Vertical Response

NOVEMBER 20, 2024

It serves both promotional and educational purposes, making it a versatile tool in any marketer’s arsenal. Whether you’re looking to promote a product, share valuable information, or confirm a transaction, there’s an email campaign designed for the task. Visual elements also play a crucial role in promotional emails.

Email Marketing

illumin

AUGUST 27, 2024

This number was higher for millennial respondents, where three-quarters said they considered sustainability when making purchase decisions. In a recent survey, almost 70% of customers said delivery time was an important factor when making online purchases and almost 25% said they look for next-day shipping options.

Retail

Sprout Social

MAY 12, 2025

Further, the 2024 Social Media Content Strategy Report reveals that 73% of Millennials have TikTok accounts. A 2024 survey found that 41% of Gen Z shoppers had made purchases through social media in the past six months, followed closely by Millennials (40%). It’s really cool, she said in 2024.

Gen Z

Martech

JULY 18, 2025

But X still has an active user base —especially among millennial buyers — and it offers something most platforms don’t: a fast-moving, public way to join conversations as they happen. The target demographic is often identified as Gen Z/Millennial men. LinkedIn usually gets that attention. aged 35-49 and 7% aged 50+).

Gen Z

Martech

MAY 27, 2025

That’s even more pronounced among younger consumers, with 42% of Millennials and 37% of Gen Z in the “very likely” category. For apparel, 43% are waiting for sales or promotions. What we do know is that far fewer cargo ships are arriving in U.S. Consumers Price, not brand, is driving decisions: 76% of U.S.

Branding

Neil Patel

NOVEMBER 16, 2020

There’s a major push towards attracting millennials with improved delivery options, increased brand diversity, and better customer service. If you target millennials , this is the platform for you. Don’t forget to factor in shipping fees and other costs. There’s so much autonomy. What Products Are Allowed on Walmart Marketplace?

Product

Neil Patel

OCTOBER 19, 2021

The good news is that as a brick-and-mortar business owner, you can promote your website to the foot traffic in and around your store to aid your online visibility and increase digital sales. Also, if you have any special internet offers, promote them through in-store advertising and handing out promotional materials.

Shipping

Marketing Insider Group

OCTOBER 13, 2020

Or, maybe you like to blame it on those darn millennials. Culture change has become linked with attracting millennials – more flexible work hours, unlimited vacation time, gym perks. Sending emails, creating ads, promoting our products, creating press releases.” Which has totally watered down what culture change actually is.

Gen Z

Sprout Social

APRIL 21, 2020

Environmental groups, active since the 1960s, were the first to promote sustainable living but the movement failed to gain significant momentum until recently. Allbirds developed a tool with third-party carbon experts to measure the carbon intensity of every decision they make—materials, development, manufacturing, packaging, and shipping.?

Retail

Search Engine Land

SEPTEMBER 7, 2023

Start planning your email marketing campaigns Black Friday and Cyber Monday are two of the biggest shopping days of the year, and email marketing is a great way to reach your existing customers and promote your deals. This could be a discount on a specific product, free shipping, or a gift with purchase. Track your results.

Shipping

Sprout Social

NOVEMBER 11, 2019

It’s also key that brands learn how to bridge the gap between Gen Z and other generations of customers, particularly millennials. And so while this list emphasizes tactics for marketing to Gen Z, many of these tips are fair game for millennials as well. With that, let’s dive in! Emphasize eye-catching, visual content.

Gen Z

Hubspot Marketing

AUGUST 8, 2022

In the social media sphere, YouTube feels like a steady ship in choppy water. Since Reels are heavily promoted on the platform, the feature is almost unavoidable — sometimes to the chagrin of users. Like YouTube, Facebook boasts a massive audience spanning multiple age groups, although Millennials take up the largest share.

Video Marketing

Martech

SEPTEMBER 7, 2023

Start planning your email marketing campaigns Black Friday and Cyber Monday are two of the biggest shopping days of the year, and email marketing is a great way to reach your existing customers and promote your deals. This could be a discount on a specific product, free shipping, or a gift with purchase. Track your results.

Shipping

Neil Patel

OCTOBER 14, 2021

From product launches to store-wide promotions, businesses ramp up their sales and marketing efforts during this time to match the high customer demand. For instance, data shows Millennials spent the most money on Black Friday deals. For example, is it the shipping fees? Not sure where to start? Offer Better Deals.

Shoppers

Neil Patel

JANUARY 19, 2021

Promote Your Product. Roughly 54 percent of millennials turn to social media platforms for product research, so voice tweets provide a great opportunity to shout about your core products. How do you get the most from promotional tweets? Reinforce key policies through voice tweets e.g., shipping policies, customer service hours.

Customer loyalty

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising simply makes sense if you want to get your message, campaign, or promotion in front of your audience. It’s an especially great place to reach Gen Z and Millennial customers. Today, the average consumer does research on products, solutions, and companies before making a purchase. Digital Advertising Can Go Viral. (At

Advertisers

Sprout Social

NOVEMBER 11, 2021

Scenario: A customer reaches out about delayed shipping of a product they ordered. The service team agent who gets this ticket is able to see the customer’s communication history on social, and any internal notes you left about their shipping problem. You can then send this customer directly to your helpdesk tool from Sprout.

Management

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising simply makes sense if you want to get your message, campaign, or promotion in front of your audience. It’s an especially great place to reach Gen Z and Millennial customers. Today, the average consumer does research on products, solutions, and companies before making a purchase. Digital Advertising is Targeted.

Advertisers

Sprout Social

NOVEMBER 28, 2016

Switching from promotional to conversational to support can be tricky to maintain, especially during busier times. Thank you @zappos for the easy buying and quick shipping! According to global market intelligence firm Mintel : 69% of people—including 82% of millennials—check online reviews before making a purchase.

eCommerce

Marketing Insider Group

SEPTEMBER 14, 2020

Content is one of the most efficient ways to promote a business. Approximately 40% of millennials trust videos, and “half of those aged 18-34 admit that they would stop what they are doing to watch a new video.” Approximately 74% of conversion rate optimization programs promote sales growth. Content Marketing Institute ).

Digital Marketing

Litmus

SEPTEMBER 24, 2024

But with so many promotions flooding inboxes, how do you ensure yours stands out? Over half of consumers are eager to jump on early sales and promotions, making Black Friday a prime opportunity to achieve email’s 36:1 ROI potential. Make sure the promotion resonates with your target customers. Showcase your best discounts.

Shoppers

Neil Patel

AUGUST 19, 2021

The majority of Tinder users are male and either Millennials or Gen Z-ers. Sure, there are Tinder Ad success stories where brands have used “fake” profiles to promote their products. Once shipping right and after some light banter back and forth, Ava reveals she is a robot created to promote the film Ex Machina.

Customer

Hootsuite

NOVEMBER 28, 2022

Before today’s visually-focused platforms like TikTok and Instagram existed, we eldest Millennials only had web forums with text posts to connect with others around common interests. More than link management, Reddit cautions against appearing spammy by: Only posting self-promotional content. redditors) to interact with each other.

Branding

Hootsuite

SEPTEMBER 7, 2022

Customers expect deals and promotions from their favorite retailers. Tease your Black Friday promotions in advance. One recent survey found that 8% of shoppers had bought something in the past 6 months because an influencer promoted it. Offering promotional codes and coupons for Black Friday Cyber Monday creates urgency.

eCommerce

Sprout Social

SEPTEMBER 22, 2021

Fact: nearly half of millennial shoppers that regularly engage their virtual assistants (such as Amazon Echo or Google Home) have used them to make purchases. Providing updates that would otherwise require an email (think: shipping, returns). Encouraging more spending (to meet a free shipping threshold). Voice assistants.

Shoppers

Scoop.it!

MARCH 14, 2024

The brand partnered with Instagram influencer Kyle Russell to promote their hair regrowth solutions. Reliable Couriers Logistical companies, such as those offering courier services , often partner with influencers from complementary niches, such as small business owners who ship a lot of products and have many orders to keep track of.

Influencer Marketing

Hootsuite

NOVEMBER 4, 2019

Millennial use increased from 82% to 84%, while Boomer use increased from 59% to 60%. If you sell a product that can ship internationally, or a digital product or service for which geography is not a factor, there’s huge untapped potential here for you to reach ad markets without a lot of competition. Pew Research has similar findings.

Marketers

Hubspot Marketing

JULY 26, 2022

Overall, email is an effective promotion channel for the high-value content you create on your website. You can create email marketing campaigns for your existing customers to promote upsell and cross-sell opportunities. Marketing Campaign: Promotion. They also leverage exclusivity by framing the promotion as a "private" sale.

Real Estate

Digital Marketer

JUNE 7, 2023

Ecommerce social media marketing refers to the strategic use of social media platforms to promote, sell, engage, and support customers in the context of ecommerce. Are they millennials or Gen Z? For example, Gen Zee tends to be more active on TikTok and Instagram, while millennials prefer Facebook and Twitter.

eCommerce

Neil Patel

SEPTEMBER 17, 2021

Even infographics like this one from Goldman Sachs on millennials can contain rich nuggets of knowledge about your audience. Going off of this example, we might experiment by offering free shipping, discounts, or other convenience as the studies suggest. New sales channels and promising promotional strategies are some things to expect.

Analytics

Contently B2C

JUNE 30, 2016

Based on new research , Goldman Sachs recently stated that “ Gen Z matters more than Millennials.” population, putting them right behind millennials (23 percent) and ahead of Gen X (21 percent). internet users 10 to 18 are interested in VR—six percentage points more than millennials.

Gen Z

Search Engine Land

JUNE 16, 2023

In a market where 50% of Gen-Zers and 40% of millennials say they’re more likely to purchase from companies who take a stance on social issues like racial justice, LGBTQ+ rights, gender inequality, and climate change.

Whitepaper

Marketing Insider Group

FEBRUARY 5, 2024

Statista) 49% of consumers prefer to receive weekly promotional emails from favorite brands. National Retail Federation) The most common reason online shoppers abandon their cart is because of additional costs like shipping, taxes, and fees (48%). SEMrush) 22% drop out of an online shopping session because shipping is too slow.

Digital Marketing

Spiralytics

DECEMBER 18, 2024

TikTok advertising refers to the paid marketing opportunities you can use on TikTok to promote your products or services. lazadaph Very demure, very mindful ka talaga ngayong Lazada99MegaBrandsSale dahil sa FREE shipping (no min. Enjoy Free Shipping with 0 min. What is TikTok Advertising (And How Does It Work)?

Shipping

Sprout Social

APRIL 6, 2023

The automated conversational flows built into their chat plugin simplified responses to inquiries about pricing, shipping and delivery times. For example, social media demographics show Gen Z and Millennials made a shift from using to Instagram and make up two-thirds of Instagram users. Do you have time to support it?

User-Generated

Power Digital Marketing

DECEMBER 10, 2022

A primary audience (70%) of users under the age of 35 with Millennial buying power 3. Promote brand exposure – Brand awareness is one of the golden tickets to a thriving business. Be transparent – Whether you use a certain ingredient in your company’s body butter or don’t offer complimentary shipping, be upfront about it.

Affiliate Marketing

Use Insider

APRIL 12, 2023

About 66% of Gen Z shoppers and 58% of millennials also said they spend more online on beauty products now than they did before the pandemic. For example, offer free shipping with no minimum spend or a discount percentage with no code needed. The number is even higher among younger consumers.

Customer Journey