Businesses Grow

MAY 1, 2023

Each year, a small group of marketing leaders gather at a beautiful lodge in the woods to think big thoughts about the future of marketing. The event is called The Uprising (every marketing rebellion needs one, right?). Our aim is to help each other remain relevant in a fast-changing world. Here are a few highlights.

Gen Z 129

Gen Z Marketing Marketers CMO 129

Businesses Grow

MARCH 18, 2024

SXSW 2024 was a gathering of thought leadership, providing a glimpse of “what’s next” in media, technology, and marketing, among other topics. Articulating a narrative about the future makes you think through the implications of trends. I really think we are moving into a new era of brand marketing!

Gen Z 128

Gen Z Transform Energy Thought Leadership 128

Businesses Grow

MARCH 27, 2023

Test 1: Compose a simple essay The prompt: Compose a 300-word essay, in the voice of author Mark Schaefer, about the importance of community-based marketing. Test 2: Recognize industry trends that could influence a marketing strategy Prompt: I am meeting with the owner of a boutique salon dedicated to physical fitness and wellness.

Gen Z 145

Gen Z Transform Marketing Marketers 145

Martech

FEBRUARY 3, 2023

You may fall on one side of this equation, the other or land somewhere in between, but there is no denying that events will continue to be an important avenue for marketing professionals. So, without further ado, below are my top picks for marketing professionals looking to boost their metaverse marketing muscle.

Marketing 86

Marketing Marketers Thought Leadership Advertising 86

Set Up

JANUARY 24, 2023

After technological advancements, most consumers adopting a smartphone, and a raging pandemic in 2020 that changed the way we live, it looks like QR codes have made an official comeback and that they’re here to stay. What can marketers learn from the rise of QR codes? Is your product or service easy to understand?

Direct Mail 59

Direct Mail Food New Technology Education 59

Martech

FEBRUARY 3, 2023

You may fall on one side of this equation, the other or land somewhere in between, but there is no denying that events will continue to be an important avenue for marketing professionals. So, without further ado, below are my top picks for marketing professionals looking to boost their metaverse marketing muscle.

Marketing 81

Marketing Marketers Thought Leadership Advertising 81

Martech

FEBRUARY 6, 2023

2022 saw notably less funding for marketing technology than previous years, but there were significantly more new product announcements, feature updates and M&A activity throughout the year. At CabinetM, we’ve built a marketing technology directory of 15,000+ products to drive our marketing technology management tools.

Customer Acquisition 87

Customer Acquisition New Technology Product Management 87

Chief Martec

JANUARY 10, 2022

Following my wrap-up of martech from 2021 — tl;dr a year in digital marketing that was experienced like a Twitch stream at 1.5X For consumers, online purchasing became the preferred — and at times the only — channel for nearly every category of spending. Hello, 2022! Or document.write("Hello, 2022!") to those still in codeland.

Finance 136

Finance B2C Transform User-Generated 136

AWeber

JULY 6, 2022

The stock market. It’s got a lot of people nervous — consumers especially. Looking at you, record low consumer sentiment index.) The people they are connected to “know, like, and trust” them, so they’re aligned with that golden rule of sales and marketing. Gas prices. The war in Ukraine.

Health 142

Health Price Education Customer 142

Businesses Grow

APRIL 1, 2024

The only content I consume is YouTube. Younger people are moving away from traditional media, burrowing themselves in private communities, and moving out of reach of marketers. How do you market to young people who seem unreachable? How do you market to young people who seem unreachable? ” This story is not unusual.

Gen Z 127

Gen Z Marketing Marketers User-Generated 127

Sprout Social

JULY 14, 2022

The metaverse is projected to become an $800 billion market by 2024 and tech giants are already investing millions to make this dream a reality. The metaverse is part of web3 , which is basically the next iteration of the internet. In short, web3 is the decentralized internet. The future of metaverse marketing.

Branding 112

Branding Fashion Gen Z User-Generated 112

Businesses Grow

FEBRUARY 6, 2023

Like me, you’re probably ChatGPT-weary right now, but many of the articles I’ve seen for marketers are either too basic, too technical (I’m not doing any coding!), or too focused on content marketing (duh). Fast market analysis I was doing another consulting call with a company that works with boutique fitness salons.

Customer Acquisition 145

Customer Acquisition User-Generated Marketing Marketers 145

Businesses Grow

JUNE 5, 2023

Whatever happened to Web3? We were promised that Web3 is ownership. Web3 is freedom. In 2022, Web3 was the dominant topic at the SXSW annual gathering of thought leaders. When was the last time you used a Web3 function? Will there be a time for Web3? Should marketers still pay attention? An example.

Energy 97

Energy Education Product Branding 97

Chief Martec

FEBRUARY 14, 2023

15 years ago, sitting at a wobbly kitchenette table in our cramped apartment, on a frigid February morning outside Boston, I started this blog for marketing technologists. Of course, at the time, almost nobody knew what a marketing technologist was. And in 2005, I launched a SaaS product for marketers to build no-code (!!)

Law 96

Law Copywriting Shipping Management 96