SMEI

MARCH 5, 2025

Conduct market research to identify emerging economies or trade-friendly regions where demand for your products or services exists. Consider nearshoring to bring production closer to your target market. Obtain necessary certifications and product approvals for target markets.

Manufacturing 274

Manufacturing Finance Logistics Transform 274

Aspiration Marketing

JULY 18, 2024

Ever feel lost during a sales call, struggling to answer a tough objection or explain your product's edge? These handy quick-reference guides empower you with essential product knowledge, competitor insights, and objection-crushing responses. You're not alone. Unpreparedness can sink deals.

Product 264

Product 264

Trade Press Services Newsletter

OCTOBER 3, 2024

Leverage B2B Influencer Marketing Gen Z looks to influencers , bloggers, and peers for social proof and recommendations on products and services. Short videos , live streams, reels, and interactive tools like quizzes and polls help brands demonstrate products and/or services while keeping Gen Zers interested and engaged.

Gen Z 282

Gen Z Millennials B2C Communications 282

Aspiration Marketing

NOVEMBER 17, 2024

The best way to know what your customers think about your brand, service, and product is to collect feedback directly from them. The goal is to go beyond simple likes and dislikes and understand your customers' feelings about your product.

Customer 246

Customer Product Branding 246

Trade Press Services Newsletter

JULY 11, 2024

From viral tooth whitening products to the latest fitness gadgets, influencer marketing is a staple in the B2C marketplace. After all, who knows your company, products, and values better than the people who live them daily? Micro-influencers may be happy with a free product or service or commission-based affiliate sales.

Influencer Marketing 232

Influencer Marketing Thought Leadership B2C Transform 232

Aspiration Marketing

NOVEMBER 12, 2024

Think of your ICP as a detailed portrait of your perfect customer–the type of company that not only benefits immensely from your product or service but also becomes a loyal advocate for your brand.

Customer 256

Customer Product Branding Marketers 256

Aspiration Marketing

AUGUST 5, 2024

By tracking customer conversations about your brand on social media, you can quickly identify pain points and any negative sentiment related to your products and services. Social listening in 2024 could be the difference between positive customer relationships and a loss of potential leads.

Customer 253

Customer Product Branding Social Media Marketing 253

Aspiration Marketing

OCTOBER 22, 2024

Imagine scrolling through your social media feed only to be bombarded with endless ads for products you have no interest in. It's a frustrating experience, one that countless consumers face daily. This constant barrage of irrelevant advertising has led to a growing distrust of traditional marketing tactics.

Content Marketing 264

Content Marketing Traditional Marketing Marketers Marketing 264

Aspiration Marketing

FEBRUARY 11, 2025

As a global company, you already serve these markets with your products and services or have near-term launch plans. The truth is, businesses must speak their customers' language to succeed, making multilingual marketing no longer a luxury, but a necessity.

New Markets 255

New Markets Product Customer Marketers 255

Aspiration Marketing

APRIL 7, 2025

Most company owners just hope that word-of-mouth and a quality product will be enough to promote their business. Getting the most out of your business' conversion opportunities is essential if you want your business to thrive and grow. This is fundamentally true, but there is more to it than that.

Promotion 222

Promotion Product Branding Marketers 222

Martech

MAY 21, 2025

Most product marketers mistake explanation for persuasion. They open with features, as if the product’s function speaks for itself. This explains why feature-stuffed products often lose to competitors with a clearer story. Most product marketers get this part wrong. It’s not the meaning.

Manufacturing 123

Manufacturing Price Product Marketing Product 123

Trade Press Services Newsletter

NOVEMBER 7, 2024

Productivity Appreciation is a powerful motivator. This behavior can translate into higher productivity, efficiency, creativity, and problem-solving. By expressing gratitude to your team members for their hard work, dedication, and contributions, leaders create a positive work ethos that fosters a sense of belonging and purpose.

Branding 269

Branding Place Product Customer 269

Martech

AUGUST 20, 2024

Example : John New Hire, a recent Stanford graduate with limited work experience, joins the marketing team excited to handle an upcoming product announcement. Wisdom in action Consider the ACE marketing team’s launch of a new AI-driven product. The product aims to enhance productivity but requires significant upgrades and retraining.

Marketers 133

Marketers Marketing CMO Communications 133

Hubspot Marketing

MAY 28, 2025

I dont want to read novel-length product descriptions. It shows off your product and convinces people to buy fast. Ecommerce video marketing is the use of videos to promote products, boost online sales, and engage customers on ecommerce platforms and social media. Video in ecommerce isnt optional anymore its the bare minimum.

eCommerce 103

eCommerce Shoppers Marketers Marketing 103

Trade Press Services Newsletter

AUGUST 1, 2024

Be upfront about your products, services, processes, and business practices. When leaders earn and nurture the trust of their employees, it can improve employee engagement, increase retention rates, enhance collaboration and innovation, and boost productivity. Proactively address questions and concerns.

Whitepaper 190

Whitepaper Branding Thought Leadership Marketers 190

Aspiration Marketing

MARCH 20, 2025

Simply training sales teams on product updates isn't enough. Sales enablement vs. sales training: What's the difference, and which should I use? While many use the terms interchangeably, they are distinct yet complementary approaches for driving sales success.

Product 222

Product 222

Calvyn Lee Blog

NOVEMBER 14, 2024

Rather than focusing on product features, successful brands tell engaging stories that connect with their audience.

Social Media Marketing 130

Social Media Marketing User-Generated Marketers Marketing 130

Sprout Social

SEPTEMBER 12, 2024

Brands using edutainment to teach audiences about their products and services can help their businesses earn more revenue. The report found consumers are most likely to buy a product on social media if a brand posts content that shows their product or service in action. 10 tips for social media content creation 1.

Management 138

Management User-Generated Key Performance Indicator Transform 138

Aspiration Marketing

AUGUST 19, 2024

Sales teams require quality content to effectively promote their brand's products or services and attract customers. Crafting this content requires careful attention, as it differs from standard write-ups, making the process somewhat challenging.

Promotion 264

Promotion Product Customer Branding 264

Martech

FEBRUARY 13, 2025

Content takes center stage Content-related genAI applications (orange) lead the pack, with seven of the top 20 use cases focusing on content ideation, production and optimization. Copy production (43.9%) : Automation plays a major role in drafting content across multiple formats. Content: Image/video production (21.1%).

Transform 140

Transform Copywriting Marketers Marketing 140

Martech

NOVEMBER 18, 2024

The tool generates TikTok-style video clips based on a product description or URL. How it works: Brands input product info or assets, or import them from a URL. This tool lowers the barrier to entry for brands unfamiliar with video production or TikTok trends. Customization : Edit and tweak videos to fit your brand’s vision.

Transform 129

Transform Global Marketing Marketers Marketing 129

Martech

JANUARY 14, 2025

Foundational excellence An exceptional product or service, coupled with a seamless and positive customer experience, is the bedrock of customer retention. “Your product/service has to be great, and the customer experience also has to be great, Stevens said. Here are seven ways to keep your most profitable customers.

Customer 134

Customer Shipping Customer loyalty Analytics 134

Aspiration Marketing

FEBRUARY 25, 2025

A major brand attempts a global campaign with a single product and messagebut it falls flat. They missed the mark on localizing their message. Globalization has brought unprecedented opportunities for businesses to expand their reach, but it's a complex landscape.

Product 165

Product Branding Marketing Marketers 165

Martech

FEBRUARY 12, 2025

Knowing how customers relate to a product, identifying key pain points and crafting messaging that resonates with the target audience all stem from understanding roles. Additionally, synthetic personas help test and validate product value and messaging. Understand Understanding is the foundation of all marketing activities.

Transform 128

Transform Logistics User-Generated Marketers 128

Martech

OCTOBER 30, 2024

At this crucial and overlooked point in the customer journey, most brands provide content about the product and the industry, when they should address specific customer pain points. It switches very quickly from thought leadership to product but fails at placing your brand into the consideration set for buyers.”

Content Marketing 141

Content Marketing Customer Journey Thought Leadership Marketers 141

Martech

JUNE 11, 2025

Outdated success metrics force us to double down on tactics like paid advertising or AI-crafted content that do not differentiate our brand and products and propel our product message toward the wrong audiences. Shared goals between sales, product and marketing could be the catalyst of success. That’s not always easy.

Branding 109

Branding Education Thought Leadership User-Generated 109

Martech

JANUARY 10, 2025

For example, more (47%) baby boomers felt negatively when they received an advertisement for a product after discussing or mentioning a product or brand online than younger generations. This suggests that consumers have come to expect a degree of personalization in their digital interactions. But differences in attitudes exist.

Manufacturing 130

Manufacturing Advertisers Advertising User-Generated 130

SocialPilot

DECEMBER 23, 2024

Write a caption that connects emotionally with my audience for my post about [product/service]. Write a caption that highlights the benefits of our [product/service] in a unique way. Compose a caption that invites users to share their own experiences with our product/service. ChatGPT Prompts for Writing Captivating Captions 16.

User-Generated 124

User-Generated Social Media Marketing Promotion Transform 124

Chief Martec

JANUARY 2, 2025

Here’s what I think that means… From the moment there was more than one software product in a company’s tech stack, there’s been jockeying to determine who was boss. If the tech stack were an orchestra, which product would be the conductor? They pretended other products weren’t necessary or important.

Fashion 129

Fashion Transform CRM Product 129

Backlinko

JANUARY 6, 2025

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Make Products Your Customers Actually Want Most ecommerce failures share one root cause: creating products nobody wants. Ask what their perfect product would look like.

eCommerce 109

eCommerce Shipping Logistics Transform 109