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Digital transformation begins when tradition meets innovation

Martech

Many legacy companies still envision 60-year-old buyers when developing marketing strategies, yet over two-thirds of buyers involved in complex purchases valued over $1 million are millennials and Gen Z. However, Millennial and Gen-Z audiences are environmentally conscious and looking for casual rather than technical content.

Transform 111
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Shining a light on the missing menopause market

SmartBrief - Marketing

Generation X and millennial women are reaching this milestone with a collective sense of frustration and confusion. Millennials, comprising over 30 million women in the US alone, are entering perimenopause stages, bringing with them a tech-savvy and proactive approach to managing their health.

Health 115
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DIY, Home and Garden marketing: Tips to elevate your advertising

illumin

The study also cited several trends and factors that will contribute to its growth, including trends on sustainability , retail media , organic and urban gardening, the integration of smart gardening technologies, small space innovations, and more. billion in 2025 and reach around USD 26.47 billion by 2034.

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Australian TikTok statistics to inform your strategy in 2025

Sprout Social

What primarily began as an entertainment platform has transformed into a source of information, an outlet for cultural connection and a driver for social change. Further, the 2024 Social Media Content Strategy Report reveals that 73% of Millennials have TikTok accounts. One of #BookToks biggest success stories is author Colleen Hoover.

Gen Z 69
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Reddit trends: A marketer’s guide to untapped potential

Sprout Social

Gen Z and Millennial consumers routinely bypass traditional search engines to look for Reddit threads because they trust authentic communities over conversion tactics. Redditors often provide more detailed product feedback than verified reviews on retailer websites. Reddit is also changing the search landscape.

Gen Z 114
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3 Ways to Incorporate Digital Innovation Into Healthcare Marketing

Adobe Experience Cloud Blog

New entrants from retail and technology are shaking up the traditional ecosystem. Attending this year’s SHSMD Annual Conference gave me insights of how healthcare providers have tackled these challenges by undergoing a digital transformation in different parts of their business. Leverage Virtual Health.

Transform 134
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How to reach younger consumers: 9 legacy brands adapting for new audiences

Sprout Social

This article will unpack how social media insights are essential to understanding younger consumers and how brands are using that data to transform and reach new audiences. Younger generations like Gen Z and Millennials seek transparency about business practices and values, along with social content that isn’t overly salesy.

Gen Z 134