Search Engine Land

JULY 22, 2024

The previous election was during the pandemic, so shopping habits and promotions are not comparable The shorter shopping period means the last shipping day deadline is earlier, there’s less time to clear inventory for 2025 and fewe ad space and promotions available will increase costs. It’s an election year in the U.S.

SEO

Neil Patel

JUNE 17, 2025

It’s not about offering the lowest price or running the flashiest marketing campaigns. Brand loyalty is when consumers consistently choose to purchase products or services from a specific company. It tends to focus more on price or value, making it more fleeting than brand loyalty.

Branding

Vertical Response

AUGUST 25, 2024

On Pinterest, visually appealing photos and shoppable Product Pins drive sales, engaging customers and boosting holiday revenue. Enhance customer experience and confidence with value-add elements like free shipping. Highlight Free Shipping and Returns Free shipping and returns significantly impact holiday shopping decisions.

Marketing Strategy

Sprout Social

NOVEMBER 19, 2024

Brand and audience affinity If you’re marketing a health product, it’d be counter-productive to partner with an influencer known for reviewing fast food. He’s a legitimate celebrity with his own influencer following, and they use his sporting background to help promote their healthy product range.

Gen Z

Hubspot Marketing

NOVEMBER 1, 2024

You see, B2C works with third parties or “middlemen” like wholesalers, retailers, or distributors to get your product into consumer hands. Your product goes straight from the manufacturers to the consumer who bought it through the brand’s website, store, or popup. Retailers often even help shoulder some of the marketing to drive sales.

Manufacturing

Customers.ai

DECEMBER 11, 2024

Theyre clicking around, checking out products, and maybe even adding items to their cart. email with a curated list of products theyve browsed. Hes spent five minutes scrolling through your pricing page so hes clearly considering a purchase. Use AI to recommend the most relevant products or actions for each visitor.

Shipping

Customers.ai

DECEMBER 18, 2024

Look for the signals: Page Visits and Time Spent Is someone spending time on your pricing or product pages? Example 1 : Visitors who spend more than 3 minutes on your pricing page. Trigger a cart abandonment email offering free shipping or a discount code. So, how do you decode what someone actually wants?

Whitepaper

Customers.ai

DECEMBER 23, 2024

Are they glued to your product pages? What They Want : High-value actions, like checking out your pricing page, signing up for a demo, or downloading a resource, scream intent. Example : A visitor who repeatedly views the same product page or spends significant time on your shipping page likely has high purchase intent.

Price

Customers.ai

JANUARY 7, 2025

Offer insider tips, early access to products, or a VIP experience. Creative examples to inspire: Ecommerce: Spin the Wheel pop-ups where visitors can win discounts or free shipping. Digital Products: Sign up and get exclusive access to our pre-launch sale. ” “Unlock [Product] Secrets for Your Next Big Win.”

Customer

Neil Patel

JULY 20, 2025

Artificial intelligence (AI) tools are becoming more and more prominent, and many have functions specifically designed to help marketers better promote their products and services. Marketing automation: Incorporate AI tools into your marketing automation workflows to further your team’s productivity.

User-Generated

Litmus

OCTOBER 17, 2024

Introduce new subscribers and potential customers to your brand, product, or service through your email marketing campaigns. Provide information that guides subscribers in considering your product or service through your emails. Drive subscribers to take action in your email marketing campaigns, such as purchasing a product or service.

Email Marketing

Backlinko

MARCH 26, 2025

Of course, you can’t control all the factors that determine pricing. Understanding keyword costs helps you: Make smarter bidding decisions Choose high-value keywords Maximize your ROI Optimize your campaigns for lower costs But before you can lower costs, its helpful to understand what goes into keyword pricing. on every click.

Price

Hootsuite

MARCH 21, 2025

Convert to a Business account, use Commerce Manager to create a shop, and upload a product catalog (manually or via platforms like Shopify). This makes your products shoppable directly on Instagram or through your website. Use product tags in Posts, Reels, Stories, and Ads to make content shoppable. Its only available to U.S.-based

eCommerce

Power Digital Marketing

APRIL 7, 2025

The apps unique ability to captivate audiences through short-form video content has changed how consumers discover, research, and ultimately purchase products. Heres how: Viral Discovery: TikToks algorithm curates highly engaging and personalized content, making it easy for beauty and CPG products to go viral.

Branding

SmartBrief - Marketing

JANUARY 31, 2025

For example: On checkout pages , you’ll want to quickly offer a discount or free shipping since these people are primed to buy, and you want them to see the offer before they take action. So, if someone is getting ready to leave on a product page, you might want to offer a discount. Complete Your Purchase Today for Free Shipping!”

Shipping

Marketing Insider Group

MAY 12, 2025

Try segmenting by: New vs. returning visitors: First-time users may need education or trust-building content, while returning visitors might respond better to limited-time offers or product reminders. Focus your PPC advertising strategies on high-intent, transactional keywords that signal the user is ready to take action.

Advertising

Buffer Marketing

APRIL 29, 2025

I find myself wanting to buy a new product I’ve seen on Instagram at least once a week. What started out as a simple photo-sharing app has evolved into a powerful social commerce platform where you can show off your products, find new customers, and even make direct sales. much of Europe, and Asia-Pacific).

Gen Z

Backlinko

JANUARY 24, 2025

The company grew its business on expert product knowledge and top-tier customer service. Despite offering thousands of products, the layout is clean, organized, and easy to navigate. It provides links only to popular products and categories. It provides links only to popular products and categories.

eCommerce

Hubspot Marketing

OCTOBER 29, 2024

When you’re dealing with higher-priced goods or services or bulk orders through wholesale, each sale carries more weight. Pricing Similarly, pricing is also a major difference between B2B ecommerce and B2C. We're often adjusting prices based on volume, specific contract terms, or ongoing negotiations,” says Ferruggia.

eCommerce

Hubspot Marketing

JUNE 17, 2025

All told, these budget-conscious prospects want great value for their money, and they’re more price-motivated than others. Economic uncertainty and rising prices have buyers snapping their wallets shut. Price is an easy way to communicate value, but it’s certainly not the only way. Price matters, but framing matters even more.”

Branding

Customers.ai

DECEMBER 20, 2024

Ecommerce Webinar Beyond Abandoned Cart to Abandoned Product View Revenue with Email Deliverability Hacks & AI Tools Watch The Webinar What Is Relationship Marketing? Tailored Product Recommendations : Based on past purchases, suggest complementary products or upgrades. So, how do you strike that balance?

eCommerce

Martech

JULY 31, 2024

Product direction. I would add to their list: Price/value. The report also points out that older companies have a harder time with these factors, largely from having more iterations or releases of their product or platform. Ease of set up. I would argue these are table stakes.

Customer

Search Engine Land

AUGUST 13, 2024

Those surveyed had a handful of top-priority areas in mind: Nearly 60% plan on increasing their investment in product imagery, video and copy for online listings Companies that invest in best practices for images, video and product listing copy often see meaningful performance improvements. Brand (32%). Readability (23%).

eCommerce

Customers.ai

NOVEMBER 18, 2024

Scalability and Pricing Your business is growing and your apps need to grow with you. Consider tools that offer flexible pricing plans and features that can scale as your needs evolve. Use Case: An ecommerce brand selling beauty products can use Klaviyo to segment their audience based on purchase frequency. holds a rating of 4.8

eCommerce

Lynton Web

DECEMBER 29, 2024

Running a business without a strategic customer journey in HubSpot is like navigating a ship without a compass. Start by looking at the following: Positive Signals : A lead who visits your pricing page three times, opens your last five emails, downloads a crucial whitepaper, or books a demo shows genuine interest.

Customer Journey

Sprout Social

APRIL 21, 2025

Access targeted audiences You know your products and services arent for every single person out there. Brands have the opportunity to support financial literacy efforts in the space, as well as offer products, apps and services they may have that help consumers budget and manage their money better.

Branding

Welcome Software

DECEMBER 4, 2024

The next keeps asking you to go to the checkout page to know the shipping charges. In that case, the app probably already remembers your purchase history, and local store inventory, and can give you accurate shipping times. You decide to start doing the research yourself. Frustrating, right? The challenge?

Management

Customers.ai

NOVEMBER 14, 2024

From product recommendations to tailored messages based on past interactions, Klaviyo makes your emails feel like they were written just for each individual customer. Pricing and Scalability A tool may look affordable at first, but as your subscriber list grows, costs can skyrocket if it isn’t designed to scale with you.

Email Marketing

Use Insider

JANUARY 23, 2025

Sending highly personalized messages and product recommendations based on customers needs, interests, and preferences. Streamlined product discovery. When used to its full potential, WhatsApp lets you add your entire product catalog to the app. For example, one of our customers saw a 97% open rate and nearly 30% CTR on WhatsApp.

eCommerce

Backlinko

AUGUST 5, 2025

Try this AI prompt to gather some terms you can then type into Google: “What high-intent keywords do people use when searching for [your product/service] online?” Here are a few prompts you can try: Use Case Example Prompt What It Reveals General Discovery What are the best places to buy [your product] in [your market]?

Food

SocialPilot

FEBRUARY 6, 2025

Whats the first thing you do before buying a product, deciding where to eat, or booking a service? million businesses reviewed and over 213 million consumer reviews posted for services and products. Comparison Tools : Users can compare businesses by ratings, reviews, and even price quotes. You look at reviews, right?

Real Estate

SocialPilot

JULY 9, 2025

With paid plans, you can customize review widgets to match your brand’s look and feel, add company logos, and even showcase specific review tags or product categories. You can also tag and sort reviews by themes like “fast shipping” or “customer support” to highlight what you do best.

Management

Customers.ai

DECEMBER 23, 2024

Are they glued to your product pages? What They Want : High-value actions, like checking out your pricing page, signing up for a demo, or downloading a resource, scream intent. Example : A visitor who repeatedly views the same product page or spends significant time on your shipping page likely has high purchase intent.

Price

Sprout Social

JULY 18, 2025

Aussie consumers regularly turn to social to learn about new products, seek customer support and make purchases, according to The 2025 Sprout Social Index™ Australia. million Aussie social media users, many of whom use these platforms to search for new products and services, learn about brands and head to the checkout.

Retail

Use Insider

NOVEMBER 13, 2024

Adobe has been one of the most recognizable tech companies for decades, mostly thanks to its Creative Cloud products like Photoshop, Illustrator, and Premier Pro. In recent years, they’ve invested in expanding their offering for marketing and eCommerce teams with the Adobe Experience Cloud — a suite of solutions that includes product like.

Customer Journey

Backlinko

JULY 1, 2025

No fancy production or big teams. While subtly introducing your product or service as the fix.) Using Semrush’s Keyword Magic Tool , Leigh identifies the search terms people type into Google to find products like his. It also subtly directs readers to Underfit’s products with a banner that includes trust signals.

Marketers

Exposure Ninja

APRIL 7, 2025

Its intuitive dashboard simplifies product management, order fulfilment, and payment processing. Cons SEO Limitations: While Shopify includes some basic SEO features, it has some notable drawbacks: Shopify’s rigid URL structure forces /collections/ and /products/ in URLs. Advanced SEO functionality requires extra plugins.

eCommerce