Hubspot Marketing

DECEMBER 28, 2023

91% of people want to see more video marketing efforts from brands — but knowing where to start can be intimidating. We’re sharing 22 video marketing examples and advertisements from the past two years to help inspire you. Expect impactful stories from real people, quirky TikTok clips, interactive video ads, and more.

Video Marketing 112

Video Marketing Advertising Advertisers Entertainment 112

SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. In this competitive social media generation, authenticity and engagement are the two alphas of the game.

Influencer Marketing 99

Influencer Marketing Gen Z Fashion Food 99

Martech

APRIL 26, 2024

Sam Altman’s proclamation that “movies are going to become video games and video games are going to become something unimaginably better” is more than just a prediction — it’s a vision of a new frontier in entertainment and content creation. This will have a profound impact.

Transform 113

Transform Entertainment User-Generated Education 113

Martech

APRIL 6, 2023

Recent years have seen gaming become an attractive advertising opportunity for brands. As more people are playing video games, there’s a huge potential for advertisers to reach new audiences. Visit Digital Marketing Depot to download How Brands Can Get in the Game.

Digital Marketing 102

Digital Marketing Advertising Advertisers Marketing 102

SmartBrief - Marketing

FEBRUARY 27, 2024

The livestreaming market is estimated to grow from $1.49 With more than doubling in five years, livestream marketing can be a successful business strategy for your next campaign. The post The power of livestream marketing: Engaging audiences and creating buzz appeared first on SmartBrief. billion in 2023 to $3.09

Transform 103

Transform Entertainment Fashion Education 103

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. Your mind is ready. Your body is ready. More than 4.95

Social Media Marketing 123

Social Media Marketing Marketing Marketers Education 123

Hubspot Marketing

NOVEMBER 17, 2023

Nostalgia marketing is the advertising equivalent of comfort food. In a time where most marketing focuses heavily on the future, nostalgic commercials and ads transport us back to a simpler place where our current problems don't matter. After his Netflix debut, Ross became a trending topic on Instagram , and Adobe took notice.

Customer 124

Customer Millennials Advertising Advertisers 124

Duct Tape Marketing

JANUARY 18, 2024

2024 Marketing Trends for Fractional CMOs: A Guide written by John Jantsch read more at Duct Tape Marketing I’ve put together my thoughts on what 2024 holds for marketing strategists and fractional CMOs. In this guide, we’ll break down the five most important marketing trends for fractional CMOs in 2024.

Market Trends 79

Market Trends CMO Transform User-Generated 79

Hubspot Marketing

JANUARY 16, 2023

Influencer marketing harnesses the power of word-of-mouth — and scales it via social media. As a result, it's become a leading marketing strategy in 2023. The Influencer Marketing Landscape. Influencer Marketing Effectiveness. Influencer Marketing on Instagram. Influencer Marketing on TikTok. Let's dive in.

Influencer Marketing 141

Influencer Marketing Gen Z Millennials Price 141

Rock Content

APRIL 12, 2024

Marketing is like a living organism, constantly evolving and adapting. And, as marketers, we need to stay on top of best practices and trends. So, let me present you with the top 5 insights from the newest State of Marketing Report. Because AI is on the edge of becoming a marketer’s best friend.

Influencer Marketing 83

Influencer Marketing Marketing Marketers SEO 83

Marketing Insider Group

MARCH 25, 2024

Let’s face it: In the grand chess game of marketing , your marketing database is the queen. Having a marketing database isn’t just about hoarding data like a digital dragon sitting on a pile of gold. Remember, a marketing database is dynamic. Neglect her, and your strategy is as good as checkmate.

Customer loyalty 95

Customer loyalty Law Marketing Marketers 95

Martech

JUNE 23, 2022

Marketers have never had more opportunities to break into in-game advertising, due to the growing number of users and the evolving technology for brand placements. In-game advertising is a highly-engaged instance,” said Mascali. Attention is fully on the game and not passive, it’s a lived-in experience.

Advertising 111

Advertising Advertisers Marketing Marketers 111

Marketing Insider Group

MARCH 21, 2023

There’s nothing like one of the best content marketing TED talks to inspire a new perspective. At Marketing Insider Group, we love learning from the industry’s thought leaders to keep our own marketing efforts both innovative and effective.

Content Marketing 115

Content Marketing Transform Law Marketing 115

Hubspot Marketing

DECEMBER 19, 2023

It’s also an incredibly complex market, with countless platforms, technologies, and companies all doing their best to stay competitive in this rapidly evolving space. Because of its massive user base, social media is a major component of many companies’ marketing strategies. Social media is big business.

User-Generated 101

User-Generated Marketing Marketers Social Media Marketing 101

Hootsuite

JANUARY 10, 2024

And while some people are worried that the robots are here to take our jobs, we’re convinced they’re here to help us do our jobs better —especially when it comes to AI marketing tools. If you are a small team or solopreneur wanting to scale your reach and analytics capability, AI marketing tools can be a game-changer.

Price 101

Price User-Generated Copywriting Marketing 101

Hubspot Marketing

MARCH 21, 2024

Construction companies swooped in and launched targeted marketing campaigns. Despite these challenges, now is the best time to double down on your construction company's marketing efforts. In this article, I’ll discuss 13 marketing strategies you can use to find and acquire clients for your construction company.

Marketing 112

Marketing Marketers User-Generated Promotion 112

Rock Content

MARCH 19, 2024

If you’re in B2B marketing, you needn’t be told that success is more than just getting the word out about your products and services. Successful B2B marketing strategies aim to generate qualified leads with the potential to become ideal customers. Here’s a closer look at everything you need to know to get it right.

Whitepaper 85

Whitepaper Marketing Marketers eBook 85

Martech

OCTOBER 31, 2023

A full 79% of TikTok users say they’re likely to continue shopping in the weeks after Christmas, according to a new study by the video platform. The video platform is also more accessible to marketers through such recent integrations as the one with HubSpot. Does your marketing plan include post-holiday sales? Categories.

Gen Z 114

Gen Z Shoppers Food Marketing Plan 114

Search Engine Land

APRIL 8, 2024

In the cut-throat world of digital marketing, everyone’s chasing that elusive ROI. And when it comes to marketing tools, content marketing often steals the spotlight. What is content marketing ROI? Content marketing ROI is the return on investment from your content marketing efforts. Staff salaries.

Content Marketing 118

Content Marketing User-Generated Customer Journey Marketing 118

Customers.ai

JANUARY 17, 2024

Welcome to 2024, a year that’s already shaping up to be a landmark in the world of marketing. Things are moving fast and there are some truly impactful trends that will reshape the marketing landscape. I’ll walk you through the trends that are not just buzzwords, but game changers. So is campaign optimization.

User-Generated 102

User-Generated Marketing Marketers Analytics 102

Hubspot Marketing

SEPTEMBER 28, 2022

When I first noticed YouTube hashtags being featured in videos, I thought they looked silly. Clicking on the hashtag helped me easily find other anime-related videos and content creators. And when I started my own channel, hashtags helped users find and engage with my own videos. How to Add Hashtags to a YouTube Video.

Fashion 113

Fashion Food Entertainment Education 113

Hubspot Marketing

APRIL 17, 2023

It's a question many people wonder as artificial intelligence gains prominence in our daily lives — especially in marketing. The market for AI in marketing is likely to hit $107.5 What could this mean for marketers and content creators? Is there a place for AI in content creation, and can it benefit marketing creatives?

Marketing 142

Marketing Marketers SEO Place 142

SMA Marketing

APRIL 18, 2024

This is where a robust digital marketing strategy becomes critical for lawyers. By implementing effective online marketing tactics, you ensure your law firm appears prominently in search results, maximizing visibility to this crucial audience. Why is Digital Marketing Beneficial for Lawyers?

Digital Marketing 69

Digital Marketing Law Thought Leadership SEO 69

Hubspot Marketing

FEBRUARY 27, 2024

In this piece, I’m sharing all the tricks on how smaller brands can get noticed and beat the Amazon game. However, they tend to overlook critical aspects such as SEO, merchandising, and tactical marketing,” Aspinall says, Aspinall states these are “areas where smaller brands, with the right guidance, can outshine them [Amazon].”

Branding 112

Branding Price Customer loyalty Marketing 112

Backlinko

MAY 21, 2024

We reviewed dozens of content marketing examples in different formats and from multiple channels. Take a look at what was launched, what worked, and what you can borrow from each example to create winning content marketing campaigns of your own. Here are a few innovative content marketing examples for your blog: 1.

Content Marketing 82

Content Marketing User-Generated Marketing Marketers 82

Spiralytics

MARCH 29, 2023

Facebook was the game changer in the social media industry. Many would also argue that it was Facebook that started social media marketing. Social media marketing is the reason for the success of many new brands. The advantage of marketing on Facebook is that you can reach out to people of all age groups.

Branding 96

Branding Social Media Marketing Promotion Marketing 96

Rock Content

MAY 24, 2024

Generative tools already appear in most marketing routines , filling a number of roles. In short, it has taken over, and marketing is just the first example that comes to mind. Whether you type in prompts, provide a photo, or upload a video, the AI can analyze that input and then create content accordingly.

Transform 79

Transform Finance User-Generated Energy 79

illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. Here’s why in-game advertising is one of today’s biggest marketing trends.

Advertising 52

Advertising Advertisers Manufacturing Transform 52

illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. Here’s why in-game advertising is one of today’s biggest marketing trends.

Advertising 52

Advertising Advertisers Manufacturing Transform 52

Hubspot Marketing

FEBRUARY 15, 2023

Some of the biggest game-day face-offs occur when the commentators send us to a commercial break. You can learn much from the top Super Bowl ads, even for a small brand, if you're a video marketer. consumers to vote on their favorite big-game ads within four major product categories this year.

Automobile 120

Automobile Food Entertainment Video Marketing 120

Neil Patel

JUNE 3, 2021

This is called influencer marketing, and it can be a very successful strategy if you execute your campaign correctly. What Is Influencer Marketing? Influencer marketing is the process by which brands leverage well-known figures who have influence over their target markets to promote their brands.

Influencer Marketing 121

Influencer Marketing Marketing Marketers Promotion 121

Martech

AUGUST 16, 2022

As the IAB rolls out new ad standards for gaming , marketers at brands and agencies are preparing for the future of in-game ads. That’s because more consumers than ever identify as gamers (up to three billion globally), and with new technology and gaming experiences, they’re more reachable by brands.

Gen Z 110

Gen Z Millennials Fashion Marketing 110

Search Engine Land

FEBRUARY 21, 2024

The Kansas City Chiefs beat the San Francisco 49ers in a thrilling game with a final score of 25-22. But beyond the game itself, another competition was happening – determining which of the 59 commercials that aired was the most effective advertisement. This year’s big game was played in between 59 ads. million viewers.

Key Performance Indicator 113

Key Performance Indicator Advertising Advertisers Digital Marketing 113

Scoop.it!

FEBRUARY 22, 2024

That’s where strategic content marketing comes in. This post will explore seven content marketing tips and examples for HR audiences and leaders. Let’s dive in and see how content marketing can help your HR department achieve key business goals. Damian Grabarczyk, the co-founder and growth marketer of PetLab Co.

Content Marketing 78

Content Marketing Whitepaper Thought Leadership eBook 78

Martech

MARCH 28, 2024

Is your marketing team tired of hearing about AI? Marketing teams now find themselves surrounded by AI. But ChatGPT is far from the only AI game in town. But ChatGPT is far from the only AI game in town. At a high level, there are three benefits your marketing team will gain by working with AI: Improved efficiency.

Copywriting 128

Copywriting User-Generated CRM Marketing 128

SmartBrief - Marketing

AUGUST 1, 2023

For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. AARP reports that 45% of Americans who are at least 50 years old play monthly or more often, a significant increase from the 2019 figure, and roughly 22% break out the video games on a daily basis.

Customer 52

Customer Millennials Transform Gen Z 52

Hootsuite

FEBRUARY 1, 2022

Twitch marketing represents a growing opportunity for brands to get seen and heard by a young, passionate audience. Twitch is an online video streaming platform that allows creators to live stream content to a dedicated audience. Video games and eSports aren’t for everyone. What is Twitch marketing?

Gen Z 104

Gen Z Food Influencer Marketing Marketing 104