Sprout Social

MARCH 18, 2025

Dicks Sporting Goods: Dicks Varsity Team rallies around in-store promotions Dicks Sporting Goods equips athletes of all kinds to achieve their dreams. The American sporting gear retailer offers everything from golf clubs to running shoes to kayaks, and prides itself on delivering customized, white glove customer service in stores.

Health 61

Health Influencer Marketing Food Retail 61

Neil Patel

MARCH 15, 2021

Pull a PR Stunt. If you want that first sale fast, pulling a PR stunt could do the trick. Much like viral videos, a PR stunt has the potential to propel your brand into fame. A PR stunt consists of doing something unusual, outrageous, hilarious, or remarkable enough to be worthy of media attention.

PR 145

PR Affiliate Marketing eCommerce Shipping 145

Neil Patel

JUNE 10, 2025

Experiential marketing is a promotional tactic that engages consumers through memorable, immersive experiences. Good for retail, beauty, or food brands that want to offer hands-on interaction. High cost of execution Events and experiences often require a significant budget for venues, staff, materials, and promotion.

Gen Z 69

Gen Z User-Generated Food Marketing 69

Adobe Experience Cloud Blog

SEPTEMBER 19, 2013

Target used ads in Vogue, television spots, and social media to promote the collection. Fans were all over Facebook and Twitter – not to promote the line, but to complain. But Phillip Lim wasn’t the first Target designer collaboration by far. From a financial perspective, the Missoni line was an enormous success for Target.

Fashion 134

Fashion Shoppers Thought Leadership Retail 134

Hubspot Marketing

DECEMBER 14, 2016

MegaRed promoted its product by urging those watching to help their loved ones take care of themselves and their heart. One of Zazzle’s most successful seasonal campaigns was one done for AO.com, a retailer specialising in household appliances. The emotions you want to evoke in your audience: In this case, it was love.

PR 145

PR Customer Journey Customer Acquisition Marketing 145

Hootsuite

SEPTEMBER 16, 2022

Bestseller is the best retail chatbot example for customer service in bulk. The Dufresne Group, a premier Canadian home furnishing retailer, didn’t want to miss out on the sales opportunity. For example, chatbots can be used to: promote special offers or experiences. Domino’s promotional PR stunt.

PR 123

PR Whitepaper eCommerce Retail 123

Sprout Social

NOVEMBER 29, 2021

US retail social commerce sales are projected to exceed $56 billion by 2023 , marking an opportunity businesses can’t afford to miss out on. Social commerce seems to be inspiring people to indulge in retail therapy, as 71% of consumers are most likely to shop for themselves when buying directly from social. The top 0.5%

Branding 145

Branding eCommerce Retail PR 145

Marketing Insider Group

NOVEMBER 18, 2020

The Forecast aims to raise awareness about the Nutanix brand and to reach existing and new audiences beyond traditional PR and demand-generation marketing efforts. While there is an element of paid content promotion, organic search traffic on the site has grown exponentially. Source: SEMRush. The Forecast Gains Industry Recognition.

Transform 107

Transform Thought Leadership PR CMO 107

Sprout Social

MARCH 22, 2021

” Also consider that a B2B social media strategy is apples and oranges versus retail or ecommerce. Rather than focus on selling, most B2B companies use social as a top-of-the-funnel marketing channel, specifically for content promotion and awareness. Remember what we said earlier about promoting testimonials and positive reviews?

Education 145

Education Promotion Thought Leadership Analytics 145

Power Digital Marketing

NOVEMBER 30, 2022

With more than 1 million brick-and-mortar stores in the US alone and innumerable storefronts cropping up online – standing out from the crowd isn’t just for retailers. Even so, the marketing tactics that work for digital-only brands won’t necessarily propel retailers forward. What makes retail marketing unique? .

Retail 52

Retail Gen Z Marketing Marketers 52

Buffer Marketing

APRIL 2, 2024

We didn’t have much of a strategy when we posted the first video promoting the Contour Cube. We leaned into the scarcity to build hype After the initial burst of popularity, we were tempted to hold back on promoting the Contour Cube until we could keep enough product in stock to meet demand.

Product 117

Product PR Manufacturing Retail 117

SmartBrief - Marketing

DECEMBER 19, 2023

Her indecent hair and contorted facial expressions disturbed viewers while she promoted YSL beauty products during her livestream. Because of the incident and inappropriate PR strategies, Florasis’s gross merchandise value (GMV) decreased 63% as of Oct. Many consumers complained the show cheapened the YSL brand image.

Branding 103

Branding eCommerce Retail Price 103

Customers.ai

DECEMBER 12, 2023

Online spending has skyrocketed and with online retail revenue predicted to hit $1.1 For ecommerce retailers, this opens up a huge opportunity. trillion this year and $1.5 trillion by 2028 , there is no slowing down. But to capitalize on this exponential growth, ecommerce stores must be optimized and they must be agile.

eCommerce 107

eCommerce PR User-Generated Marketing 107

Sprout Social

JUNE 24, 2019

Friendemic specializes in online reputation tools, using their proprietary review tracking and management product, for many of the world’s largest automotive brands, retail-level dealer groups, individual dealerships and retail businesses nationwide. Koch Communications. Bloomerang. CF Search Marketing. Page 1 Solutions, LLC.

Non-Profit 92

Non-Profit PR Social Media Marketing Retail 92

Hubspot Marketing

MAY 12, 2025

Nevertheless, the average beauty consumer seemed pretty open to testing Rhodes newest addition out (whether they bought it themselves or received it through a PR list), sharing user-generated content (UGC) with their followers and feeds, and offering their honest opinion about the product to the world. Use scarcity to fuel buzz.

Gen Z 82

Gen Z Fashion User-Generated Digital Marketing 82

Adobe Experience Cloud Blog

DECEMBER 10, 2015

Author: Ellen Gomes This year, more than 151 million people in the United States shopped either in stores and/or online over the weekend following Thanksgiving, according to a National Retail Federation (NRF) survey of more than 4,000 shoppers. It was $5 for nothing. You’re thinking, “That’s a joke, right?” According to the survey, 56.7%

Shoppers 91

Shoppers Thought Leadership Retail Direct Mail 91

Hootsuite

MAY 10, 2021

Norwegian Air , for example, used Facebook and Instagram ads to promote awareness in target regions about specific flight routes it operates. Social media has become a primary channel for big companies to broadcast comms and PR messages. There’s little sense that messages have been sanitized by overzealous PR teams.

PR 145

PR Social Media Marketing Influencer Marketing B2C 145

Hubspot Marketing

NOVEMBER 8, 2023

Temporary Retail Space If you're transitioning your business from online to brick-and-mortar, a pop-up shop is a way to simulate the retail experience and gain valuable insights into considerations such as operations and demand. Don't be afraid to do PR. Find out how much promotion might be, and don't be afraid to offer perks!

COS 109

COS Food Transform Direct Mail 109

Marketing Insider Group

SEPTEMBER 14, 2020

Content is one of the most efficient ways to promote a business. Approximately 59% of consumers surveyed say that being able to shop on a mobile phone is vital when choosing which brand or retailer to purchase from. Approximately 74% of conversion rate optimization programs promote sales growth. Content Marketing Institute ).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Sprout Social

JANUARY 4, 2017

There’s no doubt social media algorithms make it harder for businesses to promote organic content. In fact, a Content Marketing Institute report discovered paid advertising on search (76%), social ads (74%) and promoted posts (76%) increased dramatically year-over-year into 2016. Listen to Your Customers–Don’t Just Promote.

Analytics 112

Analytics Social Media Marketing User-Generated PR 112

Duct Tape Marketing

JULY 8, 2016

PR & eCommerce: A Match Made in Heaven and How to Leverage It to Help Your Business Grow written by Guest Post read more at Duct Tape Marketing. For instance, many believe PR is separate from affiliate marketing. In short, PR is the ideal tool not only to inform and guide buyers but also to engage them in the best possible ways.

PR 45

PR eCommerce Shoppers Affiliate Marketing 45

CXL

OCTOBER 16, 2022

Get it right: Good vs. bad customer acquisition examples Scenario 1: The D2C haircare brand Scenario 2: The online fashion retailer What separates these business examples? Scenario 2: The online fashion retailer. The online fashion retailer pulled in fewer customers and generated a fraction of the revenue. Data-driven targeting.

Customer Acquisition 107

Customer Acquisition eCommerce Customer Retail 107

Search Engine Land

MAY 22, 2023

They only charge for link placements that meet agreed-upon expectations, offer domains and pages for approval (clients have the flexibility to select the pages that are most suitable for the project they are promoting), and do not require prepayment. BlueTree BlueTree specializes in digital PR for SaaS and technology companies.

Real Estate 81

Real Estate Finance Price PR 81

Content Marketing Institute

DECEMBER 6, 2018

Health insurance provider Anthem BlueCross BlueShield developed The Benefits Guide to provide objective, practical information to business owners looking to promote office health or to better understand the Affordable Care Act (ACA). Anthem BlueCross BlueShield: The Benefits Guide. Why it’s different. Click To Tweet. Why it’s different.

Content Marketing 111

Content Marketing Branding Health User-Generated 111

Litmus

MARCH 19, 2020

Can you keep sending promotional emails or do you need to adjust your email program? Should we pause all promotional emails immediately? The key is to look at those promotional emails and see if they make sense in the context of the COVID-19 crisis. I think I’m going to promote this over at RGE. And if so, how?

Email Marketing 99

Email Marketing Communications Marketing Marketers 99

Duct Tape Marketing

MAY 8, 2015

The days of big, white, rectangular stickers for car bumpers are disappearing and being replaced with promotional stickers of all shapes and sizes for application to windows, water bottles, laptops, equipment, signs, phones, people… anywhere. Promotional stickers are physical, off-line forms of social media and broadcasting.

Direct Mail 76

Direct Mail PR Promotion Marketing 76

Exposure Ninja

MAY 26, 2023

Digital PR Before we get into that, it’s important to note that there are things you can do outside of search to increase awareness of your brand — the main being digital PR. Digital PR is one of the areas of digital marketing that we expect to take an even bigger role in the world of AI search.

PR 98

PR User-Generated Marketing Marketers 98

Marketing Insider Group

FEBRUARY 5, 2024

Statista) 49% of consumers prefer to receive weekly promotional emails from favorite brands. Pinpoint Market Research and Anderson Jones PR) 96% of visitors who come to your website aren’t ready to buy. Bain) Ecommerce & Online Shopping Stats By 2026, 24% of retail purchases are expected to take place online. characters.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Backlinko

FEBRUARY 20, 2024

Marketers can leverage Semrush’s wide range of toolkits to help them with their: SEO PPC advertising Social Media Management Keyword research Competitive analysis PR Content marketing and campaign management Trusted by over 10 million users globally, Semrush is a no-brainer for marketers. What’s in it for you?

Affiliate Marketing 114

Affiliate Marketing CRM Price User-Generated 114

Duct Tape Marketing

JANUARY 7, 2016

If you take time to define your target audience first, you will save a lot of time and money during app development and promotion stages. An app with recipes can be promoted to users who attend cooking classes, follow cooking blogs, or engage with cookbook apps. It has reached the target audience with the help of PR activities.

PR 53

PR Target Market Promotion Retail 53

Hootsuite

JUNE 22, 2023

While it’s easy to find social media policy examples for retail, finance, and marketing industries, there is far less information available for healthcare organizations. The policy should outline protocols for responding to customer complaints, addressing potential PR issues, and providing support to patients and other stakeholders.

Health 114

Health Law Communications Finance 114

SmartBrief - Marketing

DECEMBER 19, 2023

Her indecent hair and contorted facial expressions disturbed viewers while she promoted YSL beauty products during her livestream. Because of the incident and inappropriate PR strategies, Florasis’s gross merchandise value (GMV) decreased 63% as of Oct. Many consumers complained the show cheapened the YSL brand image.

Branding 52

Branding eCommerce Retail Price 52

Exposure Ninja

APRIL 8, 2022

Whatever industry you’re in, be it retail, accountancy, construction or something entirely different, your company website likely plays a significant role in your digital marketing strategy. Does curated content or promotional material earn the most likes? Exposure Ninja only promotes services we already use within our marketing stack.

User-Generated 98

User-Generated Analytics SEO Digital Marketing 98

Rock Content

OCTOBER 23, 2017

For example, imagine you’re a small ecommerce paper retailer, Pete’s Paper Supplies, aiming to capture traffic from ‘how to make a paper plane?’-type Create parallel content for them all, promoting and referencing your content. type searches. How to tie a Windsor tie. “ Pay special attention to YouTube.

Logistics 61

Logistics SEO PR Digital Marketing 61

Rock Content

NOVEMBER 6, 2017

And that, of course, includes the retail extravaganza that is Black Friday. By using keyword research to guide your content, retailers can provide value to stressed shoppers during the holidays and stand out from the ‘ SALE , SALE , SALE ’ barrage online,” added Meg Hogan, chief strategist at marketing agency Stunning Strategy.

Retail 40

Retail SEO User-Generated PR 40

CXL

OCTOBER 11, 2022

Create a welcome series to nurture the customers early in the relationship by promoting the benefits of your product and how it makes a difference to their lives. According to CI&T’s Connected Retail Report , omnichannel experiences are a leading factor in choosing a brand. Helping customers in this way is good PR.

eCommerce 92

eCommerce Customer loyalty User-Generated Price 92

Moz

JULY 15, 2019

Whether you’re a national brand without physical storefronts or you’re a single-location retail store, localization has a huge impact on how you show up to your audience. Shannon McGuirk — How to Supercharge Link Building with a Digital PR Newsroom. Thanks, Ross, for such an actionable session!

PR 47

PR SEO Analytics Energy 47