Neil Patel

JUNE 17, 2025

It’s not about offering the lowest price or running the flashiest marketing campaigns. Loyal customers opt to buy from a particular brand again and again, even when they have other options that are similar (or better) in terms of price, convenience, or service. Brand loyalty and relationship marketing have similar end goals.

Branding

Vertical Response

AUGUST 25, 2024

Enhance customer experience and confidence with value-add elements like free shipping. Highlight Free Shipping and Returns Free shipping and returns significantly impact holiday shopping decisions. 91% of consumers consider free shipping crucial when making holiday purchases.

Marketing Strategy

Customers.ai

DECEMBER 11, 2024

Hes spent five minutes scrolling through your pricing page so hes clearly considering a purchase. Before she clicks away, a pop-up appears: Complete your order in the next 10 minutes and get free shipping! Look for features that: Identify high-value leads based on behavior, such as time spent on pricing pages or repeat visits.

Shipping

Customers.ai

DECEMBER 18, 2024

Look for the signals: Page Visits and Time Spent Is someone spending time on your pricing or product pages? Example 1 : Visitors who spend more than 3 minutes on your pricing page. Trigger a cart abandonment email offering free shipping or a discount code. So, how do you decode what someone actually wants? Book a demo today.

Whitepaper

Customers.ai

DECEMBER 23, 2024

What They Want : High-value actions, like checking out your pricing page, signing up for a demo, or downloading a resource, scream intent. Example : A visitor who repeatedly views the same product page or spends significant time on your shipping page likely has high purchase intent. Are they glued to your product pages?

Price

Customers.ai

JANUARY 7, 2025

Creative examples to inspire: Ecommerce: Spin the Wheel pop-ups where visitors can win discounts or free shipping. SaaS : Sign up for your free trial and get a personalized onboarding guide, displayed to users on the pricing page. A localized pop-up saying, Limited spots left for free shipping to [visitors location]!

Customer

Sprout Social

NOVEMBER 19, 2024

Familiarize yourself with typical influencer pricing expectations for your chosen content type, so you know what kind of price to expect initially. Get further contact details from your influencer at this stage if you haven’t already, as you’ll need their address to ship any product samples.

Gen Z

Backlinko

MARCH 26, 2025

Of course, you can’t control all the factors that determine pricing. Understanding keyword costs helps you: Make smarter bidding decisions Choose high-value keywords Maximize your ROI Optimize your campaigns for lower costs But before you can lower costs, its helpful to understand what goes into keyword pricing. on every click.

Price

Hubspot Marketing

NOVEMBER 1, 2024

In turn, they can pass those savings on to buyers in the form of a lower price tag, and lower prices can lead to more sales. Improved Brand Loyalty Great customer experience and affordable prices foster brand loyalty and improve customer lifetime value (LTV). It’s a beautiful cycle. Personalize your customer experience.

Manufacturing

Neil Patel

JULY 20, 2025

Higher ROI Because AI tools can help your marketing team better understand customers, personalize campaigns, and ship better content, you’ll see a higher return on investment (ROI) as a result. Pricing: Completely free for limited (but still extensive) use. Pricing: Plans start at $39/month/seat.

User-Generated

SmartBrief - Marketing

JANUARY 31, 2025

For example: On checkout pages , you’ll want to quickly offer a discount or free shipping since these people are primed to buy, and you want them to see the offer before they take action. Complete Your Purchase Today for Free Shipping!” Use attention-grabbing language for these so people see them and feel compelled to stay.

Shipping

Power Digital Marketing

APRIL 7, 2025

One of the most intriguing trends to emerge is how TikTok fuels Amazon sales, as users see products on TikTok and then turn to Amazon to compare pricing, shipping, and availability before making a purchase. Brands that use targeted campaigns see higher conversion rates, particularly when highlighting Amazons fast shipping options.

Branding

Litmus

OCTOBER 17, 2024

a special welcome offer—like a discount on the first purchase or free shipping). Free trials/consultations: invite prospective customers to experience your product or service at no cost, or offer a consultation to showcase your expertise and make a persuasive sales pitch, including detailed pricing information.

Email Marketing

Hubspot Marketing

NOVEMBER 4, 2024

This means including the details buyers need to know to make a smart purchase decision in your descriptions, like: Pricing Product size/dimensions Materials/ingredients Product uses/benefits Shipping/return details World Market has impressive PDPs, though they uniquely lead users to check out on their website rather than directly on Instagram.

Product

Marketing Insider Group

MAY 12, 2025

Users who abandoned carts: Tailor your messaging to address objections or incentivize a return visitlike offering free shipping, highlighting reviews, or showcasing the item again. Promotional offers: Compare 10% off versus Free shipping or limited-time deals to learn what motivates your target audience to act.

Advertising

Hootsuite

MARCH 21, 2025

Select where you ship to, review your shop details, and click Finish setup to submit your shop for review by Meta. Add a product image, name, description, website link, and price. You can choose to manually add products to a set or use filters to automatically group products by type, price, or other attributes. Select Manual.

eCommerce

Hubspot Marketing

JUNE 17, 2025

All told, these budget-conscious prospects want great value for their money, and they’re more price-motivated than others. Economic uncertainty and rising prices have buyers snapping their wallets shut. Price is an easy way to communicate value, but it’s certainly not the only way. Price matters, but framing matters even more.”

Branding

Backlinko

JANUARY 24, 2025

You can filter with options like: Price Features Availability of virtual audio demo Select the filters you want, and voil, you customize your search results. For example, near the add to cart button, microcopy highlights benefits such as: Free lifetime tech support 60-day price-drop protection 60-day returns Smart move. Tough business.

eCommerce

Hubspot Marketing

OCTOBER 29, 2024

When you’re dealing with higher-priced goods or services or bulk orders through wholesale, each sale carries more weight. Pricing Similarly, pricing is also a major difference between B2B ecommerce and B2C. We're often adjusting prices based on volume, specific contract terms, or ongoing negotiations,” says Ferruggia.

eCommerce

Customers.ai

DECEMBER 20, 2024

Example 1 : A customer emails your support team to ask why their order hasnt shipped after five days. Your reactive response fixes the problem, but proactive communication like an order delay notification or shipping update email could have prevented frustration in the first place. This creates a stable revenue stream over time.

eCommerce

Martech

JULY 31, 2024

I would add to their list: Price/value. Large companies may lack the agility to easily “turn the container ship” to address emerging or embedded customer service concerns. Product direction. I would argue these are table stakes.

Customer

Duct Tape Marketing

SEPTEMBER 4, 2024

Initially, Joe believed that cutting costs and lowering prices would build client loyalty, but he learned that true service isn’t about slashing prices. When you express those things, quality, reliability, safety, health, these are the reasons when somebody says, can you lower the price? How could your price be lower than mine?

Price

Buffer Marketing

APRIL 29, 2025

This makes your posts shoppable — people discover your products while they’re scrolling, and when something catches their eye, they can just tap the icon to see product details and prices. Share accurate product information and avoid anything misleading, such as incorrect pricing and availability.

Gen Z

Search Engine Land

AUGUST 13, 2024

Order and inventory management One in three brand leaders say rising shipping costs and an inability to maintain inventory levels impede growth. Here’s what those surveyed named as their biggest obstacles; luckily, none of them are insurmountable.

eCommerce

Lynton Web

DECEMBER 29, 2024

Running a business without a strategic customer journey in HubSpot is like navigating a ship without a compass. Start by looking at the following: Positive Signals : A lead who visits your pricing page three times, opens your last five emails, downloads a crucial whitepaper, or books a demo shows genuine interest.

Customer Journey

Welcome Software

DECEMBER 4, 2024

The next keeps asking you to go to the checkout page to know the shipping charges. In that case, the app probably already remembers your purchase history, and local store inventory, and can give you accurate shipping times. You decide to start doing the research yourself. Frustrating, right? The challenge?

Management

Customers.ai

NOVEMBER 18, 2024

Scalability and Pricing Your business is growing and your apps need to grow with you. Consider tools that offer flexible pricing plans and features that can scale as your needs evolve. However, some note that the pricing can be steep for smaller businesses. Ratings & Reviews: G2 Rating : 4.7 Absolutely.

eCommerce

Set Up

NOVEMBER 26, 2024

Similarly, “consumers are increasingly concerned that in-store prices are not competitive with online prices” so 20% of consumers say they’ll increase their online spend in 2024. Keep items in your cart to optimize the best deal and to avoid getting taken advantage of by price surges.

Transform

Sprout Social

APRIL 21, 2025

Bitcoin prices rose in the following days as the community anticipated a more crypto-friendly replacement. Youll never see us partnering with a drop ship fashion company that pumps out thousands of styles of plastic clothing a month, Dr. Moore says. Discussions about crypto on X can, and have, directly impacted the crypto marketplace.

Branding

Customers.ai

NOVEMBER 14, 2024

Pricing and Scalability A tool may look affordable at first, but as your subscriber list grows, costs can skyrocket if it isn’t designed to scale with you. Choosing a tool with scalable pricing means you can expand your marketing efforts without budget surprises down the line. This transparency reduces “Where’s my order?”

Email Marketing

SocialPilot

JULY 9, 2025

You can also tag and sort reviews by themes like “fast shipping” or “customer support” to highlight what you do best. Here’s how Google Reviews and Trustpilot stack up on pricing, access, and everyday use.

Management

Customers.ai

DECEMBER 23, 2024

What They Want : High-value actions, like checking out your pricing page, signing up for a demo, or downloading a resource, scream intent. Example : A visitor who repeatedly views the same product page or spends significant time on your shipping page likely has high purchase intent. Are they glued to your product pages?

Price

Backlinko

OCTOBER 22, 2024

Shein is one of the largest fast-fashion retailers worldwide, shipping to customers in over 150 markets. Known for its relatively low-priced apparel and wide variety, Shein became one of the most popular shopping destinations among Gen Z and millennial consumers across the world.

Gen Z

SocialPilot

FEBRUARY 6, 2025

Comparison Tools : Users can compare businesses by ratings, reviews, and even price quotes. It covers everything from performance to pricing and serves the automotive industry, including dealerships and manufacturers where they can list their businesses. Cons: Negative reviews can heavily impact a business.

Real Estate

Use Insider

JANUARY 23, 2025

The platforms pricing varies based on the country and conversation type, i.e., marketing, utility, service, or authentication. These include new arrival and discount announcements, price drop alerts, cart abandonment reminders, and other similar strategies. Shipping updates. Price drop and back-in-stock alerts.

eCommerce

Backlinko

AUGUST 5, 2025

What value propositions are they leaning on: quality, price, convenience, or something else? ” Look for Google Search ads and Google Shopping ads (product images with prices). How do those products compare to yours? Then, look at how they talk about themselves. Head to their website to find this out.

Food

Exposure Ninja

APRIL 7, 2025

Cost : One of the biggest concerns we hear from business owners is Shopify’s pricing structure. If the main goal is selling products online, Shopify makes it easy to manage inventory, payments, and shipping. Advanced SEO functionality requires extra plugins.

eCommerce