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How to Sell During a Trade War

SMEI

Actionable Steps: Identify suppliers from tariff-exempt countries to maintain competitive pricing. Focus on Value Differentiation When tariffs increase the cost of your products, competing on price alone may not be sustainable. This reduced shipping costs and avoided many of the trade restrictions imposed by the ongoing dispute.

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5 Brands that Centered Digital Transformation Around Customers

Adobe Experience Cloud Blog

Inside Adobe’s Digital Transformation. Adobe, Narayen said, has spent the past few years going through its own significant transformation–one that has spanned every part of the organization. Our success has been predicated on the core belief that digital transformation starts by reimagining the entire customer journey.”.

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5 Proven Ecommerce Growth Strategies ($0 to $100 Million)

Backlinko

Even if you’re swamped, you can find 75 minutes for conversations that could transform your business. First, their discovery set promotion seemed like a slam dunk: sell fragrance samples for $1 plus shipping. Customers paid $1 plus $10 shipping. The actual shipping cost was $7-12 per unit.

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How to Create Your Full-Funnel Customer Journey in HubSpot

Lynton Web

Running a business without a strategic customer journey in HubSpot is like navigating a ship without a compass. The truth is that companies that master their customer journey in HubSpot aren't just seeing incremental improvements they're transforming how they operate. That's where lead scoring enters the picture.

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Top Marketing Strategies for Holidays: Boost Your Seasonal Success

Vertical Response

Enhance customer experience and confidence with value-add elements like free shipping. Highlight Free Shipping and Returns Free shipping and returns significantly impact holiday shopping decisions. 91% of consumers consider free shipping crucial when making holiday purchases.

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From Anonymous to Known: Behavioral Data’s Role in Website Visitor Identification

Customers.ai

What They Want : High-value actions, like checking out your pricing page, signing up for a demo, or downloading a resource, scream intent. Example : A visitor who repeatedly views the same product page or spends significant time on your shipping page likely has high purchase intent. Are they glued to your product pages?

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Path to Purchase Research: Decoding Your Customers’ Buying Journey

Customers.ai

Where It Happens : Product pages, review sites, YouTube unboxing videos, and price comparison tools. Example : An online furniture store used heatmaps to discover that customers were struggling to find their shipping policy. Heres how to take those insights and transform them into strategies that actually actually drive sales.