Martech

FEBRUARY 19, 2025

While the platform initially appealed primarily to Gen Z and younger millennials, it experienced significant growth among older demographics and professional audiences. of TikTok’s US user base are Millennials. As blog posts and white papers can deliver B2B thought leadership, so can TikTok. For example, 21.7%

Gen Z 123

Gen Z Law B2C Entertainment 123

Marketing Insider Group

JULY 21, 2020

Millennials Will Not Compose 75% of the Future Workforce. Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce. Certainly, millennials will become a driving force in tomorrow’s workplace.

Millennials 278

Millennials Whitepaper Gen Z Transform 278

Marketing Insider Group

FEBRUARY 4, 2020

According to Gartner’s Marc Brown , leads that come from employee-shared content are seven times more likely to close than from your textbook-perfect blog posts and white papers. Skeptical Gen Z and millennial consumers have lost trust in official messages. Keep writing those blog posts and white papers.

Gen Z 110

Gen Z Whitepaper Millennials Transform 110

Search Engine Land

MAY 3, 2023

Register and attend “The Changing Face of Marketing: Connecting with Gen X, Millennials and Gen Z,” presented by Zeta Global. The post How to connect with Gen X, Millennials and Gen Z appeared first on Search Engine Land. Click here to view more Search Engine Land webinars.

Gen Z 84

Gen Z Millennials Transform Marketing Strategy 84

Marketing Insider Group

MARCH 24, 2021

If your target audience includes Gen Zers or millennials, employee-generated content is a must. Not only will this strategy build confidence in your brand, but more importantly, your conversations can be a rich source of content ideas for blog posts, podcasts, videos, FAQ pages, white papers, and ebooks.

Branding 145

Branding Transform Whitepaper User-Generated 145

Marketing Insider Group

AUGUST 25, 2020

You’re seeing high conversions from millennial female drivers. Collaborating with the engineering team, the marketing team can repurpose parts of its white paper about the cushions’ ergonomic benefits. For example, let’s say that you make accessories for semi-truck cabs. Posts Instagram photos of her truck cab’s interior.

Whitepaper 136

Whitepaper Millennials Education Place 136

Girl Power Marketing

FEBRUARY 1, 2023

Long-form information, such as blogs, eBooks, and white papers, is crucial to your SEO efforts and necessary for providing the education buyers need to make purchasing decisions. When creating content for your brand, look to add value to your buyers and prospects.

Whitepaper 98

Whitepaper Marketing Strategy Gen Z eBook 98

Adobe Experience Cloud Blog

AUGUST 16, 2012

Given the relatively low usage of social in today’s actual B2B buying, but the rapid growth ahead as millennials become more involved in key purchases, there is a significant opportunity for companies to unlock the real value of social media in their B2B marketing. The Opportunity for Social.

Whitepaper 130

Whitepaper Millennials Communications Advertisers 130

Marketing Insider Group

OCTOBER 25, 2021

Involvement in creating blog posts, videos, white papers, and other “official” marketing content, creating a platform on which they can showcase their expertise. Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Marketing Insider Group

OCTOBER 27, 2020

Millennials Rule. Millennials now make up the largest percentage of the U.S. You get an email opt-in from a newsletter subscription, or someone completes a form to download a whitepaper. He or she is more likely to be a millennial and a digital native. This means you must adapt to the new reality.

Content Marketing 144

Content Marketing Millennials Marketers Marketing 144

Neil Patel

APRIL 1, 2021

For example, research shows you’re better off reaching millennials on Facebook when it comes to social media. Align your brand with your customers’ core values: 83 percent of millennials prefer to buy from brands that align with their values. You must choose your platforms carefully. Gen-Zers, on the other hand, prefer Snapchat.

Whitepaper 124

Whitepaper Millennials Marketers Marketing 124

Marketing Insider Group

DECEMBER 1, 2021

Short content works better for millennials, the generation with the most buyers. Another Demand Gen study found that millennials prefer videos and infographics for making decisions over other types of content. Repurpose some of your blogs, ebooks or whitepapers as inspiration for new content.

Market Trends 145

Market Trends Content Marketing Millennials Influencer Marketing 145

Martech

MARCH 12, 2024

Because it’s where the eyeballs are and social media is quickly becoming (and in certain industries, it already is) the preferred content channel for millennial buyers. Social must be considered in producing any marketing asset — video, white paper, case study or event. Do we have a strategy? Do we need one?

Whitepaper 111

Whitepaper Millennials Law CMO 111

Scoop.it!

DECEMBER 7, 2023

84% of millennials state that user-generated original content influences their buying. Seize the opportunity to create blog posts and white papers. That’s millions of original content pieces a day. A similar proportion of people spend 18 hours a day with the media. And also curate trending information and developments.

Whitepaper 104

Whitepaper Millennials User-Generated Content Marketing 104

Adobe Experience Cloud Blog

JANUARY 6, 2017

A Millennial keynote speaker, translator of geek speak, and change evangelist, Brian Fanzo doesn’t stop there—he’s a live video pioneer and also hosts the # SMACtalk and # FOMOfanz podcasts. He hosts the Social Media Marketing podcast and is the author of Launch and Writing White Papers. Brian Fanzo.

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Marketing Insider Group

SEPTEMBER 17, 2019

Your target market is millennial and Gen Z women. At the end of your email, include a link to download a white paper or e-book that unpacks your blog post’s content in greater depth. But there’s even more you can do when you repurpose your content on channels that specifically cater to your target market.

Gen Z 106

Gen Z B2C Whitepaper Content Placement 106

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. The millennial market is really who banks like ours are looking to connect with.”. Another tactic has been targeting each participating university with mobile and social ads.

Education 111

Education Marketing Strategy Branding Energy 111

Marketing Insider Group

OCTOBER 28, 2019

Whether it’s a blog post, a highly technical white paper, or a how-to video, great content marketers put the customer’s greatest needs at the heart of every piece of content they produce. For example, if you’re still spending the bulk of your social media time on Facebook to market to millennials, you might want to update your data.

Content Marketing 110

Content Marketing Marketing Strategy Whitepaper B2C 110

Martech

APRIL 15, 2022

Remember that your content marketing isn’t restricted to written blogs; you should also focus on publishing e-books, white papers, images, infographics, GIFs, podcasts, and videos that you can share to engage and retain your audience.

B2C 127

B2C Marketing Automation Platform Gen Z Whitepaper 127

Sprout Social

OCTOBER 10, 2018

Maybe you’re trying to reach the millennial crowd. These feeds are favorites of millennials who are hungry for humor rather than traditional restaurant marketing fare. Their loud feed featuring primarily millennial women is no accident, nor is the high level of engagement the brand gets on any given post. Google Analytics.

Branding 111

Branding Millennials Non-Profit Whitepaper 111

Marketing Insider Group

SEPTEMBER 14, 2020

79% of B2B buyers share white papers with their coworkers. Approximately 40% of millennials trust videos, and “half of those aged 18-34 admit that they would stop what they are doing to watch a new video.” Statista states, “93% of Millennials have compared online deals using a mobile device.” Optinmonster). Optinmonster).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Hootsuite

JULY 24, 2019

The image shows the trip’s Generation Z/millennial target demographic, and the pricing is clear. A free white paper, eBook, or report is the classic opt-in offer, so it’s no surprise that LeadFamly uses a free guide as the offer in this lead generation ad. These two factors allow potential travellers to self-qualify.

Whitepaper 112

Whitepaper User-Generated Gen Z Price 112

Sachs Marketing Group

SEPTEMBER 28, 2022

If your target audience are millennials or older generations, focus on Facebook and Twitter. Is your audience highly specific, and interested in long-form content, white papers about tech specifications, and press releases? Utilize other platforms like Facebook and Twitter to simply share your videos or respond to comments.

Whitepaper 76

Whitepaper Retail Millennials Energy 76

Scoop.it!

DECEMBER 19, 2023

In fact, in 2022, 90% of Millennials used a smartphone or tablet to make a holiday purchase. Stories, photos, or videos of your team volunteering or supporting charitable causes) Holiday-branded resources, such as e-books, whitepapers, or templates to help B2B buyers prepare for the upcoming year Interactive holiday (e.g.,

Marketing Strategy 118

Marketing Strategy Gen Z Whitepaper Marketers 118

Welcome Software

OCTOBER 18, 2024

Early-stage interest Signals: Whitepaper downloads, event page visits, blog post reads Action: Offer related content to nurture their curiosity Example: A visitor reads three blog posts about experimentation. Are they a tech-savvy millennial or a budget-conscious parent? They tell you where your user is in the buying process: A.

Millennials 52

Millennials Whitepaper Shoppers Fashion 52

Search Engine Land

MAY 11, 2023

Register and attend “The Changing Face of Marketing: Connecting with Gen X, Millennials and Gen Z,” presented by Zeta Global. Join marketing experts from Zeta Global as they reveal extensive research and insights into the newest consumer trends. Click here to view more Search Engine Land webinars.

Gen Z 84

Gen Z Transform Customer Millennials 84

CXL

MAY 27, 2022

More direct approaches, such as live events and direct mail, also fall under the lead generation umbrella, though marketers today often rely on types of content like: Ebooks; Guides; Webinar access; Free tools; Email newsletters; Checklists; Whitepapers. Seek out synergistic media appearances. Differentiate free and gated content.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Search Engine Land

MARCH 29, 2023

Millennials and Gen Zers are set to dominate B2B buying committees this year, so keeping up with them is a must. As marketers, we simply can't use the same whitepaper or demo we might leverage on Google or LinkedIn Ads. More than knowing the latest trends, we must continually assess: Where this target audience is.

Pharmaceutical 87

Pharmaceutical Whitepaper Millennials Marketers 87

Search Engine Land

JUNE 16, 2023

In a market where 50% of Gen-Zers and 40% of millennials say they’re more likely to purchase from companies who take a stance on social issues like racial justice, LGBTQ+ rights, gender inequality, and climate change. Quarterly: Add a whitepaper, case study, research paper, or ebook to your website.

Whitepaper 89

Whitepaper eBook User-Generated B2C 89

Sachs Marketing Group

JULY 11, 2023

On the other hand, a tech startup offering a fitness tracking app might target health-conscious millennials who are tech-savvy, follow fitness influencers on social media, and prefer to exercise outside the gym. Remember, the key to effective marketing is knowing your customer.

Digital Marketing 75

Digital Marketing Marketing Strategy Whitepaper Marketers 75

Rock Content

JUNE 1, 2016

The makers of the ad blocking software Adblock Plus recently reported that it has over 100 million active users worldwide, and a study by Forbes revealed that only 1% of millennials surveyed would trust a brand based on a compelling advertisement.

eBook 68

eBook Whitepaper Entertainment Millennials 68

Rock Content

MAY 8, 2016

According to Forbes, 62% of millennials say that if a brand engages with them on social networks, they are more likely to become a loyal customer. Don’t just throw content at your audience, ask for their participation. Offer something useful to your audience for free.

Marketing Plan 76

Marketing Plan Content Marketing B2C Whitepaper 76

Marketing Insider Group

SEPTEMBER 14, 2023

Even Snapchat seems more promising with Millennials and Gen Z spending an average of 50 minutes per day on the platform. Your content team creates valuable content that can help your target customers – let’s say a whitepaper or an e-book. If you can’t reply to comments and messages swiftly, you don’t have time for it. Social Insider 5.

Content Marketing 134

Content Marketing Thought Leadership Gen Z Marketers 134

Rock Content

JULY 28, 2020

This change is even more relevant if we consider generation Y — the millennials, born between 1980 and 1995, who are in the market dictating trends and influencing consumer behavior. White Papers. White papers usually present more technical content than ebooks and blog posts.

Marketing Strategy 72

Marketing Strategy Content Marketing eBook Whitepaper 72

Duct Tape Marketing

AUGUST 23, 2018

If you go to Theadventure.com/DuctTape , one word, you can pick up … I’ve got a white paper for you. T-H-Eadventure.com, but in addition to that, following along was exactly what we were just talking about, about how branding is so important for small businesses.

Manufacturing 36

Manufacturing Whitepaper Price Entertainment 36

Neil Patel

AUGUST 5, 2021

If your brand appeals to Gen Z and millennials, you should look at Snapchat as a way to increase user acquisition, brand awareness, and sales. The page usually has a goal like: sales email list sign-ups white paper downloads. The app reaches 75 percent of Gen Z and millennials in the U.S. , What is a landing page?

Gen Z 145

Gen Z Millennials User-Generated Whitepaper 145

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. Meet Our Millennials serves the triple purpose of empowering employees, attracting new talent, and humanizing the brand for consumers.

Marketing Strategy 146

Marketing Strategy Content Marketing Whitepaper Marketers 146