Sprout Social

MAY 9, 2024

Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. We’ll explore five influencer marketing trends shaping the social media landscape in 2024. We’ll also share trends in influencer marketing by industry to help you benchmark your brand.

Influencer Marketing 75

Influencer Marketing Market Trends Gen Z Fashion 75

Hubspot Marketing

APRIL 4, 2024

In my agency days, I once woke up at 5:00 am to meet a TV host at my client’s donut shop for a behind-the-scenes first look at their pumpkin-spiced lattes and donuts. (In The TV coverage was great, but you know what made an even bigger impact? What is Instagram influencer marketing? In Indiana, we love our donuts.)

Influencer Marketing 102

Influencer Marketing Branding Gen Z Marketing 102

Hubspot Marketing

NOVEMBER 4, 2022

The holiday season is around the corner, so it's time for marketers everywhere to gear up for Black Friday. From optimizing your website to launching outstanding deals and giveaways — there's a lot that marketers need to account for. What is Black Friday? Best Black Friday Marketing Ideas. Leverage email marketing.

Marketing Strategy 142

Marketing Strategy Shoppers Marketing Marketers 142

Buffer Marketing

APRIL 16, 2024

We were able to interact with customers to help them make purchasing decisions, give them styling ideas, and understand more about what they’re looking for to tailor our merchandising and product development in the future.  Our sales associates are trained to deliver an experience that feels like shopping with your best friend.

Retail 103

Retail Entertainment Promotion Price 103

Hootsuite

JANUARY 16, 2023

Facebook Messenger marketing can be a powerful part of your digital strategy. Think of it as a direct line to your customers where you can tell them how awesome you are and what pain points you can solve for them. Below, we’ll explain how to use Facebook Messenger for marketing.

Marketing Strategy 119

Marketing Strategy Marketing Marketers Retail 119

Hubspot Marketing

JULY 17, 2023

We've put together this simple guide on how the algorithm works on Facebook, Twitter, Instagram, and TikTok. Table of Contents What is a social media algorithm? Social media platforms quickly learn your interests and preferences based on what kind of content you engage with. Let's dive in.

Entertainment 145

Entertainment Marketing Marketers Place 145

Search Engine Land

JANUARY 22, 2024

However, when marketers start using such a methodology, they often start geeking out and hear about the “Holy Grail” of valid results: reaching statistical significance (or stat sig). What usually works : Placing that lead form above the fold on your landing page. What else do you need? A/B Tasty , Kamaleoon ).

Customer Journey 109

Customer Journey PR Marketing Marketers 109

Search Engine Land

JANUARY 29, 2024

91% of retail advertisers running shopping ad listings with Google included Performance Max campaigns in their strategies during the peak of the holiday shopping season in Q4 2023. In the final week of 2023, 90% of retailers recognized Temu as a top competitor in Google Shopping auctions. What is Tinuiti? Device matters.

Retail 138

Retail Advertising Advertisers Performance Marketing 138

Hubspot Marketing

JANUARY 22, 2024

But have no fear – here, I've rounded up seven data-backed strategies for nailing Q1, as well as Q1 marketing tips from HubSpot experts. Interested in influencer marketing? Half of marketers plan to increase their influencer marketing investment in 2024. Ah, quarter one. It's an exciting time but also a bit overwhelming.

eCommerce 111

eCommerce Marketing Marketers Influencer Marketing 111

Digital Marketer

APRIL 4, 2024

Did you know there are about 200 Facebook Ad metrics? Let’s find out… Every Facebook Advertiser Struggles with Metrics You are not the only one who is lost in the maze of Facebook ad metrics. Let’s find out… Every Facebook Advertiser Struggles with Metrics You are not the only one who is lost in the maze of Facebook ad metrics.

Price 97

Price Advertising Advertisers Key Performance Indicator 97

Hubspot Marketing

MAY 16, 2024

To vet whether organic search is an opportunity for you, you need to understand your Search TAM ( Total Addressable Market ). Most CMOs are familiar with the concept of Search TAM, but from my experience, most marketers artificially limit their opportunities when calculating it. You’re going to be spending $200K to get 50% more leads.

CMO 91

CMO User-Generated Advertising Advertisers 91

Hubspot Marketing

OCTOBER 13, 2023

With all that consumption, more businesses turn to social media to market to their audiences. But marketing is just one aspect of the buyer's journey — what about sales? What is social commerce? Our latest consumer trends survey shows social media is the future of shopping. Social media checkout capabilities.

Gen Z 116

Gen Z Shipping Millennials Product 116

Hubspot Marketing

DECEMBER 1, 2023

If you're like many people, you've likely been tempted to impulsively buy a pull out your credit card for a product or service you saw in an Instagram Reel with an incredibly convenient link to shop. In this blog post, we’ll go over: What are social selling tools? Why not meet them where they’re at with Instagram Shopping ?

Price 99

Price CRM Social Media Marketing Management 99

Hubspot Marketing

DECEMBER 28, 2023

91% of people want to see more video marketing efforts from brands — but knowing where to start can be intimidating. We’re sharing 22 video marketing examples and advertisements from the past two years to help inspire you. You won’t believe a marketing team created some of these. Go grab some popcorn. Heinz: Heinz A.I.

Video Marketing 104

Video Marketing Advertising Advertisers Entertainment 104

Sprout Social

OCTOBER 5, 2023

Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. Tools like Creator Studio for Facebook and Instagram can help. In this guide, we cover what it is, how you can access it and what features you can use to build a powerful creator profile.

Key Performance Indicator 102

Key Performance Indicator Marketing Marketers Management 102

Search Engine Land

MAY 24, 2023

Marketers have relied on paid and organic search to deliver steady results time and again over the past decade. Changes occurred gradually, giving marketers ample time to adapt their strategies. To get ahead of the curve, we must stay current on what’s changing and learn the reason behind it. Firefox: 3.5%

Search Marketers 107

Search Marketers Advertising Advertisers Marketing 107

Hubspot Marketing

NOVEMBER 8, 2023

I’ll admit it — I’m slightly obsessed with pop-up shops. But as a marketer, I also see the benefit of pop-ups from a business perspective. Here, we’ll discuss how to find the next big pop-up shop idea, how to run and market one effectively (from HubSpot’s Events team), and the 19 best pop-up event examples for inspiration.

COS 102

COS Food Transform Direct Mail 102

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. What is B2C marketing?

B2C 113

B2C eCommerce Retail Shoppers 113

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Social marketing can benefit retailers at every stage of the sales funnel. Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. That’s more than 4.6 Another 26.3%

Social Media Marketing 104

Social Media Marketing Retail Branding Shoppers 104

Hubspot Marketing

DECEMBER 11, 2023

Even if you aren’t a PPC specialist or you’re new to digital marketing, well-rounded marketers should at least know the fundamentals of paid search marketing. Let’s go over the best online PPC courses every marketer should know about to improve your paid advertising knowledge and gain hands-on experience.

Price 89

Price Advertising Advertisers eCommerce 89

Search Engine Land

NOVEMBER 10, 2023

can now link their Facebook and Instagram accounts to Amazon, enabling them to buy products advertised in their feeds without having to leave the mobile apps. Meta users can now click on ads in Facebook or Instagram, taking them to a shop-like experience within the apps for easy purchases. What Amazon is saying.

Advertising 123

Advertising Advertisers Retail Shoppers 123

Customers.ai

APRIL 5, 2024

The biggest challenge in Shopify Marketing has tripped up marketers for decades. Changes by Meta and Apple had significantly diminished the accuracy and reach of Shopify marketing. Changes by Meta and Apple had significantly diminished the accuracy and reach of Shopify marketing. In one word: yikes! Everyone is unique!

eCommerce 64

eCommerce Outbound Marketing Marketing Marketers 64

Customers.ai

JANUARY 22, 2024

The glory days of remarketing, when audiences were large, costs were small, and the Facebook ad pixel could identify ~50% of website visitors. When remarketing was the pinnacle of Facebook ads and even a dollar per day could garner you results. Those people can then be put into workflows, including your Facebook retargeting audiences.

Outbound Marketing 103

Outbound Marketing User-Generated Advertising Advertisers 103

Hubspot Marketing

MARCH 19, 2024

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? What challenges are they facing?

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Buffer Marketing

NOVEMBER 13, 2023

BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers.  But capturing market attention is well worth doing over this high-spend period. Happy BGCM planning!  They even closed their stores and sent their employees home.

User-Generated 114

User-Generated Price Retail Marketing 114

Martech

FEBRUARY 23, 2022

Marketers should keep this in mind as they look at new ways to engage consumers in virtual spaces. 38% have heard of the metaverse, but aren’t sure what it means. Talk of the metaverse came almost out of nowhere last year when Facebook’s parent company changed its name to Meta. If it’s not Facebook, it’s a big retailer.

Real Estate 140

Real Estate Retail CMO Marketing 140

Girl Power Marketing

OCTOBER 20, 2022

What did other CPG brands do to weather the last recession? Which marketing tactics helped them gain traction, and which were a bad use of their budget? So, what can you do to ensure you’re reaching the people who are most likely to engage with your brand, buy your product and then tell their network about it?

Influencer Marketing 97

Influencer Marketing Branding Millennials Retail 97

Search Engine Land

MARCH 24, 2023

’ SEOs talk pivoting and planning for a future after COVID-19 2020: What veteran SEOs were doing to help clients adapt to business during and after the pandemic. Was Android Tablet OS (Honeycomb) Rushed to Market? on SEO by the Sea. And here’s the patent. Updated: Is “FaceSense” Forthcoming?

Search Marketers 119

Search Marketers PR Non-Profit SEO 119

Scoop.it!

DECEMBER 28, 2023

From seasonal upticks and downturns in sales to market trends to consumer behavior tendencies, ecommerce brands must manage a variety of factors when attempting to surpass the average CR of (approximately) 2%. Content marketing is, without a doubt, one of the best ways to achieve this goal. Let’s dive in.

eCommerce 107

eCommerce Content Marketing Customer loyalty Marketing 107

Hubspot Marketing

OCTOBER 11, 2023

Can you believe it's been almost 20 years since Facebook was founded? In this post, we’ll go over a complete timeline of social media history and what each network’s usage stats look like now. Table of Contents What is the history of social media? 2004 - Facebook , originally for Harvard students, was founded.

Gen Z 122

Gen Z User-Generated Transform Social Media Marketing 122

Hubspot Marketing

MARCH 8, 2021

As brands scrambled to offer more products and services online , social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages. Which social media platforms are consumers really shopping on? The question above is worth asking.

Gen Z 144

Gen Z eCommerce Shoppers Millennials 144

Customers.ai

JANUARY 18, 2024

If you’re one of the people who made the very smart decision to install the Website Visitor ID X-Ray pixel , then we have some tips to help you take your marketing to the next level. Let’s say you are a marketing agency and you have a popular blog post about running a LinkedIn ABM campaign. To 10x your ROI! And it works!

CRM 107

CRM Outbound Marketing User-Generated eBook 107

Search Engine Land

MARCH 16, 2023

Search in Pics: Green GoogleBot, Google swings & hammock & a mini Google pool 2017: The latest images showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. 2009: The Urbanspoon iPhone app had what looked like Google AdSense ads on them.

Search Marketers 96

Search Marketers Marketing Marketers User-Generated 96

Search Engine Land

FEBRUARY 25, 2023

In response to EU antitrust ruling, Google Shopping now shows ads from competing shopping engines 2018: In a new structure, the Google Shopping business unit bid against other Comparison Shopping Engines in the ad auction to give the competing engines “equal treatment” as mandated in the ruling.

Search Marketers 117

Search Marketers Marketing Marketers Advertising 117

Hubspot Marketing

MAY 1, 2023

If you’ve been on social media lately, you know shopping has taken center stage on most platforms. How Consumers Feel About Social Media Shopping For starters, just 41% of social media users feel comfortable buying products directly on social apps, and only 37% trust platforms with their card info.

Gen Z 91

Gen Z User-Generated Shoppers Shipping 91

Neil Patel

JANUARY 4, 2021

Have you used shops on Instagram? However, lots of opportunities exist for marketing on the channel , so it can be a great place to build a follower base and get the word out about your products and brand. What if you could take passive interaction to the next level and actually buy and sell directly from the platform?

Product 145

Product Promotion Target Market Shoppers 145

Neil Patel

DECEMBER 2, 2021

Black Friday, Cyber Monday, Super Saturday—the holiday season doesn’t lack shopping days. A comprehensive and thoughtfully crafted digital marketing strategy is necessary to make those sales rack up. That’s why today, I will run through my top digital marketing tips for the holidays. 9 Digital Marketing Holiday Tips.

Digital Marketing 140

Digital Marketing Shoppers Retail Marketing 140