Hubspot Marketing

NOVEMBER 1, 2024

You see, B2C works with third parties or “middlemen” like wholesalers, retailers, or distributors to get your product into consumer hands. Your product goes straight from the manufacturers to the consumer who bought it through the brand’s website, store, or popup. Retailers often even help shoulder some of the marketing to drive sales.

Manufacturing

Martech

MARCH 12, 2025

Email 2: Value-driven content showcasing product benefits. Detail specific product features or benefits. Link directly to valuable resources or product pages. Here is the recommended content for a welcome series: Product introductions that clearly explain key features. Send 2448 hours after Email 1. 60 or 90 days).

Non-Profit

Businesses Grow

AUGUST 5, 2024

This is a non-obvious blogging tip because it is the opposite of what we’ve been taught in school — start with the introduction and work your way to the conclusion. Today, they oversee a profitable media empire. It’s the product of hard work, constant evaluation, and lots of love.” Nothing happened overnight.

Non-Profit

AWeber

MAY 19, 2025

In todays world, more entrepreneurs are looking to sell digital products for a reason: theres unlimited earning potential and almost zero overhead. Whether youre a creative, a coach, or even just have a passion for organization, theres a digital product idea to sell online that fits you.

Product

Hubspot Marketing

JUNE 26, 2025

Their product is tremendous in the world of payment processing, but this ad makes no sense. The Gut Foundation, a non-profit specializing in digestive health, applied this technique to their ads. The study revealed that rhyming proverbs were deemed 17% more trustworthy and memorable than their non-rhyming counterparts.

Non-Profit

Martech

JULY 16, 2024

Bespoke metrics: Measures specific calls to action (CTAs) such as calls, inquiries, or other non-sale conversions. Ideally, a lead score should rank prospects’ readiness to buy and assign an expected monetary value (EV) to the prospect pipeline based on the products of interest, engagement levels and purchase probability.

Finance

SocialPilot

DECEMBER 19, 2024

Moreover, many customers complain about its poor and non-responsive customer support, so it lacks both frequency and responsiveness. However, it does offer discounted prices for non-profits for Professional and Advanced plans. Its pricing, however, makes it inaccessible to small businesses, solopreneurs, and non-profits.

Price

Martech

SEPTEMBER 9, 2024

Nearly 70% of enterprise marketers experimenting with the technology have already implemented it or plan to do so in the next six months, compared with less than 54% of business executives across other non-IT functions. Promise new roles: As companies create new products and explore new ways to market, they can generate entirely new roles.

Transform

Customers.ai

DECEMBER 4, 2024

They also use Facebook groups to foster a community around their beauty products, with group-exclusive deals shared via email. Segment visitors based on actions like cart abandonment, product views, or time spent on specific pages. Think exclusive discounts, free products, or VIP perks for both the referrer and the referred.

CRM

Search Engine Land

JULY 23, 2024

Technical knowledge is still required with AI-assisted, on-page SEO tasks like generating product descriptions or alt text at scale. Recently, giving AI access to non-curated data has caused more errors. Dig deeper: 6 guiding principles to leverage AI for SEO content production Get the newsletter search marketers rely on.

SEO

Martech

APRIL 17, 2025

Tell Google you want a ROAS of three, and it will simply balance how much spend goes to branded search and retargeting, with the rest going to non-branded Search/Shopping, YouTube and Display to achieve your blended ROAS. ” Say you spend $10,000 on this campaign at an AOV of $300 and your product margins are 50%. .”

Non-Profit

Search Engine Land

AUGUST 22, 2024

Segmentation by best sellers, product attributes, location, profitability and user type. A comprehensive product matrix approach. If you have a relatively small product catalog and a low variance of pricing/margins on your best sellers, there will be less or a need to segment. This is often the case with D2C accounts.

Non-Profit

Jeff Bullas

JUNE 27, 2025

Why it matters New media (YouTube) and other social media platforms are disrupting old media but AI is the next revolution and replacing expensive production with instant creation. One-person AI-powered channels can now rival Hollywood in output and profit. What once took a studio now takes a script, a prompt, and an upload button.

Non-Profit

Martech

JANUARY 16, 2025

Will pure-play artificial intelligence companies ever be profitable? Instead of costs going down as production increases, they are going up. In 2024, Uber and Spotify reported their first-ever profitable years, and Lyft had two profitable quarters. The same cost issues are dogging non-pure plays.

Non-Profit

AWeber

MAY 18, 2025

Wondering what is a good open rate for an email campaign, like product launches or flash sales? How to do it: Use your email platforms segmentation tools to identify non-openers over a set period (like 90 days). When to apply: Prioritize segmentation when launching new products or running regular email newsletters.

Non-Profit

Hootsuite

DECEMBER 4, 2024

You can have the best product and content, but if you can’t distribute to your audience on the proper platform, you’re not going to hit your goal,” she says. Li says that distribution is key: it’s vital to make sure that you know where your audience spends time so you can guarantee that your message gets to them. on YouTube.

Non-Profit

Martech

FEBRUARY 7, 2025

I’ve worked in non-profit, publicly traded corporate, B2B and B2C contexts and small private agencies before moving into martech management. I’ve been part of marketing, IT and product organizations and have reported to career marketers, MOps specialists, a former programmer and a former enterprise architect.

Non-Profit

Search Engine Land

AUGUST 12, 2024

How to safely test your assumptions without compromising your client’s profitability. For single service or product-focused accounts, choose a part of the market where some fluctuation is acceptable. This article will break down: Major biases a strategist might have. When these biases are justified and when to re-examine them.

Non-Profit

Martech

JANUARY 24, 2025

Should we start looking for goods from non-tariff countries? Do we invest more in brick-and-mortar and real-world experiences with products or continue to invest online? What impact will tariffs have on our company, and how do we think consumers will respond? How do we communicate that? How would tariffs affect our supply chain?

Non-Profit

Hootsuite

OCTOBER 18, 2024

Businesses use it to: showcase their products or services (perhaps more importantly) engage with their customers on a personal level The intended outcomes can range from the somewhat abstract (like brand building ) to the very specific (like selling products through social commerce ). Psst: Need help getting started?

Social Media Marketing

Spiralytics

JANUARY 15, 2025

While some brands continue to find success engaging with audiencesespecially in sports, media, and non-profitsothers are re-evaluating their advertising strategies. Schools, non-profit organizations, and influencers closely follow behind. In 2024, 12% of senior marketers globally trusted X ads.

Non-Profit

Martech

MAY 2, 2025

Sales productivity could skyrocket if companies had a solid indicator of customer readiness. The funnel process’s staged linearity played well with how software worked and allowed new martech companies to form a profitable niche. Improved productivity would also be beneficial. Here are some suggestions for adaptation.

Non-Profit

SocialPilot

DECEMBER 16, 2024

The plan also supports only 3 social sets , which can be limiting for small businesses that deal with multiple brands or product pages. They run a Later Non-Profit Program , offering a 50% discount on their monthly and annual subscription plans to all qualified non-profits.

Price

Hubspot Marketing

FEBRUARY 25, 2025

The B2B marketing funnel is a framework that charts the journey a business-to-business buyer takes to purchase a product or service. Providing tailored, insightful content and maintaining consistent, non-intrusive communication are essential to moving prospects toward a confident purchasing decision. How do you align?

Transform

Hubspot Marketing

JANUARY 28, 2025

Pro tip: The Advertising ROI Calculator helps you plan and evaluate your ad campaigns by estimating costs, clicks, leads, and potential profits. Pro tip: HubSpots ad tool, part of the Marketing Hub , lets you create non-disruptive, engaging ads that perfectly blend with your content and boost ROI. Use profit-first funnel analysis.

Non-Profit

Search Engine Land

JULY 15, 2024

It’s marketing but in a nice, non-sales-focused way. ’ In simple terms, SEO means the process of improving your website to increase its visibility in Google, Microsoft Bing, and other search engines whenever people search for: Products you sell. .’ What is SEO? Services you provide. That’s some marketing gold right there.

SEO

Martech

APRIL 15, 2025

The organization, which claims to be “a non-profit organization with a single goal: to promote small businesses access to essential digital technologies and tools,” doesn’t disclose it is funded by Google and Amazon. AB 566 would mandate new and untested technology that might confuse consumers.

Non-Profit

Martech

FEBRUARY 18, 2025

It’s thoughtful, non-intrusive and rewarding strengthening customer relationships without compromising privacy. Using technology and AI, brands can boost productivity, improve collaboration and break down internal barriers. When done right, marketing doesn’t just generate awareness; it becomes a powerful profit driver.

Advertisers

Customers.ai

NOVEMBER 20, 2024

Their preparation got us thinking: what are the must-do steps marketing teams need to take before launching a campaign, whether it’s a Shark Tank debut, a product launch, or a big promotional push? Setting clear, measurable goals is non-negotiable because vague objectives like “improve brand awareness” or “get more traffic” don’t cut it.

PR

SmartBrief - Marketing

MARCH 10, 2025

Today, the dupe phenomenon shows no signs of slowing down, particularly with younger generations — eMarketer published survey data highlighting that 71% of Generation Zers and 67% of millennials say they sometimes or always buy cheaper versions of name-brand products. AIs influence seemed to be permeating the zeitgeist.

Non-Profit

Buffer Marketing

NOVEMBER 7, 2024

Competitor analysis is the process of evaluating your direct competitors’ companies, products, and marketing strategies. This framework will work well for entrepreneurs , business owners , startup founders , product managers , creators , and marketers. and look up your product category.

Customer Acquisition

Buffer Marketing

JULY 22, 2024

Paid efforts ensure you get the bang for your buck, but organic reach is non-negotiable to attract new customers in the long term. For example, the telecommunications provider in Switzerland, Swisscom , ran Snapchat ads for launching their new product, “blue.” Suppose your business goals are to boost sales.

Advertisers

SocialPilot

JULY 17, 2024

Twitter average click-through-rate: 0.85% Retail Social Media Benchmarks The retail industry uses social media to showcase products and promotions through high-quality images and videos. Twitter is the key platform for sharing industry insights and product updates and engaging with a professional audience. Facebook posts per week: 3.13

Transform

Use Insider

JANUARY 23, 2025

Sending highly personalized messages and product recommendations based on customers needs, interests, and preferences. In this guide, youll learn how to take full advantage of WhatsApp eCommerce to generate new customers, drive sales, and create long-term, profitable customer relationships. Streamlined product discovery.

eCommerce

Sprout Social

OCTOBER 28, 2024

A brand mention is any reference to your brand’s name, products and services on a blog, website, news article, forum, social media post and other digital channels. They happen when someone talks about a product, service‌ or event associated with the brand, but they may not use a tag or @-mention. What are brand mentions?

Branding

Hootsuite

JULY 18, 2025

Whether you’re marketing paint to homeowners or driving donations to a non-profit aid organization, understanding your audience is a universal truth. They incorporate this feedback into their future content marketing strategy and product ideas. So we worked on fine-tuning that for each future production.

B2C

Lynton Web

MAY 8, 2025

Profitable centers recognize they can't effectively market to everyone with the same approach. Consider investing in basic equipment and training to produce professional-quality videos in-house rather than relying on expensive production companies for every project.

Marketing Strategy