article thumbnail

How Gen Z values are changing marketing

Martech

Wellness-focused tech companies are increasingly breaking traditional marketing molds by being openly transparent about their processes, pricing and even their challenges. Social hubs like TikTok, Reddit, X and Bluesky, let companies engage and enhance brand trust more than ever.

article thumbnail

Marketers must adapt to a changing world

Martech

Companies, faced with rising costs, responded with price hikes, product shrinkage and similar tactics, eroding consumer trust. This new era of skeptical consumers requires a radical shift in marketing strategy. The rapid evolution of the digital landscape undeniably disrupted traditional marketing paradigms.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Relationship Marketing: How to Attract Fans (Not Just Buyers)

Neil Patel

I’ll show you how to use relationship marketing to create long-lasting customer relationships, attract loyal fans, and sustainably grow your business. Key Takeaways: Relationship marketing goes beyond transactions, prioritizing long-lasting customer connections. What Is Relationship Marketing?

article thumbnail

From Clicks to Conversions: How to Optimize Your Email Funnel

Litmus

Today, the email marketing funnel encompasses much more than the initial sale: it reflects every stage of the customer journey, using email as a vital touchpoint to nurture advocacy. Retaining customers and fostering their loyalty are essential components of the email funnel.

article thumbnail

The hard truth about what AI will do to GTM

Martech

Buyers now use AI-powered “buyer bots” to pre-screen vendors, analyze product-market fit, validate competitive claims and even ballpark the pricing that buyers should offer vendors all before engaging with a sales team. However, AI-driven buyers no longer need vendors to guide them.

CMO
article thumbnail

How to Prove the ROI of Community Management (According to Experts)

Hubspot Marketing

Unfortunately, that means it’s also hard to put a price tag on it. That may not be immediately clear to business leaders who are used to the relatively fast turnaround of paid ads and traditional marketing. As you take on reporting for your community, you need to keep these challenges in mind. The benefits aren’t always visible.

article thumbnail

How un-marketing builds trust in a world of invasive advertising

Martech

With data collection at an all-time high, some marketers cross the line, using personal details (e.g., Consider the Oasis comeback tour, where data on user behavior and demand fueled dynamic ticket pricing , leaving fans paying more than triple the original asking price. The solution is “un-marketing.”