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16 Video Metrics Your Boss Actually Cares About

Hubspot Marketing

Conventional wisdom tells us that views, especially three-seconds ones, are a vanity metric. In 2016, they analyzed their users’ video consumption data and discovered that 45% of people who watch the first three seconds of a video will keep watching it for at least 30 seconds. 16 Video Metrics Your Boss Actually Cares About.

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Email Analytics [Research]: 8 Email Marketing Metrics You Should Track

Hubspot Marketing

Part of my marketing job is to send emails and track their progress, so I know a lot about the most crucial elements of optimizing an email , common marketing email mistakes , and what inspirational email marketing looks like. From there, you can track how your CTR changes over time.

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How to Give Off Good Boss Energy, According to 9 HubSpot Leaders

Hubspot Marketing

We all know "good boss energy" when we see it. Maybe it's the boss who begins each 1:1 by checking-in with you and ensuring you don't feel too overwhelmed or stressed. Or, perhaps it's the boss who goes out of her way to find new growth opportunities for you, and is always your biggest champion. goodbossenergy.

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Top Content Marketing Questions Answered

Marketing Insider Group

What does a good content marketing strategy look like? Why is content marketing king? In fact, it is an inquisitive nature and a desire to know more and try out new things that has allowed content marketing to evolve into the dynamic, multi-dimensional, ever-shifting medium that it is today. When did content marketing start?

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2024 Social Media Benchmarks You Should Use to Guide Your Strategy

Buffer Marketing

Your social media results don’t exist in a silo. To get the full picture, you need to compare your metrics to other businesses that look like yours. Social media industry benchmarks are a lever against which you can measure your own performance. Which social media metrics should you care about?

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One-Sentence Content Marketing Strategies? Impossible! But let’s try anyway…

Orbit Media Studios

You’re in a marketing meeting and someone makes a suggestion. The idea (and your immediate reaction) sounds something like this. Let’s write blog posts about our services.” This is a common problem in content marketing. There are at least six key aspects in the best content marketing plans. That’s not a plan.

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Top 7 Sprout Social Competitors & Alternatives [Comparison]

Hootsuite

If you’re here reading this story about Sprout Social alternatives, you’re obviously the type of person who does their homework before they commit to a social media management tool — and we love that. Sure, maybe you’re curious about Sprout Social. But you don’t want to rush into a commitment without checking out your other options.

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