.

Branding 134

Branding Marketing Marketers Communications 134

Set Up

APRIL 18, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. ” WATCH + READ THE RECAP BELOW (SCROLL TO THE END FOR THE FULL INTERVIEW) Q1 | What advice would you share with marketers? . ” And so that kind of irrational self-confidence has helped me help others.”

CMO 69

CMO Thought Leadership Education Performance Marketing 69

Martech

AUGUST 25, 2023

This is where marketing mix modeling comes in. This article explores the growing relevance of marketing mix modeling today, how it differs from attribution modeling and how to harness it effectively within a strategic framework. Marketing mix modeling. A marketing mix model is a large regression model.

Marketing Mix 96

Marketing Mix Analytics Marketing Marketers 96

Unbounce

JUNE 6, 2023

If you’re a marketer, you’re all too familiar with the, uh… less exciting parts of the job. Could AI actually, seriously, build a whole marketing campaign on its own? Listen as we put robots to the test, and task our marketing team with building a campaign—using only AI. 00:00:00] Pete: Hey marketers! Thanks, Pete.

Marketing 126

Marketing Marketers Entertainment Transform 126

Martech

MARCH 29, 2024

I’m here to tell you there’s truth in these accusations. By shifting from an output-based approach to marketing to an outcome-based approach, Colt Technology Services realized up to 500% improvements in some of its most critical business measurements. Dig deeper: 3 ways to align marketers to business outcomes 2.

Transform 105

Transform Manufacturing Fashion Promotion 105

Marketing Insider Group

APRIL 17, 2023

Few content marketers can develop great material without input from one or more subject matter experts (SMEs). Count me in that group. They can be very picky about how they spend their valuable time. Tell them where you will publish the content, the campaign it supports, and the expected marketing outcomes.

Content Marketing 123

Content Marketing Marketing Marketers Communications 123

Duct Tape Marketing

NOVEMBER 1, 2023

He’s an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands.

Marketing 89

Marketing Marketers Digital Marketing PR 89

Duct Tape Marketing

FEBRUARY 28, 2024

Unlocking Your Leadership Potential: From Hero to Human Leader with Empathy written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Hortense le Gentil, a world-renowned executive leadership coach, speaker, and author.

Transform 68

Transform COS Energy Advertising 68

Search Engine Land

JANUARY 22, 2024

However, when marketers start using such a methodology, they often start geeking out and hear about the “Holy Grail” of valid results: reaching statistical significance (or stat sig). If they all do just about the same, there may be a valid reason. Seriously, try tossing coins and see for yourself.

Customer Journey 102

Customer Journey PR Marketing Marketers 102

Buffer Marketing

FEBRUARY 20, 2024

Most marketing advice you hear today revolves around online media: how to make short, quippy social media posts or write great emails and blog posts that attract clients, for example. Undoubtedly, these forms of marketing are valuable and have their place. So, I just started talking to people about what I had to offer. 

Transform 90

Transform PR Marketing Strategy Communications 90

Martech

DECEMBER 22, 2021

So I might be asking a lot from you now, but take a minute to think about where you’ll be this time next year. Everybody has been talking about digital transformation this, fluidity that, agility here, pivoting there, and we’re all just trying to get the next campaign out the door and make our numbers for the year.

Transform 136

Transform Marketing Marketers Retail 136

Duct Tape Marketing

DECEMBER 13, 2023

Will’s unique background combines mysticism, marketing, and making, creating a rich tapestry of insights for navigating the world of creativity. 16:51] Can you talk more about the necessity and normalization of meditation in entrepreneurship? [18:33] 18:33] Can you pick apart what you call the seven directions in the book? [22:52]

Transform 69

Transform Marketing Marketers Health 69

Hubspot Marketing

FEBRUARY 6, 2024

Short-form videos will remain key to many marketing campaigns this year. In fact, 31% of the 1,400 marketers in our most recent survey say short-form videos yield the highest ROI, and most respondents (26%) say they will invest in short-from videos the most in 2024. And believe me, trust goes a long way. Why, you may ask?

Gen Z 98

Gen Z Entertainment Education Social Media Marketing 98

Buffer Marketing

JANUARY 10, 2024

There is no new idea under the sun, which makes setting yourself apart from the competition quite hard. Although the vision has changed as I gain more clarity on where I’m taking my brand, my perseverance and authenticity have kept me going.  I faced this problem when I became a travel blogger and content creator. 

Marketing 52

Marketing Marketers Branding Social Media Marketing 52

Duct Tape Marketing

APRIL 10, 2024

18:24] Where can people connect with you and learn more about the Mentorship? More About Dave Kerpen : Connect with Dave on LinkedIn Visit his Website Grab a copy of Get Over Yourself Like this show? Hello and welcome to another episode of the Duct Tape Marketing Podcast. Dave (01:34): Thanks so much for having me.

Transform 65

Transform Copywriting Management Communications 65

Backlinko

MAY 14, 2024

Small business marketing is a mix of strategies, tactics, and channels to promote your offerings to your target customers. It’s about putting your business in the spotlight, grabbing attention, and turning that into revenue. This guide will teach you how to market your small business using six best practices.

PR 103

PR Customer loyalty User-Generated Marketing 103