Search Engine Land

APRIL 15, 2024

Examine how brand mentions impact search marketing, both on traditional and social search platforms. Understanding brand mentions From publications to social channels, right through to search platforms, conversations about brands are happening across an increasing number of touchpoints. Indirect mentions.

Branding 109

Branding Manufacturing Real Estate PR 109

Martech

MAY 2, 2024

StreamAlive added GenAI capabilities to its live audience engagement platform. Iterable added two functions to its customer engagement platform. Functions include collecting consented, real-time, and comprehensive customer data collection across all devices and platforms. Monocle is an AI-powered promotion platform.

Transform 70

Transform User-Generated Promotion Advertising 70

Martech

NOVEMBER 14, 2023

Acquia kicked off the annual Engage conference by announcing a major acquisition and expansion of the company’s digital experience platform (DXP) based on the purchase. The Boston-based company is purchasing the website accessibility and optimization platform Monsido from CivicPlus, a provider of government technology solutions.

Law 78

Law Market Segmentation Branding Marketing 78

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. Dig deeper: Does your company need a CDP? Annual spending on CDPs is predicted to grow from $2.13

Customer 99

Customer B2C Transform Retail 99

Martech

MAY 1, 2024

Are brands willing to trust digital assistants to take over the reigns for part of the customer journey? Information management and storage company Iron Mountain adopted a gradual and surefooted approach to adopting digital assistants and making conversational AI a driver of engagement and revenue growth.

Customer Journey 81

Customer Journey Marketing Automation Platform CRM User-Generated 81

Search Engine Land

MARCH 11, 2024

MFA websites are sites created primarily for profit through advertising and generally provide a poor user experience, potentially damaging the reputation of digital advertising overall. This is why the platform decided to conduct an investigation into the efficiency of ad spend. What are MFA websites? ” Misconceptions.

Advertising 126

Advertising Advertisers Non-Profit Branding 126

Martech

DECEMBER 18, 2023

Answer Advisory and consulting services play a crucial role in customer experience (CX) transformation programs for several reasons: 1. Expertise and experience: Advisory and consulting firms have specialized knowledge and experience in CX strategy, design, and implementation. Dig deeper: What is digital transformation?

Transform 100

Transform Customer eCommerce Key Performance Indicator 100

Sprout Social

APRIL 29, 2024

A reputation management service is a professional service or software platform that helps individuals and businesses optimize and control how people perceive them.Reputation management services usually include a range of strategies, such as search engine optimization (SEO), content creation, social media management and review management.

Management 89

Management Branding PR Food 89

Search Engine Land

MARCH 11, 2024

Google Marketing Platform rolled out a new API, giving organizational administrators enhanced capabilities. With this update, organization details are now part of the accounts list in the Admin API, creating a direct connection between the existing Admin API and the new Google Marketing Platform Admin API. Why we care. Accessibility.

Analytics 100

Analytics Advertising Advertisers Marketing 100

Martech

MARCH 11, 2024

Google Marketing Platform rolled out a new API with enhanced capabilities for organizational administrators. With this update, organization details are now part of the accounts list in the Admin API, creating a direct connection between the existing Admin API and the new Google Marketing Platform Admin API. Why we care. Accessibility.

Analytics 97

Analytics Marketing Marketers Advertising 97

Digital Marketer

APRIL 18, 2024

presidential election, CMOs and marketing leaders need to prepare for a significant shift in the digital advertising landscape. Election years have always posed unique challenges for advertisers, but the growing dominance of digital media has made the impact more profound than ever before. As we march closer to the 2024 U.S.

Advertising 94

Advertising Advertisers Influencer Marketing Branding 94

Search Engine Land

SEPTEMBER 27, 2023

People increasingly turn to various platforms for their search needs instead of relying solely on traditional Google searches. With recent developments like Search Generative Experience and Google’s Perspectives feeds, dominating the SERPs is a top priority for SEO professionals. However, just having a presence isn’t enough.

SEO 129

SEO User-Generated Entertainment Analytics 129

Martech

MARCH 13, 2023

The term “MACH” is popular nowadays, with many martech vendors claiming to offer MACH digital experience platforms (DXPs). Dig deeper: What is a digital experience platform or DXP and is it the future of content management? What is MACH?

Management 85

Management Product Marketing Product Customer 85

Martech

DECEMBER 21, 2023

Digital United has launched the free-to-use JingleBot HolidAI ( I see what you did there) Card Generator. Now this week’s releases: Adthos ’ AI audio platform has a new feature that can create audio ads from pictures. Folloze ’s added Folloze GeneratorAI to its no-code B2B Buyer Experience Platform. AI is here to help!

User-Generated 115

User-Generated Customer Journey Analytics Digital Marketing 115

SmartBrief - Marketing

FEBRUARY 27, 2024

Livestreaming caters to modern consumers’ preferences for interactive and authentic experiences and provides a cost-effective solution to traditional event hosting, promising a substantial return on investment. These tools transform passive viewers into active participants, creating a dynamic, community-driven experience.

Transform 95

Transform Entertainment Fashion Education 95

Search Engine Land

NOVEMBER 1, 2023

In today’s expansive yet interconnected digital marketing landscape, creating a successful online presence requires a deep understanding of various marketing channels. This article tackles the synergies between these channels and how brands can offer a more engaging content experience to their audience with a holistic approach.

Retail 103

Retail Branding User-Generated SEO 103

Buffer Marketing

JANUARY 22, 2024

  As we dive into this new era fueled by changing consumer behavior, the influence of AI, and the shifting of how platforms function, certain key trends emerge, painting a picture of a different digital world. The line between professional networking and creative expression blurs daily as more new creators emerge on the platform. 

Gen Z 116

Gen Z Entertainment Transform User-Generated 116

Martech

MARCH 27, 2024

The upside: Benefits of ABM Improved targeting : ABM allows digital marketers to tailor strategies to the specific needs and pain points of target accounts, resulting in more precise targeting. Enhanced personalization: Personalization is crucial in today’s digital landscape. It is the go-to platform for B2B marketers.

Marketing 108

Marketing Marketers CRM Digital Marketing 108

Search Engine Land

OCTOBER 6, 2023

The rise of artificial intelligence (AI) and its integration into search engines is reshaping how businesses and consumers interact with digital platforms. This article will share specific steps to future-proof your customer experience across various channels and touchpoints. Get the daily newsletter search marketers rely on.

CRM 119

CRM Customer Journey SEO New Technology 119

Hootsuite

JANUARY 18, 2024

Worldwide, social users spend almost two and a half hours on social platforms each day. But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. The good news? We’re here to help.

Social Media Marketing 121

Social Media Marketing Marketing Marketers Education 121

Search Engine Land

MARCH 27, 2024

The upside: Benefits of ABM Improved targeting : ABM allows digital marketers to tailor strategies to the specific needs and pain points of target accounts, resulting in more precise targeting. Enhanced personalization: Personalization is crucial in today’s digital landscape. It is the go-to platform for B2B marketers.

Marketing 106

Marketing Marketers CRM Digital Marketing 106

Search Engine Land

APRIL 12, 2024

This article explores the rise of vertical videos and how to leverage them when advertising across platforms such as Instagram, Facebook, TikTok and YouTube Shorts. The rise of vertical video: From Snapchat to Instagram, TikTok to Shorts Snapchat popularized the vertical video format when it launched its ad platform in 2014.

Advertising 102

Advertising Advertisers Transform User-Generated 102

Martech

MARCH 21, 2024

In this first article of our four-part series, we’ll outline the fundamental steps for incorporating AI into MOps, paving the way for the subsequent articles to delve deeper into planning AI integration with people, process, data and platforms. Craft a roadmap for digital transformation with AI as a cornerstone.

Transform 106

Transform Analytics CMO CRM 106

Search Engine Land

FEBRUARY 21, 2024

However, to ensure a consistent brand experience across these channels, it’s crucial to integrate SEO into the multichannel customer journey. Multichannel marketing enhances customer experience and satisfaction and ultimately strengthens loyalty. Let’s explore how SEO enhances different marketing efforts.

Customer Journey 113

Customer Journey SEO Customer Transform 113

Martech

NOVEMBER 20, 2023

Research and Peer Recommendations: Speak to your marketing peers to gather insights on which digital events platforms (DEPs) they are using and why. For more detailed information and additional questions to ask, you can refer to the post on martech.org titled “ 30 questions to ask a digital events platform vendor.

Key Performance Indicator 107

Key Performance Indicator User-Generated Analytics Customer 107

Buffer Marketing

MAY 2, 2024

  Frustrated with the slim returns from YouTube Ad revenue, they switched to a specialized video monetization platform and set up a paid membership model.    This experience is a powerful reminder of the opportunities that await when you match great content with the right monetization strategy. tech, cars, and gadgets. 

Affiliate Marketing 70

Affiliate Marketing Manufacturing User-Generated Promotion 70

Search Engine Land

APRIL 12, 2024

This collaboration allows Google to access Reddit’s data API to enhance its product search results with real-time content from Reddit’s platform. As a result, brands must now navigate this evolving digital landscape with foresight and adaptability to protect their online presence and ensure it thrives.

Brand Management 115

Brand Management Management Branding User-Generated 115

Buffer Marketing

JANUARY 22, 2024

  As we dive into this new era fueled by changing consumer behavior, the influence of AI, and the shifting of how platforms function, certain key trends emerge, painting a picture of a different digital world. The line between professional networking and creative expression blurs daily as more new creators emerge on the platform. 

Gen Z 110

Gen Z Entertainment Transform User-Generated 110

Martech

APRIL 30, 2024

This includes tools and solutions integral to MOps, such as data management platforms, analytics tools, customer relationship management (CRM) systems and content delivery platforms. In today’s digital-first era, marketing technologies form the backbone of nearly all marketing operations. Why is martech optimization important?

CRM 96

CRM New Technology Marketing Marketers 96

Martech

MARCH 27, 2023

SAP is also highlighting its partnership program for Commerce Cloud, including Contentful for content creation, Coveo for AI-driven product recommendations and Akeneo for PIM and product experience management. SAP is also flagging these announcements as reaffirming its commitment to the digital commerce and CX categories. Why we care.

Manufacturing 104

Manufacturing eCommerce Retail Management 104

Search Engine Land

MARCH 4, 2024

Google’s decision to kill the cookie effectively put a ticking clock on the current state of digital advertising. In this article, we’ll share some fundamental changes that the end of cookies will likely bring to digital marketing and paid search. These days, digital services and experiences are highly customized for users.

Advertising 116

Advertising Advertisers Marketing Strategy Customer 116

Martech

FEBRUARY 20, 2024

Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions. The most comprehensive content marketing strategies include all digital channels where customers are, including social media platforms.

Whitepaper 127

Whitepaper Content Marketing Thought Leadership Marketing 127

Martech

FEBRUARY 14, 2024

Eighty percent say the experience a company provides is as important as its products and services, 73% expect better personalization as technology advances and 65% expect companies to adapt to their changing needs and preferences, according to Salesforce’s “State of the Connected Customer” report. Click here to download!

Law 109

Law Personalized Marketing Branding Marketing Strategy 109

Martech

MARCH 7, 2024

It includes a plethora of enhancements designed to empower businesses, streamline processes, and enhance customer experiences. Draft smarter promotions fast Harnessing the power of Einstein AI and trusted data from the Salesforce Platform, this feature allows users to draft promotions effortlessly. Let’s dig into it.

Shipping 104

Shipping User-Generated CRM Promotion 104

Martech

FEBRUARY 23, 2024

In the digital age, personalizing the user experience remains a paramount goal for marketers. Strategic content organization: The power of tagging Content tagging emerges as a pivotal initial step in the journey toward creating personalized user experiences. Content type tagging.

Transform 96

Transform Customer Journey Analytics Millennials 96

Martech

OCTOBER 4, 2023

Prompt: Latest trends in digital marketing. Answer: According to the content on martech.org, here are the latest trends in digital marketing: 1. Data and personalization: Brands need to create a highly personalized experience for their customers. It can optimize content and assist with the creation of digital strategies.

Digital Marketing 138

Digital Marketing Customer loyalty User-Generated Marketing 138

Buffer Marketing

APRIL 11, 2024

From my experience, nonprofits and startups have startling similarities: Both have small teams of employees who wear multiple hats, and both depend on outside funding for operations, whether it's from investors or donors. Social media platform analytics (varies): How many new followers you have, and which posts they like most.

Energy 107

Energy Marketing Marketers Direct Mail 107