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How Email Marketers Should Navigate the Gmail Promotions Tab Today

Litmus

However, ever since Gmail launched its tabbed inbox in 2013, some marketers have been clamoring for their emails to be delivered to the Primary tab vs. the Promotions Tab. There’s been a lingering perception that Gmail’s Promotions Tab equals the spam folder, but that’s far from the truth. What is the Gmail Promotions tab?

Promotion 103
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SMS deliverability: What you need to know

Martech

Promotional SMS messages communicate a special offer or a new product to consumers. A customer expecting only service-related SMS messages (shipping updates, for example) doesn’t want to get a lot of texts about discounts on new purchases. Not getting express promotional SMS content opt-in.

Shipping 128
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5 Proven Ecommerce Growth Strategies ($0 to $100 Million)

Backlinko

Understand what they want, and hit them with the right with the right message in the right place at the right time.” First, their discovery set promotion seemed like a slam dunk: sell fragrance samples for $1 plus shipping. Customers paid $1 plus $10 shipping. The actual shipping cost was $7-12 per unit.

eCommerce 109
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How Cutting Distribution Boosted Our YouTube Views by 420% [Expert Interview]

Hubspot Marketing

As Carl puts it: “YouTube won’t promote your content if your own viewers aren’t watching it.” If something performs great, YouTube is more likely to promote the following video.” Are they in the right place to share a social media post? Targeting people on YouTube is the best place to get people to watch your video on YouTube.”

Shipping 143
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How to master social media for retail in the UK

Sprout Social

It’s often the first place a customer will look for information about your business. But it’s also the first place they’ll go to ask questions, get help and offer you feedback. Whenever you’re running a sale, launching a new product or promoting a special offer, you need to let your social media followers know. Don’t be shy.

Retail 124
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How a Small Candle Business Grew Holiday Sales by 25% with Targeted Email Marketing

Vertical Response

However, success depends on having the right strategies in place, such as compelling sign-up forms, audience segmentation, and post-purchase follow-up campaigns. Minimal Holiday Promotion Although they had a variety of candle scents perfect for gift-giving, they lacked a strong seasonal email plan to drive holiday-specific sales.

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AI Visibility Pyramid: How to Improve Your Presence in AI Search

Animalz blog

Focus on promoting your content across platforms and channels where AI models gather information. If you want a quick gut check on where to focus first or a partner to help you ship those monthly deliverables lets talk. r/SaaS, r/ProductManagement) and industry-specific forums like GrowthHackers or StackExchange.

PR 109