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Unlock the real value of genAI in martech

Martech

Eighteen months after GPT-4 shook the martech world, the dust is settling and it’s time to evaluate the real-world impact of generative AI. How genAI reshapes martech and delivers tangible value GenAI is transforming the landscape in three distinct ways. AI copy generation/writing. Isolated genAI solutions (indie tools).

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SearchGPT: What you need to know about OpenAI’s search engine

Search Engine Land

It delivers answers to user queries using real-time information from across the web. Rather than returning a list of links for users to sift through like traditional search engines, SearchGPT provides direct answers, summaries and insights based on an understanding of context and the user’s intent.

PR 100
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29 Scroll-Stopping Instagram Post Ideas to Fill Your Content Calendar

Buffer Marketing

When it comes to hashtags, the social media platform recommends no more than five, but the research from HubSpot found that posts that used over 11 hashtags seem to resonate the most with Instagram users. Before-and-after transformations Everyone loves a good transformation story.

Transform 117
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Every Team Should Know Its Earned Media Value — Here's Why

Hubspot Marketing

They pour money into ads and PR, hoping to buy attention. Channels That Drive Earned Media Value Public relations (PR): Getting your brand featured in news articles, magazines, TV, or radio through strategic outreach for free. UGC: Customer reviews, unboxing videos, testimonials, and any content created by real users.

PR 94
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A Guide To Social Media Analytics: Measure Social Social Success

SocialPilot

This allows you to track areas for improvement, detect negative sentiment to avoid any PR crisis before it happens, and build a strong brand reputation. You can track the reach and engagement generated by influencer posts, measure the ROI and conversion rates, and identify the most impactful influencers for your brand.

Analytics 115
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5 influencer marketing KPIs to measure your next campaign

Sprout Social

The world of social media influencers has transformed significantly in recent years. What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns.

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How to build B2B authority in the AI search era

Martech

Hello, generating direct, synthesized answers. the next-gen search era, where users rely on summarized results, B2B marketers must adapt how they: Build visibility. The rise of AI Overviews: A new discovery paradigm AI-generated search responses are increasingly becoming the first impression of your brand. Measure performance.

PR 68