Unbounce

DECEMBER 20, 2023

/ AI marketing AI in review: 10 brands that embraced AI in 2023 By Banafshe Salehi. From creative powerhouses to organizational wizards, these brands harnessed AI to revolutionize how we work, play, and create. Let’s dive into 10 standout examples of companies using AI, featuring the likes of Canva, Notion, and Wistia.

Branding 52

Branding Transform User-Generated Analytics 52

Rock Content

JULY 6, 2023

It is almost impossible to talk about digital marketing and/or content marketing without mentioning the importance of Search Engine Optimization (SEO). So in this article I will cover this topic bringing data and insights from the State of Marketing Report 2023. SEO can not be considered a single tactic or action.

Marketing Plan 98

Marketing Plan SEO Gen Z User-Generated 98

Rock Content

MAY 17, 2023

The marketing world has been evolving pretty fast. Keeping up with the trends is a must if you are willing to be a successful marketer. In order to provide richer valuable information regarding the recent marketing trends, Hubspot partnered up with Rock Content , Litmus and Wistia to develop The State of Marketing Report 2023.

Marketing 82

Marketing Marketers eBook Education 82

Litmus

JUNE 15, 2022

We’re looking for email pros with presentation experience to share insights, top tips and answer live questions from the email community at Litmus Live 2022. This year’s premier email marketing event is fully virtual on October 25th and 26th (8am to 5pm CT). Email campaign and marketing strategy. Omnichannel marketing.

Email Marketing 89

Email Marketing Marketing Strategy Place Management 89

Rock Content

JULY 16, 2020

By now, and a lot has been said about how videos are essential for a Digital Marketing strategy. We also have to address video platforms and how to host and share a video on the web. If you want to start leveraging your videos, make sure to follow this topic all the way through. What are the best video platforms?

User-Generated 75

User-Generated Analytics Video Marketing Digital Marketing 75

Hubspot Marketing

MARCH 12, 2019

There are tons of companies competing for the attention of a finite group of website visitors, and the content marketing world is only getting noisier. HubSpot Marketing. Turnstile by Wistia. HubSpot Marketing. Using HubSpot Marketing help you build an inbound marketing flywheel from start to finish.

User-Generated 137

User-Generated CRM Copywriting Inbound Marketing 137

Litmus

MARCH 4, 2021

In a recent episode of Delivering , we discussed the idea of building trust in email marketing. While the podcast looked at the mechanics of building trust through using authentication protocols like BIMI and providing value to your subscribers, it also touched briefly on a concept pulled from the very first Litmus conference: trust banks.

eBook 124

eBook Email Marketing Promotion Customer 124

Search Engine Land

FEBRUARY 20, 2023

We’re no longer in that phase where everyone was saying, “Video is blowing up.” Video has blown up, and it’s here. These days, audiences expect and demand video content from creators and brands. What does this mean for marketers? What is video content? ” Nope. It’s there.

SEO 95

SEO Entertainment Education Food 95

Neil Patel

DECEMBER 30, 2022

Following the advice you got about video optimization back in 2010 won’t get you very far today. Video SEO is one of those things that constantly evolves, making it tricky to understand. With hundreds of hours’ worth of video content uploaded every minute , getting your videos matched with the right audience can be a huge challenge.

SEO 89

SEO User-Generated Analytics Video Marketing 89

Orbit Media Studios

JANUARY 25, 2022

Visuals are a make-or-break factor for successful content marketing. We’ll start with the most important and effective tip: 1. Of course, embedded videos count. A single chart can find a home in multiple articles, presentations and even videos. We did exactly that in our roundup 55 Diagrams That Explain Content Marketing.

SEO 113

SEO Content Marketing Promotion User-Generated 113

Rock Content

JUNE 27, 2023

There is no denying: Digital Marketing completely changed how companies fight for the audience’s attention in the last years. Investing in online marketing for small businesses is democratic and brings a lot of benefits. Thus, SEO is essential when it comes to Digital Marketing for small businesses.

Marketing Strategy 40

Marketing Strategy User-Generated Marketing Marketers 40

Hubspot Marketing

JUNE 16, 2017

You might know that video is important, that your audience wants to see it, and you might even want to make it a part of your strategy. You or a member of your team most likely already owns a great video camera -- one that's easier to use than a traditional, high-tech setup. How to Shoot Videos with an iPhone. 4) Use a tripod.

Place 142

Place Management Product Branding 142

Content Marketing Institute

JUNE 18, 2018

Video options abound, particularly given its growing influence on content marketing success. If you’re thinking video is best done on social media channels, you may not reap the biggest benefits. You need to create videos for your website. Plus, explore a way video can become a revenue stream for your business.

Fashion 110

Fashion Millennials Education Video Marketing 110

Litmus

FEBRUARY 1, 2021

And we’re kicking off the month with a story from our own email marketing team and how we dipped our toes into “thank you” appreciation emails during the 2020 holiday season. Want more email marketing tips & tricks? Stay in the loop on the latest email marketing, design, and development news, strategies, and how-tos.

Email Marketing 62

Email Marketing Customer Promotion Place 62

Hootsuite

JANUARY 28, 2020

Instagram TV (IGTV) is Instagram’s long-form video platform—and it could be a great tool for your brand’s Instagram marketing strategy. Regular users can upload videos that are up to 10 minutes long. Verified users can upload hour long videos. You’ll be sent to your photo and video gallery. Long Video.

Fashion 135

Fashion Food Branding Management 135

Rock Content

NOVEMBER 21, 2018

As usual, things in the marketing scene have been up and down in 2018, with new trends to follow or forget, new technologies to teach and learn, and new content to brainstorm and create. Five Marketing Trends to Be Thankful for in 2018. #1: 1: More Marketers Are Putting Audiences’ Needs First.

Content Marketing 49

Content Marketing eBook Market Trends Marketing 49

Hubspot Marketing

MAY 10, 2022

At HubSpot, we’re lucky enough to interview and hire a lot of recent graduates, so I’ve rounded up some advice below based on interviews, applications , and feedback we hear from hiring managers, recruiters, and job candidates alike. 12 Tips for Finding a Job After College. Key takeaways from the call. Narrow down your search.

Energy 98

Energy Shipping Management Price 98

Hubspot Marketing

MARCH 6, 2017

A blockbuster brand or product video. With all that time invested, you can't stop at just embedding the video on a homepage or sharing it on social media and hoping someone watches. Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. The end result?

Advertising 145

Advertising Advertisers Real Estate User-Generated 145

Hubspot Marketing

AUGUST 26, 2022

Takeout enthusiasts are no doubt familiar with DoorDash, the app that lets you order food from a variety of restaurants from your phone. They could highlight what sets them apart from a competitor like UberEats. There’s even a short video to show visitors how the service works before they try it. What are the perks?

eBook 145

eBook User-Generated Transform Health 145

Moz

JULY 14, 2020

So much of the day was different from what we expected six months ago, but the one thing we can always count on from our speakers is a MASSIVE amount of value. It’s always inspiring to hear from our fearless leader. Have a strong opinion Don’t shy away from controversy Inspire others. Let’s get to it. Expert Insights.

PR 59

PR Thought Leadership SEO Customer Journey 59

Moz

JULY 14, 2020

So much of the day was different from what we expected six months ago, but the one thing we can always count on from our speakers is a MASSIVE amount of value. It’s always inspiring to hear from our fearless leader. Have a strong opinion Don’t shy away from controversy Inspire others. Let’s get to it. Expert Insights.

PR 58

PR Thought Leadership SEO Customer Journey 58

Moz

JULY 14, 2020

So much of the day was different from what we expected six months ago, but the one thing we can always count on from our speakers is a MASSIVE amount of value. It’s always inspiring to hear from our fearless leader. Have a strong opinion Don’t shy away from controversy Inspire others. Let’s get to it. Expert Insights.

PR 58

PR Thought Leadership SEO Customer Journey 58

Duct Tape Marketing

FEBRUARY 20, 2019

The Benefits of Including Video on Your Website written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch on Including Video on Your Website. Video has become a foundational element in marketing. Why is video so important? Types of Video You Need.

Product 77

Product Place Customer Branding 77

Duct Tape Marketing

SEPTEMBER 26, 2017

The Ins and Outs of Getting The Most Out of Video written by John Jantsch read more at Duct Tape Marketing. If you’re looking for advice on how to shoot or edit video, this is not the post for you (well, it could be, but not for that reason). Marketing today is about guiding a journey. Let’s dive in.

Customer Journey 53

Customer Journey Marketing Mix Entertainment Retail 53

Moz

NOVEMBER 7, 2019

Posted by PhilNottingham Video and podcasts are only growing in popularity, proving to be an engaging way to reach your audience and find ways to talk about your industry or product. But it's a crowded market out there, and finding a good idea is only half the battle. Video Transcription. Howdy, Moz fans.

Communications 50

Communications Fashion Food Product 50

Marketing Insider Group

JUNE 16, 2020

A picture speaks a thousand words – but video content marketing attracts and engages users even better. One study found that visitors spend 88% more time on a website with video. If you’re a switched-on marketer, that’s one statistic you cannot afford to ignore. Perhaps you’ve already dabbled in video creation.

Content Marketing 115

Content Marketing Entertainment Marketing Marketers 115

Adobe Experience Cloud Blog

OCTOBER 28, 2013

Author: Kristen Craft Though we all recognize the amazing power of video, marketers sometimes shy away from it, thinking they’ll need a lot of expensive gear. Adding video to your marketing mix doesn’t have to mean a whole new creative strategy, either. Simple Video Tips to Get You Started.

Video Marketing 134

Video Marketing Thought Leadership Marketing Mix Marketing 134

Hubspot Marketing

JULY 13, 2017

Movie producers and inbound marketers aren't that different when it comes to creating and editing video content. Download our free guide here to learn how to create high-quality videos for social media. That’s because creating videos can be intimidating, especially if you’re new to it. How To Write a Video Script.

Inbound Marketing 72

Inbound Marketing Copywriting Product Market Research 72

Content Marketing Institute

OCTOBER 8, 2018

Can you quantify the impact of your video content on your marketing goals? If you don’t understand the performance of your video assets, you’ll miss opportunities to do more of what works and less of what doesn’t. Can you quantify the impact of your #video content on your marketing goals, asks @apricot_amir.

Video Marketing 110

Video Marketing Key Performance Indicator Whitepaper Marketing 110

Sprout Social

AUGUST 25, 2016

Whether you’re a video producer fielding numerous calls from your social media management team or the social manager making the requests, it isn’t lost on anyone that social media video content has exploded in popularity. Creating Cost-Effective Social Videos. Choosing Your Video Marketing Goals.

Video Marketing 75

Video Marketing Marketing Strategy Customer Acquisition Marketing 75

Marketing Insider Group

DECEMBER 6, 2022

To stand out in a saturated market, you have to be willing to do things differently than you always have. Customer delight ideas are all about going above and beyond to: Remind customers why they buy from you and not the other guy. Show prospects why they should buy from you and not the other guy.

Customer 130

Customer Shipping Customer loyalty Product 130

Content Marketing Institute

OCTOBER 24, 2017

We’ve updated it and are sharing it now because video is only growing as a critical tactic for content marketers. However, to be successful, you need to understand the right ways to leverage video’s tremendous power. Video’s value proposition. Click To Tweet.

Key Performance Indicator 106

Key Performance Indicator Entertainment Content Marketing Education 106

Marketing Insider Group

JUNE 15, 2015

But there are plenty of examples of small-business content marketing successes. My first job as head of marketing for a small company included a large objective of driving awareness as well as leads for sales. So how do you drive marketing results without a budget? That is what I call “ growth hacker content marketing.”.

Content Marketing 103

Content Marketing Whitepaper eBook Marketing 103

Sprout Social

JULY 15, 2020

Both social marketers and consumers agree—a brand’s social media presence stands out most when it is creative, memorable and impactful. Whether work from home is new to you or you’re a seasoned remote worker, social media marketing from home is not without its challenges. Tip #2: Explore new content formats.

Product 144

Product Fashion Health Social Media Marketing 144