Sprout Social

JULY 23, 2024

5 of the best brands on Pinterest More brands are using Pinterest as not only a place to upload shareworthy images, but to promote products and drive conversions. Affirm Affirm is a buy now, pay later service shoppers use to buy products from their favorite brands online.

Gen Z

Martech

OCTOBER 16, 2024

retail sales taking place in brick-and-mortar stores and nearly 80% of marketing budgets spent on digital channels, something doesn’t add up​. The consumer journey has become increasingly complex, with shoppers making multiple touchpoints with a retailer or brand through online shopping, in-store visits and social media.

Retail

Sprout Social

SEPTEMBER 17, 2024

It’s often the first place a customer will look for information about your business. But it’s also the first place they’ll go to ask questions, get help and offer you feedback. Increase your customer lifetime value over time The endgame of social media for retail is to nurture customers and encourage them to become long-term shoppers.

Retail

Hubspot Marketing

DECEMBER 6, 2024

A recent study even found that of shoppers stopped buying from a brand based upon a conflict of values. For many, thats what attracted them to the brand in the first place. So, given its importance, how can brands make their values clear and speak to customers that share their same beliefs?

Communications

SmartBrief - Marketing

AUGUST 21, 2024

Our viewers are our shoppers, and our shoppers are our viewers,” said Perry. “So Hallmark+ will replace Hallmark Movies Now and will serve as a one-stop platform for all things Hallmark, or as Perry said, “it will be the very best of Hallmark all in one place.” Moreover, Hallmark.com saw 20 million visitors.

Shoppers

Customers.ai

DECEMBER 19, 2024

With Klaviyo only tracking cookies for seven days and most visitor ID tools treating everyone like theyre brand-new, a lot of returning shoppers were slipping through the cracks. Since launching, Signal has been a major win for our customers, boosting engagement and turning return visitors into loyal shoppers. Repeat shoppers?

Shoppers

Sprout Social

JANUARY 27, 2025

Its often the first place a customer will look for information about your business. But its also the first place theyll go to ask questions, get help and offer you feedback. Increase your customer lifetime value over time The endgame of social media for retail is to nurture customers and encourage them to become long-term shoppers.

Retail

Marketing Insider Group

MAY 28, 2025

And while theres no secret manual, per se, there are several proven things you can do to boost foot traffic and turn casual passers-by into enthusiastic shoppers. It needs to create a warm, inviting space that flatters what youre selling and makes shoppers want to explore. One effective tactic is using custom vinyl window decals.

Retail

Backlinko

JANUARY 24, 2025

By limiting the options to these key choices, it avoids overwhelming shoppers. This reassures shoppers that a real, knowledgeable human is always ready to help. Design product pages for people AND search engines: They should load fast, give clear details, and guide shoppers to buy. Take the homepage, for example.

eCommerce

Sprout Social

MARCH 14, 2025

A live social shopping event typically takes place on a social media platform like TikTok, YouTube or Instagram, or a dedicated live shopping platform (more on these later). The following trends keep shoppers hooked and turn these livestreams into must-watch events. Forty-three percent of U.S., How does live social shopping work?

Branding

Hootsuite

MARCH 21, 2025

TL;DR Shoppers on Instagram spend more than on other platforms (40.1% Shoppers spend more on Instagram than on other platforms: Instagram ranks highest among all social media platforms for people who spend $200 or more 40.1% of Instagram shoppers reach this threshold. spend $200+), and 37.3% Source: @shopetee 2.

eCommerce

Martech

OCTOBER 1, 2024

PMax runs ads across all Google-owned media, including unexpected places like Gmail inboxes, which lack the personal touch marketers prefer. It includes Sponsored Products, Sponsored Brands and Sponsored Display, using shopper data and AI to optimize ad placements with little advertiser input.

Branding

Customers.ai

DECEMBER 11, 2024

High-intent shoppers or just window browsers? Catching a high-intent shopper at the perfect moment Meet Jake. Its about being in the right place, at the right time, with the right message. Use this to separate high-intent shoppers from casual browsers. But you have no idea who they are. Who knows?!

Shipping

Vertical Response

AUGUST 19, 2024

This approach can occur at farmers markets, festivals, and other crowded places where consumers are already engaged in activities they love. SPAR Slovenia’s campaign used an interactive display to analyze shoppers’ clothing and suggest music based on their style, engaging customers in a unique way.

Advertising

Neil Patel

JUNE 17, 2025

I’ve seen countless businesses transform their growth by attracting loyal buyers instead of constantly chasing new shoppers. They reward shoppers for making repeat purchases and make customers feel like they’re part of an exclusive community. I’ll walk you through seven ways to attract brand ambassadors.

Branding

Hootsuite

NOVEMBER 28, 2024

Reach new shoppers Play your cards right and your Pinterest strategy could have you seeing (several) dollar signs. Good news: Hootsuite Analytics lets you easily track the performance of all your social channels in one place , so you can replicate what works and get more engagement. How are you tracking towards your goals?

Gen Z

Martech

OCTOBER 8, 2024

Now Chad is in a good place to begin to help me. The copy presents the benefits clearly and concisely while including elements targeted toward the four shopper personalities I mentioned in the hypothesis. Prompt 2: I ask Chad to familiarize himself with my client’s company, its products and brand tone of voice. Edit and improve.

Copywriting

Customers.ai

DECEMBER 31, 2024

For example, brands using Customers.ais tools have seen a 25% lift in abandoned cart recovery rates and 5x ROAS by identifying anonymous shoppers and sending timely follow-ups. Data-Driven Strategies Once youve got your visitor ID software in place, its time to use the data effectively to turn anonymous visitors into identified prospects.

Key Performance Indicator

Customers.ai

JANUARY 2, 2025

Browse Abandonment Emails : Re-engage window shoppers who clicked around but didnt take the plunge. Why It Works : Its a way to remind shoppers of what caught their eye without coming off as overly salesy. They often include product images, scarcity messaging, or special offers to re-engage shoppers.

Email Marketing

Martech

JULY 25, 2025

For instance, a shopper might snap a photo of a product, ask a voice assistant for reviews, and then switch to text search for pricing. Build a visual Knowledge Graph for your brand A multimodal AI doesn’t just see your product; it sees your product and everything else you placed next to it. Source: Google Cloud Vision Demo 4.

Branding

Sprout Social

MAY 14, 2025

According to The 2023 Sprout Social Index, Gen Z are impulsive social shoppers. Baby Boomers place significant trust in influencers. YouTube took second place, with 44% of participants having bought something on the platform. In 2023, 40% of Aussie social shoppers in Australia used Instagram to make purchases.

Gen Z

Hubspot Marketing

MAY 28, 2025

And live-streamed videos take third place. The real-life product clips help shoppers connect with the brand, and they reported a bump in conversion rates. Engage shoppers, showcase products, and drive sales. Shoppers who watch videos are 3.6 So, what type of content is working best on social media right now? Keep it real.

eCommerce

Marketing Insider Group

JULY 30, 2025

Use Google for high-intent shoppers and Meta for casual rediscovery—just match your visuals and tone to each space. When crafted well, remarketing speaks from a place of helpfulness, not desperation. Customize your ads to where users dropped off—browsers, cart abandoners, or pricing page viewers all need different messaging.

Shoppers

Customers.ai

OCTOBER 4, 2024

While that is the most basic benefit, we’d be remiss if we didn’t discuss the other core benefits of using a Google Ads customer match list: Better Targeting : Customer Match lets you reach in-market shoppers by using your first-party data to find customers who are actively looking for products like yours. Pretty cool, right?

Customer

Martech

SEPTEMBER 25, 2024

Here’s my prescription for meeting consumers at the right time and place across the consumer journey. Brands that want success must be ready with the content and solutions consumers need and make it accessible on the consumers’ own terms.

Gen Z

Customers.ai

JANUARY 8, 2025

Example: Identifying frequent shoppers in the 25-34 age range to send exclusive VIP offers. Leverage Visitor ID Tools for Real-Time Insights The first place to start is with a tool like Customers.ai Localized offers: Geographic data lets you create campaigns tailored to where your customers live. The takeaway?

eCommerce

AWeber

MAY 18, 2025

If you're wondering how to create a personalized email that actually resonates, you're in the right place. Segments could include: New subscribers vs. long-time readers Shoppers interested in specific products Subscribers from particular geographic locations Smaller, more specific segments allow you to write messages that truly resonate.

Email Marketing

Sprout Social

MARCH 27, 2025

It’s morphed into a place for genuine connection. For younger shoppers, its abundantly clear that influencer marketing is a full-funnel activationnot just an awareness play. Now is the time to refine your approach, experiment with new strategies and solidify your place in this thriving digital ecosystem.

Gen Z

Buffer Marketing

APRIL 29, 2025

If you’re using an Instagram business account, you can use Buffer’s engagement features to keep all your comments in one place. In 2024, 69% of Gen Z shoppers said they’ve found something new through social media influencers, up from 45% just a year earlier. Buffer can help.

Gen Z

Martech

JULY 3, 2025

Retailers like Amazon, Home Depot, Walgreens and Macy’s have years of shopper data and behavioral insights, offering an unparalleled picture of consumer preferences, habits and life events. For example, shoppers won’t browse Amazon for a new financial advisor. In its current format, it’s not without limitations. Conclusion Phew!

Retail

SocialPilot

JULY 17, 2025

Adding influencer mentions and collaborations takes this a step further, with 49% of shoppers who actively rely on influencer and peer recommendations before buying, as shown here. Place Social Proof Where It Has Maximum Impact Strategic placement matters a lot when it comes to presenting social proof on websites.

Transform

Vertical Response

JULY 7, 2024

Instagram – Visual Content and Influencer Marketing Hub Instagram has cemented its place as the go-to platform for visual content and influencer marketing. Seventy percent of shoppers turn to Instagram for their next purchase, leveraging the platform’s shoppable posts and Reels.

Gen Z

illumin

MARCH 27, 2025

Starting this Spring, a streamlined checkout will direct shoppers to the advertisers website to complete their purchase. Shops ads use AI to optimize Advantage+ sales campaigns, targeting users likely to buy via Facebook or Instagram Shops. In addition, Meta is continuing to explore new generative AI use cases for retail advertising.

Shoppers

Hubspot Marketing

NOVEMBER 1, 2024

Social Media Marketing : Social media is another place where D2C brands are getting found and building brand awareness through engaging content. online shoppers. These are commonly focused on sharing sale or discount information or delivering other content related to their past engagement with you.

Manufacturing

Welcome Software

FEBRUARY 21, 2025

Retail: AI-driven tests that adapt to changing shopper behavior. It was a natural place to begin because we saw that not running enough experiments was directly impacting user retention. Looking ahead, we're working on making AI even more industry-aware. For example: Banking: Secure experiments that keep compliance in check.

User-Generated

Hubspot Marketing

MARCH 11, 2025

Retailers gather information on their shoppers from things like customer surveys, customer service interactions, loyalty programs, social media, and digital interactions. Youll be able to reach the right people at the right place and time. Roundel Roundel is Targets RMN, reaching shoppers in-store, online, and on mobile devices.

Retail

Hubspot Marketing

NOVEMBER 4, 2024

Full disclosure: It’s been a while since I had this call, so I’m unsure if this follower minimum is still in place. Once all the pieces from step one are in place, you can create a product catalog in the Meta Commerce Manager to connect to your Instagram. Focus on growing your presence on Instagram, then go down the shopping road.

Product