Martech

OCTOBER 21, 2024

Product marketing wonders why their shiny new features aren’t getting more of the spotlight on the agenda. Bringing the right players together early can transform your event into a cohesive, well-practiced machine that drives value long after the last attendee heads home. Sales and events aren’t even on the same page.

Transform 119

Transform PR Event Marketing Target Market 119

Martech

AUGUST 26, 2024

Pictory: Condensing long-form content into short videos Pictory transforms long-form content, such as blogs and articles, into short, shareable videos. Synthesia: AI-driven multilingual video content Synthesia is an AI video generator that transforms text into speech in a few minutes. Email: Business email address Sign me up!

Transform 126

Transform Influencer Marketing Product Product Marketing 126

The Marketing Operations Leader

MARCH 3, 2025

How to Align People, Process, and Technology to Transform Your Email Workflows Struggling with inefficient email workflows? Join us on Thursday, March 6, at 2 PM ET for an exclusive encore webinar featuring Stephen Cave, Product Manager at World Vision Canada, and Rohan Bhatt, Senior Product Marketing Manager at Adobe.

Transform 130

Transform Customer Acquisition Finance Marketers 130

Adobe Experience Cloud Blog

AUGUST 18, 2016

These changes in business models have major implications for how marketers should reach and engage their buyers. Here are three ways that technology is transforming marketing: 1. Technology is Empowering Marketing. Financial statements will have a breakdown not just by product but also by platform and marketing vehicles.

Transform 91

Transform Telemarketing Thought Leadership Real Estate 91

Digital Marketer

MARCH 13, 2023

After years of speculating about whether the buzz around AI was justified, by now, most of us as marketers and entrepreneurs have accepted that the promise of AI-enabled tools is real. It’s clear that AI technology will impact (and perhaps radically transform) almost every aspect of our work and lives. Podcasting is no exception.

Transform 75

Transform Product Marketing Product Marketers 75

Digital Marketer

DECEMBER 19, 2022

That doesn’t mean that marketing’s role has diminished, though. If anything, marketing, and especially digital marketing, are more relevant than ever. The post How Ecommerce Transformed Marketing appeared first on DigitalMarketer.

Transform 82

Transform eCommerce Retail Entertainment 82

Martech

DECEMBER 26, 2024

“2025 will be the year that brands fully embrace the true potential of image recognition technology, fundamentally changing how brands connect with their audiences, transforming everyday visuals into actionable touch points, said Matty Beckerman, CEO of interactive experience company IRCODE.

Customer 126

Customer Direct Mail Transform Health 126

Hubspot Marketing

MAY 31, 2024

Follow along as I create a product marketing budget proposal. For this project, I used a modified version of the HubSpot marketing budget templates. Download the Marketing Budget Templates First, I started by breaking my product marketing costs into expense categories.

Transform 117

Transform Finance Non-Profit Communications 117

Search Engine Land

AUGUST 21, 2024

Pictory: Condensing long-form content into short videos Pictory allows you to transform long-form content, such as blogs and articles, into short, shareable videos. Synthesia: AI-driven multilingual video content Synthesia is an AI video generator that transforms text into speech in a few minutes. Business email address Sign me up!

Transform 103

Transform User-Generated Influencer Marketing Product 103

Duct Tape Marketing

MAY 21, 2025

Register now at dtm.world/newmodel Tags: Marketing strategy, AI marketing, Anti-agency model, Fractional CMO, Marketing systems, Small business marketing, Sara Nay, Duct Tape Marketing Podcast Join the Anti-Agency Model Workshop starting this June.

Transform 67

Transform CMO Traditional Marketing Marketers 67

Hubspot Marketing

APRIL 4, 2025

Over the last year, Ive seen AI tools like Claude and ChatGPT transform from cool tech novelties into total game-changers. Gong gives you access to extensive call transcripts that are rich in prospect data, offering insights into how you can best position your product.

Transform 111

Transform Education Energy Communications 111

Martech

MARCH 18, 2025

Dig deeper: It’s time for B2B marketing to understand its GTM role From vendor-driven GTM to buyer-controlled AI B2B companies have relied on marketing to capture attention and create demand, sales to convert leads into opportunities and customer success to drive retention and expansion.

CMO 116

CMO Transform Price Education 116

Duct Tape Marketing

JANUARY 8, 2024

How to Scale Your Agency with Productized Marketing Services written by John Jantsch read more at Duct Tape Marketing The best thing you can do right now to scale your agency is to productized marketing services. Struggling to scale your strategic marketing agency? productized marketing services.

Product Marketing 85

Product Marketing Product Transform CMO 85

Hubspot Marketing

MAY 28, 2025

Table of Contents What is ecommerce video marketing? Video Marketing in Social Commerce 5 Benefits of Ecommerce Video Marketing Amazon Video Marketing: An Overview Live Stream Product Marketing: An Overview 4 Tips for High-ROI Ecommerce Videos What is ecommerce video marketing?

eCommerce 103

eCommerce Shoppers Marketers Marketing 103

Welcome Software

MAY 7, 2025

AI has, understandably, taken the market by storm and, as a leader in the AI space, Optimizely is innovating as fast as any. In the past few months alone, Opal—Optimizely's AI platform —has undergone transformative upgrades that add a slew of new features to the marketer’s toolkit and enable a truly infinite workforce.

Product 52

Product Transform User-Generated Market Research 52

Martech

MAY 30, 2024

How Home Depot engineers online experiences that ‘Get More Done’ during peak seasons Speakers: Mauricio Gonzalez, DFC Logistic Solutions Design Coordinator, Home Depot Stephanie Dymott, Product Marketing Manager, Emarsys What’s in store: Uncompromising quality and supportive staff make Home Depot a one-stop-shop for all things DIY.

Transform 117

Transform Logistics Customer Journey Management 117

Hubspot Marketing

FEBRUARY 26, 2025

Now, as a content strategist whos guided content projects for over 30 SaaS companies, Ive seen how the right stakeholder strategy can transform scattered feedback into a clear direction. Product Marketing Manager: Product positioning and feature communication. Product Manager: Technical accuracy and feature roadmap.

Finance 97

Finance Transform Communications CRM 97

Sprout Social

MAY 6, 2025

How to set up and maximize brand monitoring in Sprout Social Setting up brand monitoring software includes thinking through your brand management goals and identifying what you want to learn about your brand, products, marketing initiatives and competitors. This data can inform and strengthen the brand connection in future campaigns.

Branding 103

Branding Health Transform Analytics 103

Martech

NOVEMBER 8, 2021

The marketing ecosystem is transforming at a rapid pace. Many marketers have moved their campaigns online to keep up, but connecting the data from many channels requires an optimized digital experience strategy. That’s why so many marketing teams are looking for new ways to collect and act on data.

Entertainment 119

Entertainment Transform Law Analytics 119

ConsumerTalk

OCTOBER 22, 2024

Dairy Products Marketing Strategies for 2025 As the dairy industry continues to evolve, marketing strategies must adapt to meet the changing demands of consumers and the competitive landscape.

Product Marketing 52

Product Marketing Marketing Strategy Product Transform 52

Martech

MAY 25, 2022

You would want to have visibility across the board about what’s happening and who is delivering what at which time,” said Annie Schneider, senior product marketing manager for Wrike, a Citrix company, in her presentation at The MarTech Conference (scroll down to watch the video of their session).

Transform 137

Transform Marketers Marketing Management 137

Marketing Insider Group

JULY 20, 2020

It’s all product marketing. That’s why Marketers must learn many vital lessons from some of the best shows. What Content Marketers Can Learn About Storytelling from Avatar. ” One of the main reasons so much marketing content fails is the lack of realistic relationships. Step 2: Call to Adventure.

Transform 144

Transform Marketers Marketing Content Marketing 144

ConsumerTalk

OCTOBER 21, 2024

Sunscreen and Tanning Products Marketing Strategies for 2025 As we approach 2025, the sunscreen and tanning products industry is poised for significant growth and transformation. This shift presents both challenges and opportunities for brands looking to capture market share.

Product Marketing 52

Product Marketing Marketing Strategy Product Transform 52

Martech

MAY 9, 2024

How the rise of the marketing generalist will impact marketing organizations and workflows AI has the potential to radically transform today’s typical marketing organization and to wipe out the typical campaign flow as every marketer becomes a marketing generalist and takes over most of the work done today in silos.

PR 133

PR Transform CMO Marketers 133

Martech

DECEMBER 3, 2021

“When it comes to empathy and marketing, I’m not talking about campaigns that pull on the consumer’s heartstrings or a video that makes us feel something,” said Tara Dezao, Product Marketing Director at Pegasystems Inc., These findings are transformational,” she said. in her presentation at our MarTech conference.

Customer 142

Customer Transform Traditional Marketing Branding 142

Hubspot Marketing

DECEMBER 17, 2020

Beyond foundation, the Fenty Beauty Face products include bronzer, highlighter, powder, and concealer in shades that work for everyone. The launch was an industry transformer, with established brands expanding their foundation color lineup in response. Product category: Holiday and seasonal decor. Image source.

Product 145

Product Transform Fashion Retail 145

Martech

APRIL 18, 2023

A journey-centric approach helps marketers understand and focus on what customers want and uses that to deliver exceptional customer experiences and business results.

Transform 114

Transform Customer Journey Customer Product Marketing 114

Welcome Software

MARCH 17, 2025

With over 75% of customers expecting optimized, personalized experiences, companies across industries are transforming their approach. Scaling optimization efforts with limited resources Successful experimentation requires collaboration across product, marketing, engineering, and data science teams. Shift to: Advanced analytics.

Transform 52

Transform User-Generated Analytics Customer Journey 52

Martech

DECEMBER 19, 2023

Humanizing B2B: The new truth in marketing that will transform your brand and your sales By Paul Cash and James Trezona Publisher: Practical Inspiration Publishing Download a whitepaper. As someone without a formal marketing education, she asked a lot of questions. Get calls from sales reps. Receive email after email.

Transform 132

Transform B2C Whitepaper Marketers 132

Adobe Experience Cloud Blog

MARCH 30, 2018

Customer success marketing, similar to WOMM, is sometimes referred to as customer marketing , retention marketing, or advocate marketing. Customer success marketing is the intersection of product, marketing, and customer success teams. Customer experience shouldn’t stop at the sale. The reason?

Customer 134

Customer Transform Thought Leadership Health 134

Buffer Marketing

NOVEMBER 29, 2022

Transform a blog post into a video optimized for social 🎥 4 reasons why engagement (not sales) is the future of social media and how we can adapt 🚀 👉 [link] pic.twitter.com/2e8IXxgzNG — Buffer (@buffer) August 11, 2017. — Buffer (@buffer) October 6, 2022.

Transform 141

Transform Energy Social Media Marketing User-Generated 141

Martech

NOVEMBER 9, 2023

Don’t miss this exclusive webinar on CAPI Ignite Visibility experts and Meta’s Global Business and product marketing manager will lead a valuable webinar on CAPI. The new CAPI gateway: Learn about the advancements and how server-side tracking has been transformed.

Transform 113

Transform Advertisers Advertising Product Marketing 113

Martech

SEPTEMBER 23, 2021

. “Now a lot of companies that we talked to struggle with where to begin in terms of how to prioritize and even identify what their use cases are,” said Karen Wood, Senior Director, Product Marketing at Acquia, in her MarTech presentation. COVID-19 has only sped up this marketing transformation.

Transform 124

Transform Analytics Customer Email Marketing 124

Adobe Experience Cloud Blog

JUNE 29, 2017

As may already know, Sean Ellis, an experienced marketing leader, entrepreneur and angel investor, coined the term “growth hacker” to describe “a person whose true north is growth.” To achieve product/market fit, revamp your approach to innovation by using your best customers as your research laboratory.

Transform 134

Transform Thought Leadership User-Generated Product Marketing 134

Marketing Insider Group

APRIL 16, 2013

This is presenting enormous challenges for marketing to adapt when stuck in a product marketing mindset. Which means marketing is challenged to rethink views of commonly held beliefs about buying stages and the buyer’s journey associated with product marketing as well as sales. What do I mean by this?

Transform 108

Transform Marketers Marketing User-Generated 108

Martech

OCTOBER 29, 2021

Wootton was responsible for getting the entire company on board with the data transformation, and for meeting the demands of readers and advertisers with the new technology. “We James Delande, Director of Product Marketing for BrandMaker, in his MarTech conference talk (free registration required).

Transform 117

Transform CMO Advertisers Advertising 117