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2023 will be a chaotic year for martech, yet the start of a massive wave of growth

Chief Martec

And partly due to the glut of martech companies that have flooded the market over the past decade that are now playing lightning rounds of musical chairs, Squid Game -style, as ops and finance teams rationalize and optimize their Falstaffian tech stacks. Partly due to macroeconomic factors — small recession? big recession?

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How UX Sold 5,000 NFTs in Less Than a Minute

Jeff Bullas

We were tasked with helping MonkeyLeague break into the hyper-competitive NFT market and sell monkey NFTs in a Play-To-Earn soccer game. The NFT market is arguably one of the toughest to crack in the world. had a host of features that made the UX a hit success in a predominately tough market to crack. The UX of MonkeyLeague.io

Product 278
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AI content creation: Ushering in the unimaginable

Martech

Enhanced virtual reality: Immersive VR experiences indistinguishable from reality. Dig deeper: AI in marketing: Examples to help your team today The potential applications of AI go far beyond this and could include adaptive challenges that can lead to personalized brand growth strategies. What would these communities look like?

Transform 106
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How the gaming universe is preparing marketers for the metaverse

Martech

Brands are tip-toeing into immersive VR experiences, also known as the metaverse, through the gaming world. The New York event showed marketers a crash course about the metaverse and how games are part of that. Get the daily newsletter digital marketers rely on. Image: IAB. Processing.Please wait. Zoe Soon of IAB. Image: IAB.

Gen Z 115
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The state of martech in 2023

Martech

2022 saw notably less funding for marketing technology than previous years, but there were significantly more new product announcements, feature updates and M&A activity throughout the year. At CabinetM, we’ve built a marketing technology directory of 15,000+ products to drive our marketing technology management tools.

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How Your Audience Could Shift in Web 3 [Executive Insights + Podcast Episode]

Hubspot Marketing

If you work in tech, media, or even marketing, you've likely heard a lot of buzz around Web 3. To hear more about Web 3 from our very own CMO Kipp Bodnar, and our SVP of Marketing, Kieran Flanagan, you can also check out this episode of their podcast, Marketing Against the Grain ( plus other episodes and interviews coming soon ).

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Is Interactive Video the Next Big Thing? 3 Creative Examples from Brands

Hubspot Marketing

But one of the great things about marketers is that we're always looking for what's next. Because, quite simply, it could enable us all to take video marketing to the next level all over again. Costs are falling, businesses are getting inspired and the technology is increasingly available and accessible, even for SME's and startups.

Branding 141