Martech

APRIL 21, 2023

Marketing automation is quite literally that — the automation of specific marketing tasks so that they are accomplished more speedily and efficiently, creating the opportunity to deliver personalized and relevant messages at scale. Table of contents What is marketing automation and why is it important?

Marketing Automation Platform 115

Marketing Automation Platform Marketing Marketers Customer loyalty 115

Hubspot Marketing

FEBRUARY 15, 2024

I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. That’s how good marketing works—even the strongest fall. Do I really need it? Not at all. Do I still put it in my shopping cart? Guilty — I admit. Let’s get started.

Branding 120

Branding Fashion Gen Z B2C 120

Scoop.it!

FEBRUARY 22, 2024

That’s where strategic content marketing comes in. This post will explore seven content marketing tips and examples for HR audiences and leaders. Let’s dive in and see how content marketing can help your HR department achieve key business goals. Damian Grabarczyk, the co-founder and growth marketer of PetLab Co.

Content Marketing 78

Content Marketing Whitepaper Thought Leadership eBook 78

Martech

APRIL 19, 2024

To find out what they are right now, join Comarch’s upcoming webinar, “ Top Loyalty Trends: Industry-Specific Ideas 2024.” To find out what they are right now, join Comarch’s upcoming webinar, “ Top Loyalty Trends: Industry-Specific Ideas 2024.” What do modern customers (Society 5.0) Want to learn what they are?

Retail 89

Retail New Technology Branding Customer 89

Martech

APRIL 22, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Implement marketing automation: Utilize marketing automation platforms like Marketo, HubSpot, or Pardot to streamline your lead nurturing process. I am trained with MarTech content.

Whitepaper 103

Whitepaper User-Generated Marketing Automation Platform Email Marketing 103

Marketing Insider Group

MAY 3, 2023

It’s no secret that artificial intelligence is quickly transforming the field of content marketing and search engine optimization. In hopes to make the B2B world a better place, Brody Dorland, co-founder of DivvyHQ , and I hosted a webinar to discuss our experiences and cautionary tales of using AI tools in content marketing and SEO.

Content Marketing 107

Content Marketing Transform User-Generated SEO 107

Hubspot Marketing

NOVEMBER 29, 2023

Education marketing is the answer. How do you develop your first education marketing campaign? What is the whole range of benefits? In this guide, you’ll learn the fundamentals of education marketing. Understand the steps of building an education marketing strategy, as well as get actionable tips. billion by 2026.

Education 91

Education Gen Z eBook Marketing 91

Hubspot Marketing

SEPTEMBER 29, 2023

Marketing trends come and go at a rapid speed, and higher education isn't immune to these shifts. Here are the top 12 higher education marketing trends of 2023. Here are the top 12 higher education marketing trends of 2023. What's more, embedded video content can increase conversion rates by 86%. Image Source 4.

Education 99

Education Market Trends Marketing Marketers 99

Martech

NOVEMBER 6, 2023

The last two years were transformative for our team at Belkins as we chose to make a significant investment solely in marketing. For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. Say you spent $25,000 on your marketing and sales in a month and secured 22 new customers.

Transform 121

Transform CMO Marketing Marketers 121

Marketing Insider Group

OCTOBER 20, 2020

moment and suggests a webinar. Everyone agrees it’s a great idea, and you raise your hand to lead your organization’s first-ever webinar series. Sure, webinar marketing initiatives can lead to high-value impact and brand loyalty for your business. How can you effectively build a webinar strategy that drives ROI?

Thought Leadership 138

Thought Leadership Whitepaper Promotion Marketing 138

Sprout Social

MARCH 12, 2024

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. The 2024 US presidential election is several months away, but social media is already politically charged. Will brands sit this one out?

Social Media Marketing 115

Social Media Marketing Gen Z Health Marketing 115

Martech

JANUARY 25, 2024

So, let’s look at what we can do to make this new-year smell linger as long as possible for our email marketing efforts. If you find yourself in the front seat of the struggle bus, do what I do. Welcome to 2024! A new year is like a new car — it comes with that amazing smell of promise unsullied by life events. It’s not a fad.

Email Marketing 131

Email Marketing Marketing Marketers Marketing Plan 131

Customers.ai

APRIL 5, 2024

The biggest challenge in Shopify Marketing has tripped up marketers for decades. Changes by Meta and Apple had significantly diminished the accuracy and reach of Shopify marketing. Changes by Meta and Apple had significantly diminished the accuracy and reach of Shopify marketing. In one word: yikes! Let’s dig in.

eCommerce 64

eCommerce Outbound Marketing Marketing Marketers 64

AWeber

MARCH 16, 2023

Thankfully, there’s a marketing tool that can help you figure out how to communicate with your prospects and customers whether they’ve just joined your list, or they’ve been long-time customers. It’s called the marketing funnel. What is the Marketing Funnel? After a person becomes a paying customer, your job is done.

Email Marketing 118

Email Marketing Customer Education eBook 118

Search Engine Land

APRIL 19, 2024

To find out what they are right now, join Comarch’s upcoming webinar, “ Top Loyalty Trends: Industry-Specific Ideas 2024.” To find out what they are right now, join Comarch’s upcoming webinar, “ Top Loyalty Trends: Industry-Specific Ideas 2024.” What do modern customers (Society 5.0) Want to learn what they are?

Retail 75

Retail New Technology Branding Customer 75

Martech

APRIL 4, 2023

Calculating the incremental lift and the resulting value that campaigns provide is a great way to assess the impact of your marketing tactics and improve the performance of channels and ROI. So, what is incrementally, and how do you measure campaign effectiveness using incrementality testing and optimize them for success?

Marketing 99

Marketing Marketers Performance Marketing 99

Search Engine Land

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Staying ahead of the curve is imperative for long-term success in B2B.

Transform 121

Transform Marketing Marketers User-Generated 121

Marketing Insider Group

FEBRUARY 6, 2023

As marketers we know the importance of planning, executing, and measuring the results of campaigns. He was always thinking, and visualizing several plays AFTER what was unfolding on the ice, while others reacted in real-time to it. We are in the era of digital-first marketing.

Transform 92

Transform Thought Leadership Marketing Marketers 92

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. So, what can this post offer that you couldn’t find with a simple Google search? Need proof?

Manufacturing 75

Manufacturing Transform Marketing Marketers 75

Sprout Social

FEBRUARY 17, 2022

And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. Simply put—because it works.

Email Marketing 133

Email Marketing Marketing Marketers Direct Mail 133

Martech

DECEMBER 6, 2021

The following is a selection from the e-book “MarTech’s agile marketing for teams.” Once your team has gotten down the basics of working in agile marketing and can deliver work in short, iterative cycles, feedback is key. A great agile marketing team that I worked with really nailed how they handled feedback.

Marketing 109

Marketing Marketers Traditional Marketing Analytics 109

Hubspot Marketing

FEBRUARY 9, 2018

As an acquisition marketer, I hear questions like this all the time: "Is the PDF dead? Is the webinar dead now too? While I would love to say that there’s one new, highly optimal content format that all marketers should use for lead generation instead of older formats, I can’t -- it's a little more complicated than that.

Logistics 286

Logistics eBook Thought Leadership Acquisition Marketing 286

Neil Patel

NOVEMBER 15, 2021

As marketers, our job is to capitalize on what’s popular in the “here and now.” One great way to figure out what is popular is with Google Trends. This tool identifies current and existing trends in search marketing. You can then take what you’ve learned and apply it to any (and all) of your marketing strategies.

Marketing 145

Marketing Marketers SEO Marketing Strategy 145

Martech

DECEMBER 2, 2021

Drew Neisser, the founder of B2B brand strategy boutique Renegade, discussed the findings from the company’s 2021 State of Account-Based Marketing (ABM) Report in a recent webinar on MarTech. The survey brought together salespeople and marketers to understand how ABM could address some of their interdepartmental challenges.

Marketing 139

Marketing Marketers Communications Digital Marketing 139

Martech

NOVEMBER 20, 2023

They remembered what you liked, and it shows. That’s what we’re aiming for in B2B marketing. Advanced strategies for personalizing B2B email campaigns B2B marketing emails are often lost in the mountain of the daily inbox, but they don’t have to be. Picture this: You’re at a private art showing.

Email Marketing 124

Email Marketing Transform Whitepaper Marketing 124

Martech

DECEMBER 12, 2023

” This problem is true for many types of software, but especially in marketing ops for a couple of reasons: There’s “shiny object syndrome,” that constant chase for the latest and greatest tool, leading to a cycle of endless acquisition and inadequate utilization. .”

Marketing 123

Marketing Marketers New Technology Management 123

Search Engine Land

APRIL 4, 2023

Calculating the incremental lift and the resulting value that campaigns provide is a great way to assess the impact of your marketing tactics and improve the performance of channels and ROI. So, what is incrementally, and how do you measure campaign effectiveness using incrementality testing and optimize them for success?

Marketing 100

Marketing Marketers Whitepaper Analytics 100

Exposure Ninja

AUGUST 8, 2023

Marketing a service-based business is a tad different from marketing a product-based one. Aware they need your service but haven’t chosen you (yet) This first section will be about marketing to those unaware consumers. This section will explore the marketing techniques you can use to connect with these people.

Law 98

Law Price Finance Marketing 98

Martech

FEBRUARY 18, 2022

“Misalignment between marketing and sales teams is a trillion-dollar problem for B2B revenue teams,” said Julianne Thompson, director of sales development at revenue acceleration platform Drift, in a recent webinar. Marketing teams have traditionally been accountable for leads and sales teams are commonly accountable for revenue.

Transform 129

Transform Marketing Marketers New Technology 129

Sprout Social

SEPTEMBER 2, 2022

As social media has become more advanced and more important, so too has the demand on marketing and social media team. According to the Sprout Social Index™ , in the next two years 88% of marketers expect to hire a new team member. Org-wide social media marketing training. Free social media marketing training and resources.

Social Media Marketing 119

Social Media Marketing Price Marketing Marketers 119

Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing.

Analytics 128

Analytics Marketing Marketers Transform 128

Neil Patel

AUGUST 11, 2021

They have no money, but they have to do marketing. What can they do? Instead of focusing on costly marketing methods, such startups must focus on low-budget marketing hacks. Where marketing and engineering meet, growth hacking happens. But here’s why these (mostly) free marketing techniques are so powerful.

Marketing 143

Marketing Marketers User-Generated Inbound Marketing 143

Hubspot Marketing

SEPTEMBER 2, 2022

TikTok's For You page also shows recommended content from across its platform based on what algorithms think a user wants to see. But what does it mean for marketers who relied on Facebook's news feed to find and maintain an audience? Here's what marketers need to know about the new tabs. Facebook's Home Tab.

Social Media Marketing 143

Social Media Marketing Marketing Marketers Branding 143

Digital Marketer

OCTOBER 9, 2023

As we gear up for 2024, the marketing and sales landscape is evolving at breakneck speed, with Artificial Intelligence (AI) at its core. We’ll also explore real-world case studies of how other digital marketers are leveraging these concepts for unparalleled success.

Customer Journey 98

Customer Journey CRM Marketing Marketers 98

Neil Patel

JANUARY 3, 2022

Because many new marketing campaigns don’t have the right customer research, ideal client avatars, personalization, or segmentation. These factors are important, and it is why account-based marketing is a great opportunity. That’s the type of client you want, and that’s what we’re focusing on in this guide. Live Events.

Direct Mail 127

Direct Mail Marketing Marketers Retail 127