Hubspot Marketing

SEPTEMBER 18, 2024

But when Jenna thinks of Pinterest, she thinks of dollar signs. For her, every business should focus on only two things when it comes to marketing: Growing your email list Getting people off of other platforms and onto your email list Honestly, amen (from a fellow newsletter writer). You heard that right.

Digital Marketing 126

Digital Marketing Marketers Marketing Branding 126

Litmus

OCTOBER 17, 2024

But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers? Either way, since email is a permission-based channel, you’re starting with a leg up. a hard sell).

Email Marketing 110

Email Marketing Customer Journey Customer loyalty eCommerce 110

Hubspot Marketing

JULY 12, 2024

I bring this up in order to drive home that, once again, it’s important for you to think about which of these metrics actually connect to a goal for your community. In the beginning, it’s normal to see your growth rate jump up high and then drop down low and back again. Is it signing up for a demo? Taking a class?

Management 118

Management Whitepaper Promotion Health 118

Martech

AUGUST 20, 2024

Up to 87% of marketers have used AI or experimented with AI tools, while 68% of marketers use AI in their daily work, a recent study by The Conference Board found. Dig deeper: Why traditional marketing systems can’t keep up with AI and what to do about it The role of wisdom in AI-driven marketing Wisdom combines knowledge and intelligence.

Marketers 132

Marketers Marketing CMO Communications 132

Martech

JULY 7, 2025

Curating third-party email newsletter content: AI as your digital research assistant Tool: My custom newsletter curator GPT The best email newsletters include third-party, non-promotional content in their email newsletters: industry articles, news and thought leadership. Could I do all this myself? Superstitious?

Copywriting 119

Copywriting Thought Leadership Marketers Marketing 119

Hubspot Marketing

JUNE 16, 2025

Scrappy, under-the-radar tactics have been the backbone of Marketing Ideas , my weekly newsletter for startup marketers. That's what led me to launch Marketing Ideas, a weekly newsletter that delivers one actionable growth tactic at a time. Of course, coming up with useful content was only part of the job. You can sign up now.”

Thought Leadership 114

Thought Leadership Promotion User-Generated Branding 114

Hubspot Marketing

JULY 11, 2024

I’m moving him up and down. Beau spits up. I get up and pass her the boy and go to the sink and spit. I get up and pass her the boy and go to the sink and spit. The day Beau was born: Kelsey woke me up early. Okay—” said the nurse, “we have a grumpy baby in there—” Kels sat up. I stood up. Dropped?”

Copywriting 134

Copywriting Transform 134

The Marketing Operations Leader

JULY 23, 2025

Exclusive For Paid Subscribers : Timeline of Technology Breakthroughs and What It Means for Your Career Reach Thousands of Marketing Ops and Revenue Ops Professionals by sponsoring the Marketing Operations Leader Newsletter. If someone signs up but doesn’t activate, send a reminder. 📩 1. 📈 2. 🧱 3.

Email Marketing 130

Email Marketing Marketing Strategy Marketers Marketing 130

Martech

JANUARY 7, 2025

Ive been waking up at 5 a.m. for months, eagerly trying to catch up on all the AI news by reading newsletters and testing the latest marketing tools. Recently, I typed: “I’m feeling overwhelmed by keeping up with AI marketing tools. Even so, I feel. like I’m falling behind. Processing.

Transform 126

Transform Management Product Marketers 126

Martech

NOVEMBER 25, 2024

With a similar mindset, some CFOs choose to consolidate various email systems, such as newsletter platforms (e.g., Newsletter platforms : Deliverability , IP reputation management, bounce rate optimization and blacklist prevention. MailChimp), transactional systems (e.g., SendGrid) and marketing automation platforms (e.g., Processing.

Transform 121

Transform Marketing Automation Platform CMO Management 121

Martech

AUGUST 15, 2024

Instead of having a separate piece of software to create a newsletter, another to create graphics and a third to deploy, one system will do it all. Let’s take the example of reformatting a new blog post into a newsletter blurb and deploying it. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up!

Marketers 126

Marketers Marketing User-Generated New Technology 126

Backlinko

DECEMBER 6, 2024

If subscribers dont purchase immediately after seeing the OTO, they start getting the company newsletter. This newsletter delivers MoFu content regularly. Activation: How many users have signed up for your product or started using your services? The challenge was ensuring users signed up for tutoring services.

Customer Journey 93

Customer Journey User-Generated Marketers Marketing 93

Marketing Insider Group

OCTOBER 21, 2024

On the contrary, you’re competing with businesses around the globe — and more businesses keep popping up all the time. If you’re not keeping up (or, better yet, leading the learning curve,) your business may end up being left behind. You can also sign up for innovative marketing newsletters to help spark creative ideas.

Marketing Strategy 123

Marketing Strategy Marketers Marketing Influencer Marketing 123

SmartBrief - Marketing

JANUARY 13, 2025

If you like this article, sign up for the SmartBrief on Social Business email newsletter for free. Unlocking that impact, however, requires more support from the top. Opinions expressed by SmartBrief contributors are their own. The post Executives: Do you have a social media scorecard? appeared first on SmartBrief.

Health 118

Health Customer Acquisition Education Market Research 118

Orbit Media Studios

JUNE 24, 2025

” The best newsletter signup forms tell the visitor specifically what topics you cover. It’s crystal clear what you’re signing up for and how often you’ll get it. To get visitors to act, you need to add evidence that the blog is worth reading and the newsletter is worth subscribing to. Be specific. No problem.

Law 111

Law Transform Whitepaper CMO 111

Martech

JANUARY 27, 2025

These chips can cost up to $70,000 each. So far, the closed-source model makers are having trouble keeping up. And if we end up losing a hundred billion dollars, so be it because the upside is a trillion.” Email: Business email address Sign me up! “It is also open source. .” Processing.

Copywriting 118

Copywriting Marketers Marketing Price 118

Buffer Marketing

AUGUST 7, 2024

Look out for signs of fake followers or engagement bots, and ensure the influencer’s audience aligns with your target market​ 2. Newsletters : Subscribe to newsletters that cover your industry’s latest trends and influential figures. These often highlight up-and-coming influencers.

Influencer Marketing 113

Influencer Marketing Fashion User-Generated Analytics 113

Marketing Insider Group

JULY 22, 2024

User Triggers a Conversion Event: A conversion event could include purchasing, signing up for a newsletter, filling out a contact form, or any other action you define as a conversion. Signing Up for a Newsletter: This conversion event demonstrates the user’s intent to stay connected and receive updates.

User-Generated 121

User-Generated Analytics Performance Marketing Promotion 121

Litmus

SEPTEMBER 25, 2024

Think: quizzes, polls, webinars, and newsletters tailored to their interests. Metrics to watch: Email subscribers, content downloads, time on site, social media followers, webinar sign-ups. Metrics to watch: Demo requests, trial sign-ups, comparison page views, engagement with product pages.

Management 99

Management Marketers Marketing CRM 99

Buffer Marketing

FEBRUARY 27, 2025

Depending on who you ask, it’s either the best place to build a newsletter business or a platform that only works for big-name writers. As a newsletter writer myself, I know how tough it can be to settle on a platform. For newsletter creators, this built-in audience makes a world of difference.

Promotion 75

Promotion Price Affiliate Marketing Fashion 75

Martech

OCTOBER 31, 2024

They can shape your content strategy across media channels like blogs, social media and email newsletters. Email: Business email address Sign me up! Deploying the data beyond organic search The insights from search behavior can benefit your brand’s entire asset ecosystem. Processing.

Analytics 122

Analytics Marketing Mix Customer Journey Education 122

Scoop.it!

OCTOBER 31, 2024

Build Interactive Diagnostic Tools to Capture Email Newsletter Subscribers A slightly more advanced way to implement the tactic discussed above is to upgrade the content formats you employ to address and solve your target audience’s pain points. Source: idealnutrition.com.au

Marketing Strategy 117

Marketing Strategy Content Marketing Branding Marketers 117

Martech

OCTOBER 24, 2024

Source: Heatmap after data of MKT1 Newsletter , April 2024 The color coding of the first column reveals the following trends: Content-related tasks (orange) are used the most frequently. These automate routine tasks like scheduling and report generation, freeing up team resources. never tried). AI assistants. Processing.

Copywriting 128

Copywriting Transform User-Generated PR 128

Search Engine Land

JULY 25, 2024

With so much happening, it can be overwhelming to keep up. In some companies, this step is completed with exhaustive research, business intelligence data and financial information backed up end-to-end through CRM or other platforms. Get the newsletter search marketers rely on. Business email address Sign me up!

Digital Marketing 110

Digital Marketing Marketing Plan Transform Marketers 110

Martech

AUGUST 5, 2024

How to achieve: Promote your content on social media and through email newsletters. Send regular newsletters with insights and tips. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! Use SEO best practices to improve visibility in search engines. Processing.

Whitepaper 124

Whitepaper User-Generated eBook Analytics 124

SmartBrief - Marketing

NOVEMBER 11, 2024

Whether you woke up on the morning of Nov. If you liked this article, sign up for SmartBrief’s free email newsletter on Marketing Innovation. It’s among SmartBrief’s more than 250 industry-focused newsletters. Politics are polarizing by nature. Most companies are not.

Promotion 110

Promotion Branding Health Communications 110

SmartBrief - Marketing

OCTOBER 30, 2024

If you liked this article, sign up for SmartBrief’s free email newsletter on out-of-home marketing. It’s among SmartBrief’s more than 250 industry-focused newsletters. Opinions expressed by SmartBrief contributors are their own. The post How AI can drive modern marketing transformation appeared first on SmartBrief.

Transform 126

Transform Analytics Marketers Marketing 126

Hubspot Marketing

JUNE 2, 2025

Theyre not waking up hoping for another cold email or wondering if they should check out one more demo page. Not just who they were on paper job titles, company size, vertical but how they thought, what they struggled with, and what kept them up at night. Show up consistently across multiple channels. Some prefer reading.

Branding 100

Branding Product Price Product Marketing 100

Hubspot Marketing

OCTOBER 18, 2024

Venue and Food/Beverage Cost Venue and food/beverage is typically the largest budget item for events, eating up 15-35% of your overall budget. Don’t forget to look for any hidden costs that might pop up. or can incur a sponsorship cost, like placing an event ad in a relevant email newsletter. This can be free (the best!)

Event Marketing 133

Event Marketing Food Direct Mail Entertainment 133

Marketing Insider Group

AUGUST 13, 2024

Travel companies can use blog posts, social media updates, videos, user-generated content, and email newsletters to engage potential travelers and showcase unique experiences. Email Newsletters Email newsletters are a great way to build and maintain relationships with your audience.

Content Marketing 125

Content Marketing Transform User-Generated Marketers 125

SmartBrief - Marketing

DECEMBER 18, 2024

If you like this article, sign up for a weekly email of SmartBriefs free newsletter on Hispanic marketing , developed with the Hispanic Marketing Council. Opinions expressed by SmartBrief contributors are their own.

Gen Z 100

Gen Z Millennials Health Entertainment 100

Martech

JULY 25, 2024

Each member may have up to 15 interactions with each vendor under evaluation. The bigger buyer group — the influencers of the sale — do a lot of the work, and sometimes, the person signing the checks is only interested in doing just that. Dig deeper: New ways to identify B2B buying group members Why should you consider buyer groups?

CRM 133

CRM User-Generated CMO Traditional Marketing 133

Martech

AUGUST 1, 2024

How to humanize this newsletter Shorten the subject line. Use AI to produce ideas, not full emails It can be tempting to insert a prompt into ChatGPT or Gemini and copy and paste its answer into your email newsletters and campaigns. [Insert Link] See you on the court! Add a photo or short video of people using the product. Processing.

Email Marketing 135

Email Marketing Food Marketers Marketing 135

AWeber

MAY 15, 2025

You share a unique linkvia your website, emails, videos, or social media postsso your audience can buy products or sign up for services. For example, if you sign up for the AWeber Affiliate Program and recommend the best email marketing tools, youll earn money each time someone subscribes using your link.

Affiliate Marketing 96

Affiliate Marketing Finance Energy Promotion 96

Hubspot Marketing

NOVEMBER 26, 2024

Social teams of one are no longer enough to keep up with the demand.” Use social media AI tools to streamline content planning, creation, and posting across your social channels — and to open up time for more creativity. Keeping up with features and algorithm updates. Stay up to date on the latest algorithm changes.

Social Media Marketing 108

Social Media Marketing Gen Z Marketers Marketing 108

Backlinko

JULY 22, 2024

You’ll see his tips throughout this guide to set your small business up for success. Set Up Your Website If you haven’t already set up your site, it’s time to choose a platform. You can analyze up to 10 domains per day on a free account. Okay, ready? Let’s start with step one. Which can positively impact your rankings.

SEO 121

SEO Law User-Generated Analytics 121

Hubspot Marketing

DECEMBER 10, 2024

According to keyword research tools, a top spot for this keyword (printed song lyrics) could result in up to 4,600 clicks. I admit that its rarely enough to throw up content without being strategic, but knowledge and information are a huge part of SEO, and its the one area of the SEO process that startups can do exceptionally well in.

SEO 135

SEO Gen Z Finance User-Generated 135