SocialPilot

JULY 12, 2024

This allows you to track areas for improvement, detect negative sentiment to avoid any PR crisis before it happens, and build a strong brand reputation. You can track the reach and engagement generated by influencer posts, measure the ROI and conversion rates, and identify the most impactful influencers for your brand.

Analytics 115

Analytics Transform User-Generated PR 115

Sprout Social

APRIL 8, 2025

Initially known for their niche content and online presence, influencers have increasingly become key players in brand activations, live events and even in PR. Lead generation? Augmented reality (AR) and gamification are at the forefront of this movement, transforming passive spectators into active participants. Brand awareness?

Branding 110

Branding Tentpole Entertainment Transform 110

Adobe Experience Cloud Blog

OCTOBER 26, 2011

Here’s an amazing example of how you can transform press into celebrity with effective, multi-channel marketing. Recently, Oracle hosted their annual user conference, Oracle OpenWorld. Of course, this keynote ousting would have produced epic PR with or without Marc’s brilliant response. It depends how good you make it.

PR 134

PR Transform Logistics User-Generated 134

Backlinko

JANUARY 23, 2025

Others, like Google Flights and Google Hotels, keep users within Googles ecosystem. These include organic search traffic, revenue, and user engagement. Step 2: Conduct Keyword Research Google advises creating content for users, not solely to rank for keywords. Search Intent: The purpose behind a user’s search query.

SEO 93

SEO PR User-Generated Non-Profit 93

Sprout Social

MAY 22, 2025

By leading with a story-first approach and a more human, informal voicerather than relying solely on traditional PR tactics you can create outreach that feels less like a press release and more like a meaningful moment worth sharing. This is a free, albeit not guaranteed, way to boost support of your organization and impact.

Social Media Marketing 119

Social Media Marketing Transform Marketing Marketers 119

Lynton Web

DECEMBER 29, 2024

The truth is that companies that master their customer journey in HubSpot aren't just seeing incremental improvements they're transforming how they operate. Marketing teams are able to generate more qualified leads because they can see which channels drive real results. This guides training and process improvements.

Customer Journey 97

Customer Journey Customer Transform CRM 97

Sprout Social

SEPTEMBER 16, 2024

In this Instagram Reel, you can see someone behind the camera waving a wand and transforming Alumni Lawn into a magical scene, complete with twinkling lights adorning the university’s ancient elm and oak trees. Their Welcome Week 2023 campaign was nominated for the Collaborative Social Media Communications award by PR Daily.

Transform 103

Transform PR Education Energy 103

Sprout Social

SEPTEMBER 24, 2024

Outline your key messages, brand values and goals—then step back and let influencers, who excel at content creation, transform the brief into engaging content. Respond to social media comments , share user-generated content and spark dialogue around your brand. Monitor any potential issues.

Influencer Marketing 100

Influencer Marketing Marketing Strategy Marketing Marketers 100

Sprout Social

MARCH 27, 2025

Once a small-but-mighty phenomenon, the creator economy has transformed into a full-fledged forcereshaping everything from how we consume content, to the relationships between audiences and brands. Snapchat Snapchats user base has steadily increased in the past few years, and the platform now boasts 453 million daily active users.

Gen Z 97

Gen Z Affiliate Marketing Influencer Marketing User-Generated 97

Set Up

JANUARY 21, 2025

PR took quite a dip this year, decreasing from 50% to 27% of Clients saying they need PR assistance. Client Priority #3 | The PR Decline The dip in the demand for PR servicesfrom 50% in 2023 to 27% in 2024could partially be attributed to a shift in how businesses perceive the risks associated with public stances and "cancel culture."

Shopper Market 59

Shopper Market PR Shoppers Transform 59

Martech

NOVEMBER 30, 2023

Ahead of it were, in order, telephone salespersons, solicitors, psychologists, further education teaching professionals, market and street traders and assistants, legal professionals, credit controllers, HR admin roles, PR professionals, management consultants and business analysts, market research interviewers, and local government administration.

Transform 117

Transform PR User-Generated Retail 117

Hubspot Marketing

JULY 1, 2019

Twitter, with its 126 million daily active users , is a platform with a ton of potential for companies to increase awareness and build their brand personality. Social media has transformed the relationship between individuals and organizations -- which is why the community management role is now so vital. Image courtesy of HubSpot.

Management 145

Management PR Transform User-Generated 145

Welcome Software

MARCH 17, 2025

With over 75% of customers expecting optimized, personalized experiences, companies across industries are transforming their approach. Additionally, any code changes made by developers go through highly scrutinized PR reviews. What was once limited to tech giants like Amazon and Netflix is now mainstream. are observed.

Transform 52

Transform User-Generated Analytics Customer Journey 52

Martech

MAY 18, 2023

Generative AI and large language models are set to change the marketing industry as we know it. How large language models work Below is a system diagram of transformers, the architecture model in which large language models are built. Simply put, a transformer takes an input and turns (i.e., transforms”) it into something else.

Transform 116

Transform PR Marketing Marketers 116

Search Engine Land

OCTOBER 12, 2023

Since the introduction of generative AI , large language models (LLMs) have conquered the world and found their way into search engines. But is it possible to proactively influence AI performance via large language model optimization (LLMO) or generative AI optimization (GAIO)? How are these recommendations made?

Transform 103

Transform PR User-Generated SEO 103

SocialPilot

FEBRUARY 11, 2025

PR & Media recognition: Multiple media outlets like Adweek and Forbes mentioned it as a masterpiece ad. Engage User Stories : Highlight testimonials or personal experiences from your community to build deeper emotional ties. Actionable Insights: Know the Platform’s Purpose : Understand why users come to a platform (e.g.,

User-Generated 71

User-Generated Entertainment Transform Branding 71

Trade Press Services Newsletter

DECEMBER 1, 2022

Even something as simple as a new headline or updated statistics can transform an outdated blog into a fresh lead-generation piece. It’s also crucial that your website is easy-to-navigate and delivers a frustration-free user experience for visitors. The addition of these paid media channels can enhance lower-cost activities.

Whitepaper 130

Whitepaper Transform PR eBook 130

Sprout Social

JUNE 21, 2022

In this article, we’ll break down the leading direct messaging strategies and how you can use them to transform your social media outreach. It’s transforming the customer experience and pushing brands to broaden their direct marketing strategies. It immediately generated online buzz and PR. What is direct marketing?

Direct Marketing 144

Direct Marketing Transform Direct Mail Telemarketing 144

Martech

MARCH 6, 2023

Artificial intelligence has dominated headlines recently as the world began to play with a new tool: Chat Generative Pretrained Transformer, better known as ChatGPT. “As a language model, ChatGPT is best used for tasks that involve natural language processing, such as text generation, text completion and answering questions. .

Whitepaper 120

Whitepaper User-Generated Transform PR 120

Martech

DECEMBER 6, 2022

We want travelers to learn things about the island they haven’t necessarily seen or heard about,” said Jamari Douglas, vice president of marketing, PR and communications for Bermuda Tourism Authority. DOOH transformation has accelerated since the pandemic. Actionable DOOH. Why we care.

Transform 120

Transform PR Advertisers Advertising 120

Exposure Ninja

JUNE 13, 2025

They faced significant challenges, from keeping users engaged to sustaining a business model based on free access. But they stayed true to their mission, and today, Duolingo is a global brand with millions of users , all drawn in by its playful personality and empowering vision. Visually, GoPro keeps things sleek and dynamic.

Branding 52

Branding Transform Energy Communications 52

Adobe Experience Cloud Blog

OCTOBER 20, 2010

The focus of the 2010 User Summit was the transformation of how marketing and sales organizations work – and work together – to generate revenue. Forrester’s Andre Pino also detailed the importance of marketing and sales alignment —a paramount theme throughout the User Summit.

Management 76

Management Transform Thought Leadership PR 76

Search Engine Land

NOVEMBER 9, 2023

The role of an SEO professional has undergone a major transformation in recent years. They need to help develop content strategies and ensure that content is optimized for search engines and users. Collaborate with social media and PR teams to create a more holistic marketing strategy.

SEO 105

SEO PR Transform eCommerce 105

Sprout Social

NOVEMBER 11, 2020

And because marketers often gate white papers behind an email form, these reports can help support goals like lead generation and sales. With these insights, you can do more than achieve your goals — you can transform social into a growth engine for your brand. But with a little foresight, a white paper can do more than capture leads.

Whitepaper 141

Whitepaper Key Performance Indicator Transform PR 141

SocialPilot

FEBRUARY 13, 2025

About 9 out of 10 users have confirmed that they have made buying decisions based on online reviews. ” Beyond the direct feedback in reviews, User-Generated Content (UGC), such as photos or social media posts tagged at your location, can also significantly enhance your visibility online.

Food 64

Food User-Generated PR Management 64

Hubspot Marketing

OCTOBER 17, 2023

Over the past decade, affiliate marketing has transformed significantly as a result of evolving marketing channels, technology, and consumer behavior. More businesses are recognizing the value of affiliate programs as a cost-effective way to increase brand exposure, generate leads and drive sales.

Affiliate Marketing 131

Affiliate Marketing Market Trends B2C Transform 131

Search Engine Land

JULY 17, 2023

Challenges in connecting SEO efforts to revenue Aligning SEO with revenue generation can be complex, presenting various challenges for brands. Users interact with multiple touchpoints before converting. Understanding the role of SEO in revenue generation is crucial for effective marketing and resource allocation.

SEO 92

SEO Customer Acquisition Transform Affiliate Marketing 92

Hubspot Marketing

MARCH 9, 2023

In today's world, brands have to generate their own buzz. Explain what the change is, why it was made, and how it benefits the user. A partnership announcement will generate excitement for your mutual collaboration and allow you to attach your name to another leading company (and vice versa, for your partner). or 3 p.m.,

PR 145

PR Transform User-Generated Promotion 145

Sprout Social

MAY 19, 2025

In a traditional sense, influencer seeding is a PR strategy. If they organically post content about your brand that generates audience engagement, thats a good signal that they would be a strong fit for a paid partnership. If you want to generate authentic buzz for a new product launch try seeding multiple influencers.

Influencer Marketing 56

Influencer Marketing Gen Z Marketing Marketers 56

Search Engine Land

MAY 7, 2024

See how Lectric eBike has transformed SEO to gain valuable insights for any ecommerce business looking to significantly enhance organic search traffic and compete in high-stakes markets. Generated over 210,000 clicks per month by generating both brand and non-brand organic traffic. Business email address Subscribe Processing.

eCommerce 83

eCommerce PR Real Estate SEO 83

Search Engine Land

MAY 18, 2023

Generative AI and large language models are set to change the marketing industry as we know it. How large language models work Below is a system diagram of transformers, the architecture model in which large language models are built. transforms”) it into something else. Machines can’t read. This is the playground.

Transform 81

Transform Direct Mail PR User-Generated 81

Backlinko

APRIL 17, 2024

These types of providers often work with a large volume of clients to generate more revenue and stay profitable. Service Providers That Can’t Prove Their Results Avoid SEO service providers that can’t prove the results they’ve generated for their clients. And it’s likely to end up doing more harm than good for your website.

SEO 117

SEO eCommerce PR Non-Profit 117

Buffer Marketing

JANUARY 22, 2024

“This year is going to be transformative!” The Gen Z audience, the fastest-growing demographic on the platform according to LinkedIn, is more comfortable with blending personal and professional tones than previous generations.  ” As humans, we tend to say (and believe) this statement about every year.

Gen Z 140

Gen Z Entertainment Transform User-Generated 140

Buffer Marketing

JANUARY 22, 2024

“This year is going to be transformative!” The Gen Z audience, the fastest-growing demographic on the platform according to LinkedIn, is more comfortable with blending personal and professional tones than previous generations.  ” As humans, we tend to say (and believe) this statement about every year.

Gen Z 140

Gen Z Entertainment Transform User-Generated 140

Hubspot Marketing

DECEMBER 22, 2023

Content Creation Generative AI tools, like Jasper for text generation and Midjourney for image creation, support content creation by producing text, crafting images, and even generating music or code, depending on your input and requirements. ChatSpot, for example, integrates with our CRM to generate instant progress reports.

Branding 129

Branding Transform User-Generated SEO 129

Sprout Social

FEBRUARY 19, 2024

For example, these technologies can automatically identify anomalies in data patterns such as potentially provocative comments based on pre-determined entities and keywords and alert the end-user. This capability helps PR, social and customer service teams to immediately address such comments and take appropriate action.

Marketing Strategy 138

Marketing Strategy Manufacturing PR Marketing 138

Hubspot Marketing

DECEMBER 13, 2023

In his article " Dawn of the Inbound Marketing Agency ," Paul Roetzer explained how wired PR firms, digital PR firms, and Internet PR firms will redefine the industry and give birth to a new category of agency — the inbound marketing agency. Most inbound strategies fall under three main categories: attract, engage, and delight.

Inbound Marketing 103

Inbound Marketing PR Manufacturing Marketing 103