Buffer Marketing

JULY 11, 2024

  If that resonates, you’ve come to the right place.  Here's a great example from Buffer's Senior Product Marketing Manager, Michael Eckstein : Day 13 Write about an accomplishment you're proud of (recent or from when you were 9) and what led to it.

Branding

Martech

JUNE 11, 2025

Marketing leaders need to engage their teams — because you never know who might have the mind of a product marketer just waiting to be tapped — and make the case for investing in more specialized resources. And that kind of experience-led growth relies heavily on strong product marketing. It can be challenging.

Branding

Orbit Media Studios

NOVEMBER 13, 2024

A lot of my early stuff I seemed to be trying to earn a place at the table. Getting to that place changed everything. And 15 years before that in Corporate Brand, Product Marketing leadership roles. What are you doing differently these days, Ann? Everything. Philosophically: Don’t overthink. Have an opinion.

Marketing

Martech

JUNE 27, 2025

It also found that CEOs who place marketing at the core of their growth strategy are twice as likely to have greater than 5% annual growth than their peers. Marketing must execute someone else’s vision and chase targets built without marketing’s input or insights. The product-market fit isn’t there yet.

Finance

Hubspot Marketing

JUNE 30, 2025

Here’s how Lemlist approaches a listing of job responsibilities for a product marketing role: The company bolds the jobs to be done and gives a succinct description. Our research shows that blog posts and interviews still take 3rd and 4th place across content formats for 2025. That's pretty special.

Management

Martech

NOVEMBER 22, 2024

Here’s an exercise to document your customers’ experience and identify places within the process that could be improved: 1. For example, billing matters go to accounts receivable, product inquiries to product marketing. Where can you improve your customer experience? Identify a customer journey that may need refinement.

Customer

Martech

JULY 24, 2025

Give them something to explore further that ties to what they were interested in in the first place. Paddle puts audience needs first, focusing on topics SaaS founders care about, like pricing, product-market fit and go-to-market strategy, instead of just promoting its billing platform.

SEO

Animalz blog

AUGUST 12, 2024

But I can at least spot or see opportunities where no one’s really talking about something or writing about it in a particular way and bring that back into content marketing, brand marketing, or product marketing. TikTok and Instagram are great places for pithy, stamped-out videos about prosumer productivity topics.

Shipping

Martech

DECEMBER 26, 2024

Dig deeper: QR code alternative introduces shoppable video ad tool Diversifying channels to reduce brand safety risk Marketers are understandably concerned about brand safety on digital channels. Brand safety tools do more than ever to evaluate and rate content to avoid placing ads in the wrong context.

Customer

Customers.ai

NOVEMBER 20, 2024

By selecting the right marketing channels, you’re playing to win, ensuring your message reaches the right people, in the right place, at the right time. Create Magic: Craft Campaign Messages That Convert Your campaign message is the heart of your marketing strategy. What is a product marketing checklist?

PR

SocialPilot

FEBRUARY 23, 2025

Boosts Search Engine Rankings When it comes to local SEO, Google places a significant emphasis on reviews. These are just a few powerful advantages of review marketing, but the impact goes even deeper. To truly harness the power of reviews, you need a solid strategy in place. The best part?

Marketing

Buffer Marketing

FEBRUARY 27, 2025

Depending on who you ask, it’s either the best place to build a newsletter business or a platform that only works for big-name writers. It can give you a serious advantage in search, as Lade Falobi, who shares product marketing insights in Marketing for Geeks , shares, "I wish I’d known to optimize for search earlier.

Promotion

Martech

AUGUST 28, 2024

“Turning static documents into dynamic briefs is a huge value proposition,” Richard Whitehead, director of product marketing at Adobe, told us. ” The solution can be used to design campaigns for a range of channels, from social media to display, but delivery does not take place within Workfront.

User-Generated

Backlinko

OCTOBER 16, 2024

This means there’s plenty of room for growth in SEO jobs. Ways to Advance Your SEO Career: Agency, In-House, or Consulting There are typically three different career paths you can take in SEO: Working for an agency Working in-house Becoming a consultant Each path comes with its own pros and cons.

SEO

The Marketing Operations Leader

APRIL 15, 2025

Fill out this form to learn more about The Marketing Operations Leader sponsorships. But measuring the right things is a great place to start. Helps prioritize where to focus sales and marketing resources. The 8 Must-Have Reports of the ABM Leader Doing ABM right is hard. Here are the 8 must-have reports of the ABM leader.

Customer Acquisition

Martech

NOVEMBER 22, 2024

Here’s an exercise to document your customers’ experience and identify places within the process that could be improved: 1. For example, billing matters go to accounts receivable, product inquiries to product marketing. Where can you improve your customer experience? Identify a customer journey that may need refinement.

Customer

Hubspot Marketing

FEBRUARY 26, 2025

The map organized the different types of stakeholders into three key circles of influence: circle of influence types of stakeholders Core Decision Makers VP of Marketing: Final approval on messaging strategy and budget. Product Marketing Manager: Product positioning and feature communication.

Finance

Hubspot Marketing

AUGUST 7, 2025

If you’re launching a product, you’ll need a product marketing manager to do it right. The best hiring sequence will ultimately vary from company to company, but these suggestions are a great place to start. This means marketing must become more sophisticated and often complex to attract attention.

Marketing

Animalz blog

JULY 29, 2025

In this episode, you’ll see how Jennifer Clark’s small team produced 300 pieces of content last year, and why rethinking content’s value could transform your marketing strategy. She’s built a pod model that brings together product marketing, demand gen, and content. So I could probably send some of those over to you.

PR

Use Insider

OCTOBER 24, 2024

Remove Data Silos by Aggregating All Personalization Data in One Place Successful personalization relies on data about your visitors and customers. Its’ foundation is called Experience OS — a single place for managing and analyzing personalization activities across channels like on-site, in-app, email, and push notifications.

eCommerce

Hubspot Marketing

MAY 28, 2025

Table of Contents What is ecommerce video marketing? Video Marketing in Social Commerce 5 Benefits of Ecommerce Video Marketing Amazon Video Marketing: An Overview Live Stream Product Marketing: An Overview 4 Tips for High-ROI Ecommerce Videos What is ecommerce video marketing? Short-form videos.

eCommerce

illumin

AUGUST 30, 2024

Spotify is also addingan Audience Manager tool (set to release in early 2025) that will offer a advertisers a dedicated place to manage their saved audiences. The company isn’t satisfied simply improving its audio and podcast marketing or music advertising, it instead takes a more holistic approach to developing its advertising portfolio.

Advertising

Martech

SEPTEMBER 12, 2024

At this point, it doesn’t look likely that any other products in the category can match SFDCs power and momentum in enterprise-level systems. Marketing automation platforms are an obvious place to look for a market dominator. Data portability should be a priority for any modern marketer.

Marketing Automation Platform

Buffer Marketing

JULY 8, 2025

I post a mix of product marketing advice, personal reflections, behind-the-scenes content, and new Buffer features. Add LinkedIn as a channel to Buffer Look at your 'Sent Posts' tab to see analytics Now you’ll be able to plan, publish, and now analyze your LinkedIn content all in one place.

Analytics

The Marketing Operations Leader

FEBRUARY 25, 2025

Join us on Thursday, March 6, at 2 PM ET for an exclusive encore webinar featuring Stephen Cave, Product Manager at World Vision Canada , and Rohan Bhatt, Senior Product Marketing Manager at Adobe. Ensure tracking is in place before launch (ever had missing UTM data? 📌 2. Yeah, it’s a nightmare).

Customer Journey

Animalz blog

JULY 16, 2025

Involve Other Functions in Content Planning With executive support in place, you can start to involve other teams. Content, creative, product marketing, campaigns — these four functional areas really need to be deeply, deeply integrated,” says Heike Young , Senior Content Manager at Microsoft.

CMO

Animalz blog

JULY 16, 2025

Involve Other Functions in Content Planning With executive support in place, you can start to involve other teams. Content, creative, product marketing, campaigns — these four functional areas really need to be deeply, deeply integrated,” says Heike Young , Senior Content Manager at Microsoft.

CMO

Animalz blog

JULY 8, 2025

Data shapes product, marketing, and company direction. She also uses AI in smart ways to increase production by 30%. MCP dropped and we were ranking #1 for ‘What is MCP’ before product marketing even finished the deck.” (23:20) Let’s get this into a really quantifiable place to prove the value of content.

Thought Leadership

Welcome Software

FEBRUARY 26, 2025

Andrew Pagonis, Global Product Marketing Lead at Google (Gemini) talks with our very own Anthony Aiosa, VP of Product and Customer Marketing on exactly how you should be using AI to enable—not eliminate—you in your marketing role. Find out all about it by watching the session.

Gen Z

Welcome Software

JUNE 30, 2025

Adoption is distributed across several key user profiles : Senior Leadership/Executives, Product Marketing Team, Customer Success, Content Marketing, Digital Marketing, Field Marketing, Data Analysts, Experimentation Managers, Brand & Creative Teams, Events Teams. How are all these people using Optimizely Opal?

Transform

Litmus

JULY 7, 2025

If not, don’t send another email until you have these in place. Email marketing programs are becoming more deeply embedded in omnichannel customer journeys,” says Rohan Bhat, Sr. Product Marketing Manager at Adobe. “We Read more about how Litmus can help financial institutions here.

Marketing

Welcome Software

MARCH 17, 2025

Scaling optimization efforts with limited resources Successful experimentation requires collaboration across product, marketing, engineering, and data science teams. Experimentation must no longer be limited to a select few; it must be democratized across product, marketing, engineering, and data science teams.

Transform

Hubspot Marketing

MAY 13, 2025

As Roshni Shaikh , product marketer and GTM strategist, shares, Platforms like Reddit are the last corners of the internet where we can find authentic experiences that arent shadowed by social medias flaunty nature. Instead, communities expect you to pull up a chair, sit down, listen, and share something real.

Copywriting

Litmus

DECEMBER 2, 2024

Email campaign planning template One centralized place where campaign information lives is valuable for all email marketing programs. Blake Miller , Senior Director Product Marketing, Salesforce Segment your subscribers The first step to personalizing emails is segmenting your subscriber lists.

Copywriting

Animalz blog

AUGUST 5, 2025

Kirti Sharma runs marketing for Adobe Learning Manager and Captivate and brings twenty years of experience in B2B SaaS. She blends product marketing with day-to-day content work and starts every plan with clear positioning, not channels. She leads product, demand, and content marketing for a 250-person business unit at Adobe.

Thought Leadership

Lusha

NOVEMBER 18, 2024

They: Manage the sales technology stack Implement sales methodologies Provide training and support to sales representatives Track sales performance Identify bottlenecks Develop strategies to improve efficiency and productivity Marketing Operations Specialists: These experts oversee the marketing technology stack.

CRM

Hubspot Marketing

JULY 7, 2025

What I love: This is a great product marketing idea with an emphasis on the dream state. Historical Era TikTok Frames What ChatGPT suggested: “Product in historical era” TikTok frames. Produce stills that place your SaaS product inside widely anachronistic scenes, subtly highlighting how painfully slow old workflows were.

User-Generated