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How Performance Marketing Works [+ 6 Tools You Can Use]

Hubspot Marketing

This is the same principle behind performance marketing. Let's dive into how performance marketing works, its benefits, and the tools you can use to implement it in your strategy. Performance marketing places the power back into advertisers' hands. Is affiliate marketing the same as performance marketing?

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CFOs want hard numbers, not brand vibes

Martech

Marketing leaders are under growing pressure from CFOs to provide clear, data-driven proof of branding’s business impact, and this demand is only increasing. In 2025, 55% of marketers prioritize performance marketing, compared to 22% focusing on brand. The incremental revenue attributable to brand strength.

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How to prove the value of brand marketing without sacrificing ROI

Martech

Many organizations over-invest in performance marketing and spend more to achieve the same or even worse results. Why do companies over-invest in performance marketing? Performance marketing is conversion-focused. It will undoubtedly favor performance marketing channels. The result? Processing.

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How behavioral economics can be the marketer’s secret weapon

Martech

Anchoring Presenting a higher-priced option first can make subsequent options seem more affordable. This technique is often used in pricing strategies, such as tiered pricing models where the most expensive option sets a reference point.

Price 127
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The hard truth about what AI will do to GTM

Martech

They don’t want to share data or have it mined by vendors, and they don’t want to be the target of pervasive, automated marketing. AI-powered search, knowledge aggregation and bot-led procurement are systematically eliminating the need for vendor-led education, sales prospecting and performance marketing.

CMO 117
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How to market your brand to budget-conscious prospects

Hubspot Marketing

All told, these budget-conscious prospects want great value for their money, and they’re more price-motivated than others. While much of your marketing mix doesn’t necessarily need to change, you should meet these buyers where they are and talk to them using language they appreciate. Where should marketers begin?

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How tariffs impact retail sales and ad spending, and why 2025 might be different

Martech

steel prices to increase by about 30%, which led to higher prices for cars, appliances and other steel-made equipment. Steel-using firms trimmed discretionary spending, cutting marketing and hiring in particular. Consumer categories with heavy tariffs saw price increases of 1.7%-7%,

Retail 119