Sprout Social

SEPTEMBER 17, 2024

It’s often the first place a customer will look for information about your business. But it’s also the first place they’ll go to ask questions, get help and offer you feedback. YouTube: Utilize video content to offer comprehensive product reviews and exclusive peeks behind the scenes of your brand, building transparency and trust.

Retail 124

Retail Shoppers User-Generated Customer Journey 124

Sprout Social

JULY 23, 2024

5 of the best brands on Pinterest More brands are using Pinterest as not only a place to upload shareworthy images, but to promote products and drive conversions. The brand’s Pinterest profile gets over 10 million monthly views using a mix of keywords and product-focused hashtags.

Gen Z 134

Gen Z Branding Retail Content Placement 134

Customers.ai

OCTOBER 21, 2024

This allows you to send the right message to the right customer at the right time, whether they’re a first-time buyer or a loyal repeat shopper. How to Trigger Flows to Repeat Shoppers For businesses looking to target their repeat shoppers, triggering automated flows can be a powerful way to engage and drive repeat purchases.

Shoppers 73

Shoppers Shipping Analytics User-Generated 73

Sprout Social

MARCH 14, 2025

Within minutes, the product sells out. Live social shopping is a virtual event that combines live product demonstrations with the connective power of social media. Like QVC for Gen Z, brands and influencers can showcase their products via a livestream shopping platform. Sounds too good to be true? What is live social shopping?

Branding 122

Branding Gen Z Energy Shoppers 122

SmartBrief - Marketing

AUGUST 21, 2024

This purpose has been the cornerstone of Hallmark’s success, extending beyond greeting cards to include a wide range of products and experiences that resonate with millions of fans. “Hallmark created an interconnected ecosystem that linked all of our products, retail, and media experiences together across the brand,” said Perry.

Shoppers 98

Shoppers Transform Retail Price 98

Backlinko

JANUARY 24, 2025

The company grew its business on expert product knowledge and top-tier customer service. Despite offering thousands of products, the layout is clean, organized, and easy to navigate. It provides links only to popular products and categories. By limiting the options to these key choices, it avoids overwhelming shoppers.

eCommerce 93

eCommerce Shoppers Transform User-Generated 93

Martech

OCTOBER 1, 2024

PMax runs ads across all Google-owned media, including unexpected places like Gmail inboxes, which lack the personal touch marketers prefer. Marketers provide inputs like goals, budgets and product feeds and Advantage+ takes over from there. For many brands, this “black box” approach feels restrictive.

Branding 124

Branding Advertising Advertisers Retail 124

Martech

OCTOBER 16, 2024

retail sales taking place in brick-and-mortar stores and nearly 80% of marketing budgets spent on digital channels, something doesn’t add up​. I’ve also been known to walk into a store for one thing and walk out with $200 of skin products. But with 80% of U.S. At first, this number surprised me, given how much time people spend online.

Retail 122

Retail CMO Customer Journey Shoppers 122

Hootsuite

MARCH 21, 2025

TL;DR Shoppers on Instagram spend more than on other platforms (40.1% Convert to a Business account, use Commerce Manager to create a shop, and upload a product catalog (manually or via platforms like Shopify). This makes your products shoppable directly on Instagram or through your website. spend $200+), and 37.3% based shops.

eCommerce 96

eCommerce Shoppers User-Generated Entertainment 96

Sprout Social

JANUARY 27, 2025

Its often the first place a customer will look for information about your business. But its also the first place theyll go to ask questions, get help and offer you feedback. YouTube: Utilize video content to offer comprehensive product reviews and exclusive peeks behind the scenes of your brand, building transparency and trust.

Retail 89

Retail Shoppers User-Generated Customer Journey 89

Hubspot Marketing

DECEMBER 6, 2024

A recent study even found that of shoppers stopped buying from a brand based upon a conflict of values. Michael Graves Design has baked accessibility and inclusion into its product offerings. Thus the mission and purpose of the brand is fulfilled with the actual product the brand produces.

Communications 106

Communications Branding Shoppers Fashion 106

Martech

OCTOBER 8, 2024

The campaign goal We wanted to persuade more people to view and order their personalized products. Prompt 2: I ask Chad to familiarize himself with my client’s company, its products and brand tone of voice. I also asked Chad to list the benefits of my client’s products. Now Chad is in a good place to begin to help me.

Copywriting 130

Copywriting Email Marketing Shoppers User-Generated 130

Customers.ai

DECEMBER 19, 2024

The product you know and love is leaps and bounds ahead of where it was just 12 months ago. With Klaviyo only tracking cookies for seven days and most visitor ID tools treating everyone like theyre brand-new, a lot of returning shoppers were slipping through the cracks. Repeat shoppers? As a founder, its always a hard answer.

Shoppers 85

Shoppers Direct Mail Customer Journey eCommerce 85

Martech

DECEMBER 18, 2024

Examples include: Using products longer rather than replacing. ” Could this also be a sign of people choosing experiences over products? An understanding of themselves and their place in the world (57%). Choosing to buy second-hand or DIY rather than already assembled. Fixing rather than buying new.

Price 109

Price Shoppers Place Product 109

Martech

APRIL 10, 2025

Let’s say your website supports a chain of ice cream parlors, and an AI assistant helps users find the nearest location with hours and directions when they ask, “Where is the closest place to buy ice cream right now?” Conversion rates: Is AI bringing buyers or just window shoppers? Why does this help?

Transform 134

Transform User-Generated Analytics Retail 134

Neil Patel

JANUARY 4, 2021

With over a billion active users and growing, Instagram may already be one of your favorite places to promote your e-commerce store. However, lots of opportunities exist for marketing on the channel , so it can be a great place to build a follower base and get the word out about your products and brand.

Product 145

Product Promotion Shoppers Shipping 145

Hootsuite

NOVEMBER 28, 2024

It’s a visual search engine, productivity tool, and e-commerce powerhouse for brands of all sizes. Key takeaways Pinterest marketing is the practice of using the platform as a visual search engine to help relevant audiences discover products or services. Proof: 80% of Pinners have discovered a new brand or product on Pinterest.

Gen Z 119

Gen Z Affiliate Marketing Fashion Social Media Marketing 119

Customers.ai

DECEMBER 11, 2024

Theyre clicking around, checking out products, and maybe even adding items to their cart. High-intent shoppers or just window browsers? email with a curated list of products theyve browsed. Catching a high-intent shopper at the perfect moment Meet Jake. But you have no idea who they are. Who knows?! Shes hovering.

Shipping 77

Shipping Shoppers Law eCommerce 77

Buffer Marketing

APRIL 29, 2025

I find myself wanting to buy a new product I’ve seen on Instagram at least once a week. What started out as a simple photo-sharing app has evolved into a powerful social commerce platform where you can show off your products, find new customers, and even make direct sales. much of Europe, and Asia-Pacific).

Gen Z 113

Gen Z Influencer Marketing Manufacturing User-Generated 113

Jeff Bullas

FEBRUARY 1, 2023

The founders of Etsy, Kalin, Maguire, and Schoppik, were all artists and crafters who saw a need for an online platform that would allow artisans to sell their products directly to consumers. Airbnb Airbnb is an online marketplace that connects people looking for a place to stay with people who have a spare room or home to rent out.

Food 278

Food User-Generated Shoppers Retail 278

Search Engine Land

SEPTEMBER 19, 2023

Pinterest just rolled out a bunch of fresh and upgraded ad products. Here’s a roundup of the platform’s key ad product announcements you need to know about. Product Spotlight Premiere Spotlight allows brands to exclusively own premium ad placements on Pinterest, ensuring their campaigns get maximum exposure.

Advertisers 121

Advertisers Advertising Product User-Generated 121

Hootsuite

FEBRUARY 10, 2025

It works by placing cookies to track user behavior across devices, enabling features like retargeting, audience building (Custom and Lookalike Audiences), and tracking key conversion events like purchases, sign-ups, and checkouts. One of the products I looked at was a pair of glasses you can customize with little charms at the temples.

Social Media Marketing 98

Social Media Marketing Shoppers Law Advertising 98

Martech

APRIL 20, 2023

We usually only cover AI-powered martech products that are available to use now. Proxima has added AI to its proprietary database of 55 million B2C shoppers to generate audiences for prospecting on Meta, Google and TikTok. This feature is currently free to all new Constant Contact customers for a limited time. Get MarTech!

Product 117

Product Shoppers B2C User-Generated 117

Customers.ai

JANUARY 2, 2025

Browsing a product? Post-Purchase Upsells : Suggest complementary products or encourage repeat purchases right after checkout. Browse Abandonment Emails : Re-engage window shoppers who clicked around but didnt take the plunge. Thats where trigger-based email marketing comes in. Abandoning a cart? Leaving a 5-star review?

Email Marketing 79

Email Marketing eCommerce Shoppers Marketing 79

illumin

MARCH 27, 2025

Starting this Spring, a streamlined checkout will direct shoppers to the advertisers website to complete their purchase. They are also introducing an optimization that lets our system show additional catalog products when promoting a preferred set (such as highlighting jackets while also suggesting a relevant dress).

Shoppers 66

Shoppers User-Generated Retail Advertising 66

Hubspot Marketing

NOVEMBER 1, 2024

You see, B2C works with third parties or “middlemen” like wholesalers, retailers, or distributors to get your product into consumer hands. Your product goes straight from the manufacturers to the consumer who bought it through the brand’s website, store, or popup. Retailers often even help shoulder some of the marketing to drive sales.

Manufacturing 122

Manufacturing B2C Non-Profit eCommerce 122

Vertical Response

AUGUST 19, 2024

Imagine the power of your target audience doing the marketing for you, simply because they are excited about your product or service. One of the significant benefits of buzz marketing is its ability to generate anticipation and excitement for product launches, enhancing overall consumer engagement.

Advertisers 84

Advertisers Advertising Buzz Marketing Marketing 84

Sprout Social

SEPTEMBER 21, 2022

With m-commerce on the rise, there are hundreds of specialized shopping apps for buying virtually any kind of product—from clothing and electronics to cars and houses. In this post, we’ve listed some of the best shopping apps to help you save time, find the right products and services, and snag the best deals. Cashback shopping apps.

Shoppers 145

Shoppers Retail Finance Shipping 145

SocialPilot

MARCH 28, 2025

We all look for customer reviews when we have to make a big purchase such as a mobile phone or even a skin care product. As a business, you can typically collect reviews from: Your own website, where customers leave feedback on product pages or dedicated review sections. The more places your reviews appear, the greater the impact.

Retail 82

Retail Shoppers SEO User-Generated 82

Customers.ai

DECEMBER 31, 2024

Purchase Behavior : See which products visitors view, how long they stay, and whether they add items to their cart. For example, brands using Customers.ais tools have seen a 25% lift in abandoned cart recovery rates and 5x ROAS by identifying anonymous shoppers and sending timely follow-ups.

Key Performance Indicator 96

Key Performance Indicator Transform Outbound Marketing Marketing 96

Hubspot Marketing

MARCH 11, 2025

Its how brands get their products in front of eager customers like me while not wasting too many ad dollars chasing cat owners instead. Greg Brunk , Head of Product at MetaRouter, notes that RMNs have a unique ability to deliver on performance criteria and help tell the story of your ads to leadership. Gather first-party data.

Retail 68

Retail Customer Shoppers Advertising 68

Buffer Marketing

OCTOBER 28, 2024

Whether you're looking to improve your customer service , gather product feedback, or keep tabs on your online reputation, Mentionlytics could be a valuable addition to your digital marketing toolkit. In standard affiliate partnership deals, you only pay your partners when they refer a customer who buys your product.

Digital Marketing 105

Digital Marketing Price User-Generated Affiliate Marketing 105

Sprout Social

MARCH 27, 2025

Additionally, brands can collaborate with creators through Facebook Live Shopping online events, where they can showcase and sell products in real time. Brands can also work with creators through affiliate marketing programs, allowing them to tag products in posts and earn commissions on sales. TikTokMadeMeBuyIt).

Gen Z 98

Gen Z Affiliate Marketing Influencer Marketing User-Generated 98

Sprout Social

MAY 14, 2025

According to the Q1 2024 Sprout Pulse Survey, Gen Z is most likely to use social to discover new products, keep up with the news and seek customer care from brands. According to The 2023 Sprout Social Index, Gen Z are impulsive social shoppers. Baby Boomers place significant trust in influencers.

Gen Z 67

Gen Z Millennials User-Generated Entertainment 67

Customers.ai

OCTOBER 4, 2024

While that is the most basic benefit, we’d be remiss if we didn’t discuss the other core benefits of using a Google Ads customer match list: Better Targeting : Customer Match lets you reach in-market shoppers by using your first-party data to find customers who are actively looking for products like yours. Pretty cool, right?

Customer 59

Customer Shoppers Outbound Marketing Advertising 59

Sprout Social

JULY 7, 2021

Known as conversational commerce, this buying experience offers customers even greater convenience and enables brands to engage shoppers in more personalized ways. Not only does the customer service representative you’re talking to find the product for you, they’re also able to complete your transaction in the chat. Now, more than 1.7

Shoppers 145

Shoppers eCommerce Manufacturing Customer Journey 145

AWeber

MAY 18, 2025

If you're wondering how to create a personalized email that actually resonates, you're in the right place. email with product recommendations based on your last website visit, or exclusive tips tailored to your business niche. suggesting specific products, or offering tailored resources. What Is Personalized Email Marketing?

Email Marketing 59

Email Marketing Shoppers Food Marketing 59