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Pinterest introduces Performance+ ad campaign suite

Martech

For instance, a product image with a blank or single-color background can be enhanced with relevant “lifestyle” imagery that places the product shot in context. The new option allows advertisers to target the most valuable shoppers using Pinterest’s predictive analytics, based on thousands of signals in Pinterest. Processing.

Shoppers 124
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Retail media networks evolve with new in-store measurement standards and omnichannel strategies

Martech

At IAB’s Connected Commerce Summit: Retail Reimagined in New York this week, brands, retailers and tech partners met to discuss the evolution of RMNs, an evolution that is clearly taking place. With a report earlier this year , IAB placed further emphasis on the opportunity for RMNs to drive sales in-store.

Retail 120
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Q&A: What back-to-school season means for retailers, marketers

SmartBrief - Marketing

Deloitte Consulting’s “ 2024 Back-to-School Retail Survey ” breaks down consumers’ spending intent amid financial pressures, the effect of social media on spending plans and how leveraging generative AI can help attract tech-savvy shoppers. This is even more important as loyal back-to-school shoppers spend 35% more on average.

Retail 105
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How to Deliver Customer Experiences That Increase Conversions

Hubspot Marketing

I’ve stayed at numerous places where there was nothing to eat on the menu for me (vegan) and staff was not open to making adjustments." "I A comprehensive study commissioned by beauty retailer Sephora showed that 2 out of 5, or 40%, of retail shoppers, have personally experienced unfair treatment based on their race or skin color.

Customer 123
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2025 advertising trends cheatsheet: the future of marketing in a rapidly evolving world

illumin

Retail advertising trends in 2025: Shifting strategies for a more personalized shopper experience a. Moreover, augmented reality (AR) will play a huge role imagine trying on clothes virtually or placing furniture in your living room before making a purchase, all via an ad.

Gen Z 101
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How to Attract Foot Traffic for Your Retail Store

Marketing Insider Group

And while theres no secret manual, per se, there are several proven things you can do to boost foot traffic and turn casual passers-by into enthusiastic shoppers. It needs to create a warm, inviting space that flatters what youre selling and makes shoppers want to explore. One effective tactic is using custom vinyl window decals.

Retail 102
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Video is vital to ecommerce marketing — here’s what marketers need to know

Hubspot Marketing

And live-streamed videos take third place. The real-life product clips help shoppers connect with the brand, and they reported a bump in conversion rates. Engage shoppers, showcase products, and drive sales. Shoppers who watch videos are 3.6 So, what type of content is working best on social media right now? Keep it real.

eCommerce 103