Scoop.it!

JULY 18, 2024

This optimizes your content for conversions and generates engagement like click-throughs, comments, likes, and shares. For example, one segment might prefer video content, and the other segment might prefer blog articles or user-generated content. YouTube is perfect for live videos as well as long and short-form videos.

Gen Z 111

Gen Z Millennials Fashion Marketers 111

Sprout Social

JUNE 26, 2025

According to The 2025 Sprout Social Index™ Australia , 91% of Aussie social media users use it to stay abreast of trends and cultural moments. The Index also found that 24% of users plan to increase their social media use in 2025. Similarly, this figure increases among younger users (76% of Gen Z and 74% of Millennials).

Influencer Marketing 108

Influencer Marketing Gen Z Affiliate Marketing Fashion 108

Martech

OCTOBER 28, 2024

Algorithms such as collaborative filtering, deep learning, and reinforced learning don’t just rely on past behavior; they analyze real-time data, user intent, and even external factors like seasonality or social trends.

Market Trends 131

Market Trends Transform Customer loyalty Millennials 131

Sprout Social

MAY 14, 2025

million social media users, its estimated around 76% of Australians are actively engaged on social networks. But how can brands effectively reach these users? From generational trends to platform preferences, we cover the must-know details about Aussie social users and their online behaviours.

Gen Z 65

Gen Z Millennials User-Generated Entertainment 65

Litmus

NOVEMBER 20, 2024

Generational differences are also clear with Gen Z showing stronger enthusiasm—nearly 50% place promotional emails at the top of their inbox preferences. Nearly 60% of Millennials and Gen Z find it “extremely” or “very important.” Key Data Privacy Takeaway Consumer attitudes toward data privacy reveal a stark generational divide.

Gen Z 78

Gen Z Millennials Shipping User-Generated 78

Set Up

SEPTEMBER 10, 2024

Once upon a time, we wrote a blog and made a video about Gen Z: Marketing Mysteries Uncovered for Generation Z. While Millennials have more established careers and spend more, Gen Z has the power to shape trends and is increasing its purchasing power as it continues to take over the workforce. Authenticity builds trust.

Gen Z 59

Gen Z Millennials User-Generated Fashion 59

Hubspot Marketing

DECEMBER 10, 2024

SEO should get you to the top of Google for your most desired keywords, including money-generating keywords. AI overviews are not that significant yet; users are scrolling to the organic listing. Source Your website hierarchy is key to navigation that is easy to follow for both users and search engine bots. Heres an example.

SEO 135

SEO Gen Z Finance User-Generated 135

Marketing Insider Group

SEPTEMBER 3, 2024

Generation Z, or those born between 1997 and 2012, make up more than 20% of the U.S. The generation is at an interesting place developmentally—while its youngest members are attending middle school, older Gen Zers are graduating college, building professional careers, and raising families. population. Leverage social media platforms.

Gen Z 71

Gen Z Marketing Strategy User-Generated Health 71

Sprout Social

OCTOBER 22, 2024

They were the largest and most influential generation in the history of modern consumerism, yet their social movements and corporate distrust confounded advertisers who had to completely rethink their playbooks. After decades of consistently marketing to young people, marketers are again mystified by a new generation. Sound familiar?

Gen Z 96

Gen Z Branding User-Generated Influencer Marketing 96

Sprout Social

JUNE 18, 2025

Generation X (Gen X), born between 1965 and 1980, was one of the first generations to grow up with traditional media and go digital later in life. As with any generation, to successfully engage with them and develop an impactful social media strategy, you need to know them first.

User-Generated 131

User-Generated Influencer Marketing Marketers Marketing 131

Hubspot Marketing

DECEMBER 12, 2024

However, businesses, entrepreneurs, and marketers like me usually create digital content to drive traffic and awareness, generate new leads, and convert new customers. Depending on your goals and the platform, this could mean analyzing the clicks, views, and leads generated or likes, shares, and comments.

Tentpole 119

Tentpole Gen Z Thought Leadership User-Generated 119

Hubspot Marketing

JULY 12, 2024

Plus, I get all the best advice from users who enjoy the platform as much as I do. The first example I think of is an interest-based Facebook Group (my millennial is showing). Guest content opportunities, user-generated content campaigns, and quizzes/polls are all great ways to get members involved and facilitate growth.

Branding 116

Branding User-Generated Millennials Education 116

Buffer Marketing

JULY 15, 2025

LinkedIn’s users are spread far and wide, with the highest concentration in the U.S. Europe and Asia combined account for over half of LinkedIn’s users. Europe and Asia alone account for over half of LinkedIn’s users. of LinkedIn users identify as male; 43.1% of users identify as male, while 43.1%

Gen Z 89

Gen Z Thought Leadership User-Generated Millennials 89

Hootsuite

APRIL 23, 2025

What the data tells us LinkedIns user base is professional, affluent, and global. With over half of US users in high-income brackets and a significant presence outside the US, the platform is uniquely positioned for brands targeting decision-makers and executive audiences worldwide. users on LinkedIn, with 35.8% 32% of U.S.

Gen Z 70

Gen Z Millennials User-Generated Analytics 70

Martech

FEBRUARY 11, 2025

Generative AI is transforming how B2B buyers research and make purchasing decisions. Up to 90% of B2B buyers already use generative AI tools , according to Forrester. This self-guided journey makes generative AI tools even more invaluable. Generative AI is redefining the B2B buying journey. What is ChatGPT search?

Gen Z 137

Gen Z Transform Millennials User-Generated 137

Martech

JANUARY 22, 2025

The zero consumer: A new breed needs a new approach Today’s consumers, particularly the younger generations, defy conventional marketing wisdom. This ensured users already demonstrating an interest in food, particularly desserts, would see them precisely when their purchase intent was highest. The results were remarkable: 1.5x

Gen Z 111

Gen Z Retail Food Millennials 111

Vertical Response

JULY 7, 2024

Facebook – The Go-To Platform for Businesses Unrivaled in popularity, Facebook boasts 3 billion monthly active users worldwide, securing its position as the world’s most popular social media platform. With over 2 billion monthly active users, it’s particularly popular among younger adults, especially those under 35. With over 2.5

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Litmus

OCTOBER 16, 2024

For example, a clothing retailer might segment customers into “trendy teens,” “eco-conscious millennials,” and “luxury-seeking boomers.” Then, create tailored email sequences for each stage like elcome series for new sign-ups or upgrade campaigns for power users on basic plans.

Health 97

Health Customer Journey User-Generated Marketers 97

Hootsuite

OCTOBER 22, 2024

Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands. PS: Armanino also used Hootsuite Amplify , our employee advocacy tool, to help equip their 595 active users with plenty of content to reshare and make their own. Which advocates are generating the most engagement? Not too shabby!

PR 114

PR Gen Z Thought Leadership Communications 114

Buffer Marketing

JULY 23, 2025

It’s where creators build brands, where brands tap into culture, and where billions of users scroll every day. Instagram has over 2 billion monthly active users — and counting Instagram hit 2 billion monthly active users — and it happened in just over 11 years, reaching the number faster than Facebook and YouTube.

Gen Z 90

Gen Z User-Generated Education Place 90

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. With over three billion active monthly users , Facebook is still the worlds most-used social platform. Use OwlyWriter to: Instantly generate new social media postsand ads!

Gen Z 102

Gen Z User-Generated Marketers Marketing 102

Hubspot Marketing

NOVEMBER 1, 2024

Encourage user-generated content (UGC): More on that shortly. Encourage and highlight user-generated content (UGC). Check out How to Leverage User-Generated Content in Your Marketing Strategy to learn more about UGC. Lean into your mission. Image Source 5. Work with relevant creators and influencers.

Manufacturing 131

Manufacturing B2C Non-Profit eCommerce 131

Sprout Social

MAY 8, 2025

Its partnership with Google makes it easier for users to see and participate in Reddit communities and conversations. Gen Z and Millennial consumers routinely bypass traditional search engines to look for Reddit threads because they trust authentic communities over conversion tactics. Reddit is also changing the search landscape.

Gen Z 124

Gen Z User-Generated Industry Insights Health 124

Sprout Social

MAY 20, 2025

Gen Z and younger millennials are eschewing traditional financial advisors in favor of advice from social media. According to the Q2 2025 Sprout Pulse Survey, 71% of Gen Z and 68% of Millennials say social media has had a positive impact on their financial decisions.

Gen Z 78

Gen Z Finance User-Generated Millennials 78

Sprout Social

JUNE 24, 2025

In the app’s unique augmented reality (AR), millions of users chat privately and exchange Snaps with close friends. Snapchat statistics on user demographics Snapchat users are a distinctive group. You won’t see a lot of overlap with users on other social networks like X (formerly Twitter) or TikTok.

Gen Z 69

Gen Z Millennials User-Generated Advertisers 69

Search Engine Land

AUGUST 19, 2024

One piece of advice I give to brands that have been around for 8-15 years, succeeding through the COVID ecommerce boom, is that trying new creative can help reach different generations in different ways. Gen Z and Alpha consume content differently from Millennials and older generations.

Advertising 102

Advertising Advertisers Gen Z Transform 102

Buffer Marketing

JULY 22, 2024

  You might use influencer-generated or user-generated content within your ads, but the ads are displayed from your own account (except in influencer whitelisting, where you run ads using a creator’s account). Conversion is an objective for lead generation. When should you consider running social media ads?

Advertisers 104

Advertisers Advertising Gen Z Social Media Marketing 104

Sprout Social

DECEMBER 12, 2024

According to The 2024 Content Strategy Report , almost half of Gen X and Millennials use LinkedInyet, theres only one incredibly memorable cereal brand on the platform. You can use humor and inside jokes to reach Millennials, Gen X and Boomers. Anderson adds, Jacquemus social content makes the user question what they just saw.

Gen Z 89

Gen Z Branding Retail Education 89

Spiralytics

DECEMBER 18, 2024

million Filipino users , the video-sharing (now also a shopping and live-streaming) platform has gone beyond being just a social app. The primary goal of using this platform is to capture users’ attention and drive engagement via relatable video content, hoping to compel viewers to perform a specific action. With over 56.1

User-Generated 52

User-Generated Shipping Advertisers Advertising 52

Sprout Social

APRIL 28, 2025

But unlike other social platforms, where engagement might be more straightforward, Reddit’s community-first culture requires brands to earn users’ trust by providing real value. Key demographic details include: 44% of Reddit users fall into the 18-29 age group. of users identified as male and 39.1%

Branding 79

Branding Gen Z Pharmaceutical Health 79

Hootsuite

APRIL 9, 2025

With nearly 139 million Instagram Reels watched every minute and TikTok turning almost half its users into buyers, short videos arent just populartheyre powerful. TikTok and Pinterest are especially strong here, with younger users more likely to shop based on recommendations. of users into buyers in 2024. Source: Statista 6.

Gen Z 111

Gen Z Social Media Marketing Millennials User-Generated 111

Sprout Social

JULY 3, 2025

YouTube: 8K Emily’s laid-back aesthetic and short-form fashion content resonate with both Gen Z and millennial audiences. Sprout Social’s Influencer Management tool allows users to vet influencers for brand safety to avoid risks. million Australian users by 2029. Emily Venz (@emilyvenz) Source: Instagram Instagram: 466.3K

Fashion 96

Fashion Gen Z Branding Influencer Marketing 96

Sprout Social

MARCH 27, 2025

Snapchat Snapchats user base has steadily increased in the past few years, and the platform now boasts 453 million daily active users. One of the biggest opportunities for brands is sponsored AR Lenses and Filters, where creators help develop interactive, branded effects that users can apply to their Snaps.

Gen Z 96

Gen Z Affiliate Marketing Influencer Marketing User-Generated 96

Neil Patel

JUNE 10, 2025

And particularly for Millennials and Gen Z — the biggest spenders today — that kind of hands-on connection is exactly what they’re after. But you can gauge its effectiveness by tracking event engagement, brand mentions, and the volume and reach of user-generated content. What is Experiential Marketing?

Gen Z 69

Gen Z User-Generated Food Marketers 69

Sprout Social

MARCH 26, 2025

. <p class=”tc”><a class=”button” href=”[link] target=”_blank” rel=”noopener noreferrer”>Start a free Sprout Social trial</a></p> Disclaimer Data from Sprout Social includes users from various plan types and industries within the UK.

Entertainment 88

Entertainment Gen Z Millennials User-Generated 88

Buffer Marketing

DECEMBER 4, 2024

Know your target audience and create for them TikTok is a melting pot of cultures, age groups, and interests, with over a billion active users. Are they millennials who love travel? This can serve as a rallying point for your community and make tracking user-generated content related to your brand easier.

User-Generated 96

User-Generated Fashion Gen Z Analytics 96

Hootsuite

MAY 1, 2025

36% of millennial consumers trust recommendations from people they follow more than traditional ads. A flood of content, complete with giant Lego sculptures, that helped generate serious hype before the product even hit the shelves. Why are influencer marketing campaigns so effective? Heres why: The trust factor. The result?

Influencer Marketing 94

Influencer Marketing Affiliate Marketing Marketers Marketing 94