Customers.ai

DECEMBER 11, 2023

With landmark regulations like GDPR and CCPA taking hold in 2018 and 2020 respectively, data privacy has surged to the forefront of the tech landscape. Giants like Google, Meta, and Apple have made data privacy their mission, and the outcomes are impacting the very core of advertising and marketing strategies. No easy feat.

Law 100

Law Marketing Marketers Advertising 100

Martech

MARCH 11, 2024

Time is running out to get all those well-laid marketing plans off the whiteboards and into action. No matter where your company is at in the post-third-party preparation curve, the truth is that we won’t fully realize the impact on our marketing efforts until Google finally flips the switch and we head into the unknown.

Customer Acquisition 120

Customer Acquisition User-Generated Marketing Marketers 120

Trade Press Services Newsletter

AUGUST 4, 2022

equivalent of the GDPR , the European law about data protection and privacy that serves as the gold standard for privacy compliance. equivalent of the GDPR , the European law about data protection and privacy that serves as the gold standard for privacy compliance. What the ADPPA Means for Marketers Privacy regulations aren’t new.

Law 130

Law Energy New Technology CRM 130

Hubspot Marketing

MARCH 28, 2022

Back in September 2021, the announcement of Apple’s iOS 15 data privacy changes triggered a mass hysteria among email marketers, with some even proclaiming that email marketing as we know it could come to an end. For starters, 47% of email marketers say the impact of data privacy changes was neutral on their email marketing strategy.

Email Marketing 126

Email Marketing Marketing Marketers Marketing Strategy 126

Marketing Insider Group

MARCH 25, 2024

Let’s face it: In the grand chess game of marketing , your marketing database is the queen. Having a marketing database isn’t just about hoarding data like a digital dragon sitting on a pile of gold. Actively using a marketing database enhances campaign effectiveness by targeting the right audience at the right time.

Customer loyalty 102

Customer loyalty Law Marketing Marketers 102

Martech

APRIL 12, 2022

The Digital Markets Act (DMA), a regulation the content of which was agreed among European Union officials last month, will most obviously impact tech giants — “gatekeepers,” as they are referred to — like Amazon, Apple, Google, Meta and Microsoft. Downstream effects. That’s not necessarily the case. Unforeseen impacts.

Digital Marketing 89

Digital Marketing Thought Leadership Law Marketing 89

Search Engine Land

MAY 24, 2023

Marketers have relied on paid and organic search to deliver steady results time and again over the past decade. Changes occurred gradually, giving marketers ample time to adapt their strategies. To get ahead of the curve, we must stay current on what’s changing and learn the reason behind it. Firefox: 3.5%

Search Marketers 107

Search Marketers Advertising Advertisers Marketing 107

Martech

JANUARY 8, 2024

Years ago, I was working with an ecommerce team that would hire and fire based on what they saw in their Google Analytics dashboard. It’s hard to see anything like that happening in today’s world, where marketers are increasingly doubting the accuracy and veracity of their analytics data. The reason for this is one word: privacy.

Analytics 124

Analytics eCommerce Advertising Advertisers 124

Martech

MAY 11, 2023

Data clean rooms (DCRs) are a relatively new technology that marketers are using to enhance their use of data in a privacy-compliant way. What is a DCR? “It’s Marketers] simply need a better, more secure environment to collaborate with potentially sensitive data sets — first-party data sets in particular.” Why use a DCR?

Transform 121

Transform Marketing Marketers Analytics 121

Martech

JANUARY 4, 2023

The board found this to be in violation of the EU General Data Protection Regulation (GDPR). The reaction of marketers to this news might be mixed. doesn’t have anything in place quite like GDPR — yet, anyway. What happens next. What the board has not done is tell Meta how to solve the problem. Why we care.

Advertising 132

Advertising Advertisers Law Place 132

Litmus

MARCH 8, 2021

The European Union’s privacy law, General Data Protection Regulation (GDPR), went into effect on May 25th, 2018. At the time, many wondered what GDPR means for email marketers. And fortunately, GDPR didn’t kill email like the doomsayers predicted. How to keep email consent compliant with GDPR.

Law 136

Law eBook Whitepaper Email Marketing 136

Hubspot Marketing

DECEMBER 18, 2023

Increased open rates, click-throughs, and sales: If you want these results, running an email marketing audit can help you get there. That’s why I've teamed up with six email marketing experts to help you create an audit of your own. Together, we cover: What is an email marketing audit?

Email Marketing 112

Email Marketing Health Marketing Marketers 112

Hubspot Marketing

DECEMBER 5, 2022

When it comes to marketing, almost nothing is more important than having high-quality data on your target audience. So it’s no surprise that data privacy changes limiting marketers’ visibility into what their customers are up to is a huge threat. 3 Ways Privacy Changes Are Helping Marketers. New Data Solutions Are Better.

Marketing 122

Marketing Marketers Marketing Strategy Customer 122

Search Engine Land

JANUARY 18, 2024

Marketers need to send verifiable consent signal(s) to Google as the search engine prepares to step up the enforcement of its EU User Consent Policy (EU UCP). What is EU UCP? This policy mandates marketers using Google for advertising to obtain and respect end-users’ consent. What Google is saying. Why we care.

Advertising 126

Advertising Advertisers Communications Search Marketers 126

Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. How can marketers balance innovation and privacy? Layering AI on top of the immense amounts of data these platforms often contain about consumers, marketers suddenly have more power at their fingertips than ever.

Law 123

Law Marketing Marketers User-Generated 123

Litmus

AUGUST 23, 2022

Email marketers are responsible for protecting their subscribers’ data. In three lessons, we cover data privacy in email marketing as it stands today, plus tips on how to privacy-proof your email program. Whether you’re new to email marketing or need a refresher—we made it easy for you to get informed and prepare for the future.

Email Marketing 90

Email Marketing Law Marketing Marketers 90

Martech

JUNE 6, 2022

Deciding whether your company needs an enterprise-level email marketing platform calls for the same evaluative steps involved in any software adoption, including a comprehensive self-assessment of your organization’s business needs and resources, staffing, management support, and financial resources. Do we have C-level buy-in?

Email Marketing 113

Email Marketing Marketing Marketers Education 113

Adobe Experience Cloud Blog

MARCH 16, 2018

Now with the General Data Protection Regulation ( GDPR ) deadline around the corner, data collection and enterprise responsibility will finally merge. This is obviously great news for consumers, but what about marketers? Is GDPR a burden or a blessing? On the surface, GDPR is a lot to take in.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership Law Marketing 134

Customers.ai

FEBRUARY 13, 2024

However, with recent shifts in the digital space, notably the phasing out of third-party cookies and increased privacy regulations , marketers and businesses of all sizes are taking notice of this technology. In fact, a staggering 87% of marketers agree that identity resolution is key to future-proofing their campaigns! The answer.

Customer Journey 64

Customer Journey CRM Marketing Marketers 64

Hubspot Marketing

MAY 1, 2023

To help you build a data-gathering process that is effective, while also taking data safety and brand trust into account, we asked 600+ consumers what brands will need to do to make them feel more comfortable with sharing personal data. In 2023, having the right data can make or break your brand.

Law 112

Law Branding Analytics Communications 112

Martech

SEPTEMBER 22, 2023

In addition to the risks embedded in relying on what is essentially unconscious and amoral “intelligence,” users also face the very real prospects that copyright and privacy issues could mortally wound large language models (LLMs) like ChatGPT. Professional authors monetize what they write. Also, lawsuits are costly.

Telemarketing 123

Telemarketing Law User-Generated Place 123

Duct Tape Marketing

JANUARY 18, 2024

2024 Marketing Trends for Fractional CMOs: A Guide written by John Jantsch read more at Duct Tape Marketing I’ve put together my thoughts on what 2024 holds for marketing strategists and fractional CMOs. In this guide, we’ll break down the five most important marketing trends for fractional CMOs in 2024.

Market Trends 80

Market Trends CMO Transform User-Generated 80

Martech

OCTOBER 14, 2021

The advent of privacy regulations like GDPR and CCPA has changed the way digital marketers operate. The postponed, but still imminent, deprecation of third-party cookies by Chrome, the concentration of big tech players, and the inadequacy of data from many channels are leading many marketers to adopt identity resolution platforms.

Law 100

Law Marketing Marketers Digital Marketing 100

Search Engine Land

MARCH 4, 2024

To prepare for that transition, marketers have worked to find alternatives to replace the third-party data that cookies once provided for their targeting efforts and to develop new marketing strategies that don’t rely on tracking user behavior on the open web. Google’s changes won’t impact this type of data collection.

Advertising 117

Advertising Advertisers Marketing Strategy Customer 117

Martech

OCTOBER 21, 2021

“Marketing is no longer about grabbing attention, but rather it’s about creating real connections, building that emotional resonance and spurring action throughout the customer journey,” said Nina Butler, Director of Event Experience for B2B gifting platform Alyce, at the recent MarTech conference. More touches, less personal.

Transform 114

Transform Customer Journey Law Marketing 114

Martech

JULY 5, 2023

What it means. It’s easier to hit a bigger target and that’s exactly what the regulators are trying to do,” he says. “If Parkin believes this and other EU actions will put an end to the current digital marketing paradigm. What happened. What’s next. Dig deeper: EU fines Facebook $1.3

Law 98

Law Digital Marketing Product Customer 98

Martech

JANUARY 19, 2024

Marketers need to send verifiable consent signal(s) to Google as the search engine prepares to step up the enforcement of its EU User Consent Policy (EU UCP). What is EU UCP? This policy mandates marketers using Google for advertising to obtain and respect end users’ consent. What Google is saying. Why we care.

Advertising 100

Advertising Advertisers Communications Marketing 100

Neil Patel

MARCH 3, 2021

With geofencing marketing, or location-based marketing, this convenient strategy turns into a reality. What Is Geofencing Marketing, and How Is It Used? With technologies like GPS and radio frequency identifiers, marketers can specify a perimeter or boundary based on a real-world location. How can you leverage it?

Marketing 140

Marketing Marketers Marketing Ethics User-Generated 140

Search Engine Land

JANUARY 30, 2024

What is Technical ad delivery? ensure ads comply with the European Union’s new General Data Protection Regulation (GDPR) when consent and legitimate interest for non-special purposes aren’t present. What is a special purpose? Get the daily newsletter search marketers rely on. What is the TCF? Why we care.

Management 100

Management Search Marketers Marketing Marketers 100

Martech

NOVEMBER 2, 2023

No details have been released yet about what that “ad experience” is likely to be. First-party data is considered the gold standard of customer information by marketers. The European Data Protection Board (EDPB) is permanently banning Meta from using personal data for advertising across the EU and European Economic Area (EEA).

Advertising 120

Advertising Advertisers Customer Marketing 120

Martech

APRIL 17, 2024

Here are three steps email marketers can and should take now — even if they’re not “bulk” senders — to stay on Google’s good side and keep their email compliance up to speed, regardless of their ESP. GDPR for Europe). GDPR for Europe). This article will lay out: Common mistakes we still see in email campaigns.

Law 95

Law Email Marketing CRM Customer 95

Martech

APRIL 3, 2023

Dig deeper: ChatGPT: A marketer’s guide Lawful bases for processing data. ” Under GDPR, in certain circumstances, an individual can request the erasure of their data. ” Under GDPR, in certain circumstances, an individual can request the erasure of their data. or up to 4% of annual revenues (whichever is greater).

Law 116

Law Marketing Marketers 116

Customers.ai

DECEMBER 11, 2023

With landmark regulations like GDPR and CCPA taking hold in 2018 and 2020 respectively, data privacy has surged to the forefront of the tech landscape. Giants like Google, Meta, and Apple have made data privacy their mission, and the outcomes are impacting the very core of advertising and marketing strategies. No easy feat.

Law 56

Law Marketing Marketers Advertising 56

Search Engine Land

OCTOBER 3, 2023

In today’s data-driven era, regulations such as GDPR safeguard user privacy, while SEO professionals control what appears in search engine results. What is PII data? Despite ongoing changes in both fields, however, the relationship between data protection and SEO is not well-explored.

SEO 108

SEO User-Generated Health eCommerce 108

Lynton Web

JANUARY 12, 2024

As the landscape of digital marketing expands, email marketing continues to be a tool for direct, personalized communication with prospects and customers. Let's unfold the layers of email marketing, revealing its strategic importance, innovative trends, and varying techniques that elevate business engagement and growth.

Email Marketing 102

Email Marketing Transform User-Generated Marketing 102

Customers.ai

FEBRUARY 20, 2024

So, you want to grow your business and need email marketing tools that are easy to use, affordable, and will turn your leads into customers, correct? Lucky for you, we’ve narrowed down the more than 500 email marketing tools on the market to make up the best suite of email marketing software from email capture to inbox delivery.

Email Marketing 73

Email Marketing CRM User-Generated eCommerce 73

Martech

JANUARY 3, 2022

Data privacy is arguably the most pertinent topic in marketers’ minds these days. Whether it’s GDPR, CCPA, or upcoming U.S. Adhering to data ethics laws puts marketers on the right side of the legal battle and improves customer satisfaction levels by giving them what they want. Image: Acoustic.

Law 136

Law Marketing Marketers Place 136