Search Engine Land

MAY 15, 2023

“We’re at around 100,000 monthly organic traffic, but we cannot sustain the SERP positions and conversions…” “We are at 530,000 monthly organic traffic, but our growth has become stagnant and we’re unable to scale up…” I hear plenty of similar SEO concerns from SaaS companies. is branded, and only 5.6% is non-branded.

SEO 111

SEO Customer Acquisition User-Generated Customer Journey 111

Marketing Insider Group

NOVEMBER 6, 2023

This smart, data-driven approach is what we’re discussing today, and it’s got a name: Performance marketing. In this post, we’re exploring the essential tools, techniques, and best practices you need to elevate your performance marketing game to its peak potential. What Is Performance Marketing?

Performance Marketing 82

Performance Marketing Transform Marketing Marketers 82

Exposure Ninja

MAY 2, 2025

You need a digital marketing strategy that attracts the right leads, builds trust and authority, and scales with your firm. Download my free copy Traditional Tactics Don’t Cut It Anymore The next generation of financial clients is mobile-first and research-focused. That’s where Generative Engine Optimisation (GEO) comes in.

Digital Marketing 52

Digital Marketing Gen Z Finance User-Generated 52

Search Engine Land

FEBRUARY 23, 2023

Everyone in SEO is buzzing about AI following announcements from Google and Microsoft about forthcoming AI-powered search functionality. Here’s a closer look at five ways AI is helping SEOs – and five ways it still has a long way to go. Get the daily newsletter search marketers rely on. ” 2. SUBSCRIBE See terms.

SEO 103

SEO Energy User-Generated Performance Marketing 103

Martech

JANUARY 10, 2022

Understanding your current marketing processes, knowing how to measure success, and being able to identify where you are looking for improvements, are all critical pieces of the SEO platform decision-making process. Employing people to implement and use SEO platforms is a prerequisite to success. Who will own enterprise SEO?

SEO 119

SEO Whitepaper Marketing Marketers 119

Search Engine Land

JULY 22, 2024

Collecting data, analyzing past results, generating insights, etc. Conversely, smaller brands that “only” run Google Ads paid search and have small SEO traffic (which mostly originates from branded queries) can probably ignore segmenting audiences altogether. Offsite properties User journeys span several touchpoints.

Price 96

Price eCommerce Customer Journey Copywriting 96

Duct Tape Marketing

AUGUST 22, 2024

Understanding a business’s goals and aligning marketing strategies accordingly is essential, rather than just executing tactics. [05:44] A world where traditional lead generation tactics like SEO and social media advertising are frankly becoming more challenging. So many marketers are hyper-focused on lead generation. (12:17):

CMO 88

CMO Customer Journey Transform User-Generated 88

Martech

MAY 25, 2023

However, for a successful digital asset management strategy, librarians still know best how to generate and manage complex information libraries using metadata. Register and attend “Metadata, SEO, and ChatGPT: What’s DAM Got To Do With It? The post SEO and ChatGPT: What’s DAM got to do with it?

SEO 96

SEO User-Generated Management Customer 96

Martech

MAY 11, 2022

Marketers of all stripes know this, which may be why, on average, marketers are investing more resources into content and SEO in 2022. Fortunately, organic search leaves a data-rich trail that can be leveraged to support a sustainable, high-performing SEO and content strategy.

SEO 106

SEO Health Food User-Generated 106

Martech

AUGUST 31, 2022

And for good reason – billions of users access the platform every single month. Yet, creating and marketing videos goes far beyond YouTube findability. Even beyond that, a well-shaped video strategy can boost your overall SEO efforts. Your overall SEO strategy becomes better informed than that of your competitors.

Digital Marketing 106

Digital Marketing Marketing Strategy SEO Transform 106

Martech

JANUARY 13, 2022

“There are roughly three and a half billion Google searches made every day,” said Craig Dunham, CEO of enterprise SEO platform Deepcrawl, at our recent MarTech conference. There’s great data out there on the impact of the efficiency of SEO as a low-cost acquisition channel,” he added. Apply SEO testing automation. What is SEO?

Marketing Strategy 144

Marketing Strategy Transform SEO Education 144

Calvyn Lee Blog

NOVEMBER 24, 2023

The launch of ChatGPT by OpenAI in late 2022 has sparked tremendous interest in artificial intelligence (AI) and how generative AI tools can be used for content creation and other marketing applications. Rather than focus solely on generative AI, a strategic view evaluates automation opportunities throughout the customer lifecycle.

Transform 130

Transform Digital Marketing Key Performance Indicator User-Generated 130

Neil Patel

OCTOBER 18, 2021

After all, the world’s 14th largest social network boasts around 454 million active monthly users. Brands looking to boost performance on Pinterest should be keeping Pinterest image sizes in mind. While they may be simple, static pins are very SEO-friendly because they offer concise, relevant keywords that search engines pick up on.

Transform 145

Transform User-Generated SEO Entertainment 145

Neil Patel

FEBRUARY 11, 2023

But here is the thing, when you currently perform a search on Bing, Google, or even ask ChatGPT a question neither of them is always correct, which I will get to in a bit. But first, let’s go over what these AI tools really mean for marketers. And that would hurt marketers. Or that people won’t need to search anymore.

SEO 145

SEO User-Generated Price Performance Marketing 145

Kevin Indig

FEBRUARY 27, 2023

Marketing In his outstanding book “Everybody Lies”, Seth Stephens-Davidowitz tells the story of the Facebook news feed: When Facebook introduced the news feed, users flipped out. In August, users viewed 12 billion pages on the service. ”) Engagement almost doubled through News Feed. Often around 6 months.

SEO 65

SEO User-Generated eCommerce Influencer Marketing 65

Neil Patel

FEBRUARY 4, 2021

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. NP Digital Marketing Services. SMB Digital Marketing Case Studies.

Digital Marketing 126

Digital Marketing SEO Marketing Marketers 126

Neil Patel

OCTOBER 23, 2020

To use the free plan, you will not need to register a domain name or choose a web hosting provider since your website will automatically be generated as a sub-domain of WordPress.com. Popular plugins: Jetpack: This integral plugin enhances your site security, performance, marketing, and design capacity.

eCommerce 137

eCommerce Law SEO User-Generated 137

Spiralytics

AUGUST 22, 2024

In the digital advertising market, search advertising is leading the way, generating a market volume of US$679.9 The average ad spending per user is expected to hit US$116.1 With this competitive environment, robust SEO practices are more critical than ever. First Page Website: [link] Founded in: 2013 No.

SEO 52

SEO Copywriting Social Media Marketing Real Estate 52

SocialPilot

JANUARY 26, 2024

In the same context, a well-crafted AI prompt acts as a clear set of instructions to the AI assistant , guiding it to generate content that perfectly aligns with your marketing objectives. I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content.

Transform 105

Transform User-Generated Marketing Marketers 105

Martech

NOVEMBER 10, 2022

If your content automation software is doing all the heavy lifting, SEOs will no longer have to waste hours of their time each week writing out detailed content briefs for content creators. Instead, your c opywriters can skip the SEO learning curve and focus on crafting compelling sentences to create even more compelling content.

Copywriting 101

Copywriting SEO User-Generated Content Marketing 101

Marketing Insider Group

NOVEMBER 18, 2020

The majority of outsourced marketing efforts are executed via retainers, according to the last year’s B2B Marketing Mix Report. 1 More and more companies are taking advantage of retainers, recognizing that the nature of most digital marketing programs is long-term and ongoing.

Marketing Strategy 145

Marketing Strategy Finance Marketing Marketers 145

Sprout Social

FEBRUARY 7, 2024

These tools help companies understand what their competitors are doing by tracking their marketing activities, interactions and overall performance. Build a custom dashboard to compare select competitors and benchmark performance, track customer sentiment in real time and use AI to pinpoint strengths and weaknesses.

Price 128

Price Marketing Marketers Analytics 128

Search Engine Land

MARCH 31, 2023

We don’t yet know what they will roll out to capitalize on AI-powered search – or when exactly users will see ads in this AI-powered experience. Fundamentally, these will still be driven by the user's input and online behavior, just like it is now," he added. The new paid ads That said, fewer links mean fewer ads.

User-Generated 81

User-Generated Advertisers Advertising SEO 81

Hubspot Marketing

MARCH 19, 2024

When done right, short-form content is quick but concise, enabling fast-paced web users to quickly get most of the information they need. And, if a short-form video doesn't pack all the information a person needs to convert, it usually forces marketers to point out the most important facts that will make viewers eager to learn more.

Thought Leadership 106

Thought Leadership B2C Marketing Marketers 106

Orbit Media Studios

OCTOBER 11, 2023

How is your navigation performing? Marketers should really know the clickthrough rates of their calls to action. And for more insights, here’s our detailed process for user flow analysis using GA4. This exploration actually shows the performance of your entire menu system. It’s a very important number. It is that simple.

Analytics 117

Analytics eCommerce CMO SEO 117

Martech

DECEMBER 27, 2022

Even if marketers thought they’d found the perfect formula in the technology and strategies they used in 2022, they still have to switch it up in the new year, for one major reason. New tech platforms, devices and trends will generate new behaviors by consumers, and marketers will have to keep up.

Transform 98

Transform Retail Shoppers Price 98

Search Engine Land

JANUARY 21, 2023

This declutters the results & helps users locate relevant information more easily. Contextual links in featured snippets may present new opportunities and risks 2021: The potential for more links to appear in this high-visibility search result feature had SEOs concerned about click-through rates, brand safety and how to optimize for it.

Search Marketers 82

Search Marketers SEO Marketing Marketers 82

Rock Content

SEPTEMBER 29, 2023

It’s performance marketing. But it’s through branding that you will generate demand. It’s like having a marketing model operating at two different speeds; you must balance the two speeds and adapt them to your specific situation. It encompasses paid search or display advertising.

Branding 98

Branding Energy User-Generated Promotion 98

AWeber

MAY 22, 2024

In the example below, its lead generation landing page features a singular call-to-action, “Tell Us About Your Project,” which is repeated three times throughout the page. Landing pages are sometimes hosted on company websites but may also be published on a dedicated marketing platform. But the benefits don’t stop there.

Whitepaper 105

Whitepaper Copywriting User-Generated Promotion 105

Neil Patel

SEPTEMBER 24, 2020

So why not make the most of this opportunity and use Facebook to market your products and services for generating leads and driving sales? billion of the total active users, which is a staggering 32% of the world’s population over the age of 13. Globally, the average Facebook user has clicked 12 ads in the last 30 days.

Advertisers 99

Advertisers Advertising User-Generated Social Media Marketing 99

Neil Patel

SEPTEMBER 3, 2020

In general, companies focus their attention on a few specific goals, such as these listed on Google’s website : Get more calls to your business: Use this goal to book appointments, schedule a job, get customers, on the phone, or close a deal. This goal would be all about generating offline demand. The focus is on action.

Non-Profit 131

Non-Profit Advertising Advertisers Management 131

Kevin Indig

NOVEMBER 13, 2023

For $15/month, paid subscribers get two monthly deep dives into companies that are very successful at SEO, CRO (conversion rate optimization) or PLG (product-led growth). Shot : On November 1st, The Verge published 8,855 words about SEOs ruining the internet. Other publications in the SEO space followed.

Gen Z 59

Gen Z SEO User-Generated Affiliate Marketing 59

Rock Content

JULY 27, 2020

Still, others put the blame mostly on the rise of Digital Marketing. The rise of digital over the past 10 years has led to a focus on performance and optimization over creativity. It is seen as easier and cheaper to improve SEO than try to come up with an awareness-creating brand campaign. It generates customer insights.

Entertainment 72

Entertainment Finance Advertising Advertisers 72

Moz

JANUARY 14, 2020

Top performing websites are now focusing extra budget back up towards the top of the funnel. Outmarket your competition by generating more of your cheapest and best converting traffic, luvly brand traffic. More visitors to the site equals a higher conversion rate per user (0.49). Attract that user back.

Retail 69

Retail Marketing Mix User-Generated PR 69

CXL

MAY 27, 2022

This behavior has marketers pledging to up their demand generation budgets. In this article, you’ll learn about how a demand generation manager benefits an organization and which qualities they need to fuel your sales pipeline. What is a demand generation manager and why do they matter?

Management 79

Management User-Generated Inbound Marketing CRM 79

Unbounce

SEPTEMBER 19, 2023

It seems that ChatGPT is losing users for the first time and I don’t think any of us expected that this early. And it’s nothing compared to Google’s shares of users. Let’s just segue into when we think about AI or generative AI on it’s on its own. For marketers or for business users.

Copywriting 93

Copywriting SEO Price User-Generated 93

Duct Tape Marketing

AUGUST 22, 2024

Understanding a business’s goals and aligning marketing strategies accordingly is essential, rather than just executing tactics. [05:44] A world where traditional lead generation tactics like SEO and social media advertising are frankly becoming more challenging. So many marketers are hyper-focused on lead generation. (12:17):

CMO 77

CMO Customer Journey Transform User-Generated 77