Search Engine Land

JULY 15, 2024

Defining marketing’s present and future Typically, content created and promoted will help the reader in some way and, in some instances, it will be purely for entertainment. Content marketing and SEO Marketing is about being in the right place at the right time. We can contrast this to promoting content via other means.

SEO 98

SEO Content Marketing Entertainment PR 98

Hootsuite

OCTOBER 22, 2024

That’s right: whether employees are re-posting your brand’s content or crafting their own, any social media content that promotes your company can be considered employee advocacy. It aids in PR crises and issue management. And hey, creating a great place to work has many other benefits.

PR 113

PR Gen Z Thought Leadership Communications 113

Neil Patel

MARCH 22, 2021

If you don’t take the right approach to PR, marketing, and advertising, it won’t be long before you have to shut your doors. Luckily, these PR sites will help you prevent just that. With your PR covered, you are free to focus on other important aspects of your business launch. Cision maintains a database of approximately 1.4

PR 141

PR Price Place Branding 141

Marketing Insider Group

JULY 7, 2021

PR and SEO? When it comes to dynamic duos, PR and SEO didn’t always match up so easily. For a long time, SEO teams were considered behind-the-scenes technical wizards helping brands climb the Google rankings ladder while PR teams were out in the real world doing the actual marketing. Why Companies Need PR and SEO.

PR 145

PR SEO Thought Leadership Communications 145

Sprout Social

MAY 3, 2017

There are many ways to use social media in your PR strategies. The purpose of PR is to have as much positive coverage on your company as possible and as often as possible. We’ve never had more ways to promote a product. Of course, being too promotional will also make your brand unattractive. Avoid promotional material.

PR 109

PR Influencer Marketing Promotion Management 109

Animalz blog

APRIL 24, 2025

Focus on promoting your content across platforms and channels where AI models gather information. Launch digital PR efforts : Create and distribute data-driven reports, case studies, or industry benchmarks. r/SaaS, r/ProductManagement) and industry-specific forums like GrowthHackers or StackExchange.

PR 109

PR Shipping User-Generated SEO 109

Search Engine Land

NOVEMBER 21, 2023

At a time when brand reputation and visibility are critical, blending SEO with digital PR is a must. This article gives an overview of integrating SEO into digital PR to achieve business goals, plus best practices for effective collaboration and communication. Why support digital PR efforts with tested SEO strategies?

PR 110

PR SEO Branding Non-Profit 110

Neil Patel

FEBRUARY 17, 2021

We all love a great sales promotion. Whether it’s 20 percent off, buy one get one free, or a limited time offer, we’re all suckers for a deal, so why aren’t you using sales promotions in your paid campaigns? Sales promotions can make your ads jump off the page, boost engagement, and grow your sales. It’s in the name!

Promotion 134

Promotion Advertising Advertisers Retail 134

Backlinko

OCTOBER 23, 2024

You’re in the right place. Include all content stages in your calendar, noting key steps like the following: Research Writing Editing Design SEO optimization Publication Promotion Social media scheduling Most importantly, ensure each piece ties back to your initial objectives. You need to promote it effectively, too.

Marketing Strategy 112

Marketing Strategy Content Marketing eBook Marketing 112

Sprout Social

SEPTEMBER 1, 2021

As brands find new channels and avenues to promote their products, there’s no shortage of data to track and measure. Share of voice (SOV) is a metric that illustrates your place in the market, making it a great place to start. This will give you an idea of which publications to focus on for your outreach and PR efforts.

PR 145

PR SEO Analytics Shipping 145

Sprout Social

SEPTEMBER 18, 2024

For example, KFC’s Kazakhstan account uses the country’s local language and influencers, while promoting country-specific promotions and products. Set yourself up for success by getting the right documentation in place and creating ways to align your team. You can create audience personas using your current social media data.

Social Media Marketing 132

Social Media Marketing Marketing Marketers User-Generated 132

Hubspot Marketing

NOVEMBER 15, 2024

Those potential marketing channels cover any place that could influence a customer’s brand perception, including: Traditional marketing like TV, radio, out-of-home advertising. PR and earned media. Direct sales conversations and promotions. Digital marketing like SEO, email, and social media. Employee engagement.

CMO 124

CMO Traditional Marketing Communications Marketing 124

Hubspot Marketing

APRIL 8, 2025

Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. More importantly, the best reviews are organic and not overly promotional. That means that in that space, you cant self-promote. Obvious or over-the-top self-promotion. Build trust by adding value.

Gen Z 103

Gen Z Copywriting Real Estate Marketing 103

Hubspot Marketing

APRIL 8, 2025

Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. More importantly, the best reviews are organic and not overly promotional. That means that in that space, you cant self-promote. Obvious or over-the-top self-promotion. Build trust by adding value.

Gen Z 103

Gen Z Copywriting Real Estate Marketing 103

Orbit Media Studios

OCTOBER 30, 2024

In many places, dull has been institutionalized, especially in social media marketing. Write for many websites A brand that appears in more places is more likely to be recommended by the AI. Upload it to PR services. Those activities look a lot like SEO, content marketing, PR and social media. Indifference is the enemy.”

SEO 107

SEO Branding User-Generated PR 107

Customers.ai

NOVEMBER 20, 2024

It was a brilliant strategy to maximize the impact of such a major promotional moment! Their preparation got us thinking: what are the must-do steps marketing teams need to take before launching a campaign, whether it’s a Shark Tank debut, a product launch, or a big promotional push? What is a PR checklist, and why is it important?

PR 76

PR Gen Z User-Generated Analytics 76

Hubspot Marketing

JANUARY 22, 2025

While social media channels tend to get the most attention, the best place to spend your time with organic marketing is SEO, as it tends to drive 1000%+ more traffic. Because these arent publicly posted online, these are a great place to be more candid and exclusive with the information you share. Unsure about your SEO strength?

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Sprout Social

MAY 22, 2025

The goal isnt just to promote a service or productits to mobilize people around a cause. Promote multiple ways to give If every social post is a fundraising appeal, you risk overwhelming your audienceor worse, losing their attention entirely. That distinction influences everything from content strategy to community management.

Social Media Marketing 107

Social Media Marketing Transform Marketing Marketers 107

Backlinko

JANUARY 23, 2025

Step 4: Form a Content Strategy With your keyword research and keyword map in place, it’s time to create an SEO content strategy. Here’s how the journey typically unfolds: Inspiration: Thats beautiful, where is that place? Use internal linking, partnerships, digital PR, and guest posting.

SEO 88

SEO PR User-Generated Non-Profit 88

Buffer Marketing

OCTOBER 31, 2024

Since Instagram is such a visual platform, high-quality imagery typically performs well, but raw footage has its place. It's promotion and engagement all in one! If you're a creator, you can partner with a brand on a giveaway or offer up items you've tested or received in PR.

Transform 117

Transform PR Product User-Generated 117

Search Engine Land

JUNE 28, 2023

There are simply many more effective ways to generate backlinks and build an effective digital PR strategy. When backlink efforts are combined with high-quality PR, these tactics drive more traffic to your site, boost quality inbound leads and – ultimately – generate more revenue to grow your business.

PR 88

PR Thought Leadership SEO Place 88

Jeff Bullas

JANUARY 30, 2023

This included my current situation and…reading “ The 4 Hour Work Week ” by Tim Ferriss, diving into David Meerman Scott’s book “ The New Rules of Marketing and PR ” to discover his take on the role of content in an online social media blogging world and a burning curiosity about the rising social media platforms of Twitter and Facebook.

Fashion 290

Fashion Affiliate Marketing PR Industry Insights 290

Hubspot Marketing

JULY 22, 2024

Here's an example: if you found that one of your competitors employs stronger social media marketing strategies , you might add "We'll post 3 times per week on our social media profiles" under "Promotion." If you publish (or intend to publish) on social media, this is the place to talk about it.

Marketing Plan 106

Marketing Plan Social Media Marketing Marketing Marketers 106

Orbit Media Studios

DECEMBER 17, 2024

Audience research: Communities and PR opportunities This method comes from our friend, Liza Adams , who uses AI for marketing strategy and research. This may give you ideas for PR, event marketing and community engagement. Let AI find that nugget for you, then use it in social promotion. Do everything possible to promote them.

Thought Leadership 117

Thought Leadership Copywriting SEO Marketing 117

Hubspot Marketing

FEBRUARY 21, 2018

If only there were a way to organize your answers to all of these questions -- a place where you could enter in estimated costs for all of your line items, and then compare your projected marketing budget to what you actually end up spending. Our latest offer, 8 Free Budget Templates to Manage Your Marketing Spend , has got you covered.

Management 145

Management PR User-Generated Advertising 145

Hubspot Marketing

MAY 7, 2025

This free template allows you to sort your social media content in a spreadsheet that's designed to help you track the day, time, and social media channel on which everything you create is being promoted. Pro tip: If youre new to social media advertising, this ebook is a beginner-friendly place to start. Provide value.

Social Media Marketing 112

Social Media Marketing eBook Marketing Marketers 112

Duct Tape Marketing

NOVEMBER 2, 2017

7 Ways to PR your Personal Brand on a Budget written by Guest Post read more at Duct Tape Marketing. Our profiles exist across a plethora of channels and each one is an opportunity to promote a professional and approachable brand. You don’t need to hire an expensive PR firm to get some traction with this. Get Media Coverage.

PR 74

PR Branding Non-Profit Social Media Marketing 74

Hubspot Marketing

MAY 7, 2018

When you need a dose of inspiration, blogs like PR Examples are a great place to find the most compelling PR plays. Photo Credit: PR Examples. Photo Credit: PR Examples. Photo Credit: PR Examples. Photo Credit: PR Examples. Read on to get inspired by some of the best minds in public relations.

PR 145

PR Law Fashion Price 145

SocialPilot

MARCH 26, 2025

Channels like PR, SEO, paid ads, and social media accord your brand the chance to own its space and rise above the competition. Lets explore how to calculate the share of voice of your brand across channels SEO, social media, PR, and advertising. Tools like Cision or CoverageBook can help you collect data on your brands PR mentions.

PR 45

PR Whitepaper User-Generated Advertising 45

Neil Patel

MARCH 15, 2021

Pull a PR Stunt. If you want that first sale fast, pulling a PR stunt could do the trick. Much like viral videos, a PR stunt has the potential to propel your brand into fame. A PR stunt consists of doing something unusual, outrageous, hilarious, or remarkable enough to be worthy of media attention.

PR 145

PR Affiliate Marketing eCommerce Shipping 145

Sprout Social

MARCH 27, 2025

It’s morphed into a place for genuine connection. Many creators also monetize through affiliate marketing and channel memberships, giving brands the opportunity to collaborate on exclusive content and promotions. If content is overly promotional or salesy, it will fall flat.

Gen Z 95

Gen Z Affiliate Marketing Influencer Marketing User-Generated 95

Hubspot Marketing

OCTOBER 17, 2019

For example, if you already have a blog that's rolling out weekly content in your niche (owned media), you might consider promoting your blog posts on Twitter (paid media), which customers' might then re-tweet (earned media). Small Girls PR. A post shared by Small Girls PR (@smallgirlspr) on Oct 9, 2019 at 8:23am PDT.

Marketing Strategy 145

Marketing Strategy PR eBook Food 145

Neil Patel

FEBRUARY 9, 2021

Guerrilla marketing is a marketing strategy in which a brand or company uses the element of surprise to promote a new product. Make sure you have the basics of your social media marketing in place, then keep reading to see how these brands could surprise their audiences and make a significant impact. What is Guerrilla Marketing?

Stealth Marketing 134

Stealth Marketing PR Social Media Marketing Advertising 134

Hubspot Marketing

JULY 31, 2019

You should know where and how you’re going to publish and promote your content before you put the proverbial pen to paper — otherwise, your time and resources could go to waste. Content distribution channels are the channels through which you share and promote the content you create. Where should I publish my content , you ask?

PR 145

PR Key Performance Indicator Price Whitepaper 145

OnPassive Marketing

APRIL 20, 2022

This article will teach you how to cross-promote your business and increase your sales growth. Where to s tart with Cross-Promotion. Cross-promotion has become increasingly popular in recent years to expand sales. Let’s discuss the different types of cross-promotion and how to start cross-promoting your business.

Promotion 59

Promotion PR Affiliate Marketing Customer loyalty 59

Sprout Social

FEBRUARY 20, 2025

Rather than placing the responsibility solely on the social team, we built a cross-functional influencer and creator marketing machine that spans many departments and functionsand that has been one of the keys to our success. The Sprout team uses our own Influencer Marketing platform to zero-in on the right partners quickly.

Influencer Marketing 83

Influencer Marketing Transform Marketing Marketers 83

Martech

MAY 9, 2024

If AI can write, optimize and place content with the guidance of a generalist marketer, why have a content marketing group? Brand/PR will have fewer, higher-skill people. AI will take over the enforcement of brand guidelines and AI agents will handle brand promotion and basic PR.

PR 135

PR Transform CMO Marketing 135