Search Engine Land

FEBRUARY 6, 2024

Any PPC marketer caught off-guard by this either haven’t paid attention to the signals for several years or haven’t corralled the necessary parties to create a cohesive strategy in response – or both. As an agency marketer, I’ve been in the position to help dozens of brands formulate an approach to life after third-party cookies.

Search Marketers 111

Search Marketers CRM B2C Analytics 111

Jeff Bullas

FEBRUARY 23, 2023

Performing an SEO analysis of your website gives you deep insights into the areas that may need some improvement. You will learn what changes can be made to keep your website up-to-date. It involves analyzing your website based on a checklist and then finding out what needs to be fixed. Image Source: TechNumero #3.

SEO 348

SEO User-Generated Influencer Marketing Analytics 348

Search Engine Land

APRIL 5, 2024

“ SEO audits are a waste of time.” Recently, I came across a LinkedIn post that lamented on SEO audits. My comment got a lot of engagement, so the idea for this article was born: There are good arguments why you could say that audits are indeed a waste of time, but this cannot be generalized.

SEO 99

SEO Place Communications Education 99

Orbit Media Studios

FEBRUARY 14, 2023

It’s the 80/20 rule of content marketing: 80% of results come from 20% of your content. This is true for every website and for every content audit I’ve ever done. A content audit for finding the top performers If it’s true that 20% of articles create 80% of the results, we should focus more on these top performers.

SEO 145

SEO Content Marketing Analytics Promotion 145

Backlinko

MAY 1, 2024

Canonical URLs help address duplicate content issues on your website. How to Implement Canonical URLs Even the largest websites can slip up when it comes to implementing canonical URLs correctly. Here’s how: Enter your website URL and click “ Start Audit.” Which helps search engines make a decision.

SEO 80

SEO eCommerce User-Generated Product 80

Rock Content

APRIL 30, 2024

Your inbound content marketing strategy is a bigger part of your brand’s audience-facing image than you may realize. Its primary goal is to drive traffic to your website, attract customers interested in your products, and support robust conversion rates. It empowers them to make wiser marketing decisions.

Content Marketing 67

Content Marketing Inbound Marketing Outbound Marketing Direct Mail 67

Martech

APRIL 16, 2024

If you’re like most marketers, you’ve been hearing the term “real-time” a lot lately. And you’ve probably been wondering, what is real-time marketing? It can sound like marketers need to live in the world of the Oscar contender Everything Everywhere All at Once. What do marketers mean when they say “real-time”?

Customer Journey 100

Customer Journey Marketing Marketers Customer 100

Adobe Experience Cloud Blog

MARCH 9, 2020

The search marketing industry is built to run like a macroeconomy. Websites are businesses. . Google is a governmental body, and they work to improve market outcomes through the application of policies (algorithm updates). . As search marketers, we must assume that users on the internet are also rational. .

Search Marketers 160

Search Marketers Marketing Strategy Marketing Marketers 160

Search Engine Land

DECEMBER 13, 2023

Optimizing page speed for enterprise-level websites is challenging. Page speed for enterprise sites: Key considerations Developing page speed recommendations after a technical audit is fairly straightforward. This includes everything, from what the website is made with (like the CMS) to scripts that track analytics and marketing.

Marketing Automation Platform 103

Marketing Automation Platform Energy SEO Analytics 103

Search Engine Land

APRIL 16, 2024

en wondering, what is real-time marketing? It can sound like marketers need to live in the world of the Oscar contender Everything Everywhere All at Once. Real-time marketing is not so much having all the answers all the time, but giving customers what they need, when they need it. Are we delivering content in seconds?

Customer Journey 82

Customer Journey Marketing Marketers Customer 82

Search Engine Land

FEBRUARY 15, 2024

You have cutting-edge tools working for your campaign SEO agencies have access to and understand how to navigate a wide range of marketing tools. You probably know your site very well and understand what’s happening in your niche market. This can include everything from an SEO audit to full-service offerings and more.

SEO 116

SEO Thought Leadership Education Management 116

Tiecas

MARCH 15, 2024

How can a B2B industrial marketing agency develop a strategic roadmap and help you execute it for success? Imagine an industrial marketing strategic roadmap with a laser-sharp focus, a plan that directly aligns with your sales goals and delivers a predictable flow of qualified leads. So, why should a roadmap be your first step?

Transform 92

Transform Manufacturing Customer Acquisition Marketing 92

SMA Marketing

JANUARY 19, 2023

Whether you are a start-up or an established company, there will come a time when you realize you need help marketing your business online. A lack of leads and customers will make you re-evaluate your current marketing strategy. A lack of leads and customers will make you re-evaluate your current marketing strategy.

Digital Marketing 98

Digital Marketing Marketing Marketers SEO 98

Search Engine Land

APRIL 19, 2024

Get the daily newsletter search marketers rely on. Ahrefs has long been an SEO favorite for tracking backlinks, but the tool also has a robust site audit tool that tracks page load speed as it indexes a website. Site audits can be scheduled for regular intervals. Business email address Subscribe Processing. See terms.

Analytics 98

Analytics SEO Customer Management 98

Martech

NOVEMBER 10, 2023

Conversely, migrating to Drupal 10 offers a chance to reassess and reinforce marketing technologies, ensuring that investments in the digital ecosystem are robust and future-ready. Key steps include: Auditing your current Drupal 9 site and modules to identify high-risk or deprecated elements. Identification of Gaps and Redundancies.

Transform 111

Transform CMO Management Digital Marketing 111

Marketing Insider Group

DECEMBER 20, 2021

In 2021, 82% of businesses use content marketing as part of their larger marketing strategy, but only about half feel that their efforts are successful. Fortunately, there’s a solution that brands can use to solve this predicament called a content audit. Is there content on my website that is no longer needed or relevant?

Key Performance Indicator 136

Key Performance Indicator User-Generated Analytics SEO 136

Martech

MARCH 11, 2024

Time is running out to get all those well-laid marketing plans off the whiteboards and into action. No matter where your company is at in the post-third-party preparation curve, the truth is that we won’t fully realize the impact on our marketing efforts until Google finally flips the switch and we head into the unknown.

Customer Acquisition 122

Customer Acquisition User-Generated Marketing Marketers 122

Search Engine Land

APRIL 23, 2024

I am the first generative AI chatbot for search marketers. Prompt: What suggestion do you give me if my website has been removed from google search after core update 2024 (March)? Assess the impact: Determine the extent of the decline in your website’s visibility and rankings. I am trained with Search Engine Land content.

SEO 91

SEO User-Generated Health Analytics 91

Backlinko

MARCH 29, 2024

You use it on international or multilingual websites to signal to search engines—notably Google—the language or regional variation of your content. With hreflang properly implemented on your website, someone making an online search from Germany is more likely to see the German version of your site in their search results.

Shoppers 92

Shoppers User-Generated SEO Management 92

Search Engine Land

FEBRUARY 20, 2024

The basic assumption is that accumulating more PageRank-passing backlinks will eventually boost rankings and drive converting traffic to the website. More importantly, it almost always distracts from much more sustainable ways of growing organic Google and Bing traffic to the website. Unique selling proposition. Performance.

SEO 114

SEO User-Generated Retail Branding 114

Kuno Creative

MARCH 28, 2024

When prospective clients come to us seeking help with their overall digital marketing strategy and, in particular, their SEO and search engine page rank, our team starts with a comprehensive, collaborative review of their respective situations.

SEO 59

SEO Digital Marketing Marketing Strategy Branding 59

Search Engine Land

OCTOBER 17, 2023

Step 1: Audit your Google search results Repairing your online reputation starts with a comprehensive audit of your search results to identify any negative, inaccurate or erroneous content. To perform a successful audit, start by conducting a simple Google search. Get the daily newsletter search marketers rely on.

PR 106

PR Energy SEO Search Marketers 106

Duct Tape Marketing

FEBRUARY 3, 2024

Weekend Favs February 3 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. Squirrly – Squirrly SEO is an AI-powered WordPress plugin designed to demystify SEO for bloggers, marketers, and business owners alike.

SEO 77

SEO Marketing Marketers 77

Neil Patel

DECEMBER 14, 2020

Have you thought about running a content audit of your website? Content needs to be updated regularly, to meet search engine optimization standards and your online marketing goals. What is a Content Audit? A content audit is very detailed, so it can seem tedious, but the results are worth it.

SEO 144

SEO Content Marketing Analytics Place 144

Hubspot Marketing

OCTOBER 11, 2022

Now that Firefox has given its users the ability to strip query parameters, here's what marketers need to know. How do query parameters help marketers? The information from query parameters helps marketers optimize their company's websites to create a more user-friendly experience. What are query parameters?

Marketing 104

Marketing Marketers Product Branding 104

Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. How can marketers balance innovation and privacy? Layering AI on top of the immense amounts of data these platforms often contain about consumers, marketers suddenly have more power at their fingertips than ever.

Law 125

Law Marketing Marketers User-Generated 125

Search Engine Land

MARCH 11, 2024

Using entities in your content provides clues to help search engines accurately interpret your website and connect it to the right searches. Think of it like this: In the past, if you searched for “jaguar,” a search engine would primarily look for websites containing that exact word.

SEO 122

SEO eCommerce Digital Marketing Marketing Strategy 122

Search Engine Land

APRIL 26, 2024

With so many moving parts, pinpointing results and actions for your website can seem like an impossible task after a Google algorithm update finishes rolling out. Evaluate the market and gain industry insight Once you’ve analyzed your site, assess the bigger picture. Get the daily newsletter search marketers rely on.

SEO 112

SEO Communications Place Analytics 112

Neil Patel

DECEMBER 29, 2022

That’s where an audit can prove invaluable. Although an e-commerce SEO audit is sometimes a huge undertaking, it’s worth it in the long term. An audit enables you to identify areas that need improvement and gives you a roadmap for enhancing your store’s rankings. What Is An E-commerce SEO Audit?

SEO 97

SEO Shoppers User-Generated Shipping 97

Hubspot Marketing

JUNE 16, 2022

One way is to perform a local SEO audit — a thorough assessment of your search engines rankings and the actions you should take to improve or maintain your local online presence. A local SEO audit can be done on its own or as part of an overall digital audit. Local SEO Audit Guide. Website audit.

SEO 119

SEO Analytics User-Generated Customer 119

Martech

JANUARY 13, 2022

A brand’s website is often the first, and most lasting, impression customers will have of your organization. Here are some strategic actions he recommends marketers take to ensure their online properties are optimized for the search-first age. SEO platforms help marketers draw more insights from their work. What do the tools do?

Marketing Strategy 144

Marketing Strategy Transform SEO Education 144

Lynton Web

MARCH 9, 2023

The next phase is to use the information throughout your inbound marketing plan and strategy. Start with three to five of the personas you want to target first, keeping in mind that each may interact with your website, products, and services a bit differently. Here are six places you can incorporate the findings of your personas.

Inbound Marketing 119

Inbound Marketing eBook Entertainment Marketing 119

Marketing Insider Group

APRIL 2, 2024

Imagine your website is a sleek, high-performance sports car. Technical SEO might not have the glamor of flashy ads or the immediate appeal of viral content, but it’s the unsung hero making sure your website is discoverable, accessible, and primed for success. Website Crawling and Indexing Google handles over 3.5

SEO 64

SEO Health Analytics Product 64

Martech

OCTOBER 22, 2021

Search Engine Optimization remains the stalwart mainstay of digital marketing, with search driving around 50% of website traffic on average, according to an analysis of SimilarWeb data by Growth Badger. Learn more about search marketing at MarTech’s sister site Search Engine Land. Custom site crawls/audits.

SEO 138

SEO Analytics Marketing Marketers 138

Hubspot Marketing

JULY 7, 2021

It's no secret that poor user experience (UX) isn’t going to keep your customers and target audience coming back to your website. To ensure your website has delightful UX for your visitors as well as one that meets Google's standards for ranking, you'll want to focus on Core Web Vitals. Who benefits from HubSpot’s SEO audit tool?

SEO 134

SEO Customer Marketing Marketers 134

Search Engine Land

FEBRUARY 28, 2024

While SEO is key for visibility and accessibility, companies must be careful not to prioritize it over user experience or broader marketing strategy. Be careful not to prioritize SEO metrics over user experience or other aspects of your marketing strategy. Get the daily newsletter search marketers rely on. See terms.

SEO 112

SEO Customer Journey Marketing Strategy Digital Marketing 112

Marketing Insider Group

JUNE 15, 2021

The same concept goes for your website. Content pruning is an essential part of every content marketing strategy. If you participated in that rat race, you might have accumulated a lot of low-quality, trivial, unfocused, or thin content that’s still sitting on your website. Your website requires ongoing maintenance.

SEO 145

SEO eBook Health Marketing Strategy 145