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5 Proven Ecommerce Growth Strategies ($0 to $100 Million)

Backlinko

Understand what they want, and hit them with the right with the right message in the right place at the right time.” First, their discovery set promotion seemed like a slam dunk: sell fragrance samples for $1 plus shipping. Customers paid $1 plus $10 shipping. The actual shipping cost was $7-12 per unit.

eCommerce 108
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Founder-Led Content: Lessons From Reclaim’s Henry Shapiro on Authentic Engagement

Animalz blog

TikTok and Instagram are great places for pithy, stamped-out videos about prosumer productivity topics. We try to do what we call a “ship it” at our marketing standup every day. We have “ship it” weeks on the product front too, and we’ve done “ship it” days for product as well.

Shipping 117
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7 proven strategies for effective B2B customer retention

Martech

.” Stevens said Michael Lowenstein’s book “Customer Win Back,” has compelling evidence that “customers whose problem was surfaced and resolved turned out to be more loyal than the customers who didn’t have a problem in the first place.” It also lowers the business’s sales costs.

Customer 134
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How Cutting Distribution Boosted Our YouTube Views by 420% [Expert Interview]

Hubspot Marketing

Are they in the right place to share a social media post? Targeting people on YouTube is the best place to get people to watch your video on YouTube.” If your audience clicks a link without knowing it leads to a video, a lot more people are going to abandon ship. Download a PDF? Listen to a podcast? Set clear expectations.

Shipping 142
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SMS deliverability: What you need to know

Martech

A customer expecting only service-related SMS messages (shipping updates, for example) doesn’t want to get a lot of texts about discounts on new purchases. Engagement should be monitored regularly, especially at the beginning of an SMS program or campaign.

Shipping 129
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AI Visibility Pyramid: How to Improve Your Presence in AI Search

Animalz blog

Treat it like your execution calendar: Each month, ship one improvement at the base (high-intent content or site improvement), one citationworthy asset in the middle (contextrich, AI-friendly content), and one credibility play at the top (reviews, PR, directory listings). Take a simple idea and take it seriously.

PR 109
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8 Challenges of Scaling Community Management (and How Pros Solve Them)

Hubspot Marketing

But your community members are very much helping drive the ship.” Somehow in the process of shipping out the swag, the envelopes and thank you cards got switched up and everyone ended up receiving someone else’s thank you card,” Jenny said. “It But Jenny also shares a word of warning. I like using HeyOrca’s Social Inbox.