Hubspot Marketing

SEPTEMBER 30, 2024

It’s no secret that AI is driving marketing industry growth. As a writer in the marketing industry, I've seen it myself. But another marketing task that AI excels at? If you’re interested in using AI personalization in marketing to reach your customers, I put together this guide to help. Personalization.

Thought Leadership 120

Thought Leadership User-Generated Marketing Marketers 120

Martech

JANUARY 4, 2024

TransUnion is a major consumer credit reporting agency that also offers marketing solutions under the TruAudience brand. The intention is to drive more value for marketers from the combined data assets of TransUnion and Neustar, the identity resolution vendor it acquired at the end of 2021. Why we care. In your inbox.

Finance 110

Finance Marketing Marketers Advertising 110

SmartBrief - Marketing

MARCH 4, 2024

In part one of our three-part series on email newsletter best practices, we addressed core foundational elements of an effective email newsletter , including compelling statistics, defining your goals and audiences and how to use competitive benchmarking to inform the overall email newsletter strategy.

Promotion 109

Promotion User-Generated eCommerce Marketing 109

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. There’s no better way to optimize your website than to work with digital marketing experts. Why Spend Your Budget on Digital Marketing Services?

Digital Marketing 135

Digital Marketing Whitepaper Copywriting Real Estate 135

Martech

NOVEMBER 20, 2023

That’s what we’re aiming for in B2B marketing. It should feel like that curated gallery where every email is crafted just for you, echoing your business needs. It should feel like that curated gallery where every email is crafted just for you, echoing your business needs. It’s perfect. Firmographic data.

Email Marketing 134

Email Marketing Transform Whitepaper Marketing 134

Martech

FEBRUARY 22, 2024

Marketers are making martech a priority, although some organizations have found their stacks becoming increasingly complex and are looking to simplify them. Some 57% of marketers are feeling overwhelmed by the number of martech platforms available on the market, according to a new study by U.K.-based Why we care.

Marketing 118

Marketing Marketers Management Marketing Strategy 118

Scoop.it!

FEBRUARY 15, 2024

Anyone can argue that small businesses need email marketing more than anyone else. If you think about it, small businesses must be very cautious about the marketing channels they pick because they have limited resources and budgets. That’s why email marketing is a perfect fit for them. Not convinced?

Email Marketing 97

Email Marketing Manufacturing User-Generated Marketing 97

Hubspot Marketing

SEPTEMBER 9, 2024

Julian Shapiro is the founder of numerous startups, including Demand Curve , a growth marketing training program that began life as a Y Combinator investment. He’s also a former marketing columnist for TechCrunch. Shapiro graced the Trends team with a lecture on growth marketing, and below, we share 15 of his most actionable tactics.

Direct Mail 78

Direct Mail Non-Profit Marketing Marketers 78

Search Engine Land

DECEMBER 15, 2023

marketing company Cox Media Group (CMG) has reportedly admitted to monitoring conversations for the purpose of targeted advertising. Working with renowned brands like CBS, Fox News and ESPN, CMG has allegedly been promoting its ability to eavesdrop on consumers through microphones in smartphones, TVs, and smart speakers. Why we care.

Promotion 131

Promotion Price Advertising Advertisers 131

Martech

MARCH 27, 2024

On the ad side, however, marketing budgets for gaming are growing. We’re seeing how gaming can deliver incremental audiences and amplify outcomes across the entire consumer journey.” Updated creative guidelines were also provided to help marketers learn, and help promote, the rules of the gamers’ road. Why we care.

Advertisers 110

Advertisers Advertising Entertainment Marketing 110

illumin

JANUARY 30, 2024

Google and Yahoo will update their email policies in February 2024 to reduce spam and improve customers’ experience. But how will this impact email marketers? Will these changes add blockades to your email marketing strategy in 2024? The short answer is no, as long as you’ve followed email marketing best practices.

Email Marketing 104

Email Marketing Marketing Marketers Advertising 104

Martech

APRIL 5, 2024

Insufficient usage of martech may also hinder the improvement of marketing processes. There are different reasons why martech is underutilized. Ultimately, martech platforms must address two types of marketing problems: customer-facing communication issues (e.g., personalizing emails or SMS) and internal challenges (e.g.,

Marketing 118

Marketing Marketers Communications New Technology 118

Hubspot Marketing

JUNE 3, 2024

How AI Can Level Up Your Marketing There are so many different ways that AI can improve your marketing, and the list could probably include more than 100 ways, but I’ll show you the 12 greatest. Speeding Up Content Writing 79% of marketers believe that AI improves the quality of the content they create. Turns out, I was wrong.

User-Generated 117

User-Generated Customer Journey Marketing Marketers 117

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond.

B2C 115

B2C eCommerce Retail Shoppers 115

Martech

MARCH 6, 2024

Marketers are ready to embrace AI in the retail media space. A majority (53%) of marketers believe AI will “significantly enhance” the way shoppers are targeted and served relevant ads, according to a survey of 200 CPG advertisers commissioned by in-store media technology company Cooler Screens. Other findings. In your inbox.

Retail 122

Retail Shoppers Transform Advertisers 122

Martech

AUGUST 1, 2024

It is 2024, and we’ve all heard how AI can improve our email marketing efforts. With each new AI tool for email marketers, it is crucial the content and campaigns created with them maintain a personal touch and not diminish the brand experience. Fully written email campaigns. How does that translate to sales?

Email Marketing 131

Email Marketing Food Marketing Marketers 131

Litmus

APRIL 18, 2024

The journey of an email from creation to sending takes hours of behind-the-scenes effort. Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team.

Email Marketing 107

Email Marketing Marketing Marketers Copywriting 107

Martech

DECEMBER 27, 2023

In the year ahead, consumer and B2B marketers will be focusing on first-party data strategies to replace their dependence on third-party cookies. As the year goes on, more users and marketers will scramble to find alternatives. This means they’ll be shaking things up in how they market and handle consumer data privacy.

Marketing 128

Marketing Marketers CMO CRM 128

Martech

JULY 21, 2023

While many consumers are skeptical about generative AI’s effect on society, they expect marketers to lead the way in pioneering the technology. Consumers are more comfortable seeing genAI magic take off in marketing than in any other sector, a new Gartner study finds. Why we care. Marketing-related sectors.

Manufacturing 98

Manufacturing Retail Health Marketing 98

Martech

DECEMBER 19, 2023

I thought I could get through 2023 without having to address a perennial problem for email marketers: how to manage seemingly unengaged subscribers without cutting them off. Then I’ll suggest how marketers should — and should not — respond to Google’s move or try to re-engage subscribers. I was wrong.

Email Marketing 115

Email Marketing eCommerce Management Customer 115

Martech

SEPTEMBER 13, 2023

With the holiday shopping season gaining steam, many economic indicators suggest marketers should be focusing on price and savings. Inflation is persisting and, with a current annual rate of 3.7%, it remains a big concern for consumers. consumers will increase their holiday spending this year.

Gen Z 122

Gen Z Shoppers Retail Price 122

Martech

AUGUST 22, 2024

It’s iOS update season again, and email marketers need to get ready. Why is that good news? Because the changes it’s about to wreak on Apple Mail inboxes (which, according to a recent Litmus study, account for nearly half of email client volume worldwide ) are significant. Don’t take my word for it. Transactions.

User-Generated 119

User-Generated Email Marketing Promotion Marketing 119

Martech

DECEMBER 19, 2023

marketing company Cox Media Group (CMG) has reportedly admitted to monitoring conversations for targeted advertising. Working with renowned brands like CBS, Fox News and ESPN, CMG has allegedly been promoting its ability to eavesdrop on consumers through microphones in smartphones, TVs and smart speakers. ” Why we care.

PR 115

PR Advertisers Advertising Price 115

Exposure Ninja

AUGUST 8, 2023

Marketing a service-based business is a tad different from marketing a product-based one. Aware they need your service but haven’t chosen you (yet) This first section will be about marketing to those unaware consumers. Unaware Consumers These are people who don’t know they need your service.

Law 98

Law Price Finance Marketing 98

Martech

FEBRUARY 8, 2024

Over the last 12 months, we’ve seen the sunsetting of Universal Analytics (UA) , the rise of generative AI , and major fluctuations in consumer spending owing to persistent inflation and eye-watering interest rates. Data has fueled digital marketing for many years. The strategic use of GA4 is crucial in this process.

Transform 115

Transform Finance Marketing Marketers 115

Martech

AUGUST 31, 2023

Aimed at accelerating the development and execution of creative marketing campaigns, GenAI Marketing Solution is a collaboration between Typeface, GrowthLoop and Google Cloud. Why we care. Dig deeper: How to accelerate your marketing career using generative AI now Availability. . The main capabilities. Get MarTech!

User-Generated 115

User-Generated Marketing Marketers Customer 115

Martech

NOVEMBER 9, 2023

If marketers aren’t already using AI, they will soon. Only 4% of marketers said they don’t plan to use AI, according to a new study by co-marketing cloud platform SOCi Inc. Sixty-nine percent of marketers believe that those in the profession who use AI will replace those who don’t. Why we care. AI or else.

CMO 122

CMO Marketing Marketers Management 122

Hubspot Marketing

NOVEMBER 4, 2022

The holiday season is around the corner, so it's time for marketers everywhere to gear up for Black Friday. From optimizing your website to launching outstanding deals and giveaways — there's a lot that marketers need to account for. Best Black Friday Marketing Ideas. Leverage email marketing. Audit product pages.

Marketing Strategy 145

Marketing Strategy Shoppers Marketing Marketers 145

Search Engine Land

FEBRUARY 8, 2024

Gmail ads on mobile now display like this: Gmail ads on mobile previously appeared like this: Why the change? Gmail ads on mobile now display like this: Gmail ads on mobile previously appeared like this: Why the change? ” Why now. Why we care. Consumer accounts only. Consumer accounts only.

Promotion 120

Promotion Advertising Advertisers Place 120

Martech

APRIL 5, 2023

Up to 91% of consumers are changing their shopping habits in response to bleak economic news, according to a new SheerID study. consumers don’t expect their countries’ economies to improve over the next year. As marketers, we know what this means. When times get tough, marketing budgets get cut.

Email Marketing 125

Email Marketing Marketing Marketers CMO 125

AWeber

APRIL 17, 2024

Email marketing for realtors. If you had an email list you could ask potential homebuyers to sign up and guarantee future interactions. But email marketing isn’t just helpful for when you host an open house – it’s a great way to connect with potential home sellers and buyers in any scenario.

Real Estate 76

Real Estate Email Marketing Education Marketing 76

Martech

JULY 16, 2024

Marketers continue to move money into digital video despite significant doubts about audience measurement, according to a new report from the IAB. For example, the largest pay TV providers lost 6% of their subscribers in the last two years: 5 million in 2023 and 4.6 This is a reflection of viewers’ shift toward digital.

Advertisers 113

Advertisers Advertising Branding Marketers 113

Litmus

SEPTEMBER 29, 2023

We’re back with another edition of This Month in Email, your go-to series for all the latest happenings in the world of email marketing! So grab your coffee (or caffeinated beverage of choice) and sip on the biggest headlines shaping the email industry. What happened in September? Well, a lot.

Email Marketing 92

Email Marketing Shoppers Health Marketing 92

Litmus

APRIL 17, 2024

Personalized experiences don’t just drive clicks— but also conversions —because you’re able to engage your subscribers in a fun way that creates memorable brand experiences in the inbox. Gamify your emails with Scratch-Offs You asked and we listened. You’re not alone in this journey towards perfectly personalized experiences.

Transform 104

Transform B2C Shoppers eBook 104

Litmus

OCTOBER 3, 2024

Your subscribers don’t want another cookie-cutter email. With inboxes overflowing and attention spans shrinking, generic emails become easy to ignore. What if your emails could cut through that noise and make every recipient feel like you really get them? This is where content automation becomes essential.

Product 86

Product Transform Customer Journey Finance 86

Litmus

AUGUST 22, 2022

List-unsubscribe is a native unsubscribe option offered by popular inbox providers like iOS Mail, Gmail, Yahoo Mail, and Outlook.com to make it easy for users to unsubscribe from unwanted emails. Because it gives subscribers an alternative to designating your email as “spam,” list-unsubscribe also provides a benefit to email marketers.

Email Marketing 119

Email Marketing Marketing Marketers Health 119

Sprout Social

FEBRUARY 17, 2022

But there’s one method that’s stood the test of time: Email. And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Or at least, this was true until email marketing templates came along. So the real question is, why not?

Email Marketing 136

Email Marketing Marketing Marketers Direct Mail 136