Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. When you partner with creators, the value is intrinsic: they can reach and engage their audiences more genuinely and effectively than traditional advertising. Why pay attention to the creator economy?

Branding 126

Branding Logistics Influencer Marketing Affiliate Marketing 126

Search Engine Land

SEPTEMBER 15, 2023

Being a one-person marketing team can be both exciting and stressful. You have a high level of control over the company’s creative messaging, which gives you the power to truly launch a brand. Keep reading to learn how to build a multichannel marketing strategy as a one-person marketing team.

Personalized Marketing 135

Personalized Marketing Marketing Marketers Energy 135

SocialPilot

APRIL 15, 2024

The fundamental aim of any activity performed by a social media marketer on social networks is to gain followers. In fact, it is the first step of any social media marketing campaign. What follows is a powerful strategy involving gentle coaxing and convincing to monetize your social connections.

Customer 93

Customer Social Media Marketing Analytics User-Generated 93

Hubspot Marketing

DECEMBER 19, 2023

This year, global social media users swelled to a record-breaking 4.9 Statistics like these suggest that social media stocks may be a great investment opportunity — but what are the best social media stocks to invest in? Social media is big business. What are social media stocks? What are social media stocks?

User-Generated 92

User-Generated Marketing Marketers Social Media Marketing 92

Hubspot Marketing

AUGUST 21, 2023

Do you take a good, hard look at your team's marketing strategy every year? You should. To make your plan's creation easier, we've put together a list of what to include in your plan and a few different planning templates where you can easily fill in the blanks.

Marketing Plan 98

Marketing Plan Marketing Marketers Social Media Marketing 98

Hubspot Marketing

MARCH 29, 2023

Moreover, rather than talking to one of your sales reps, they're more likely to ask for referrals from members of their networks or read online reviews. With this in mind, have you adapted your marketing strategy to complement the way today's consumers research, shop, and buy? Enter: Market Research.

Market Research 145

Market Research Marketing Marketers Price 145

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. To address these challenges, three key elements should be at the forefront of any successful digital strategy this year: Using data to inform your strategy. Either way, you can use this data to improve the user experience.

Marketing Strategy 138

Marketing Strategy Whitepaper Key Performance Indicator Analytics 138

Hubspot Marketing

DECEMBER 11, 2023

Even if you aren’t a PPC specialist or you’re new to digital marketing, well-rounded marketers should at least know the fundamentals of paid search marketing. Let’s go over the best online PPC courses every marketer should know about to improve your paid advertising knowledge and gain hands-on experience.

Price 89

Price Advertising Advertisers eCommerce 89

Search Engine Land

APRIL 17, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Whitepaper 121

Whitepaper Analytics User-Generated Key Performance Indicator 121

Search Engine Land

JANUARY 28, 2023

Google penalizes French link network In 2014, Google’s Matt Cutts tweeted, “Today we’re taking action on a French link network that violates our quality guidelines (Buzzea).” Read all about it in Google Takes Down Another Link Network, France’s Buzzea. Did Google Just Penalize Another Link Network?

Search Marketers 121

Search Marketers Marketing Marketers Retail 121

SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Global Spending on influencer marketing has increased to USD $34.08 billion USD in 2023.

Influencer Marketing 96

Influencer Marketing Gen Z Fashion Food 96

Search Engine Land

FEBRUARY 8, 2024

One of the great tragedies of the digital marketing world is that “ PPC ” folks and “paid social” folks don’t see themselves at the same marketing table – even as ad networks push them closer and closer. Ad networks have already begun to blur the lines through account structure settings , audiences , and creative.

Price 128

Price Advertising Advertisers Digital Marketing 128

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. And we’re here to say that we couldn’t be more proud of you. billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. Find more eye-popping stats about social media here !)

Social Media Marketing 122

Social Media Marketing Marketing Marketers Education 122

Martech

JUNE 21, 2023

You’ve just hit the “publish” button on your company’s latest blog post. Once upon a time, you might have sat back, fingers crossed, hoping your precious piece would somehow tumble into the great wide world of cyberspace. Decoding employee advocacy Employee advocacy isn’t just a fancy marketing term.

Marketing Strategy 131

Marketing Strategy Content Marketing Marketing Marketers 131

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. If you want to win time back in your schedule, make it your mission to never start from scratch. In this article, we’re sharing every social media marketing template we’ve ever made.

Social Media Marketing 105

Social Media Marketing Key Performance Indicator Influencer Marketing Management 105

Hootsuite

JANUARY 2, 2024

Wanna build your LinkedIn network fast? Not to fear: all you actually need to do is comment on other people’s posts. Where do you leave them? What should you say? Here’s what really works to build your network. 1 Social Media Tool Create. But what kind of comments are best? or “Agree!”. I found out.

Social Media Marketing 107

Social Media Marketing Analytics Management Promotion 107

Hubspot Marketing

OCTOBER 31, 2023

Part of my marketing job is to send emails and track their progress, so I know a lot about the most crucial elements of optimizing an email , common marketing email mistakes , and what inspirational email marketing looks like. From there, you can track how your CTR changes over time. I then multiply that answer by 100.

Email Marketing 125

Email Marketing Analytics User-Generated Marketing 125

Martech

APRIL 28, 2023

As technology and automation evolve, B2B marketers can access tools and information faster than ever. As B2B marketers, we must embrace and use this technology to our advantage. Some paid tools, free tools and plug-ins can help marketers analyze keywords, but this takes time and effort. It should never be skipped or overlooked.

Whitepaper 121

Whitepaper Transform User-Generated Marketing 121

Search Engine Land

OCTOBER 3, 2023

At a time when many marketers are trying to predict when their lives will return to pre-pandemic normalcy, let’s examine three key trends reshaping YouTube marketing today. ANIME ROCK, PAPER, SCISSORS,” which Corridor uploaded on Feb. Conversations about generations often focus on differences instead of similarities.”

Gen Z 121

Gen Z Millennials Marketing Marketers 121

Rock Content

OCTOBER 20, 2023

It has been a few years since influencers gained the spotlight in Digital Marketing. Now, statistics about influencers show that Influencer Marketing has already become part of companies’ strategies and is only growing. We’ll talk about the following topics: What is Influencer Marketing?

Influencer Marketing 84

Influencer Marketing Gen Z Marketing Marketers 84

Marketing Insider Group

JANUARY 2, 2024

Social media isn’t the king of the castle anymore. That’s right – we’re first hand witnesses to the decline of social media as the go-to source for driving web traffic. It’s a wake-up call for content marketers and publishers everywhere. While social media continues to grow in user numbers (with over 4.80

Content Marketing 100

Content Marketing Marketing Marketers User-Generated 100

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Whitepaper 104

Whitepaper Analytics User-Generated Key Performance Indicator 104

Hubspot Marketing

MAY 30, 2022

And then we suddenly find ourselves in the real world, only to realize that numbers do play a pivotal role in what we do — especially in digital marketing. To help those of you looking for a way to sharpen your skills, we've put together a detailed list of ways you can start using Excel to simplify your marketing tasks.

Key Performance Indicator 145

Key Performance Indicator Marketing Marketers SEO 145

Lynton Web

MARCH 9, 2023

The next phase is to use the information throughout your inbound marketing plan and strategy. Start with three to five of the personas you want to target first, keeping in mind that each may interact with your website, products, and services a bit differently. Here are six places you can incorporate the findings of your personas.

Inbound Marketing 119

Inbound Marketing eBook Entertainment Marketing 119

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?

Influencer Marketing 114

Influencer Marketing Branding B2C Marketing 114

Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And it’s technology like marketing automation and machine learning that’s made this possible. So, what are the best B2B marketing tools to add to your arsenal right now?

CRM 111

CRM User-Generated Analytics Marketing 111

Hubspot Marketing

NOVEMBER 29, 2023

Education marketing is the answer. Here, you can grow demand for your product, services, or institutions as more people choose online education. How do you develop your first education marketing campaign? How much money and time do you need to invest? Table of Contents What is education marketing?

Education 92

Education Gen Z eBook Marketing 92

Search Engine Land

NOVEMBER 29, 2023

It is adopting social signals that increasingly impact content visibility across Google surfaces like Search, News and YouTube. Google’s shifting focus: From search to discovery In the past four years, Google has undergone fundamental shifts: From answers to journeys. But Google’s main social weapon is Discover.

Transform 103

Transform eCommerce SEO Promotion 103

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. If you’re tasked with starting a social media strategy for your company, you might be wondering which type of platforms you should be on. Social Networking Examples of Major Platforms Facebook: 2.9

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Sprout Social

APRIL 17, 2024

Chatbots are strategic assets that enhance your customer care and marketing strategies. Integrating chatbots can transform your customer relations by automating responses to common queries and collecting feedback, freeing your team to focus on more complex issues. But where do you start with building a chatbot?

Customer 103

Customer Non-Profit Real Estate Transform 103

Sachs Marketing Group

DECEMBER 18, 2023

There are some exciting 2024 digital marketing trends on the horizon! In the fast-paced world of digital marketing, staying ahead of the curve is a constant challenge. In the realm of digital marketing , stagnation is not an option. In the realm of digital marketing , stagnation is not an option.

Digital Marketing 98

Digital Marketing Market Trends User-Generated Transform 98

Search Engine Land

MARCH 6, 2024

Danny Gavin, founder and chief strategist at Optidge Internet Marketing Agency in Houston, TX, said: “AI should not be used without consideration in ad creation; while AI is beneficial, human input remains crucial.” Screenshot from a 2016 Search Engine Land article, which recapped the early days of text ads moving to expanded text ads.

User-Generated 121

User-Generated Transform Advertising Advertisers 121

Martech

JULY 12, 2023

Threads has become the fastest-growing social media platform in history since it launched on July 5. The buzz around Threads is huge news for marketers as many have been taking a step back from Twitter following Elon Musk’s takeover last year, resulting in a 59% drop in ad spend in the US. Can’t believe it’s only been five days!”

Marketing 98

Marketing Marketers Retail Social Media Marketing 98

Sprout Social

JUNE 27, 2022

Can TikTok for B2B marketing unlock the same potential? Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network. When it comes to awareness, TikTok may be just what a B2B social media strategy needs. Published on.

Branding 133

Branding B2C Real Estate User-Generated 133

Search Engine Land

NOVEMBER 13, 2023

A few years ago, you’d have been laughed out of any room for even insinuating that paid social and paid search had similarities. Fast forward to the era of automation in PPC advertising, and there’s more in common between Meta and Google’s ad products than you might realize. But what exactly should you be looking at?

eCommerce 110

eCommerce User-Generated Advertising Advertisers 110

Hubspot Marketing

SEPTEMBER 29, 2023

Marketing trends come and go at a rapid speed, and higher education isn't immune to these shifts. If you want to stay ahead of the curve, look no further. Here are the top 12 higher education marketing trends of 2023. Here are the top 12 higher education marketing trends of 2023. Image Source 4.

Education 100

Education Market Trends Marketing Marketers 100

Search Engine Land

MARCH 14, 2024

If you’re reading a few strategically placed Google hints, you know there’s an alternative that makes it clear Google will still respect first-party perspectives and E-E-A-T -rich content. Platforms that provide hidden gems include forums like Quora, Reddit and others (more on those “others” in a bit) and social media platforms.

SEO 116

SEO Transform Promotion Branding 116