Hubspot Marketing

MAY 5, 2023

The product marketing landscape is continuously changing. To help, we’ve gathered a list of 15 essential product marketing books for your 2023 reading list. 15 Essential Product Marketing Books 1. 15 Essential Product Marketing Books 1. Best for: Understanding the framework of where to begin your product marketing.

Product Marketing 120

Product Marketing Product Marketing Marketers 120

Hubspot Marketing

DECEMBER 13, 2023

This growth is fueled by increased cash flow from brands and higher demand for content. 2024 Creator Economy Predictions The Growth of YouTube Shorts YouTube launched Shorts, its short-form video feature, worldwide in 2021. As the industry recalibrates, creator-led media companies have the potential to pave new roads to success.

Gen Z 107

Gen Z B2C User-Generated Branding 107

Search Engine Land

FEBRUARY 6, 2024

Despite this growth, the figure fell slightly below Wall Street analysts’ forecasts, who had anticipated $1.38 Snap changed its advertising strategy last year to focus more on direct response ads, which let users click and buy products directly from the app. billion for Snapchat’s parent company. ” Ad strategy change.

Transform 108

Transform Advertising Advertisers Search Marketers 108

Search Engine Land

NOVEMBER 2, 2023

Jeremy Stoppelman, Yelp's co-founder and chief executive officer, said in a statement: "We continued to see strong momentum from our product-led strategy as our team delivered another quarter with a number of record-breaking results." Read Yelp's full Q3 2023 earnings report in full for more information.

Retail 115

Retail Advertising Advertisers Price 115

Animalz blog

DECEMBER 14, 2023

There’s a hidden epidemic in the Product-Led Growth (PLG) movement, and it’s happening right under our noses: the waste of valuable by-products. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency.

Product 81

Product User-Generated Thought Leadership Customer Acquisition 81

Martech

SEPTEMBER 9, 2022

” That was Steph Cuthbertson, HubSpot’s Chief Product Officer, talking about the old ways of attempting to market to customers in individual and siloed channels and sell to them in ways that B2C behemoths like Amazon have made obsolete. ” Product announcements. “What was once working just isn’t any more.”

Customer Journey 109

Customer Journey B2C Marketing Marketers 109

Search Engine Land

FEBRUARY 20, 2024

This article explores how SEO can strategically influence user activation, retention, and community building to drive long-term growth and customer loyalty. To successfully activate, users need their expectations to be met by the product or service delivery. Get the daily newsletter search marketers rely on.

SEO 94

SEO Customer loyalty User-Generated Product 94

Hubspot Marketing

DECEMBER 13, 2023

This growth is fueled by increased cash flow from brands and higher demand for content. 2024 Creator Economy Predictions The Growth of YouTube Shorts YouTube launched Shorts, its short-form video feature, worldwide in 2021. As the industry recalibrates, creator-led media companies have the potential to pave new roads to success.

Gen Z 84

Gen Z B2C User-Generated Branding 84

Hubspot Marketing

SEPTEMBER 18, 2023

More importantly, it is also how we were able to turn this traffic into 1,398% growth in new paying customers during the same time period. We've been able to achieve the growth we have by painstakingly balancing the needs of existing and potential Hotjar users with the demands of search engines. So how did we do it?

SEO 83

SEO Analytics Product Education 83

Kevin Indig

JULY 10, 2023

Community-Led Growth (CLG) gets a lot of hype right now, but there is also lots of fluff on the web about it. I’ve had many touchpoints with communities as growth vehicles (e.g. I think CLG is part of Organic Growth , but it also has some characteristics that set it apart from other Growth motions.

User-Generated 52

User-Generated SEO Product Product Marketing 52

Martech

MAY 2, 2023

Whether you’re applying lead-to-revenue, account-based marketing (ABM), product-, partner-, community-led growth strategies or a combination thereof, a practical yet overlooked step is getting the company talent and resources more involved. This reality hamstrings sellers’ productivity and crushes their spirits.

Finance 91

Finance Customer Journey Digital Marketing Education 91

Hubspot Marketing

AUGUST 2, 2023

During this time, shows like Serial popularized the medium, and the COVID-19 pandemic led to a boom in podcast production and engagement. identify as podcast listeners, the industry hasn’t demonstrated the same growth trend for profitability. NPR’s layoffs led to the cancellation of four major shows.

Advertising 87

Advertising Advertisers Product Customer 87

Hubspot Marketing

APRIL 2, 2024

Creating a productive workplace for yourself is tough enough, but doing it for the entire team? As a marketing team leader for many years, I learned firsthand the importance — and the challenges — of building a productive workplace. I led the way, guiding each member from beginner to expert. That's a whole different ball game.

Product 87

Product Communications Health Management 87

Hubspot Marketing

DECEMBER 29, 2023

Many people confuse product-led SEO with programmatic SEO,” says Kevin Indig , author of Growth Memo. Indig is also a growth advisor and ex-director of SEO at Shopify. Indig says product-led SEO involves a company that exposes a part of its inventory to drive organic traffic. But here’s a caveat.

SEO 115

SEO User-Generated CRM Manufacturing 115

Hubspot Marketing

SEPTEMBER 26, 2022

They’re all B2B companies with high-traffic, lead-generating media engines that support their products. What started as a focus on decision-makers has now evolved into a community-led approach that leverages media and publishing. Media & Community-Led The next stage is B2B companies become a destination for their audience.

Customer Acquisition 105

Customer Acquisition CMO User-Generated Education 105

Search Engine Land

DECEMBER 15, 2022

Or you may not have enough data to show growth, changes and significant events clearly and concisely. You can also use third-party tools to track keyword growth, positions and more, such as: Ahrefs Semrush Moz. Comparisons are a great way to show growth over a certain period of time. Yearly growth. Seasonal growth.

SEO 92

SEO Analytics Place Branding 92

Sprout Social

OCTOBER 10, 2023

According to our Pulse Survey, we found that companies are focused on the following brand-influencer partnerships: giveaways, product collaborations and influencer-led advertisements. These giveaways can range from free, exclusive products to discounted services.

Influencer Marketing 126

Influencer Marketing Affiliate Marketing Marketing Marketers 126

SmartBrief - Marketing

MARCH 17, 2024

Influencers take on new role: product development Content creators continue to break through new barriers in the creator economy, which is free from traditional business constraints. The reasons for its stunted growth are understandable – both industries are riddled with regulations and have inherent issues with trust and reputation.

Influencer Marketing 98

Influencer Marketing Health Transform Marketing 98

GrowPowerful

DECEMBER 26, 2022

A Proven Process for CEOs to Unlock Growth The Different Growth Models Before exploring the five phases of market-led growth, it’s critical to understand that the concept differs from community-led and product-led growth. All three can be leveraged for a growth machine, but in different ways.

Marketing 52

Marketing Marketers Communications Product 52

Jeff Bullas

DECEMBER 7, 2022

Governments finally began to get their act together and created the macro-conditions for this growth to take off- low debt, low inflation, and stronger democratic institutions. GDP growth began to double, exports quadrupled, and public debt plunged to the lowest of any continent. GDP growth across the continent slowed to 3.3%

Health 202

Health Non-Profit Food Energy 202

Digital Marketer

OCTOBER 9, 2023

Solutions, Not Products: Crafting Compelling Messaging To excel in 2024, it’s crucial to shift your focus from merely promoting products to highlighting the solutions they offer. Your customers don’t want products; they seek solutions to their problems and needs.

Customer Journey 97

Customer Journey CRM Marketing Marketers 97

Search Engine Land

APRIL 2, 2024

Demonstrates how well the product meets the user’s needs. You might have a great product, but if the initial encounter is unpleasant, you won’t get a second chance. This article explores how SaaS companies can improve customer onboarding to retain customers and achieve product-led growth.

Customer 80

Customer Real Estate Health Customer Journey 80

Customers.ai

FEBRUARY 6, 2023

The recognition of MobileMonkey was part of ICONIQ Capital’s 2023 Growth Report, which you can read in full here. This recognition was based on the ease of use of implementation, strong integrations with supporting products, immediate ROI, strong support team and continuous product enhancements.

B2C 98

B2C Marketing Marketers Promotion 98

Customers.ai

FEBRUARY 6, 2023

was part of ICONIQ Capital’s 2023 Growth Report, which you can read in full here. This recognition was based on the ease of use of implementation, strong integrations with supporting products, immediate ROI, strong support team and continuous product enhancements. The recognition of Customers.ai Customers.ai Customers.ai

B2C 98

B2C Marketing Marketers Promotion 98

SmartBrief - Marketing

JANUARY 21, 2024

In today’s fast-paced world, the pressure to constantly increase productivity has become an ingrained norm. Our focus on making everything we produce bigger, faster and more profitable has led us to prioritize material gain and brand or corporate status over our objectives as a society.

Product 81

Product Branding Gen Z Health 81

Customers.ai

APRIL 18, 2024

These changes have led to ads that cost more but drive less revenue. This has led to better targeting, bigger audiences, and more ROAS. Drive Sustainable Growth With a steady stream of reliable data, craft campaigns that not only meet the current demands of your market but also anticipate future trends and behaviors.

Key Performance Indicator 64

Key Performance Indicator Transform Advertising Advertisers 64

Buffer Marketing

JANUARY 3, 2024

From there, my business growth snowballed, slowly and steadily at first and then very suddenly. Some of this growth was definitely a happy accident, but some of it was thanks to a few pivotal decisions I made along the way. Many businesses like mine expand product categories much more quickly to grow their sales.

Manufacturing 99

Manufacturing Key Performance Indicator Retail Shipping 99

Rock Content

APRIL 11, 2024

It has always been evident to everyone that the algorithm would prioritize content focused on user experience, emphasizing originality and production with the user in mind, not search engines. Interviewing and hiring one or more technical/specialist writers make content production more expensive.

Transform 81

Transform User-Generated SEO Digital Marketing 81

Martech

APRIL 2, 2024

B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. Users flock to LinkedIn seeking work opportunities and network growth. You can create several different pieces of content from even one YouTube review or product demonstration.

Influencer Marketing 119

Influencer Marketing Whitepaper User-Generated Marketing 119

Chief Martec

JANUARY 1, 2024

And before you blame that on the explosion of the marketing technology landscape — now over 13,000 products! recognize that all those martech tools were built in reaction to the growth in complexity of marketing itself. Martech products increasingly invested in better UX as a competitive advantage.

Transform 110

Transform User-Generated Customer Journey Advertising 110

Kevin Indig

SEPTEMBER 4, 2023

Learn More There are two types of SEO: product-led and marketing-led. The key lessons about marketplaces from my time at G2 and my work with Nextdoor, Bounce and others: good SEO is the result of Product Growth, not just website optimization. Applying the wrong approach severely limits the impact on company growth.

Product 59

Product SEO Retail User-Generated 59

Jeff Bullas

FEBRUARY 1, 2023

The founders of Etsy, Kalin, Maguire, and Schoppik, were all artists and crafters who saw a need for an online platform that would allow artisans to sell their products directly to consumers. Shopify Shopify is an e-commerce platform that allows small businesses to set up an online store and sell their products.

Food 278

Food User-Generated Shoppers Retail 278

Hubspot Marketing

NOVEMBER 1, 2023

A decade ago, millennial consumers were constantly making headlines for “ killing ” certain products. Per The Business of Fashion , Gen Z businesses are differentiating themselves from their millennial counterparts by creating super-niche products. This route requires less capital and calls for slower, more sustainable growth.

Gen Z 96

Gen Z Millennials Customer Acquisition Law 96

Set Up

MARCH 19, 2024

My personal brand was built on my ability to lead cross-functional teams to make significant changes to our business strategies that drive real growth. I also truly believe that marketing-led organizations experience higher, more sustained growth, so I am committed to evangelizing everyone as a believer in the value of marketing.

Transform 105

Transform PR Marketing Marketers 105

Base.ai

MAY 8, 2023

The financial crisis, coupled with the fact that B2B marketing has been long overdue for a revamp for some time now, has led to mass layoffs and budget cuts across our industry. But for customer-led marketing leaders and customer marketers there is an opportunity here. You know where to start and you know the end goal.

Customer Marketing 52

Customer Marketing Customer Customer Acquisition Marketing 52

Buffer Marketing

APRIL 16, 2024

  Our retail stores succeeded because we were able to deliver an entire brand experience rather than just be content to try and sell products. Whereas our accounts used to be all about glossy pictures of our products, we started looking for creative ways to make customers feel like they were enjoying a relaxing day shopping IRL.

Retail 97

Retail Entertainment Promotion Price 97

Martech

MARCH 7, 2023

Hopefully, I’m not the only martech or marketing operations (MOps) practitioner who sometimes feels disconnected from our companies’ products. We’re not product marketers; when we’re involved in campaign planning and execution, we’re focused on technical configurations and performance.

Product 89

Product Finance Marketing Automation Platform B2C 89