SmartBrief - Marketing

MARCH 10, 2025

Today, the dupe phenomenon shows no signs of slowing down, particularly with younger generations — eMarketer published survey data highlighting that 71% of Generation Zers and 67% of millennials say they sometimes or always buy cheaper versions of name-brand products. AIs influence seemed to be permeating the zeitgeist.

Non-Profit 95

Non-Profit Fashion Health Millennials 95

Hootsuite

OCTOBER 18, 2024

If you’re a social media or marketing manager looking for help with your strategy, you’re in the right place. Social media marketing ia marketing is about building relationships with your audience in the places they already spend their time online. Psst: Need help getting started?

Social Media Marketing 112

Social Media Marketing Marketing Strategy Marketers Marketing 112

Sprout Social

OCTOBER 28, 2024

A brand mention is any reference to your brand’s name, products and services on a blog, website, news article, forum, social media post and other digital channels. They happen when someone talks about a product, service‌ or event associated with the brand, but they may not use a tag or @-mention. What are brand mentions?

Branding 119

Branding Non-Profit User-Generated Food 119

Search Engine Land

JULY 15, 2024

It’s marketing but in a nice, non-sales-focused way. ’ In simple terms, SEO means the process of improving your website to increase its visibility in Google, Microsoft Bing, and other search engines whenever people search for: Products you sell. .’ It is your content that is at the right place and at the right time.

SEO 98

SEO Content Marketing Entertainment PR 98

SocialPilot

DECEMBER 16, 2024

If you are here to determine whether or not Later pricing plans are worth the investment, youre in the right place. The plan also supports only 3 social sets , which can be limiting for small businesses that deal with multiple brands or product pages. You can apply here to benefit from the Later non-profit pricing discounts.

Price 75

Price Non-Profit Analytics User-Generated 75

Hubspot Marketing

DECEMBER 12, 2023

One of the job requirements was an interest in the art and non-profit worlds. He’s regularly part of leagues with both colleagues and non-work groups alike. Photography I was scrolling through X (formerly Twitter) when I saw that senior product manager Diego Granados shared the resume he used to land a job at Microsoft in 2019.

Place 124

Place Real Estate Non-Profit Finance 124

Neil Patel

DECEMBER 14, 2020

If you’re selling physical products, and you’re only relying on ONE channel to bring home the bacon, it’s time to switch things up with Facebook’s social commerce platform, Marketplace. And when you combine that with statistics like: 78% of US citizens use Facebook to find new products.

Product 143

Product Shipping Non-Profit Price 143

Duct Tape Marketing

OCTOBER 13, 2021

Finding New Customers In Untapped Places written by John Jantsch read more at Duct Tape Marketing. As a result, they end up missing out on endless opportunities to sell their services or products. We dive into how to build strong relationships, expand into new markets, and find new customers in untapped places.

Place 101

Place Customer CRM Non-Profit 101

Buffer Marketing

NOVEMBER 7, 2024

Competitor analysis is the process of evaluating your direct competitors’ companies, products, and marketing strategies. Which brings us to why competitor analysis is worth doing in the first place. This framework will work well for entrepreneurs , business owners , startup founders , product managers , creators , and marketers.

Customer Acquisition 122

Customer Acquisition Price Non-Profit SEO 122

Hubspot Marketing

NOVEMBER 7, 2022

You’ve created a digital product, put it up on your website and announced it to your audience. But despite the hard work you poured into bringing your online course, ebook, or other digital product to life, it’s not selling. To throw your arms in the air and declare, "nobody wants my product — it was all a waste of time."

Product 140

Product Transform Non-Profit eBook 140

Rock Content

APRIL 16, 2023

Non-profit organizations have more in common with standard businesses than you might think. But content marketing for non-profits differs from other types in some critical ways. What Is Content Marketing for Non-Profits? However, a non-profit is looking for support , which can take many forms.

Non-Profit 52

Non-Profit Content Marketing Branding Key Performance Indicator 52

Hubspot Marketing

JUNE 21, 2022

Unlike most marketing campaigns you see looking to get you using a product or service, non-profit social marketing is all about getting you to take action for a cause. Often, non-profit organizations are tight on resources and don’t always have the ability to produce large, high-visibility campaigns.

Non-Profit 125

Non-Profit Gen Z Millennials User-Generated 125

Customers.ai

DECEMBER 4, 2024

Leverage Your Website as a Growth Machine Your website isn’t just a place for visitors to browse—it’s your email list’s secret weapon. They also use Facebook groups to foster a community around their beauty products, with group-exclusive deals shared via email. Sephora keeps it simple, engaging, and value-packed.

CRM 85

CRM Real Estate Non-Profit eCommerce 85

Neil Patel

NOVEMBER 19, 2020

Most of us have got a favorite non-profit, and usually with good reason. Non-profits need to be visible in today’s digital age — but that takes time, money, and expertise. Non-profits need to be visible in today’s digital age — but that takes time, money, and expertise. What Are Google Ad Grants?

Non-Profit 144

Non-Profit Digital Marketing Advertisers Advertising 144

SocialPilot

DECEMBER 10, 2024

We moved on from BrightLocal because we want our product to scale with us, and the only way to resolve inaccurate data displayed to our client-facing dashboard is to fix it manually. It has a centralized dashboard that helps manage reviews from various platforms in one place. Social Places is innovative and collaborative in nature.

Management 75

Management Non-Profit User-Generated Price 75

Orbit Media Studios

MAY 24, 2023

Andy’s prompt: Build a persona for a Marketing Director of a $10M non-profit in the midwest US with a mission to provide better access to healthcare resources in under-served communities. Taylor later obtained an MBA to gain a stronger business foundation to effectively manage marketing campaigns for non-profits.

Non-Profit 132

Non-Profit Health Finance Social Media Marketing 132

Hubspot Marketing

JULY 6, 2018

Negative and positive feedback loops are used to draw attention to significant product or company issues. These feedback loops use customer or employee complaints to create long-term product or workplace solutions. As a result of improved workplace satisfaction, the company is then able to increase their profits. Trader Joe’s.

Non-Profit 145

Non-Profit Retail Food Price 145

Hootsuite

DECEMBER 14, 2020

Since acquiring Instagram in 2012, Facebook has streamlined cross-app functionality for businesses and non-profits. The most recent update of Facebook Business Suite makes it possible for admins to manage everything in one place—from cross-posting to replying to messages. You’ve clicked on the right how-to article.

Non-Profit 145

Non-Profit eCommerce Social Media Marketing Management 145

Spiralytics

JANUARY 15, 2025

While some brands continue to find success engaging with audiencesespecially in sports, media, and non-profitsothers are re-evaluating their advertising strategies. Schools, non-profit organizations, and influencers closely follow behind. In 2024, 12% of senior marketers globally trusted X ads.

Non-Profit 52

Non-Profit User-Generated Advertisers Advertising 52

Hubspot Marketing

JANUARY 28, 2025

Pro tip: The Advertising ROI Calculator helps you plan and evaluate your ad campaigns by estimating costs, clicks, leads, and potential profits. HubSpots Marketing Analytics & Dashboard Software lets you measure performance, track customer journeys, and analyze all your campaigns in one place. Use profit-first funnel analysis.

Non-Profit 64

Non-Profit Transform Marketers Marketing 64

Hubspot Marketing

FEBRUARY 25, 2025

The B2B marketing funnel is a framework that charts the journey a business-to-business buyer takes to purchase a product or service. Providing tailored, insightful content and maintaining consistent, non-intrusive communication are essential to moving prospects toward a confident purchasing decision. Step 6: Align marketing and sales.

Transform 87

Transform Marketers Marketing Gen Z 87

Hubspot Marketing

NOVEMBER 22, 2022

Only non-business accounts and users 18 years or older can accept these rewards unless you live in South Korea, where the minimum age requirement is 19, or in Japan, where it's 20.). To set up donations before the stream: Select the anchor link that says "Select Non-Profit" in the top left corner. Click "Support Non-Profit.".

Non-Profit 112

Non-Profit User-Generated Food Analytics 112

Use Insider

JANUARY 23, 2025

Sending highly personalized messages and product recommendations based on customers needs, interests, and preferences. In this guide, youll learn how to take full advantage of WhatsApp eCommerce to generate new customers, drive sales, and create long-term, profitable customer relationships. Streamlined product discovery.

eCommerce 52

eCommerce Non-Profit Shipping Price 52

Hubspot Marketing

OCTOBER 29, 2020

While it’s nice to believe that everyone would be interested in purchasing your product or service, it’s not wise to define your target market as such. This process allows you to group your individual audience members into similar groups so you can better communicate your products, features, and benefits that may be most relevant to them.

Food 145

Food Non-Profit Marketers Marketing 145

The Marketing Journal

MARCH 13, 2025

For decades, marketing was guided by the framework of the 4 Ps:Product, Price, Place, and Promotion. Introduced by E. Jerome McCarthy and later cemented into marketing orthodoxy by Philip Kotler, the 4 Ps provided a practical roadmap for engaging consumers and building competitive advantage.

Price 91

Price Promotion Non-Profit Place 91

Adobe Experience Cloud Blog

JANUARY 3, 2014

According to Munchbach and Miller, we’ve now entered “The Age of the Customer” – simply put, customers have elevated access to information about your product. They also now have elevated expectations of what your products can do. In today’s dynamic technology environment, new products hit the market every day.

Customer 134

Customer Non-Profit Outbound Marketing Inbound Marketing 134

Duct Tape Marketing

AUGUST 4, 2021

Stu is the co-founder of Relish and has performed virtually every role in the digital marketing production lifecycle – from strategy and concepting, to design and development, to QA/QC and everything in between. What are some of the differences in your approach when working with non-profits versus for-profits?

Digital Marketing 101

Digital Marketing Non-Profit Marketers Marketing 101

Marketing Insider Group

APRIL 15, 2020

He started as a consultant for the brand and, within three years became CEO, making him the first non-family member to hold such a position. He earned this place by taking risks. What he had come to learn was that even though LEGO only made one thing, it had too many products as well as too many suppliers. But it wasn’t.

Branding 138

Branding Non-Profit Finance Shipping 138

Neil Patel

DECEMBER 12, 2020

Are you a non-profit that needs to display annual achievements and your mission statement? E-commerce site: Are you selling products or services with an online storefront? Are you currently selling products in a physical location? Do you have a graphic design portfolio you want to show off to gain more freelance clients?

Non-Profit 145

Non-Profit Thought Leadership Entertainment Analytics 145

Vertical Response

MAY 22, 2023

Show your impact One of the most email marketing strategies for local nonprofits is to show subscribers how you’re making the world a better place. Use email to invite subscribers to follow your social media accounts, share your cause with their friends and family members, purchase fundraising products and submit ideas of their own.

Non-Profit 45

Non-Profit Email Marketing Marketers Marketing 45

Hubspot Marketing

JANUARY 25, 2021

Event marketing is a highly valuable strategy for all kinds of businesses, from technology and education to non-profit, medicine, and retail. Note that all of these events can take place virtually , too. There are so many possible ways to market your business and products through events because. potential customers.

Event Marketing 145

Event Marketing Non-Profit Entertainment Marketers 145

Search Engine Land

OCTOBER 13, 2022

Primal Malaysia Delivered 323% ROI for Easy Consulting How Rise Interactive Scaled Cross-Channel Results with Performance Marketing & Closed Loop Reporting How Our Agency Vivid Candi Increased Leads by 800% and Sold Out a 6-Figure Housing Product In 3 Months. Best Overall SEO Initiative – Enterprise. Agency of the Year – SEO.

Non-Profit 24

Non-Profit Transform Fashion SEO 24

Martech

OCTOBER 4, 2023

Non-intrusiveness: Omnichannel does not equate to intrusive or spammy messages. A robust omnichannel loyalty program is characterized by: Non-demanding approach: Beyond just purchasing, omnichannel loyalty programs focus on building brand loyalty by providing information, sharing brand narratives and offering incentives.

Customer 125

Customer Non-Profit Customer loyalty Transform 125

Exposure Ninja

MAY 5, 2025

Spam or non-qualified conversions will need to be filtered out. Focus on keywords like “buy [product]” or “best [service] near me” that indicate people are ready to make a decision.” Excluding irrelevant terms prevents budget-wasting clicks from people who were never going to convert in the first place.

Non-Profit 52

Non-Profit eCommerce Price User-Generated 52

Adobe Experience Cloud Blog

MARCH 7, 2014

Year Up is a non-profit with sites across the US, working to correct that imbalance between open jobs and qualified candidates. Each one is placed in an internship at a participating company, like Marketo, where they get the kind of on-site experience many young candidates lack. Product and Industry'

Non-Profit 134

Non-Profit Thought Leadership Education Place 134

Hootsuite

NOVEMBER 17, 2022

NFT stands for Non-Fungible Token. Since NFT transactions take place on a secure blockchain, the ownership record cannot be copied or stolen. In other words: It’s non-fungible. In investing terms, non-fungible means “irreplaceable.” A non-fungible asset cannot be easily or accurately replaced with another.

Non-Profit 136

Non-Profit Real Estate Price eCommerce 136

SocialPilot

APRIL 10, 2025

I mean, they will not let you move a product review to a product page and leave in your services page. They claim this is allowed under the fair use of trademarks, however their entire business model is to PROFIT from your trademark. This company is a disgrace and profits off the back of hard working companies.

Management 71

Management Non-Profit Price User-Generated 71